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The B2B Revenue Executive Experience

Business & Economics Podcasts

The B2B Revenue Executive Experience is a podcast dedicated to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace.Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.

The B2B Revenue Executive Experience is a podcast dedicated to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace.Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.

Location:

United States

Description:

The B2B Revenue Executive Experience is a podcast dedicated to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace.Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.

Language:

English

Contact:

405-206-8580


Episodes

Owning the Customer Experience w/ Allison Metcalfe

3/2/2021
Buzzword alert: Customer Experience We’ve all heard it. We all know it’s important. But why do so many companies still struggle to nail the customer experience in a way which positively impacts all aspects of the business? To break down the do’s and don’ts of customer experience, I talked with , CRO at , a leader in account-based marketing. In this episode, we discussed: Why customer experience is everyone’s jobMaking your team accountableWays to get your team to live and breathe the...

Duration:00:27:40

Unfiltered Marketing: 3 Trends Every Marketer Must Know w/ Stephen Denny

2/23/2021
If you’ve been paying attention to, well, anything for the past few years, you’ll know it’s getting harder to know who you can trust. And knowing this can make you a better marketer. That’s one of the key insights Stephen Denny, Managing Director at , learned writing his book . In today’s episode, he and I discuss the 3 key insights from his book: Why trust is collapsingWhy people now only trust themselvesHow brand loyalty has changed in light of these facts This post includes...

Duration:00:33:07

VAT Refunds Don’t Have to Be Painful w/ Ameer Jumabhoy

2/16/2021
Have you ever tried to get a VAT refund when traveling abroad? Most of the time, it’s hard to tell if it's even worth the hassle. It’s a nightmare. But it doesn’t have to be. My latest guest is , Co-Founder and VP of Consumer Technology at , a company making painful VAT refunds a thing of the past. What we talked about: The problem with VAT refundsHow UTU is making it easier to get your refundWhy the industry has been slow to change This post includes highlights of our podcast...

Duration:00:28:20

What It Takes to Build a World-Class Silicon Valley Sales Team w/ Ken Grohe

2/9/2021
From COVID research to autonomous vehicles, AI is changing the world. So, it’s no surprise that some of the biggest deals happen in the tech sector. But you don’t have to move to California if you want a world-class sales team fit for Silicon Valley. You just need to listen to , President & Chief Revenue Officer at , who shares the secrets to Silicon Valley selling in today’s episode. We discuss: How to get your team members selling when you aren’t in the roomWhy appearances still...

Duration:00:30:23

The Power of Word of Mouth (& How to Harness It) w/ JP Clement

2/2/2021
Word of mouth is one of the most powerful marketing tools. Yet most marketers have know idea how to harness it. You don’t need to wait for it to happen organically… You just need the right strategy. And there’s no one better to learn from than , CEO at . In today’s episode, he shares how to harness word-of-mouth marketing effectively (and strategically). What we talked about: The power of word of mouthHow to leverage channels you already use to boost word-of-mouth resultsWhy you need...

Duration:00:25:56

Marketing & Today’s B2B Buyer’s Journey w/ Mark Donnigan

1/26/2021
For the past year, everybody has been talking about the “new normal.” But there is also a new normal for marketing… And you either adapt or you go extinct. So says , Marketing & Business Growth Consultant at , who joined me on the podcast to go over how marketers should adapt to today’s buyer’s journey. What we talked about: How COVID has changed the buyer’s journeyWhy adaptability matters more than everWhy you should focus on solving problems and the beneficiary of your solution This...

Duration:00:30:52

5 Things CRM Software Should Help You Do w/ Jeroen Corthout

1/19/2021
CRM software was created in order to help sales teams close deals and keep customers happy. Why, then, has CRM become more work for the salespeople and not the software that’s supposed to be assisting them? This is the question was asking when he found himself paying for Salesforce, but using Outlook and WunderList to manage his follow-ups. His answer was to create his own CRM software, . In this episode, Jeroen and I discuss… Common frustrations with current CRM softwareHow CRM software...

Duration:00:18:50

An Insider’s Guide to Starting a Podcast w/ Zachariah Moreno and Rockwell Felder

1/12/2021
A few years ago, it was totally fine to have the sound of someone doing dishes in the background of your podcast (true story). Today, not so much. Recently on B2B Revenue Executive Experience, I chat with SquadCast founders Zachariah Moreno and Rockwell Felder, about all things podcasting. Zach and Rock tell me all about how expectations have changed recently and advice for getting started in podcasting. What we talked about: This post includes highlights of our podcast interview...

Duration:00:31:20

An Insider’s Guide to Starting a Podcast w/ Zachariah Moreno and Rockwell Felder

1/12/2021
A few years ago, it was totally fine to have the sound of someone doing dishes in the background of your podcast (true story). Today, not so much. Recently on B2B Revenue Executive Experience, I chat with founders and , about all things podcasting. Zach and Rock tell me all about how expectations have changed recently and advice for getting started in podcasting. What we talked about: Changes in the podcasting communityQuality plus reliability equals credibility3 places to focus when...

Duration:00:31:20

Selling Shakespeare: How to Sell Anything With Interactive Content w/ Saksham Sharda

1/5/2021
We're not in the information age anymore. The co-founder of Wikipedia says we're in the "misinformation age." Some people call it the "disinformation age." Whatever term you prefer, we're drowning in static content, much of it's not true, and people aren't paying attention to it anyway. To discover how to create interactive content that hooks the modern user, I turned to a man with a Ph.D. in marketing Shakespeare, , CIO and creative director at . In this episode, we discuss: How and...

Duration:00:28:58

Prospecting Response Rates Are Plummeting. Here’s Why. w/ Kristina Jaramillo

12/29/2020
Regardless of what you do, the last year’s been crazy — COVID, protests, election madness, strange Kubrick obelisks popping up… But if you’re in sales, you can add another 2020 disaster to the list: Plummeting prospecting response rates. To find out why response rates have dropped off faster than murder-hornet news segments and how we can turn it around, I turn to at . In this episode, we discuss: Why response rates are plummetingHow to create an authentic personal brandWhy...

Duration:00:29:31

Why Authenticity Is the Key to Personalization at Scale w/ Nick Casale

12/22/2020
Personalization is one of the most effective tools for any seller. Yet, scaling it often proves an enormous challenge. Why is that? Because without authenticity, personalization is meaningless. To find out why, I turned to the expert on personalization, , Director of Sales at , a selling platform facilitating sending just about anything you could imagine to your prospects, customers, or employees. In this episode, we discuss: How Sendoso helps sellers personalize at scaleWhy...

Duration:00:25:44

Leading Marketing with Empathy and Storytelling w/ Evan Knox

12/16/2020
Business owners are approached by so-called marketing ‘experts’ daily and pressured to buy unrealistic solutions. This can be exhausting, costly, and valueless. But what if that wasn’t the standard? Marketing can be profitable, have a return on investment, and give insights to make data driven decisions. Today, I caught up with , CMO at , to discuss the power of marketing and what you should look for as a business owner. We also talked about: How Evan started his career and why...

Duration:00:26:32

How to Reduce Zoom Fatigue and Uplevel Your Next Zoom Conference w/ Ana Raynes

12/9/2020
In the last 6 months, when was the last time you felt the fatigue of being online? TodayYesterdayLast WeekAll of the above If you answered D, you are not alone! Today, on this episode of the B2B Revenue Executive Experience, I caught up with Ana Raynes, CEO of Simplified Impact, to discuss the power of differentiated, up-leveled Zoom events that will be remembered and reduce fatigue. We also talked about: Tips and Tricks on Up-Leveling Zoom EventsPatterns of Innovation During...

Duration:00:19:42

The Power of a Value-Based Sales Methodology w/ Robbie Traube

12/1/2020
Prospects are bombarded daily with messages pressuring them to buy. That can get pretty exhausting. Even if you’ve got a product they need, people don’t buy products. They buy the results the product will give them. You’re in sales; your job is to sell. I get it. But what if selling for the sake of selling wasn’t your primary goal? What if providing value was your focus? I caught up with repeat guest Robbie Traube, CRO at subscription economy leader Zuora, to discuss the power of the...

Duration:00:42:17

Why Your Company Should Start Building A Sales Force w/ David Ledgerwood

11/24/2020
You need more sales, not more advice. And to get there, you need to build a sales force that has the capacity to work full time from setting appointments to closing deals. To learn more about building a revenue machine, I caught up with David “Ledge” Ledgerwood, Co-Founder & Managing Partner at Add1Zero, which provides lead-to-close sales execution for B2B technology companies. In this episode, David explains: His professional journey and how he founded Add1Zero.When businesses should...

Duration:00:33:09

How Behavioral Change Influences Selling and Marketing w/ Sean Doyle

11/17/2020
Marketers want to know how to create revenue because money is the scorecard of business. Companies make money when customers buy, but buying requires behavior change. You need people to quit buying from your competitor and start buying from you. To find out how behavioral change influences sales and marketing, I sat down with Sean Doyle, CEO of Fitzmartin, a company that helps mid-market b2b firms solve sales and marketing problems through strategy and process. We talked about: How...

Duration:00:32:30

How To Break Down Silos In SaaS Companies w/ Jason Reichl

11/10/2020
Silos are naturally created within every organization as that organization grows. When companies don’t understand how to deal with organizational growth in a healthy way, they protect the things that occur naturally. So they settle for silos, even though silos hurt their revenue. To find out how to break down silos, I sat down with Jason Reichl, CEO of Go Nimbly, a revenue operations company helping SaaS companies as they naturally grow. We talked about: How silos are created and...

Duration:00:37:09

How to Successfully Democratize Marketing w/ Tony Guarnaccia

11/3/2020
Marketing used to be straightforward. You placed an ad in a newspaper and you got business. These days, it’s complicated — and we’d all benefit from democratization. So says today’s guest, Tony Guarnaccia, Founder and Owner at Results Trained. Tony’s on a mission to bring the tools only elite companies can wield to the marketing masses. In this episode, we discuss: What democratizing marketing meansThe 6 factors essential to growthWhere to begin in your business This post includes...

Duration:00:22:20

How to Offer Rewards People Actually Want w/ Iqbal Jumabhoy

10/27/2020
COVID-19 may not be the end of the world… But after, the road warriors will still have reason to celebrate. That’s because travel and hospitality are changing for the better. To find out how, I caught up with Iqbal Jumabhoy, Founder/CEO at BlackBook Technologies, a company creating rewards programs that are actually rewarding. What we talked about: What people really want from hospitality.The problem with rewards programs. Hospitality under COVID-19 and beyond. This post...

Duration:00:38:15