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The B2B Revenue Executive Experience

Business & Economics Podcasts

The B2B Revenue Executive Experience is a podcast dedicated to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace.Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.

The B2B Revenue Executive Experience is a podcast dedicated to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace.Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.

Location:

United States

Description:

The B2B Revenue Executive Experience is a podcast dedicated to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace.Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.

Language:

English

Contact:

405-206-8580


Episodes

How to Maximize Your Content Marketing Returns

6/21/2022
You have what seems like a really mundane decision to make: You're in charge of upgrading outdated software for your organization and, for some reason, figuring out what to purchase has you jitterier than Big Bird at a Cats showing. Whatever you get, it has to be the best. In a blind panic, you sign up for every free trial known to man. Luckily, you find a pristine masterpiece of software that is sure to solve every conceivable problem in the multiverse. It worked out for one simple reason:...

Duration:00:24:43

Remora Style Marketing & Sales w/ Chris & Matt

6/7/2022
Brand is what people say when you walk out of a room. So how do you control the conversation when you’re not there to hear it? Today’s guests, Chris Smith, Chief Revenue Officer (CRO), and Matt Richards, Chief Marketing Officer (CMO) at Aqua Security, talked about the strategic ecosystem of sales and marketing and how they have to work together to win. Join us as we discuss: Now that you know how to conduct killer marketing tests, are you ready to learn how to hone your business’s...

Duration:00:46:07

Lisa & Carlos Steal the Show w/ Sales Methodology Secrets

5/24/2022
No matter how many times you do something successfully, there is always room for new approaches that elevate success to the next level — whether that’s finding the perfect way to help clients scale their business with an easy-to-follow and consultative sales framework… or the perfect new hosts to carry everyone’s favorite sales podcast into the future. Today, I’m joined by two guests who are so fantastic, I’ve decided to hand the keys to the show over to them. Seriously — after nearly 250...

Duration:00:30:18

How Marketers Can Optimize Testing & Reap the Rewards

5/10/2022
You’ve been doom-scrolling through your social media feed far too often lately and somewhere along the way, between silently refereeing flat- and hollow-earth arguments and signing petitions to bring back Knight Rider, you come across an obnoxiously immature joke that has you in stitches. Later, in a quiet moment before a meeting, your manager overhears you tell the joke — he cracks up. You’re instantly his new favorite. Filled with confidence, you try it on your CEO a couple days later… and...

Duration:00:15:08

Do You Have a Competitive Edge?

4/26/2022
You don’t know when it started, but you’re pretty sure you’ve reached a point in your business where you’ve stopped growing. Much like that ill-fated folk duo you started in college, you’re going through the motions, but you’re stuck running on fumes (and not the kind your audience reeks of). If you need to gain an edge, which approach do you think is more effective: being Simon or being Garfunkel? Whether you’re a folk musician or a B2B Executive, you’ll never get ahead by being...

Duration:00:24:06

How to Prepare a Winning GTM Strategy

4/12/2022
Your company has just launched its newest innovation — it’s gonna change the world! If you can successfully bring it to market, that is. So, naturally, you’ve consulted a Druid priestess, a sorcerer from Des Moines and Deepak Chopra to make sure everything goes smoothly. You’ve read the augers, but they were murky (“Reply hazy, try again”). Before you delve into more alternative forms of divination, what if we told you there was an easier way? Well, if you ask today’s guest, Patrick Baynes,...

Duration:00:23:46

Brand Tracking: Marketing w/ Context

3/29/2022
You wake up after a night on the town. As you fumble for coffee and relearn the English language, images of last night flash by. You don’t remember everything, but you’re sure that every eye was fixed on your sweet dance moves. That is… until you see the video your friend sent you of you shuffling around and zombie-rawring strangers to Thriller. Wouldn’t it be great to always know how others see you? Today, we’re talking about brand tracking with Angeley Mullins, CMO & CGO at Latana Brand...

Duration:00:16:17

Data Nerds and Martech: What You Really Need to Know

3/15/2022
Your quest is to navigate the ever-changing martech landscape, find meaningful data, and turn it into actionable, profitable strategy. Easy! Oh, there’s one tiny catch: Your marketers and sellers will need to become data scientists too — in all of that imaginary free time they have. There has to be a better way, right? Luckily our guest, Brian Walker, President at Statwax, is an expert at helping brands identify the metrics they need and create a single, powerful thread that gets everyone...

Duration:00:27:28

The Secrets to Effective Hybrid Events

3/1/2022
You’re in college in the mid-80s and you have a choice: Study for that final exam in electronics you need an A in to get your custom-pager business off the ground or join all your friends piling into that old VW van that runs on Doritos and paternal disappointment and head to the Winger concert. You make the responsible career choice, but the next day, you see the blurry Polaroids of your friends partying backstage… Well, you’ve never felt so excluded. What if we could hold events where...

Duration:00:30:38

The Secrets to Post-Pandemic Selling

2/15/2022
For almost two years, you’ve heard everything under the sun be described as the new normal. Everything from unconvincing Zoom backgrounds to stockpiling so much toilet paper that Charmin sends the mean bears they don’t show in the commercials to your house The new normal is that the world has completely changed. So, why is your sales team so eager to get back to their old normal? Today, I’m speaking with , Managing Partner at and author of , to find out how to navigate the complexities of...

Duration:00:32:31

A Guide To Scaling Revenue: Using Data To Plug Leaks w/ Jennifer Aplin

2/1/2022
$2 million annually — That’s a rough estimate of how much money your company could leave on the table if there’s misalignment within the organization. And it’s all due to revenue leaks. If your sales team is busy making cold calls, they might miss out on opportunities stagnating in the pipeline. Like a ship crew rowing as fast as possible, but never taking a moment to look up and see the ship is sinking. The beer you just ordered is placed on your table. While you’re busy talking with...

Duration:00:19:32

Why Marketers Fail at Thinking Like Buyers w/ Mike Pastore

1/11/2022
Let’s speed up time a bit: It’s summer 2022. You’re headed to your first in-person B2B Marketing conference since way back when — and you’re a bit rusty at navigating event complexes. As a result, you’ve gotten yourself good and lost. The first person you ask for directions starts screaming something that sounds like trigonometry at you. He’s soon joined by another helpful human who bellows calculus at you. Then, an opera singer with a bullhorn offers her assistance in a piercing Bavarian...

Duration:00:20:30

Subscription-Based Businesses: How To Manage the Transition & Leverage Data w/ Robbie Kellman Baxte

1/4/2022
Most people today have a subscription to some product or service. Or leaching a streaming subscription from a friend or family member… No judgment. But when we think about subscription services as a business, what keeps us renewing month after month and how can businesses continue to improve that experience? We speak with Robbie Kellman Baxter, Strategy Consultant at Peninsula Strategies, and author of "The Membership Economy" and "The Forever Transaction", about businesses transitioning...

Duration:00:29:56

Considering an Exit? Here's What You Should Know w/ Lowell Ricklefs

12/28/2021
One day, you wake up, look in the mirror and notice the bags under your eyes have bags under their eyes — wait, did your eye-bags always have eyes? Now, you’re walking around, semi-catatonic, muttering “the bags have eyes” to your increasingly worried cat… or maybe you’ve just developed an overwhelming urge to play a few hands of canasta on a beach in Aruba. Whatever the reason, when it comes to an exit strategy for your SaaS business, you better have a solid understanding of how M&As...

Duration:00:24:42

The Sales Trainer’s Happy Hour: Virtual Selling w/ Lisa Schnare

12/21/2021
You’ve been inundated with more excuses than usual from your newest reps lately, which isn’t good on the best of days, but knowing the next batch will come on a Zoom call with 18 guests… Yeah, your latent migraine is already planning a party for its prophesied return. You’ve heard every old canard imaginable — but the last 18 months brought a new one: I can’t sell virtually. What if I told you your rep is looking at virtual meetings all wrong? What if I said you are, too? This week is the...

Duration:00:34:27

A 100+ Year-Old Marketing Framework (That Works!) w/ Wayne Mullins

12/14/2021
We often use the words marketing and advertising interchangeably. But while advertising is a component of marketing, marketing itself refers to your ability to attract and keep a customer. Which are you investing time in? In this episode, I interview Wayne Mullins, Founder at Ugly Mug Marketing, about why your marketing strategy is messed up, how to turn customers into evangelists, and an ancient marketing framework that works every time. Listen in as we discuss: Check out this resource...

Duration:00:25:59

Data Literacy: It’s Everyone’s Concern w/ Matt Cowell

12/7/2021
You’re in college and (other than the vaguely threatening hairspray bills your Mötley Crüe tribute band has racked up) things are going pretty well. You passed that calculus class you’ve been worried about all semester — and managed to forget basic arithmetic before the celebration keg was even cracked. If forgetting is so much easier than learning, even in academia — how can you ever expect to upskill a whole organization? You know you can’t just give up. Especially when it’s something...

Duration:00:25:55

How Content Strategy Shapes Your Customer Relationships w/ Margot Bloomstein

11/30/2021
It’s the mid-70’s and you’ve just purchased your first new car — a Ford Pinto. The commercials convinced you that this car was built to survive a demolition derby, while the salesman in the lounge suit convinced you it didn’t matter that you couldn’t drive stick. Now you don’t know what’s worse — grinding the gears and stalling every 200 yards or that the bike messenger who bumped into your fender last time you did sent the entire car up in flames. Could anything make you trust a brand’s...

Duration:00:28:05

Is Your Tech Stack Helping or Hurting? w/ Asa Hochhauser

11/23/2021
You’ve been speaking to a salesperson about a new piece of software that’s going to revolutionize your tech stack. It’s AI-powered. It’s shiny. It has an all-leather interior and chrome trim. It helps grandmas cross the street and carries their shopping bags. You’re daydreaming about all the things you can do with it… and somewhere along the way, you’ve forgotten what you’re trying to do in the first place. Today I’m joined by Asa Hochhauser, VP of Sales for McGaw.io, to discuss the...

Duration:00:15:37

Why the Brain Buys: The Neuroscience of Sales w/ Dr. Terry Wu

11/16/2021
You’re throwing an office party now and you need to get noisemakers, silly hats and confetti. You know you can find all of these things on Amazon, but lately, you’ve also been fielding increasingly-aggressive office visits from a door-to-door party clown from the local clown college trying to sell you all of these very items — and he warns that, if you don’t, you’re a terrible manager and hate puppies. Who do you go with… and why is it Amazon? Today’s guest, neuroscientist Dr. Terry Wu,...

Duration:00:23:07