Why top of funnel content is key to building a brand for the long term
In this episode, we talk to Connor Keppel, VP of Marketing at Phorest Salon Software. Connor discusses how building a brand and top of funnel content is key to growing a SaaS company. He also talks about campaigns that have worked for them in addition to how his team is set up. It is a great listen for anyone looking for SaaS Marketing advice and how to win in SaaS Marketing.
Find out how good B2B direct mail generates revenue
In this episode, we talk to direct marketing expert, Managing Director of DMCM, Peter Whelehan about direct marketing and specifically about his hugely successful campaign that swept up awards at the recent An Post Smart Marketing Awards.
Lessons learned from pivoting a business.
In this episode, we talk to John Barron, Sales & Marketing Director of mobile video platform company Vennetics. John tells us how Vennetics pivoted early in its journey, the steps they took and the results this change in the business had.
GDPR advice from an expert
In this episode, we talk to Liam McKenna, Partner and GDPR specialist at professional services firm Mazars. Liam tells us the 3 most important things to have ready for GDPR, how Mazars are dealing with GDPR and gives advice on how GDPR will affect B2B businesses.
How Travelport Digital nail Inbound Marketing
How Travelport Digital Approach Inbound Marketing How Travelport Digital get staff to contribute and distribute content Developing personas in a niche market Travelport Digital results from inbound marketing How Travelport Digital qualify inbound leads Content topic and timing are key to inbound success Importance of Sales & Marketing Alignment The 2 most important things to consider when doing inbound