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The Apparel Entrepreneurship Podcast

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In The Apparel Entrepreneurship Podcast, Ana and Klas Kristiansson - apparel industry experts, authors, and speakers will discuss hands-on tactics touching all areas involved in running and growing a meaningful, successful apparel brand. Learn practical strategies about sustainability, design, product, marketing, sales, community, e-commerce, and entrepreneurship. You’ll also hear inspiring interviews with industry experts and entrepreneurs about their tips and journeys in this fast-paced industry. A must-listen for everybody that is running an apparel brand or is working with apparel.

In The Apparel Entrepreneurship Podcast, Ana and Klas Kristiansson - apparel industry experts, authors, and speakers will discuss hands-on tactics touching all areas involved in running and growing a meaningful, successful apparel brand. Learn practical strategies about sustainability, design, product, marketing, sales, community, e-commerce, and entrepreneurship. You’ll also hear inspiring interviews with industry experts and entrepreneurs about their tips and journeys in this fast-paced industry. A must-listen for everybody that is running an apparel brand or is working with apparel.
More Information

Location:

Sweden

Description:

In The Apparel Entrepreneurship Podcast, Ana and Klas Kristiansson - apparel industry experts, authors, and speakers will discuss hands-on tactics touching all areas involved in running and growing a meaningful, successful apparel brand. Learn practical strategies about sustainability, design, product, marketing, sales, community, e-commerce, and entrepreneurship. You’ll also hear inspiring interviews with industry experts and entrepreneurs about their tips and journeys in this fast-paced industry. A must-listen for everybody that is running an apparel brand or is working with apparel.

Language:

English


Episodes

AEP009 - How To Pitch And Sell Your Apparel Brand

6/25/2019
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Today we are talking about how to pitch and sell your apparel brand. This episode is packed with tangible, actionable steps on how to successfully pitch and sell your apparel line. We are talking about how to prepare and perform your sales meeting. A sales meeting or a sales pitch to buyers is almost the same thing. You or your company present your collection to the buyers, for them to place orders for the coming season. It’s the traditional way of doing business and for some a powerful way...

Duration:00:21:08

AEP008 - 5 Lessons Learned From Starting Our First Apparel Brand

6/20/2019
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In this 8th episode of the Apparel Entrepreneurship Podcast, we are talking about lessons learned from the time we ran our own apparel brand Sinaia. During the Sinaia years, we learned a lot. In this episode, we want to share the 5 most important business lessons from running our brand so you can get some takeaways and hopefully implement them in your brand and business. As we have mentioned before, there is no one recipe for success that works for all brands and business owners. There are...

Duration:00:21:44

AEP007 - How To Create Raving Fans

6/11/2019
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How to create raving fan customers. We are talking about what it means to have a cult following instead of regular customers and we are giving you some actionable tips on what you can do as a brand, to gain a cult following. You guys know, we all have our favorite brands that we buy from over and over again. We tell our friends and families about them, their products, we follow them on social and engage with the content they put out, we are up to date with what they are doing and we feel...

Duration:00:20:36

AEP006 - How To Start A Clothing Brand - The Complete Guide

6/4/2019
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The complete Guide To Starting A Successful Clothing Brand. Are you thinking about starting your own brand? Are you already running an apparel brand, but want to revisit the steps involved? Are you already running a business in a different field, and want to expand into clothing? After this podcast episode, you will know exactly what it takes to launch and all the steps required to get going. The clothing industry is a 3 trillion dollars industry, and over one trillion garments are sold...

Duration:00:30:44

AEP005 - Optimize Your Online Store

5/28/2019
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We are talking about selling online and how to optimize your online store. Many of the brands we are working with, and that are launching now, are pure D2C brands. Most other brands, that traditionally have sold wholesale, are also opening up their own web shops. We all know that selling online is becoming increasingly popular. An estimated 1.8 billion users made an online purchase in 2018. Data shows that worldwide e-commerce sales will reach $4.5 trillion in 2021. Most brands have their...

Duration:00:29:56

AEP004 - Sustainability

5/21/2019
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Sustainability in the apparel industry. This topic is something that is more relevant than ever. A clear majority of all the brands we work with has this a top priority. Also, there is no other topic that we talk about, that stir up as many conversations, opinions, and emotions as this one. So we are very much looking forward to your comments about this episode. No matter what your take on sustainability is, we think it is important that this topic gets discussed. You can discuss it here in...

Duration:00:29:49

AEP003 - Succeed With Your Clothing Line

5/14/2019
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How you can succeed with your clothing brand, by avoiding a range of common mistakes. Since the start of Apparel Entrepreneurship, we have worked with hundreds of clients around the world through our monthly membership program and through one-on-one coaching and helped them run and scale their clothing brands. All entrepreneurs want successful, profitable businesses, and everyone faces their own challenges to get there. Encountering problems and making mistakes is part of running an apparel...

Duration:00:33:52

AEP002 - Grow Your Apparel Brand

5/6/2019
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How to grow your apparel brand. Small brands, medium-sized brands, and big brands all have one thing in common: they want to grow. We have worked with hundreds of brands, and so far we haven’t found any that doesn’t want to grow. When running an apparel brand it is a good idea to constantly look for opportunities for improvement. A tip is to at least, after every accomplished season to look in the rear mirror and reflect. What went well, what went south, and where are there possibilities?...

Duration:00:28:51

AEP001 - Introduction

5/4/2019
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We present ourselves, so you can better understand where we are coming from and why we are so passionate about clothing brands. We also talk about reasons and motivation of being an entrepreneur, plus tips on how to manage a busy schedule. This is episode gives you the background to why we have started Apparel Entrepreneurship (apparelentreneurship.com).

Duration:00:26:19