The Business of Antiques

What does Spanx have to do with The Business of Antiques? Everything, says Toma Clark Haines, The Antiques Diva. Sharing your authentic story can help you build your brand and take your antique business to the next level.

Toma talks to Jason and John of Madcap Cottage on The Business of Antiques Podcast, recorded at Venice's famous Gritti Palace. Jason and John are two of the smartest strategists in the industry and are setting the design world on !

When it comes to marketing your antiques business you need to identify your niche and communicate what makes you different from all the other antique dealers out there. Why should someone shop with you verses someone else. You’ve got to Communicate Your Thing. In marketing terms this is your USP - Unique Selling Point.

Toma Clark Haines talks with antiques industry icon and legend and cultural entrepreneur Olga C. Granda on The Business of Antiques podcast.

If you want to start an antiques business - don't think about STARTING an antiques business. That can feel daunting. It can feel overwhelming. Instead, think about LEARNING HOW to start an antiques business.

I'm Toma Clark Haines, host of The Business of Antiques podcast. I'm on a mission to make antiques sexy, modern and fun... and PROFITABLE!