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The Art of Marketing Operations

Business & Economics Podcasts

The Art of Marketing Operations is a podcast revolving around passionate leaders who are building towards a better way. Our overarching themes and ideas on innovation, data, efficiency, and analysis allow you the opportunity to enable growth, strategize, drive speed to market, optimize your organizations PrintStack, and enhance your work life. Marketing Operations is both art and hard science. Join us to learn from the insights and experiences of leaders across multiple industries and how they solve, innovate, and create the future.

The Art of Marketing Operations is a podcast revolving around passionate leaders who are building towards a better way. Our overarching themes and ideas on innovation, data, efficiency, and analysis allow you the opportunity to enable growth, strategize, drive speed to market, optimize your organizations PrintStack, and enhance your work life. Marketing Operations is both art and hard science. Join us to learn from the insights and experiences of leaders across multiple industries and how they solve, innovate, and create the future.

Location:

United States

Description:

The Art of Marketing Operations is a podcast revolving around passionate leaders who are building towards a better way. Our overarching themes and ideas on innovation, data, efficiency, and analysis allow you the opportunity to enable growth, strategize, drive speed to market, optimize your organizations PrintStack, and enhance your work life. Marketing Operations is both art and hard science. Join us to learn from the insights and experiences of leaders across multiple industries and how they solve, innovate, and create the future.

Language:

English

Contact:

4047027097


Episodes

Adding Value to Content Strategy with Inclusivity

9/27/2022
Tailoring your message to different audiences can be both a challenge and an opportunity. Especially when that message can be a sensitive and tricky subject like providing health care coverage for fertility services. is Director of Marketing Operations at , a company whose mission is to meet the growing demand for employee fertility benefits. For him, messaging to multiple audiences, with a wide variety of different needs, centers around inclusivity. After that, it’s all how you personalize...

Duration:00:29:13

Healthcare Compliance in Marketing Operations

9/20/2022
Marketing operations is different in every industry. That’s no less true for healthcare, a space notorious for stringent conditions on compliance. Of course, that adds a very important layer to consider when developing a robust strategy. Good thing there are people like , Senior Manager Marketing Operations at , who get the value of cross-collaboration and breaking down barriers within a company. Mark has been in the sales field, marketing, and marketing operations his whole career. But...

Duration:00:33:45

Building a Successful Influencer Campaign

9/13/2022
A strong marketing strategy in 2022 has to look at social media influencers. It just does. But knowing when to jump into the influencer market isn’t always so clear. A lot of questions need to be answered first, like where are we at with our brand recognition and how do we set expectations within that relationship? Here, , Director of Marketing, at , gives the inside scoop on what makes an influencer great and the metrics you should look at to be successful. Join us as we discuss: Keep...

Duration:00:31:41

Submit A Ticket: Being Priority Driven in a Growth Environment

9/6/2022
A large part of marketing is about driving growth, but what good is scaling any business without the right processes to navigate that expansion? That’s why a growth mindset, rooted in prioritization and adaptability, is a must. Our guest, , Chief Marketing Officer at , has risen through the ranks of marketing not only by his entrepreneurial prowess, but because he is consistently adapting to change. He stopped by our show to discuss: Keep connected with us by subscribing on , , or anywhere...

Duration:00:37:21

Delivering A Customized Customer Experience Backed By Data

8/30/2022
Data is the number one ingredient in nearly every successful marketing campaign. But it’s not just capturing the information; you need to process that data, translate it into actionable marketing tactics, and spread it across a variety of channels. Today’s guest, , Senior Manager of Demand Generation at , has been experimenting and fine tuning some of these key concepts for years. She stopped by to highlight : Keep connected with us by subscribing on , , or anywhere you get podcasts. Check...

Duration:00:29:00

Agile Marketing: Bringing Higher Value to the Creative Process

8/23/2022
Nobody really likes change, but the ability to adapt to it is not only a necessity in life, it’s also essential in fine-tuning your work flow. Today’s guest,, Manager Marketing Operations at, shares stories from his experience that highlight the true benefits of adapting to agile principles, and turning failure into fruition. Join us as Jason discusses: Keep connected with us by subscribing on , , or anywhere you get podcasts. Check out our website at

Duration:00:37:03

Using the Engine of Marketing to Drive Revenue

8/16/2022
It can be easy in marketing operations to get distracted from the broader picture: the strategic landscape central to all successful marketing campaigns. We work on tight deadlines, have many demands from multiple corners of the company and are intent on delivering results. But remaining focused and thinking like a CEO is essential. Today’s guest, , Manager Marketing Operations, Buffini & Company, stopped by to chat with us about the importance of resisting silos and something that...

Duration:00:31:55

Constantly Moving: Staying Ahead in Digital Marketing

8/9/2022
What has changed in high-level digital marketing since the worldwide launch of the iPhone? In such a rapidly evolving industry, sometimes you need to take a step back and reflect on the years past to uncover the insights you need to tackle the changes and challenges of today — and those waiting on the horizon. Today’s guest, , President of aiCommerce, who has gathered a wealth of such insights managing superstar global clients like Apple — and seeing other brands rise and fall — over the...

Duration:00:30:29

Today’s Informed Consumer Loves Good Ice Cream and Equitable Companies

8/2/2022
Ben and Jerry’s is a worldwide brand that is trusted and loved by many. What does it take to support and grow a brand of this size? Today, , Head of Marketing Operations for North America at joins us to share the unique journey the company has embarked on and how they keep growing and maintaining their unique, equitable brand. In this fun and delightful conversation with Rebecca, we get to hear about the culture at Ben and Jerry’s and discuss: Keep connected with us by subscribing on , ,...

Duration:00:32:17

Creative Efficiency: Inside the Marketing Machine at a Major Studio

7/26/2022
Promoting a major motion picture in the entertainment industry has its own specific marketing needs and challenges, but there are distinct lessons for the wider marketing community. On this episode , Senior Vice President of Global Marketing Operations and Exhibitor Relations at , joins us to share how some of our favorite films get promoted and distributed. In this insightful discussion with Ross, we’ll explore: Keep connected with us by subscribing on , , or anywhere you get podcasts....

Duration:00:37:13

Martech During Mergers: The beauty (and necessity) of mistakes

7/19/2022
Company mergers are a good time for taking stock of what works and what needs improvement. But the path is not always smooth. That’s why , Director of Marketing Operations and Technology at , really honed her ability to identify useful mistakes that helped her with multiple facets of Martech. In this insightful discussion with Jessica, we’ll explore: Keep connected with us by subscribing on , , or anywhere you get podcasts. Check out our website at

Duration:00:36:17

Hunger and Martech — Born and Bred in Marketing Ops

7/12/2022
The path to marketing expertise can take some unlikely twists and turns. A new father, proud husband, and highly technical metal drummer, our guest today has had a wild ride — from working in the retail trenches to thought leadership in software marketing. In this fascinating and humorous discussion with , the multitalented Director of Marketing Operations at , we’ll explore: More information about Rick and today’s topics: Keep connected with us by subscribing on , , or anywhere you get...

Duration:00:38:31

Putting Out Fires: Data and Marketing Ops

7/5/2022
There’s always a burning fire in marketing operations. Our guest uses his passion for data to understand why, and how to use that heat to blow past his goals. In our conversation with Ryker Morgan, the vibrant and inquisitive Director of Marketing Operations & Analytics, Sprinklr, we’ll dive into: More information about Darrell and today’s topics: https://www.linkedin.com/in/rykermorgan/https://www.sprinklr.com/ Keep connected with us by subscribing on Apple Podcasts, Spotify, or...

Duration:00:33:30

Balancing Revenue & Customer Experience in Marketing Operations

6/28/2022
What should always stay top of mind for marketing operations? One is that businesses die without revenue and two is that happy customers make all the difference. Hear our conversation with Darrell Alfonso , Global Marketing Operations at AWS: More information about Darrell and today’s topics: https://www.linkedin.com/in/darrellalfonso/ https://aws.amazon.com/ https://www.darrellalfonso.com/ Keep connected with us by subscribing on Apple Podcasts, Spotify, or anywhere you get podcasts....

Duration:00:41:55

Field Marketers as Relationship Builders

6/14/2022
If, as marketers, you have passion for your product and can relay that through any medium, you will be truly effective at sharing your differentiator with the healthcare community. Hear our conversation with Francisco "Paco" Gonzaba, Executive Director of Business Operations at Gonzaba Medical Group: More information about Paco and today’s topics: https://www.linkedin.com/in/francisco-paco-gonzaba/ https://www.gonzaba.com/ Keep connected with us by subscribing on Apple Podcasts , Spotify...

Duration:00:26:25

Putting Out Fires: Data and Marketing Ops

6/5/2022
There’s always a burning fire in marketing operations. Our guest uses his passion for data to understand why, and how to use that heat to blow past his goals. In our conversation with , the vibrant and inquisitive Director of Marketing Operations & Analytics, , we’ll dive into: More information about Darrell and today’s topics: Keep connected with us by subscribing on , , or anywhere you get podcasts. Check out our website at .

Duration:00:33:08

Why You Need to Simplify Your Marketing Operations

5/31/2022
You run another report that you suspect nobody reads. This begs the question, “Why are we even doing this?” It’s a question worth asking. Simplification is the core of marketing ops. Colton Slauson, Marketing Operations Manager at Watermark, joins the show to discuss why simplification matters so much and whether the MQL really is the Holy Grail of marketing. Join us as we discuss: Keep connected with us by subscribing on Apple Podcasts,Spotify , or anywhere you get podcasts. Check out...

Duration:00:37:55

Marketing Operations: What To Do If You’re Starting From Scratch

5/17/2022
The power of marketing operations comes from consistency and diligence—from curating tech stacks to providing insights to auditing existing processes, intentionality is critical. What if you join a company that has never had someone in the marketing operations role before? Where do you start? In this episode, I interview Chloe Pott , Senior Marketing Operations Manager at Lokalise , to hear her insights on starting from scratch, building out martech stacks, and collaborating with other...

Duration:00:40:17

Utilizing Curiosity For Peak Workplace Performance

5/3/2022
What if your manager took the time to learn your strengths, goals, and work ethic? Even better, what if they valued those specifics and helped you leverage your strengths to achieve your goals and support that work ethic? When someone feels heard and understood in their work, the results speak for themselves; better systems, relevant KPIs, and increased productivity. In this episode, I interview Joy Martinez , Director, Marketing Operations at Waystar (now S enior Director of Marketing...

Duration:00:42:14

The Art of Managing Multiple Customer Types

4/19/2022
There is no shortage of opinions on building reliable systems. But when does it make sense to rebuild versus improve? A lot of thought goes into creating a comprehensive structure for juggling multiple customer types—and not to mention filtering the “noisy data” of different use cases. In this episode, I interview Brandon Goldstein , Senior Manager, Marketing Operations at Evolve Vacation Rental , about the difference between improving or building processes, CDPs, and day-to-day aspects of...

Duration:00:42:06