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The B2B Revenue Executive Experience

Business & Economics Podcasts

The B2B Revenue Executive Experience is a podcast dedicated to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace. Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.

The B2B Revenue Executive Experience is a podcast dedicated to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace. Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.

Location:

United States

Description:

The B2B Revenue Executive Experience is a podcast dedicated to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace. Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.

Language:

English

Contact:

405-206-8580


Episodes

An Insider’s Guide to Starting a Podcast w/ Zachariah Moreno and Rockwell Felder

1/12/2021
A few years ago, it was totally fine to have the sound of someone doing dishes in the background of your podcast (true story). Today, not so much. Recently on B2B Revenue Executive Experience, I chat with SquadCast founders Zachariah Moreno and Rockwell Felder, about all things podcasting. Zach and Rock tell me all about how expectations have changed recently and advice for getting started in podcasting. What we talked about: This post includes highlights of our podcast interview...

Duration:00:31:20

An Insider’s Guide to Starting a Podcast w/ Zachariah Moreno and Rockwell Felder

1/12/2021
A few years ago, it was totally fine to have the sound of someone doing dishes in the background of your podcast (true story). Today, not so much. Recently on B2B Revenue Executive Experience, I chat with founders and , about all things podcasting. Zach and Rock tell me all about how expectations have changed recently and advice for getting started in podcasting. What we talked about: Changes in the podcasting communityQuality plus reliability equals credibility3 places to focus when...

Duration:00:31:20

Selling Shakespeare: How to Sell Anything With Interactive Content w/ Saksham Sharda

1/5/2021
We're not in the information age anymore. The co-founder of Wikipedia says we're in the "misinformation age." Some people call it the "disinformation age." Whatever term you prefer, we're drowning in static content, much of it's not true, and people aren't paying attention to it anyway. To discover how to create interactive content that hooks the modern user, I turned to a man with a Ph.D. in marketing Shakespeare, , CIO and creative director at . In this episode, we discuss: How and...

Duration:00:28:58

Prospecting Response Rates Are Plummeting. Here’s Why. w/ Kristina Jaramillo

12/29/2020
Regardless of what you do, the last year’s been crazy — COVID, protests, election madness, strange Kubrick obelisks popping up… But if you’re in sales, you can add another 2020 disaster to the list: Plummeting prospecting response rates. To find out why response rates have dropped off faster than murder-hornet news segments and how we can turn it around, I turn to at . In this episode, we discuss: Why response rates are plummetingHow to create an authentic personal brandWhy...

Duration:00:29:31

Why Authenticity Is the Key to Personalization at Scale w/ Nick Casale

12/22/2020
Personalization is one of the most effective tools for any seller. Yet, scaling it often proves an enormous challenge. Why is that? Because without authenticity, personalization is meaningless. To find out why, I turned to the expert on personalization, , Director of Sales at , a selling platform facilitating sending just about anything you could imagine to your prospects, customers, or employees. In this episode, we discuss: How Sendoso helps sellers personalize at scaleWhy...

Duration:00:25:44

Leading Marketing with Empathy and Storytelling w/ Evan Knox

12/16/2020
Business owners are approached by so-called marketing ‘experts’ daily and pressured to buy unrealistic solutions. This can be exhausting, costly, and valueless. But what if that wasn’t the standard? Marketing can be profitable, have a return on investment, and give insights to make data driven decisions. Today, I caught up with , CMO at , to discuss the power of marketing and what you should look for as a business owner. We also talked about: How Evan started his career and why...

Duration:00:26:32

How to Reduce Zoom Fatigue and Uplevel Your Next Zoom Conference w/ Ana Raynes

12/9/2020
In the last 6 months, when was the last time you felt the fatigue of being online? TodayYesterdayLast WeekAll of the above If you answered D, you are not alone! Today, on this episode of the B2B Revenue Executive Experience, I caught up with Ana Raynes, CEO of Simplified Impact, to discuss the power of differentiated, up-leveled Zoom events that will be remembered and reduce fatigue. We also talked about: Tips and Tricks on Up-Leveling Zoom EventsPatterns of Innovation During...

Duration:00:19:42

The Power of a Value-Based Sales Methodology w/ Robbie Traube

12/1/2020
Prospects are bombarded daily with messages pressuring them to buy. That can get pretty exhausting. Even if you’ve got a product they need, people don’t buy products. They buy the results the product will give them. You’re in sales; your job is to sell. I get it. But what if selling for the sake of selling wasn’t your primary goal? What if providing value was your focus? I caught up with repeat guest Robbie Traube, CRO at subscription economy leader Zuora, to discuss the power of the...

Duration:00:42:17

Why Your Company Should Start Building A Sales Force w/ David Ledgerwood

11/24/2020
You need more sales, not more advice. And to get there, you need to build a sales force that has the capacity to work full time from setting appointments to closing deals. To learn more about building a revenue machine, I caught up with David “Ledge” Ledgerwood, Co-Founder & Managing Partner at Add1Zero, which provides lead-to-close sales execution for B2B technology companies. In this episode, David explains: His professional journey and how he founded Add1Zero.When businesses should...

Duration:00:33:09

How Behavioral Change Influences Selling and Marketing w/ Sean Doyle

11/17/2020
Marketers want to know how to create revenue because money is the scorecard of business. Companies make money when customers buy, but buying requires behavior change. You need people to quit buying from your competitor and start buying from you. To find out how behavioral change influences sales and marketing, I sat down with Sean Doyle, CEO of Fitzmartin, a company that helps mid-market b2b firms solve sales and marketing problems through strategy and process. We talked about: How...

Duration:00:32:30

How To Break Down Silos In SaaS Companies w/ Jason Reichl

11/10/2020
Silos are naturally created within every organization as that organization grows. When companies don’t understand how to deal with organizational growth in a healthy way, they protect the things that occur naturally. So they settle for silos, even though silos hurt their revenue. To find out how to break down silos, I sat down with Jason Reichl, CEO of Go Nimbly, a revenue operations company helping SaaS companies as they naturally grow. We talked about: How silos are created and...

Duration:00:37:09

How to Successfully Democratize Marketing w/ Tony Guarnaccia

11/3/2020
Marketing used to be straightforward. You placed an ad in a newspaper and you got business. These days, it’s complicated — and we’d all benefit from democratization. So says today’s guest, Tony Guarnaccia, Founder and Owner at Results Trained. Tony’s on a mission to bring the tools only elite companies can wield to the marketing masses. In this episode, we discuss: What democratizing marketing meansThe 6 factors essential to growthWhere to begin in your business This post includes...

Duration:00:22:20

How to Offer Rewards People Actually Want w/ Iqbal Jumabhoy

10/27/2020
COVID-19 may not be the end of the world… But after, the road warriors will still have reason to celebrate. That’s because travel and hospitality are changing for the better. To find out how, I caught up with Iqbal Jumabhoy, Founder/CEO at BlackBook Technologies, a company creating rewards programs that are actually rewarding. What we talked about: What people really want from hospitality.The problem with rewards programs. Hospitality under COVID-19 and beyond. This post...

Duration:00:38:15

Culture & Diversity: Stop Talking About It & Do Something. w/ Derek Young

10/20/2020
Does your website say you hate certain types of people? Probably not. I’m willing to bet it says you value diversity. But those are just words. Actions are what matter. It’s time to get serious about culture and diversity and make it a part of your organization’s central strategy. To help explain how, I turned to Derek Young (who goes by D. Y. ), Culture Strategist at Derek Young Speaks and Author of Make My Hindsight Your 20/20, who has been on the frontlines fighting for...

Duration:00:32:29

Purpose Drives Profits: How to Really Be Customer-Centric w/ Lisa McLeod

10/13/2020
A noble purpose isn’t something that just happens. It’s not like you need Bill Gates’ success to have one. In reality, it’s the other way around. Today, I’m joined by Lisa McLeod, best-selling author of Selling with Noble Purpose and Founder of McLeod & More, to discuss why finding purpose is such an important step for any successful organization. Lisa explains: - Why you need a purpose - How to find your aim and your lane - Why success means being able to sit with...

Duration:00:35:35

Why You’re Looking at Investments Wrong w/ Jonathan DeYoe

10/6/2020
Financial planning has always seemed like voodoo to me. Luckily, I have a podcast and can interrogate the experts. Turns out, there are only 3 things you need to do for successful financial planning. The trick is sticking to them. But according to Jonathan DeYoe, Founder and CEO of Mindful Money and President of DeYoe Wealth Management, that’s easier said than done for most people. He joins me on the show today to discuss why so many people are so bad at financial planning and...

Duration:00:27:04

Finding Meaning: Significance vs. Success w/ Aaron Walker

9/29/2020
Most people try to find success in life... Good careers. Money. Respect. But how many of us try to be significant? In this episode, I speak with Aaron Walker, Professional Life & Business Coach, Mastermind Group Facilitator, Coach and Trusted Advisor at View From The Top. We discuss: - Why Aaron started seeking significance over success - How to find significance - Why mastermind groups work Check out these resources we mentioned during the podcast: - The...

Duration:00:28:11

The Science of Customer Connections w/ Jim Karrh

9/22/2020
Opportunity generation ultimately drives revenue. And it comes down to the interplay between 3 things: Message, messenger and management habits. To learn more about how these play off each other, I spoke with Dr. Jim Karrh, Consultant and Professional Speaker at Karrh & Associates and Author of The Science of Customer Connections. In this episode, we discuss: - The elements of great messaging - Why everyone can sell — even introverts - Why a central source of...

Duration:00:33:37

Your Value Prop Is About Pain Points, Not Marketing Terms w/ Adam Springer

9/15/2020
You’ve got a great product. Its value is so obvious that it’s going to sell itself. You’ve just got to build it and the customers will come, right? Wrong. It’s not about the features, it’s about the pain points your prospects are facing. In this episode, I catch up with Adam Springer, Founder at StartupSales, to find out why so many salespeople do such a bad job addressing the pain points customers really care about. We discuss: - Why marketers express their value proposition...

Duration:00:23:16

Better Communication Through Conversational Texting w/ Jonathan Pogact

9/8/2020
No one likes having dinner interrupted by a phone call. And no one buys when they are unhappy. So, how can we reach our prospects in a manner and time that’s convenient for them? In this episode, I’m joined by Jonathan Pogact, VP of Marketing at Drips, a company offering a conversational texting platform that helps keep you from irritating your prospects. What we talked about: - The power of conversational texting - Partnering externally and internally - The 5 pillars of...

Duration:00:24:50