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The Apparel Entrepreneurship Podcast

Business & Economics Podcasts

In The Apparel Entrepreneurship Podcast, Ana and Klas Kristiansson - apparel industry experts, authors, and speakers will discuss hands-on tactics touching all areas involved in running and growing a meaningful, successful apparel brand. Learn practical strategies about sustainability, design, product, marketing, sales, community, e-commerce, and entrepreneurship. You’ll also hear inspiring interviews with industry experts and entrepreneurs about their tips and journeys in this fast-paced industry. A must-listen for everybody that is running an apparel brand or is working with apparel.

In The Apparel Entrepreneurship Podcast, Ana and Klas Kristiansson - apparel industry experts, authors, and speakers will discuss hands-on tactics touching all areas involved in running and growing a meaningful, successful apparel brand. Learn practical strategies about sustainability, design, product, marketing, sales, community, e-commerce, and entrepreneurship. You’ll also hear inspiring interviews with industry experts and entrepreneurs about their tips and journeys in this fast-paced industry. A must-listen for everybody that is running an apparel brand or is working with apparel.

Location:

Sweden

Description:

In The Apparel Entrepreneurship Podcast, Ana and Klas Kristiansson - apparel industry experts, authors, and speakers will discuss hands-on tactics touching all areas involved in running and growing a meaningful, successful apparel brand. Learn practical strategies about sustainability, design, product, marketing, sales, community, e-commerce, and entrepreneurship. You’ll also hear inspiring interviews with industry experts and entrepreneurs about their tips and journeys in this fast-paced industry. A must-listen for everybody that is running an apparel brand or is working with apparel.

Language:

English


Episodes

AEP059 - Things You Need To Know Before Launching Your Fashion Brand

9/22/2020
The fashion industry has grown with 21% over the past 3 years. It's a 3 trillion dollar industry. So there are huge opportunities for brands to succeed. Unfortunately, most startups fail and the most common reason is cash-flow problems. In this episode, we want to help you improve your chances of succeeding by preparing you for what to expect. We give you a list of things you need to know before launching your fashion brand. When you are prepared you can make a better plan and more easily...

Duration:00:24:26

AEP058 - 5 Tips For Selling More During The Holiday Season

9/14/2020
The Apparel Entrepreneurship Podcast is finally back. In today’s podcast episode, we are talking about how you can sell more products during the upcoming holiday season. We give you 5 actionable tips for making the best of the period from Halloween to New Year. 2019 was the first holiday season to surpass the trillion-dollar mark in the US. Certain fashion, packaged goods, and luxury items businesses do up to 80%-90% of their revenue during the holiday. These numbers make you want to pay...

Duration:00:19:39

Success Tips For Emerging Designers With Brian Hill

7/17/2020
Today we are extremely excited to share an in-depth conversation with our friend Brian Hill - the executive Director of Phoenix Fashion Week. Brian is also the host of the Fashion Rewired Podcast that Ana was a guest on a while ago and in today's podcast episode we chat about so many great, inspiring things. First, we go way back to when Brian launched his own fashion brand and the most important lessons learned from running his own brand. The conversation later moves to how he got working...

Duration:00:50:31

AEP056 - How To Build A Brand That Is More Than A Brand

7/1/2020
In this incredibly inspiring episode of the Apparel Entrepreneurship podcast, Sofia Demirtas shares her story of starting and running the beautiful luxury and sustainable womenswear brand Fanm Mon. Fanm Mon is a luxury womenswear brand that launched in 2013. The label takes a bold approach to embroidery, offering feminine styles and vibrant color combinations. Sophia takes us all the way back to the start of her brand, the biggest struggles they’ve had so far, and how important respect,...

Duration:00:34:25

AEP055 - Design Innovation, Brand Building & Awards

6/25/2020
Today we have the incredible honor of interviewing a design and brand building rockstar! Reinhard Pascher has 30 years of experience in product innovation and brand building. He is the co-founder of the brand agency Pascher + Heinz in Munich Germany. He works for both clients and agencies at an executive level and he has developed concepts and strategies for upcoming and leading sports brands like Nike, Odlo, Adidas, Volvo, Dynafit, Atomic, Head, Salewa, Toray, Red Bull and many many...

Duration:00:56:02

AEP054 - Apparel Industry Insights & The Future Of Sustainability

6/2/2020
In today’s podcast episode, we have the honor of talking to an apparel industry friend, Charles Ross. Charles is a specialist in performance sportswear design, and an expert in sustainable matters and a lecturer at the Royal College of Art in the UK. Ever since we started the podcast we have wanted to have Charles on the show, so today’s episode is a real treat. We cover a broad variety of topics from material innovation, to industry opportunities, projections for the future, industry...

Duration:01:29:06

AEP053 - Sell More Products By Nailing Your Unique Value Proposition

5/28/2020
In today’s podcast episode, we are talking about how you can sell more products by nailing your unique value proposition, and by figuring out your niche. What is a niche and why is it so important? We are also discussing what's not a niche, but instead a market segment, product area, product category, or trend? This episode is both for brands about to start that need help figuring out their niche, as well as established brands that are having issues attracting customers. Sit back and enjoy...

Duration:00:26:07

AEP052 - Dealing With Uncertain Times - Your Questions Answered

5/22/2020
In today’s podcast episode, we are answering questions from our community regarding how to run your brand in the current situation. We see new behaviors, people stay inside, they don't meet in workspaces, kids are at home, people are losing their jobs, online demand increases, and so on. In this episode, we have gathered all your questions that we have received from you, that are all centered around the Covid-19 situation, and we give you our input to guide you through these times. Here...

Duration:00:32:32

AEP051 - Digital Material Sourcing, Innovative Materials & Sustainability

5/12/2020
In today’s podcast episode, we have the honor of interviewing Stefanie Sacherow. She is the Senior Project Manager at the greatest performance fabrics fair there is - Performance Days in Munich, Germany. We had the pleasure of chatting with Stefanie about the fair, their quick adjustment on moving online during these challenging times when people can’t physically be at a fair. We also talked about the upcoming innovative materials and sustainability. And we also covered Stephanie's trip...

Duration:00:44:34

AEP050 - Sell Your Products

5/5/2020
This is the sixth part of a 6-part series covering the Apparel Entrepreneurship Success Path. This 6-step process covers all parts of starting, running, and growing a profitable apparel brand. The 6 steps are: In this sixth part of the series, we are talking about Selling Your Products. Bring out your notebook and join us for AEP050. Show notes Sign up for the brand new Course: How To Successfully Launch A Clothing Brand The membership program: Join here The connecting platform for...

Duration:00:10:30

AEP049 - Make Your Garments

4/28/2020
This is the fifth part of a 6-part series covering the Apparel Entrepreneurship Success Path. This 6-step process covers all parts of starting, running, and growing a profitable apparel brand. The 6 steps are: In this fifth part of the series, we are talking about Making Your Garments. Turn up the volume and join us for AEP episode 49. Show notes Sign up for the brand new Course: How To Successfully Launch A Clothing Brand The membership program: Join here

Duration:00:09:52

AEP048 - Design Your Collection

4/21/2020
This is the fourth part of a 6-part series covering the Apparel Entrepreneurship Success Path. This 6-step process covers all parts of starting, running, and growing a profitable apparel brand. The 6 steps are: In this fourth part of the series, we are talking about Design Your Collection. Turn up the volume and join us for AEP episode 48. Show notes Sign up for the brand new Course: How To Successfully Launch A Clothing Brand The membership program: Join here

Duration:00:09:54

AEP047 - Build Your Brand

4/14/2020
This is the third part of a 6-part series covering the Apparel Entrepreneurship Success Path. This 6-step process covers all parts of starting, running, and growing a profitable apparel brand. The 6 steps are: In this third part of the series, we are talking about the third step; Build Your Brand. Put on your headphones and join us for AEP episode 47. Show notes Sign up for the brand new Course: How To Successfully Launch A Clothing Brand The membership program: Join here

Duration:00:08:47

AEP046 - Manage Your Business

4/7/2020
This is the second part of a 6-part series covering the Apparel Entrepreneurship Success Path. This 6-step process covers all parts of starting, running, and growing a profitable apparel brand. The 6 steps are: In this second part of the series, we are talking about the second step; Manage Your Business. Turn up the volume so everyone can hear and join us for AEP episode 45. Show notes Sign up for the brand new Course: How To Successfully Launch A Clothing Brand The membership program:...

Duration:00:09:08

AEP045 - Build Your Foundation

4/2/2020
This is the first part of a 6-part series covering the Apparel Entrepreneurship Success Path. This 6-step process covers all parts of starting, running, and growing a profitable apparel brand. The 6 steps are: In this first part of the series, we are talking about the first step; Build Your Foundation. Turn up the volume so everyone can hear and join us for AEP episode 45. apparelentrepreneurship.com

Duration:00:13:40

Important message

4/2/2020
We hope you are safe and healthy wherever you are. This special episode comes with a really important message! We are keeping this short. We want to get straight to the point, so listen to the message.

Duration:00:03:45

AEP044 - How To Deal With The Corona Situation & Still Run Your Business

3/19/2020
In this special episode of the Apparel Entrepreneurship Podcast, we talk about how to deal with the current coronavirus situation and still run your business. The coronavirus or covid-19 has changed the business landscape dramatically. The pandemic is out of our control, and we don’t know what the near future looks like. This topic has been brought up in our coaching calls and also with some of our members. Many of you are wondering what to do, how can you minimize the risk and stay ahead...

Duration:00:22:42

AEP043 - Get Started With SEO To Boost Your Online Sales

3/10/2020
4 actionable tips for how to get started and also improve your SEO. Did you know that some clothing brands that we work with are getting thousands of visitors to their website every month without paying a cent on advertising? This goes for us at Apparel Entrepreneurship as well. Actually we created our website with SEO in mind day one. Yes, SEO is what will give you free traffic to your website. When you search for a topic, that search engine gives you a number of suggestions for...

Duration:00:19:54

AEP042 - Protecting Your Fashion Designs From Plagiarism

3/4/2020
Many designers are afraid of this exact thing or they have some bad experiences with issues regarding this problem. In this episode, we are talking about plagiarism and copying. How to protect yourself and deal with plagiarism. Brands ripping off other designers' work is not a secret. In recent years it has been easier to out copying brands with all the social media and the blogs and the insta lives, and stories. For some designers, it is a big issue and we feel we have to talk about it now....

Duration:00:25:33

AEP041 - 5 Steps To Develop A Growth Mindset

2/21/2020
In this episode of the AE Podcast, we share with you 5 steps to develop your mindset. Mindset - what is that? It's a set of beliefs, assumptions, and notions that you have about your world. But your beliefs are shaped when you were little. The society and your parents and the culture you were brought up in have shaped who you are and what you believe. Depending on what beliefs you have, these can really limit you and eventually your business. Psychology is one of the biggest parts of...

Duration:00:19:56