In this episode, we talk to direct marketing expert, Managing Director of DMCM, Peter Whelehan about direct marketing and specifically about his hugely successful campaign that swept up awards at the recent An Post Smart Marketing Awards.
In this episode, we talk to John Barron, Sales & Marketing Director of mobile video platform company Vennetics. John tells us how Vennetics pivoted early in its journey, the steps they took and the results this change in the business had.
In this episode, we talk to Liam McKenna, Partner and GDPR specialist at professional services firm Mazars. Liam tells us the 3 most important things to have ready for GDPR, how Mazars are dealing with GDPR and gives advice on how GDPR will affect B2B businesses.
How Travelport Digital Approach Inbound Marketing
How Travelport Digital get staff to contribute and distribute content
Developing personas in a niche market
Travelport Digital results from inbound marketing
How Travelport Digital qualify inbound leads
Content topic and timing are key to inbound success
Importance of Sales & Marketing Alignment
The 2 most important things to consider when doing inbound