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The podcast for adventurous entrepreneurs, featuring actionable tips from experts on marketing, sales, branding, content & growth strategy, and more! Plus inspirational startup stories from founders of leading outdoor/adventure/lifestyle brands!

The podcast for adventurous entrepreneurs, featuring actionable tips from experts on marketing, sales, branding, content & growth strategy, and more! Plus inspirational startup stories from founders of leading outdoor/adventure/lifestyle brands!
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The podcast for adventurous entrepreneurs, featuring actionable tips from experts on marketing, sales, branding, content & growth strategy, and more! Plus inspirational startup stories from founders of leading outdoor/adventure/lifestyle brands!






Ep #055 - How to Build a Consumer Direct Brand w/ Fezzari Bike's Chris Washburn

More and more entrepreneurs, myself included, are launching with a direct-to-consumer business model, and for good reason. It’s never been easier. But just because you can start easily, doesn’t mean running and scaling that business will be easy. Today, I’m talking with Fezzari Bikes founder Chris Washburn about how they’re selling high ticket items, sight unseen, by building trust with customers, plus how they deal with inventory forecasting, production, and all the other things you might...


Ep #054 - The Easy Way to Close More Sales with Matthew Pollard

Do you want to make more sales? Do you struggle to close the deal? Then you're probably doing it all wrong. Matthew Pollard bills himself as "The Rapid Growth Guy", and that branding is just the teaser to bring you into his world of story telling as the best sales method. It's not a fairy tell. As you'll hear, using facts and figures to convince someone to buy from you is a fool's errand. Better to tell stories that exemplify your knowledge and understanding, and combine those with...


#053 - How to Double your Profits with Cadence author Pete Williams

What if I told you there were simple little things you could do that would double your revenues and profits? Sound to good to be true? At the top level, doubling your business can seem like a monumental task. Where do we start? What do we do? In his new book, Cadence, author Pete Williams breaks it down to just seven things that drive growth, then walks us through the process of finding small, consistent wins in each. Before you know it, these small improvements across your business quickly...


Ep #052: How to Create a Winning Brand w/ Ponysaurus' David Baldwin

Do you want to create a brand that stands out? Wondering how to create a world class brand that people actually care about and love? Then you'll love this Branding Master Class with Ponysaurus Brewing co-founder David Baldwin, who is also the founder of Baldwin&, an award winning advertising and branding agency in Raleigh, North Carolina. Using Ponysaurus as a case study, David discusses how to create a memorable and impactful brand for your product, service or company by finding its...


Ep #051: Create a Platform & Monetize your Videos w/ Uscreen founder PJ Taei

This episode is a mix of “how I built this” and “how to make money making videos”, with equal parts business strategy, startup story, and best practices for monetizing your videos. The expert is Uscreen founder PJ Taei, who built a video-on-demand platform that lets you sell your own streaming video content. His story shows the value of creating the right features, proving you can find paying customers, and charging enough for your product. And for aspiring video content creators out there,...


Ep #050: How to Get Your Products as OEM Spec

This week’s episode is very short, under 30 minutes, but it’s packed with valuable insights about how to get your product spec’d as original equipment on something larger, or just get your product, service or tech bundled in as part of a bigger finished good. Apologies in advance for the wind noise, I met the product managers from Marin Bicycles at an outdoor cafe while at a major mountain bike event in France to ask them how and why they choose the parts that go on their bikes. The...


EP #049: Fireside Co-founders Tell How to (Possibly Not) Run a Conference

I'll be honest. This conversation didn't exactly head in the direction I thought it would, but that's what makes it so darn fun to listen to. It might be my most entertaining episode yet, and in the end, it came out full of value, too. Dan Levine and Steven Pulver started Fireside Conference four years ago with the idea that they'd make a startup conference more like summer camp - informal, fun, and intimate. The kind of event where you make real connections and new friends, far beyond...


Ep #048: Build a Better Service Business w/ Founder Bill Alcorn

If you're looking to build a service business, especially one that utilizes an existing service infrastructure, this episode is for you. There are some industries - finance, insurance, and telecom come to mind - that are so big and so regulated, that they just seem insurmountable. Yes, they could all be better. Much better, but where do you start? This week’s guest is Bill Alcorn, founder of He tackled another giant, complicated segment - shipping - in order to make it...


Ep #047: How to Build a Scalable Business w/ World Bicycle Relief founder FK Day

What if you start a non-profit out of a for-profit, then that non-profit starts its own for-profit to fund its non-profit operations? Sound confusing? It’s not, and it’s actually an incredibly smart way to help change the world without constantly relying on donations and hand outs to operate. FK Day co-founded SRAM, one of the world’s largest cycling component brands. Then, after 20 years, he stepped aside to launch World Bicycle Relief, taking all of the business lessons he learned from...


Ep #046 - How to Crush Kickstarter with Peak Design's Peter Dering

Are you ready to CRUSH kickstarter? If you’re like me, you probably think of crowdfunding as a way to launch your product, using it to raise the money needed to fund the startup. Well, we might be all wrong. Peak Design did it differently, and they are killing it on Kickstarter, having raised more than $16 million across seven projects in as many years. So, what is founder Peter Dering’s secret? Getting the product ready to ship before launching the campaign, then use the campaign to build...


Ep #045 - How to Build a Better Brand with Stoked Roasters' Jax Mariash

If you’ve ever dreamt about turning your passion into your business, this episode is for you. Jax Mariash is the founder of Stoked Roasters, a small but growing coffee company that took a different approach to their branding. See, Jax is also an insanely good athlete, so she combined her love of the outdoors, travel and being stoked on life with a passion for coffee. Boom, Stoked Roasters was born and in just a few short years she’s grown it to almost a million dollars in annual revenue,...


Ep #044: Owning Your Outcome & Life w/ Jordan Harbinger

Long time fans have been wondering "Why did Jordan Harbinger leave the Art of Charm podcast?" Yes, Jordan’s departure from AoC came a surprise to its listeners, but it shouldn’t have come as a surprise to him. We discuss why he's no longer there, but that's just the starting point in this wide ranging conversation on how anyone can pick up on the signals that their business (or personal) relationships might be going the wrong way. He explains why it’s so important to be real with yourself...


Ep #043: How to Succeed on YouTube Long Term - Col Collective's Mike Cotty, Part 2

What if you could leverage your work so that others pay for your passion project? That's what Col Collective founder Mike Cotty is doing, getting his sponsors to fund his YouTube channel. In this Part 2, we explore how he films, edits and produces his video, the equipment he uses, and how he's now using his brand equity to expand the business without necessarily expanding his work load. If you've ever dreamt of being a YouTube star or creating a channel that draws millions of viewers, Mike...


Ep #042: Start your business while working full time - Col Collective's Mike Cotty, Part 1

If you've ever wondered how you could start your own business as a side hustle while being employed full time, this episdoe is for you. Especially if you actually like your job, but dream of more freedom. Mike Cotty started The Col Collective while working for Cannondale, and he loved what he was doing. But the open road and opportunity beckoned, meeting him around every bend in the road. Our first conversation lasted more than three hours long, and was simply too much to edit down, but was...


Ep #041 - Succeed by Being Cooler than the Competition w/ Tentsile founder Alex Shirley-Smith

I've long believed that if you made something so cool it can't be ignored, then you've got a real business opportunity. Not a business yet, just an opportunity. But put in the work to build a real product, manage production and dial in the marketing, and that business opportunity can explode into a wildly successful brand. That's exactly what Tentsile founder Alex Shirley-Smith did with his amazing floating tree tents. Listen in as he tells where the idea came from, how he overcame crazy...


Ep #040 - Sell Something No One Knows They Need w/ Strider Bikes' Ryan McFarland

What do you do if you have a life changing product, but no knows they need it? That's the problem Strider Bikes founder Ryan McFarland faces. In this episode we talk about how he redesigned the bicycle for kids as young as 2 by throwing conventional designs out the window. The result is a balance bike, and it works perfectly, but it was solving a problem most parents didn't know they had. And new models catering to different audiences like special needs persons suffered the same problem....


Ep #039 - How the Energy Bar Business Really Works w/ Bearded Bros' Caleb Simpson

So, you want to start a nutrition or supplement company?. After all, energy bars and healthy snack foods are exploding, right? Here's how the business really works, as told by someone who's been doing it for almost eight years, gained distribution in REI and Whole Foods, and built their own production kitchen. Seeking healthier real food options to fuel their adventures, co-founders Caleb Simpson and Chris Herbert launched Bearded Brothers to offer energy bars made with real, whole foods...


Ep #038 - How to Grow an Accessories Brand w/ Handup Gloves' Cody Wallis

Do you want to start an apparel or accessories brand? Or see how others are using social media to grow their brand and sales? Handup Gloves founder Cody Wallis tells us how he does both, along with tips and tactics to create the designs and get a finsihed product manufactured and delivered. He started the company just out of college and figured the numbers made sense, so what could possibly go wrong? Worst case, they'd be stuck with inventory in their living room and sell it off slowly....


Ep #037 - How to Change the Game w/ The Sufferfest Founder David McQuillen

Think about a product you use weekly, then think about every way you could make it better. Then figure out how you could turn that into a product even without a the budget. That’s exactly what David McQuillen did when he launched The Sufferfest, a digital download series of cycling trainer videos that’s grown into a streaming app with exclusive rights to UCI race footage and global audience. While he may have lucked into a better distribution method, he made something infinitely better than...


Ep #036 - How to Launch an Event Series w/ Kids Adventure Games

Wondering how to start an events business? It doesn't matter if you're running a tradeshow, a conference, a marathon, or a kids obstacle course race series, the fundamentals are the same. That last one is what Billy and Helen Mattison have done, building Kids Adventure Games into a national race series that's ripe for growth. In this episode, they share where the idea came from, the participation numbers they need to fill an event, where their revenue comes from, and how they've created an...