The B2B Marketing Report

In the second episode of the B2B Marketing Report Metia Managing Director Stephen Waddington and colleagues discuss social media and the value of data, the new £100m Brexit campaign by the UK government, and the future of the CMO. Our guest is Tony Snow – or Snowy to his friends and colleagues – Metia’s new Creative Director and industry veteran. He talks about why creativity is paramount in everything agencies do and why the creative brief is critical to successful campaigns.

For the first episode of the Metia podcast our host and managing director Stephen Waddington is joined by three of our team to talk about the latest industry news and how automation is shaping the B2B marketing industry. He also speaks to influencer marketing consultant Scott Guthrie who joined us to talk about the role of influencer marketing in the B2B sector and share best practice for how to make B2B influencer marketing successful.