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The B2B Revenue Executive Experience

Business & Economics Podcasts

The B2B Revenue Executive Experience is a podcast dedicated to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace.Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.

The B2B Revenue Executive Experience is a podcast dedicated to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace.Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.

Location:

United States

Description:

The B2B Revenue Executive Experience is a podcast dedicated to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace.Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.

Language:

English

Contact:

405-206-8580


Episodes

Crafting an Outstanding Experience for Global Brands w/ Kyle Duford

6/15/2021
You have your ideal customer persona nailed down. You know the problems they have and why they should choose your company over your competitors to solve them. You’ve spent a great deal of time learning what they think about your product. How much time have you spent learning how they feel? My latest guest, , as Executive Creative Director of , has spent his career learning about it. He joins the show to simplify the intangibles of brand into something you can master, too. We...

Duration:00:27:30

How to Establish a Repeatable Sales Process w/ Dan Morris

6/8/2021
Your new startup has got a killer product, which deserves a best-in-class sales process, so you hire someone with a track record of success at your favorite company — the one you most want to emulate. You’re as confident as they are when they join the team. Then it all goes wrong. Why is it so hard to build a repeatable sales process? If you listen to my latest guest, , Managing Partner of, a modern VP of Sales & CRO as a Service firm, you’ll quickly learn it doesn’t have to be. You’re just...

Duration:00:28:03

You Need a Vision: Managing Acquisitions as a Growth Strategy w/ Justin Hartanov

6/1/2021
If you’ve ever been through an acquisition, you know there are a lot of moving parts to it. It’s a tough thing to pull off in a year. Could you imagine going through 33 in 13 years? , Chief Commercial Officer of , doesn’t have to imagine — he’s done it and lived to tell the tale. Which is why I brought him on the show to share the secrets to a successful acquisition. What we talked about: Why you should acquire for growthWhy you need a clear vision and effective expectation-setting in an...

Duration:00:21:29

Breaking Down Generational Differences in Sales w/ Joseph Fung

5/25/2021
, CEO of and host of , chats with Chad about the generational differences we're seeing in sales, the new challenges companies are facing, and how it relates to: Societal changes (and advising teams and organizations on how to adapt)A company’s core valuesUnderstanding a foundation of accountabilitySelling in a virtual environmentEqualization of talent OPTIONAL: Check out these resources we mentioned during the podcast: ,CEO of If you want to dive deeper into the discussion, find us on , ...

Duration:00:21:01

Send Gifts That Leave a Lasting Impression w/ Chelsea Martin

5/18/2021
You’ve just introduced yourself to an important prospect. It went well, but you want to make sure that great first impression resonates by sending a gift. It needs to be something unique that always sparks joy, like your family cookie recipe. Wait…why not the family cookie recipe? Today’s guest, , Co-Owner of , can help you do just that. She joins me on the show today to talk about how you can elevate your corporate gifting into something meaningful and memorable with cookies. We...

Duration:00:31:56

What It Means to Be an Inspiring Sales Leader w/ Mark Ebert

5/11/2021
You’ve just been promoted to a leadership position. You’ve worked hard to get here but, now that you have, you’ve started worrying about your new responsibilities. You don’t just want to be a leader — you want to be a great leader. But where do you start? I can think of nobody better to ask than , SVP at , so… I did. Mark joins me in the latest episode of the show to go over exactly what makes a great leader and what you can start doing today to get there. What we talked about: The...

Duration:00:23:35

After COVID, the C-Suite Joins More Calls: Are You Prepared? w/ Thiago Sá Freire

5/4/2021
You have an important sales call and you’re ready for it. You’ve done your research, you’ve rehearsed objections, you know everything about the product and exactly how it solves your customer’s problems. Then, an unexpected C-level guest joins the call — are you prepared? These days, C-level executives are much more likely to hop on a sales call than ever before. In this episode, , Chief Revenue Officer at , joins me to talk about his research into the phenomenon and what to do to never be...

Duration:00:27:41

Working Out Your Outreach w/ Habit Formation w/ Liston Witherill

4/27/2021
Like any good seller, you want to sharpen your outreach weapons. In search of more killer tactics, you read every book, listen to every podcast, attend every seminar, enroll in every course, and interpret every smoke signal out there — only to realize you could have spent that time actually prospecting. Tactics can be great — but they’re useless if you haven’t built the right outreach muscles through execution. My latest guest understands this better than most. , Head of Growth at , Chief...

Duration:00:25:58

Why Video Delivers a More Human Customer Experience w/ Darin Dawson

4/20/2021
Before the pandemic, you used a variety of channels to connect with your prospects — many of them face-to-face. Then, once social distancing kicked in, you started pumping up the volume on your digital channels. You may only be getting 5% on your emails, but you just need to send more, right? Well, what about the other 95%? You don’t need more volume, you need more value — and video can help you deliver it. That’s the core mission of , Co-Founder and President of , a human-centered...

Duration:00:33:47

How to Land Your Company on the First Page of Search w/ Chris Dickey

4/13/2021
You have a great product. You know who your audience is and how to help them solve their problems. Now you just need to get in front of them. You need brand saturation — and these days, that means getting into Google’s top 5 search results. To help you learn how to do that, in the latest episode I sat down with , Founder and CEO of , a company focused on helping organizations manage their brand visibility in search. What we talked about: Why organic search traffic is the key to brand...

Duration:00:30:10

How to Personalize at Scale Without Losing Velocity w/ Sarah Hicks

4/6/2021
You get a sales email — it’s clearly a template targeting anyone 18-75 with a pulse with your name pasted the top. Like any sane person, you delete it and forget about it. So, why are you still sending the same impersonal emails to your prospects? In this episode, , SDR Manager at and host of the , explains the strategies you can implement to achieve personalization at scale without sacrificing velocity. We discuss: How templates can, counterintuitively, help you personalizeHow to...

Duration:00:23:32

Building Brand Strength Through Search Engine Optimization w/ Ken Knorr

3/30/2021
Back in the day, having a good SEO meant writing, publishing, backlinks, and never thinking about that strategy again. Things have changed since then! On this episode of the B2B Revenue Executive Experience, I chat with CEO , about all things Search Engine Optimization. Ken tells me all about how the pandemic and social media has changed the landscape for marketers worldwide. We touched on: Marketing opportunities as we transition to a new normalHow social media affects Search Engine...

Duration:00:33:58

Cultivating Resilient Mindsets to Help Your Sales Reps Thrive w/ Mark Petruzzi & Paul Melchiorre

3/23/2021
In the sales profession, success comes down to passion, grit, and velocity. Those qualities are there to be discovered, certainly, but more times than not they’re just seeds that need to be watered and tended to. Organizations can help their sales reps in their personal growth by learning how they operate and helping them sustain healthy mindsets. I talked with , VP Private Equity from , and , Operating Partner at , about the importance of passion and mindset in selling success, as well...

Duration:00:40:21

Why Creating Content at Scale Is Easier with AI w/ Jeff Coyle

3/16/2021
Everyone knows content is critical to success… Yet so many struggle with creating content effectively at scale. If you’re one of them, you may need to enlist the help of AI. Today, I’m speaking with , Co-founder and Chief Strategy Officer at , about how content creators can draw upon the power of AI to maximize the return on their content investment. We discuss how AI can help you: Demonstrate your expertiseCreate better content than your competitorsEasily differentiate your content in...

Duration:00:23:36

Tips from the International Man of Memory You Can Use Today w/ Chester Santos

3/9/2021
If you had the superpower of a flawless memory, what would you do? How many fights could you have avoided with your spouse? How much further in your career could that superpower take you? Well you don’t have to fantasize about it when you can achieve it. According to International Man of Memory, , U.S. Memory Champion and author of his champion memory isn’t a superpower — it’s a skill. And it’s one anyone can learn. In this episode, Chester shares his secrets, including: Why the...

Duration:00:31:39

Owning the Customer Experience w/ Allison Metcalfe

3/2/2021
Buzzword alert: Customer Experience We’ve all heard it. We all know it’s important. But why do so many companies still struggle to nail the customer experience in a way which positively impacts all aspects of the business? To break down the do’s and don’ts of customer experience, I talked with , CRO at , a leader in account-based marketing. In this episode, we discussed: Why customer experience is everyone’s jobMaking your team accountableWays to get your team to live and breathe the...

Duration:00:27:40

Unfiltered Marketing: 3 Trends Every Marketer Must Know w/ Stephen Denny

2/23/2021
If you’ve been paying attention to, well, anything for the past few years, you’ll know it’s getting harder to know who you can trust. And knowing this can make you a better marketer. That’s one of the key insights Stephen Denny, Managing Director at , learned writing his book . In today’s episode, he and I discuss the 3 key insights from his book: Why trust is collapsingWhy people now only trust themselvesHow brand loyalty has changed in light of these facts This post includes...

Duration:00:33:07

VAT Refunds Don’t Have to Be Painful w/ Ameer Jumabhoy

2/16/2021
Have you ever tried to get a VAT refund when traveling abroad? Most of the time, it’s hard to tell if it's even worth the hassle. It’s a nightmare. But it doesn’t have to be. My latest guest is , Co-Founder and VP of Consumer Technology at , a company making painful VAT refunds a thing of the past. What we talked about: The problem with VAT refundsHow UTU is making it easier to get your refundWhy the industry has been slow to change This post includes highlights of our podcast...

Duration:00:28:20

What It Takes to Build a World-Class Silicon Valley Sales Team w/ Ken Grohe

2/9/2021
From COVID research to autonomous vehicles, AI is changing the world. So, it’s no surprise that some of the biggest deals happen in the tech sector. But you don’t have to move to California if you want a world-class sales team fit for Silicon Valley. You just need to listen to , President & Chief Revenue Officer at , who shares the secrets to Silicon Valley selling in today’s episode. We discuss: How to get your team members selling when you aren’t in the roomWhy appearances still...

Duration:00:30:23

The Power of Word of Mouth (& How to Harness It) w/ JP Clement

2/2/2021
Word of mouth is one of the most powerful marketing tools. Yet most marketers have know idea how to harness it. You don’t need to wait for it to happen organically… You just need the right strategy. And there’s no one better to learn from than , CEO at . In today’s episode, he shares how to harness word-of-mouth marketing effectively (and strategically). What we talked about: The power of word of mouthHow to leverage channels you already use to boost word-of-mouth resultsWhy you need...

Duration:00:25:56