The Employee Advocacy & Influence Podcast

Lewis and Elliot welcome Brad Nevin, the driving force behind Nissan’s global employee advocacy program, to discuss how he built and scaled an advocacy initiative with real impact. Brad shares how Nissan went from a pilot to a full-scale global strategy. He dives into the biggest challenges, how different markets operate worldwide, and the key tactics that keep employees engaged. Plus, he reveals the measurable success of the program and what the future of employee advocacy looks like for 2025 and beyond. Key Topics Discussed: If you're looking for practical strategies to build or scale an employee advocacy program, this episode is a must-listen! #MarketingPodcast #EmployeeAdvocacy #SocialMediaMarketing #EmployerBranding #BrandEngagement

Lewis and Elliot welcome Sarah Ruzgar O'Connell, Global Head of Communications at Awin, to discuss the evolution of employee advocacy and how brands can keep their advocacy programs relevant and on top of industry trends. Sarah shares Awin's approach to integrating advocacy into company culture, the role of leadership in driving adoption, and how to keep employees engaged long-term. Sarah also shares the impact of LinkedIn's evolution, gamification, and key strategies for ensuring advocacy remains a priority. Key Topics Discussed: Check out this special episode if you're looking for practical strategies to enhance your employee advocacy program. Get your free Employee Advocacy Benchmark Report here: https://dsmn8.com/employee-advocacy-benchmarks-report/ #MarketingPodcast #EmployeeAdvocacy #SocialMediaMarketing #EmployerBranding #BrandEngagement

Lewis and Elliot invite special guest Vahbiz Cooper, Digital Marketing Manager at Demandbase, to talk about the key tactics behind successful employee advocacy programs. Vahbiz shares how Demandbase adopted an advocacy program, the best ways to keep employees engaged long-term, and the role of leadership in driving adoption. She also discusses creative onboarding strategies. Key Topics Discussed: If you’re looking for practical advice to enhance your advocacy program, this episode is full of expert insights! #MarketingPodcast #EmployeeAdvocacy #SocialMediaMarketing #BrandEngagement

This episode features Lewis and Elliot in conversation with Eva Baluchova, Global Employer Branding Lead at Danfoss, as she delves into the challenges of building an employee advocacy program without an employee advocacy tool in a global organization. Eva shares how she implemented hands-on training to scale the program across regions, encouraged her employees to feel more confident on social media, and created a thriving culture of employee engagement by empowering employees from all departments to share their voices. Eva shares how she discovered the strategy of employee advocacy and how she implemented it the hard way without a tool to support her. Key Topics Discussed: Check out this special episode for lessons learned that can inspire your employee advocacy efforts. #MarketingPodcast #EmployeeAdvocacy #EmployeeEngagement

This episode features Lewis and Elliot in conversation with Roy Sexton, Director of Marketing at Clark Hill Law. They discuss how the firm launched, scaled, and now manages an employee advocacy program in a regulated industry. Roy shares his expertise in overcoming legal pushback, training employees, and building internal excitement for the program. From real-world wins to valuable lessons, Roy’s story will inspire anyone managing or planning an advocacy initiative. Key Topics Discussed: Check out this special episode for lessons learned that can inspire your own employee advocacy efforts. Connect with the hosts on LinkedIn: Lewis - https://www.linkedin.com/in/lewis-gray-dsmn8/ Elliot - https://www.linkedin.com/in/elliot-elsley/ Roy - https://www.linkedin.com/in/royesexton/ #MarketingPodcast #EmployeeAdvocacy #SocialMediaTips #DigitalMarketing

Join Lewis Gray and Elliot Elsley as they chat with Jordan Tenenbaum, Head of Social Media at Talkdesk. In this episode, Jordan reveals the secrets behind Talkdesk's highly successful employee advocacy program and corporate social media strategy. Key Topics Discussed: If you're managing an employee advocacy program or looking to start one, this episode is packed with insights to help you succeed. Don't forget to download the free Employee Advocacy Benchmark Report: here. #EmployeeAdvocacy #SocialMediaTips #MarketingSuccess #LinkedInInsights #CorporateBranding

Lewis Gray and Elliot Elsley chat with Anna Bertoldini, Senior Social Media Brand Manager at NielsenIQ, to uncover strategies for launching and measuring the impact of employee advocacy. Anna brings her brand-building expertise and shares practical steps to start a program that aligns with your business goals. Key Topics Discussed : Tune in if you're a marketing or employer brand leader looking to leverage employee advocacy and personal branding to amplify your brand's reach and employee engagement. Links & Resources: The Employee Advocacy Benchmark ReportLinkedInLinkedInLinkedIn#EmployeeAdvocacy #PersonalBranding #SocialMediaMarketing #ROI

Key takeaways from the Employee Advocacy Benchmark Report. Join us in our latest episode to explore eye-opening insights from our Employee Advocacy Benchmark Report. Lewis and Elliot highlight standout points from the report and discuss the role employee advocacy can in boosting brand visibility and engagement. Key Topics Discussed: Download your free copy of the report: here. #EmployeeAdvocacy #SocialMediaMarketing #EmployeeEngagement #BenchmarkReport

In this episode, Lewis Gray and Elliot Elsley are joined by Dentsu Benelux employee advocacy lead Maike Jansen. Together, they dive into the importance employee advocacy plays in maintaining brand consistency, safety, and suitability on social media. Maike shares real-world examples and proven strategies for managing employee-generated content, navigating intellectual property risks, and addressing security concerns across regulated and non-regulated industries. Learn how leading organizations ensure their brand message remains strong, safe, and authentic with the right tools, guidelines, and training. Resources: https://dsmn8.org/free-healthcheck-s3ep6https://dsmn8.org/Free-Social-TemplateConnect with us: https://www.linkedin.com/in/lewis-gray-dsmn8/ https://www.linkedin.com/in/elliot-elsley/ https://www.linkedin.com/in/maikejansen/This episode is brought to you by https://dsmn8.org/website #EmployeeAdvocacy #BrandConsistency #SocialMedia #BrandMessage #SocialMediaStrategy #EmployeeContent #AdvocacyProgram

The Employee Advocacy & Influence Podcast is back with a special guest! In this episode, discover the top 5 ways to boost employee engagement when running an employee advocacy program. Elliot shares valuable insights from his experience as the Director of Customer Success at DSMN8. He reveals how employee advocacy program managers can nurture their programs and unleash the competitive nature of leadership teams to ensure consistent participation. Lewis explains a mistake he made and how speaking to one employee led to a shift in content strategy that skyrocketed engagement. Plus, find out which group of advocates are the MOST important to engage for employee advocacy success! Whether you’re just launching your advocacy initiative or struggling to keep your team engaged, following these tips will enable you to build a thriving community of employee influencers and thought leaders. As mentioned in the episode, how to discover your ideal employee advocates: https://www.youtube.com/watch?v=2eD_nfg_SeM Learn more about DSMN8’s Newsletter Feature: https://dsmn8.org/4d1geBn Get early access to the Employee Advocacy Benchmark Report: https://dsmn8.org/3Tr8Fgx Employee Advocacy: 101 Cheat Codes by Bradley Keenan: https://dsmn8.org/3Zn3i5E

In this episode, Lewis brings in another special guest: April Jones, Account Executive at DSMN8. April specializes in helping companies launch and streamline their advocacy programs, so we couldn’t think of a better place to garner some fresh insights. April picks Lewis's brain for his best practices on maximizing employee participation in advocacy programs and asks him about the benefits employees will receive from participating. Lewis dives into the importance of establishing a strong brand presence for employees and shares insights on effectively communicating these benefits across all levels of an organization. But that's not all—Lewis also dishes out the latest tips and tricks to help employees create a habit of posting on social media. Whether you're a seasoned marketer or just starting out, this episode is packed with actionable advice to boost your employee's participation in advocacy programs. Complete The Employee Advocacy Benchmark Survey: here. Get your free social media policy template here. Enroll for the free course: https://dsmn8.com/employee-advocacy-course/ How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here (https://dsmn8.com/resources/employee-engagement-analysis/) to learn: + some complimentary tips on how to improve this. Be part of the DSMN8 employee advocacy community at: https://www.linkedin.com/company/dsmn8/ or connect with Lewis or Bradley. This episode is brought to you by DSMN8.com.

In this special episode of our podcast, Lewis welcomes Emily Paige Jones, Director of Customer Success at DSMN8, as his special guest. Emily, being DSMN8's latest recruit, brings forth an important question about a misconception that she's eager to debunk - “Does employee advocacy look like spam posting?” Lewis navigates through the question, unravelling the reasons why, with the right technology, the same content can be shared multiple times by hundreds or thousands of people and look unique every time. Learn how this approach can help companies avoid the appearance of spam posting while maintaining authenticity. Complete The Employee Advocacy Benchmark Survey: https://employeeadvocacy.typeform.com/benchmarkstudy Enroll for the free course: here. How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn: + some complimentary tips on how to improve this. Be part of the DSMN8 employee advocacy community at: https://www.linkedin.com/company/dsmn8/ or connect with Lewis or Bradley. This episode is brought to you by DSMN8.com.

In this exclusive episode, Bradley and Lewis explore an important question raised by a member of The Employee Advocacy Certification’s Alumni Network. Together, they navigate through the question and debunk the idea that employee advocacy programs inadvertently inflate performance numbers through internal engagement. Enroll for the free course: https://dsmn8.com/employee-advocacy-course/ Podcast on ideal advocate profile: here. *(link all in buzz sprout)*How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn: + some complimentary tips on how to improve this. Be part of the DSMN8 employee advocacy community at: https://www.linkedin.com/company/dsmn8/ or connect with Lewis or Bradley. This episode is brought to you by DSMN8.com.

We’re back! Bradley and Lewis are back with a bang to officially announce the launch of The Employee Advocacy Certification. In this exclusive episode, Lewis delivers insights and gives you a sneak peek into the course's offerings. Meanwhile, Brad delves into a module that explores measuring and defining success from an employee advocacy program. Enroll for the free course here. How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here (https://dsmn8.com/resources/employee-engagement-analysis/) to learn: + some complimentary tips on how to improve this. Be part of the DSMN8 employee advocacy community at: https://www.linkedin.com/company/dsmn8/ or connect with Lewis or Bradley. This episode is brought to you by DSMN8.com.

In this special episode of our podcast, join Lewis Gray, Senior Marketing Manager at DSMN8, as he speaks with Elliot Elsley, Director of Customer Success at DSMN8. Get ready to unlock the secrets to a thriving employee advocacy program as Elliot spills the beans on FIVE game-changing tips. Discover why these tips are your golden ticket to success and turbocharge your employee advocacy efforts! Don’t miss out - listen now! Special offer for listeners! Sign up to early access to the Employee Advocacy course: here! Grab a free copy of Bradley’s upcoming book, ‘Employee Advocacy: 101 Cheat Codes’ : here! How regulated industries are leveraging employee advocacy How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn: + some complimentary tips on how to improve this. Be part of the DSMN8 employee advocacy community or connect with Lewis and Elliot. This episode is brought to you by DSMN8. DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.

In this episode, Bradley and Lewis highlight quick wins that can help elevate your employee advocacy platform. They highlight the wins that may seem obvious, but that a lot of program leaders overlook. They discuss how to implement these wins and the immediate difference it will make to your employee advocacy program. Find out how you can create your ideal advocate profile here. Get your free employee advocacy program feedback template here. How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn: + some complimentary tips on how to improve this. Be part of the DSMN8 employee advocacy community or connect with Bradley and Lewis. This episode is brought to you by DSMN8. DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.

In this episode, Bradley and Lewis discuss the two most common objectives of employee advocacy and the content strategies you’ll want to deploy to achieve them. Plus, Lewis explains the “Holy Trinity” of content types you’ll need to include to generate the best results from your employee advocacy program. Special offer for listeners! Grab a free copy of Bradley’s upcoming book, ‘Employee Advocacy: 101 Cheat Codes’, before it’s released: https://dsmn8.com/employee-advocacy-book/ LinkedIn’s algorithm changes and the PACKD acronym Lewis discussed. How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn: + some complimentary tips on how to improve this. Be part of the DSMN8 employee advocacy community or connect with Bradley and Lewis. This episode is brought to you by DSMN8. DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.

BIG news! Lewis rolls out the carpet for Bradley as he introduces his first-ever book - Employee Advocacy: 101 Cheat Codes. In this special episode of the podcast, Bradley explains the reasoning and idea behind the book, even introducing the help of Amazon’s Alexa to demonstrate its purpose. No spoilers here, though! Plus, early access for listeners! Enter your details to receive a free copy of the book once it’s released. How to create your ideal advocate profiles. How active are your employees on social? Often it's a great way to understand the current sentiment toward social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn: + some complimentary tips on how to improve this. Be part of the DSMN8 employee advocacy community or connect with Bradley and Lewis. This episode is brought to you by DSMN8. DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers, and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.

In this special episode of our podcast, Lewis sits down to speak with special guest, Shannon Loveridge. Shannon lends her insights on the legal industry and explains why employee advocacy is a crucial tool that should be utilized in this industry. Shannon highlights the challenges that come with employee advocacy in law firms and how to overcome them. How to create your ideal advocate profile. Update your social media policy. How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn: + some complimentary tips on how to improve this. Be part of the DSMN8 employee advocacy community or connect with Lewis and Shannon. This episode is brought to you by DSMN8. DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.

Part one of our two-part special! LinkedIn’s algorithm changes have caused quite a stir in the B2B world especially, but what exactly has changed? Spoiler alert: the future looks bright for employee advocacy! In part two, Lewis & Bradley host a workshop in writing great social media posts for employee advocacy, and Lewis explains DSMN8’s PACKD analogy for writing better posts. The Entrepreneur article Part Two here. How active are your employees on social? Often it's a great way to understand the current sentiment towards social media and provide a benchmark for your employee advocacy program. Grab your FREE analysis here to learn: + some complimentary tips on how to improve this. Be part of the DSMN8 employee advocacy community or connect with Bradley and Lewis. This episode is brought to you by DSMN8. DSMN8 makes it easy for organizations to empower employees to become advocates, influencers, content creators, social sellers and publishers. Learn why brands big and small are using DSMN8 to scale their employees' voices across social at DSMN8.com.