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An Insider’s Guide To Becoming A Financially Successful And Happy Self-Publisher

An Insider’s Guide To Becoming A Financially Successful And Happy Self-Publisher
More Information

Location:

United States

Description:

An Insider’s Guide To Becoming A Financially Successful And Happy Self-Publisher

Twitter:

@jckunzjr

Language:

English


Episodes

Benefits Vs. Features: A Crucial Key to Selling More Books

7/15/2019
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Synopsis One of biggest marketing mistakes we non-fiction authors can make is to confuse the benefits and features that a reader will get if they buy our book. And, at first glance, it might seem a little difficult to understand … Continue reading →

Duration:00:06:39

Understanding Your Reader’s Needs AND Wants Can Lead To Higher Book Sales

3/14/2019
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Synopsis Your needs and wants, as an author, can be surprisingly and distinctly different than those of your reader. But, once you realize these differences between you and the reader, you can then focus your attention on truly understanding who … Continue reading →

Duration:00:07:02

Successful Non-Fiction Authors Don’t Confuse “Empathy” With “Sympathy”

12/13/2018
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Synopsis Even though empathy and sympathy both involve your “feelings” about your readers, they refer to two distinctly different emotions. As an author, and book marketer, (and as an emotionally mature adult that is trying to help people) you must … Continue reading →

Duration:00:06:35

5 Surefire Ways To Optimize Your Book’s Sell Sheet

9/20/2018
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Synopsis In order to become, or remain, financially successful as a self-publisher, you must be able to quickly and effectively get your marketing message to your book-buying audience. Your book’s sell sheet is an excellent tool to do this. The … Continue reading →

Duration:00:08:25

Is A Large Platform Critical For An Author’s Success?

3/15/2018
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Synopsis Creating a huge platform with many thousands of followers might seem like the most obvious way to achieve success. But, there’s more to it than that. A huge email list, and huge Twitter and Facebook following, are all great, … Continue reading →

Duration:00:07:08

Do We Write Books For “Financial Success” Or “Critical-Acclaim”?

11/13/2017
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Synopsis Do we write books for profit alone, or to gain favorable approval from others? Or is it a combination of both? Is money more important than fame? Does fame guarantee a stream of income? These questions are a good … Continue reading →

Duration:00:07:46

The Strategic Advantage Of A Credible Book-Foreword-Author

9/14/2017
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Synopsis In order for a book foreword to give a book a substantial strategic advantage over all the other books competing for the same audience, it must be written by someone with a high level of believable credibility. And this … Continue reading →

Duration:00:04:56

Mass-Market Paperback Books Vs. Trade Paperback Books: A Guide For Self-Publishers

7/20/2017
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Synopsis Here is an explanation of the differences between the two main types of paperback books: mass-market paperbacks, and trade paperbacks. As a self-publisher, these are the two formats that you will be typically dealing with most often. Therefore, you … Continue reading →

Duration:00:08:08

Examples of Great Customer Testimonial Statements

7/17/2017
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Synopsis Testimonials are a very effective way to get more clients and customers, and sell more books. As a business person, self-publisher, and author, you must understand what characteristics make up a great testimonial. So here I give you a … Continue reading →

Duration:00:08:31

Book Dedications To Spur Your Imagination

7/13/2017
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Synopsis To be a successful book marketer, you must never miss an opportunity to reach out and make a connection with the reader. Whether your book’s dedication is only a few sentences or an entire paragraph, you shouldn’t miss this … Continue reading →

Duration:00:09:13

How to Write a Book Foreword: A Checklist For Authors

7/10/2017
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Click here to download a free PDF of this checklist. Synopsis Here is a list of important questions that you should think about to help you make sure that you have written a full and complete foreword. Not all questions … Continue reading →

Duration:00:05:57

How To Use Marketing Channels To Drive Book Sales

6/15/2017
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Synopsis Understanding how online and offline marketing channels can work together is essential for your book’s financial success. These channels, if consistently used together, can help you as an author achieve a sustainable competitive advantage. It will also help your … Continue reading →

Duration:00:06:40

Understanding The 3-Stages Of The Buying Cycle Can Improve Your Book Sales

5/11/2017
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Synopsis Helping book shoppers though the 3 stages of the buying cycle can dramatically improve your chances of making more book sales. If you understand what these 3 stages are about, and where the book shoppers are within that cycle, … Continue reading →

Duration:00:06:58

3 Steps To Creating A Winning Sell Sheet For Your Book

4/13/2017
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Synopsis Sell sheets have a simple mission. To Sell More Books. They’re really just a way to showcase the benefits of your book in a concise and impelling way. And if your sell sheet is created and utilized skillfully, it … Continue reading →

Duration:00:07:04

What Is A Tweetable?

12/5/2016
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Synopsis Tweetables can be a very practical and powerful way to improve the number of social shares that you can receive for your blog posts. Here I show you what they about, how they are typically used, and what they … Continue reading →

Duration:00:06:12

3 Easy Steps To Adding A Tweetable To Your Blog Post (Without A Plugin)

12/1/2016
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Synopsis Here are three simple steps that I follow in order to create and embed a tweetable quote into my blog posts. The entire process is fast, easy, and free. What You Will Learn In This Post 1. You will … Continue reading →

Duration:00:06:38

Computer-Data Backup-Strategy For Self-Publishers

11/28/2016
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Synopsis Protecting your computer’s data files is something every self-publisher must know about and deal with before it’s too late. Therefore, it’s essential that you keep the back-up process simple and automatic. It’s also imperative to create multiple copies, on-site, … Continue reading →

Duration:00:10:06

Sell Sheet Terminology For Book Marketers

11/24/2016
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Synopsis Book sell sheets are an essential and integral part of a book’s marketing and publicity plans. For this reason, it is important for you to understand what goes into a great sell sheet. So, to help you get a … Continue reading →

Duration:00:08:16

The 5 Basic Ingredients Of Successful Book Marketing

11/21/2016
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Synopsis In order to become a successful self-publisher, you will need do devote a large part of your life to marketing. This will encompass marketing yourself, as well as your book. Understanding these five ingredients will insure that your book … Continue reading →

Duration:00:05:34

Sell Sheets: An Intro Guide For New Self-Publishers

11/17/2016
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Synopsis A sell sheet is a one-sheet flyer that gives some detailed information about a book and its author. Here is a short discussion of what a sell sheet is and is not, how to use it, and what information … Continue reading →

Duration:00:06:00