The Business of Baking Podcast

Hey Everyone, I've missed you! In this episode I'm telling you what has happened to the podcast, what's going to happen to it, and I introduce my latest project which I think you'll love. Thank you for your love, support, and listening in! See omnystudio.com/listener for privacy information.

Welcome to the last episode of season 3, and 2019! In the final episode of last year, I spoke about all the lessons I learned during 2018. Looking back and reflecting on everything that’s happened to me this year, I decided that it would be a pretty good way to end this season’s podcast episodes as well because 2019 has been both the worst and the best year I can ever remember, and I’ve learned such a lot from all I’ve been through. Today, I share my lessons with you in the hope that you will learn something from them too, so listen in, to find out what I learned from 2019. I love doing this podcast! It’s great fun and it’s always such a pleasure to get wonderful emails from people all over the world, telling me how much they enjoy listening to the podcast, and saying that I keep them company while they’re mixing buttercream, waiting to pick up their kids, or when they can’t sleep at night. I think it’s very cool that I get to be part of so many of your lives! Thank you for that! And a big thank you to all of you for being part of the podcast and part of my life too! Tune in now, to hear about all the lessons I learned this year. Show highlights: Links and Resources: Christine Kane - www.christinekane.com You can purchase all the different classes I’ve done from The Learning Store, on www.thebizofbaking.com If you enjoyed the podcast this year, please leave a review either on Google Podcasts or on any other podcast listener device that you use. See omnystudio.com/listener for privacy information.

Today is an exciting day because I'm interviewing Tracy Vasquez, the owner Sugar Beez, a cookie company that mostly makes really beautiful royal icing cookies. Tracy hails from Wonder Lake, Illinois. She's the mom of five grown-up daughters, and she works full-time as a police dispatcher. She is a very interesting person and her experience has been quite different to that of most of the other home-bakers that I've spoken to on the podcast, so listen in today, to hear Tracy's story. Last year, Tracy was approached by a national grocery chain. They asked her to supply their stores in Illinois with her cookies, and then that expanded to include Wisconsin as well. Tracy discovered that she had to obtain a GFSI certification from the Global Food Safety Initiative, to provide supermarkets with her cookies. So for the last year, she has been going through the challenging process necessary to become certified. In today's episode, she talks to us about this process. We also talk about marketing, working full-time, and raising a bunch of beautiful daughters. Tune in now, to find out what Tracy has to do to obtain her GFSI certificate from the Global Food Safety Initiative. Show highlights: Links: To find out about Michelle's classes, go to www.thebizofbaking.com Sugar Beez's website: www.sugarbeez.com See omnystudio.com/listener for privacy information.

In this week’s episode, Michelle shares an excerpt from her blog and book, The Business of Baking. This article, “You Couldn’t Pay Me Enough”, contains a collection of witty humor, entertaining anecdotes, and a comical simplification of the unfortunately relatable clients that bakers often encounter. From the “Do you know who I am?” clients, the “Is she serious right now?” clients, and the “let me ask my husband” clients, Michelle has seen it all. Join Michelle in this episode for a light laugh and advice on how to deal with these terribly relatable situations. Show Highlights: Links: Michelle@thebusinessofbaking.com https://thebizofbaking.com See omnystudio.com/listener for privacy information.

Is your cake business based in a small town? And, as a result, are you experiencing problems making it work? Today, I'm very excited to introduce you to someone I have had the pleasure of teaching, who I am now very proud to call my friend, and who has, in my opinion, a very distinctive artistic point of view. I'm delighted to be interviewing Melissa Kelly Hill today, from the Twelve-Five Cakery, in Hattiesburg, Mississippi. The purpose of Melissa's business is to make magic, and that's where she's headed! Listen in today, as I uncover her secret to running a successful cake business in a really small American town. I asked Melissa to share her story today because she's amazing and incredibly inspirational! And although her bakery is based in a very small town (Hattiesburg has only 46 000 people in it), and she's still at the beginning of her journey of owning a shop-front, she's really making it work. In today's episode, she talks to us about what it took for her to finally leave her hectic bakery job, to start a business of her own. And she shares what she's been doing to create her flourishing, fancy, big-city cake business in a very small town in Mississippi. Tune in now, to find out more. Show Highlights: Links: Twelve-Five Cakery - https://www.twelvefivecakery.com/ See omnystudio.com/listener for privacy information.

Have you been noticing how the face of our industry is changing? And have you seen how many businesses have been pivoting recently? My life has also changed a lot in the last year. My second book is already in the making, and although traveling to teach has been a really big part of my life for a very long time, I've decided not to do that this year. And, looking at my business, I've been making decisions about what to do with The Business of Baking, going forward into the future. Pivoting happens a lot in business. And, recently, it happened to me. I finally made the decision to crack open the vault, so I've been spending time taking all the courses that I've created and made them accessible and affordable. On my website, you will find lots of the amazing things that I've created over the years, which are now available to you. You'll find everything from one-hour Masterclasses on a single topic, to things that are much more involved. Listen in, to find out more. Choosing to make these changes in my business got me reflecting on how it was for me when I first started a business of my own. In today's episode, I share with you a list of things that I really didn't expect when I decided to run my own business. Tune in today, to find out about the things that I never anticipated when starting out. Show Highlights: Resources: www.thebizofbaking.com See omnystudio.com/listener for privacy information.

Would you like to make a good living out of a confectionary business? Do you believe that it's possible to do this? Today, I'm excited to introduce you to Danira Cancinos, from Dani's Dulce Confections, in Sylmar, California. One of the questions I'm asked very often is "Can you make enough real money out of this to support a family?". Although I always say you can, people still seem to think it's impossible. So Dani is here on the show with me today to prove that this is, indeed, possible. Listen in, to find out about Dani and her awesome, inspiring, and lucrative confectionary business. Dani has really achieved a lot! I've been her Instagram fan for a long time and her posts are amazing! When I see them, I almost drool over her creations because she makes some of the most delicious-looking treats that I have ever seen! Especially her caramel apples! In addition to making all kinds of treats, she also teaches a number of online classes and some in-person online tutorials. She recently sold a caramel apple class, which earned her over five figures! This is truly incredible, so we will be talking about it in today's episode. Dani did not grow up in a wealthy family, so her business is all about dedication and putting in a huge amount of work. Tune in today, to hear her story. Show Highlights: Links: Dani's Dulce Confections' website: https://www.danisdulceconfections.com/ See omnystudio.com/listener for privacy information.

Welcome to another exciting episode of The Business of Baking podcast! A few episodes ago, I read you an article from my new, yet unnamed book, and it had a lot of positive feedback. Although I don’t really anticipate becoming a real-life coach, I have discovered that I can coach from my podcast by telling you how you can change your life, everyday. And it’s not always as scary as you think it might be! My new book is written more article-style than chapter-style. I talk about a business that I owned, and how it taught me a life lesson. I like to think that all life lessons are also business lessons, and the converse is true, as well! This book is when you need a shot of inspiration, a shot of love, or even a shot of tough love. Open to a relevant section, read a couple of pages, spend some time mulling it over, and see if it can apply to you. Your feedback has made me brave enough to share another article with you today, called “Are Ignorance and Faith the Same Thing?” I share a client’s experience, as well as one of my own. Please let me know if this resonates with you! Show Highlights: Links & Resources: To get a copy of Michelle's first book, The Business of Baking, go to Amazon, Barnes and Noble, or any other good bookstore. Michelle's email: michelle@thebizofbaking.com See omnystudio.com/listener for privacy information.

Welcome to the Business of Baking Podcast! I’m so grateful to be able to chat to you every other week on the podcast. Some weeks I do solo shows, and other weeks I get to introduce you to some pretty amazing entrepreneurs who think outside the box, or have an interesting story to share. On today’s podcast, I’m so excited to introduce you to my friend, Miranda, who has a pretty amazing product line. She’s the owner of Sweet Sticks, which started life out as a cake pop company but as you probably already know, has morphed into an incredible, edible art paint empire! Join us, as Miranda takes us through her entrepreneurial journey which includes making and selling rave gear clothing to her friends at the tender age of 16, to making and selling scarf watches as a side hustle. Don’t miss this! We cover lots of other ground, from alcohol free edible art paint for the Halal community, to conquering your fears. Show Highlights: Links & Resources: To get a copy of Michelle's first book, The Business of Baking, go to Amazon, Barnes and Noble, or any other good bookstore. Michelle's email: michelle@thebizofbaking.com https://sweetsticks.com.au Instragram: sweetsticksau See omnystudio.com/listener for privacy information.

Did you know that I'm busy writing my second book? To be honest, I'm finding the process of writing this book really hard. Not the writing part because that comes pretty easily to me and I love it. I'm finding it difficult because this time I'm writing about life and not about baking or about business. For today's episode, I decided to be brave and do something a little different, so tune in now, to find out more. My life has not been without its trials and tribulations but it has never been boring! Over the years, I've been collecting notes on all the various methods that have worked for me to live a really amazing life. So I decided to take everything that I know, and that I've learned about life, and write it all down in a book. I have included the things I've used in my own life to get to where I am, things I have heard about that I think are really useful, and also some of the lessons I've learned just from living a happy, exciting, and fulfilled life. This book is a departure from what I normally do because it's a self-help book, and in today's episode, I'll be sharing one of the articles that I wrote for it. Listen in today, to hear the article and to find out what I'm doing to get out of my own way in the process of writing this book. Show Highlights: Links and Resources: To get a copy of Michelle's first book, The Business of Baking, go to Amazon, Barnes and Noble, or any other good bookstore. Michelle's email: michelle@thebizofbaking.com See omnystudio.com/listener for privacy information.

Did you know that May is Mental Health Awareness Month in the United States? Mental health is something that I really think more of us need to be talking about, specifically in the small business arena. And these days, I'm also a lot more open and honest about the hard stuff about small business. In May, last year, I had a really incredible and eye-opening conversation with Laurel Harlan, a licensed therapist and cookie business owner, on the podcast. So, when Jennifer Carota, who is also a mental health professional, contacted me this year, I was particularly excited because it's very rare to find somebody who wears these two hats. Jennifer is from Belle Vernon, Pennsylvania, in the United States. She is a licensed professional counselor and she owns a business called The Counseling House, which is a group practice, not far from Pittsburg. The Counseling House is dedicated to providing mental health counseling services to individuals and families in a comfortable, nurturing, and home-like environment and Jennifer has a whole bunch of people in her practice, who can help a whole lot of us out. She has professional counselors, social workers, and marriage and family therapists. The really cool thing is that Jennifer also owns a cheesecake company, called The Cheesecake Fairy. Baking is Jennifer's therapy. It's her self-care and it keeps her sane and centered, and so it accidentally became a business. The Cheesecake Fairy is largely a wholesale company that makes elegantly upscaled cheesecakes in a jar. Because Jennifer is both a mental health professional and a cheesecake fairy she is totally my people! Tune in today, to find out how to cope when things start getting a bit too much for you to deal with. Show Highlights: "May you be happy, may you be healthy, may you be safe, and may you be at peace." - From the guided meditation in the Calm App. (www.calm.com) Links: www.thecounselinghouse.com (Jen's Counseling) www.beginagainwithjen.com (Jen's Coaching) www.thecheesecakefairy.com (Jen's Cheesecaking) Jen wrote a blog post for this episode: https://thecheesecakefairy.com/whats-new/f/top-five-sanity-savers-for-cakers-and-bakers See omnystudio.com/listener for privacy information.

We’ve all heard the saying “if I only knew then what I knew now”, especially when it comes to business. If we could all avoid the mistakes and hard learned lessons that come with maintaining a business, we would. Today, Michelle shares her cheat sheet to managing your own business and how to establish the foundation you need to be successful. To learn more about how you can create a flourishing business and maintain a fulfilling life, tune into this episode of The Business of Baking. Show Highlights: Links: Michelle@thebusinessofbaking.com https://thebizofbaking.com See omnystudio.com/listener for privacy information.

Have you been considering giving up your business lately? 'Should I quit my business?' is a question that tends to come up for many of us small business owners when the going gets tough. In today's episode, I'll be taking a look at why we sometimes think about quitting, and whether or not it really is the right time to do it. This is something that I've talked about a lot on my blog, but never before on the podcast. I realize that this question might be a little hard for some of you to hear, and I don't mean to depress anyone, but running a business really isn't easy and I think that this is one of the things we need to think about, and to talk about openly, more often. Listen in today, to find out more. Last year I did a podcast episode about a blog post that I wrote a while back, about a typical small cookie company. That was one of the most popular episodes of all of last season. So I've chosen one of the blog posts that I wrote some time ago, about quitting your business, and I'm going to read it to you today. I will be adding in the things that have changed for me, and the things that I feel differently about now, so tune in, to hear what I wrote about whether or not it really is the time to quit your business. Show Highlights: Links and resources: Michelle's website: www.thebizofbaking.com You can search for the article there. It's called 'Should I quit my business?' See omnystudio.com/listener for privacy information.

Do you think that getting too much business could ever be a problem? Today, I'm talking to Tim Engelbrecht, from Hello Sweetheart, a Sydney-based wedding photography and videography company. Tim runs the business with his wife, Mim, and they are really busy! Sometimes they do as many as four weddings in one day, so things can seem a little out of control, but Tim thinks it's a great problem to have. I decided to interview Tim today because I thought that it would be interesting to chat with somebody in our industry who is not necessarily a cake maker. And I love getting the perspectives of other creatives out there because I think they really have a lot in common with us, here in the baking industry. So, listen in today, to find out what Tim has to share about his life behind the lens. Hello Sweetheart was officially started in 2015 and they shot a total of twenty-five weddings that year. Then, in 2016, Tim got married and Mim took over the marketing. They did almost seventy weddings that year, and even more in the following year. From there, things have constantly been on the up-and-up for Hello Sweetheart. It has been widely featured, in places such as Modern Weddings, Polka Dot Bride, Wedding Wonderland, and more. Hello Sweetheart has a really dreamy Instagram feed too! It makes you want to jump right into other people's cool lives, and have weddings just like they have! Tune in to find out more! Show Highlights: Links and Resources: Hello Sweetheart's website Hello Sweetheart on Instagram Keyboard Maestro See omnystudio.com/listener for privacy information.

Have you ever wondered what it's really like to run a cake business? In today's episode, I'm answering a beautiful and fascinating question from one of the podcast listeners. She wanted to know what kept me in my business for ten years, why I continued with it, and why I decided that it was time to end it. She also asked me about what the process of ending the business entailed. This was really interesting for me because I've never talked about what it was like to run my business before, nor about the life-cycle of the business and how it all went down. So listen in! I really hope that you will be inspired by this topic! My business was called Three Sweeties and I really loved it! People kept telling me that the things I made were really amazing and I would make a fortune selling them. So I started my business from home, part-time and completely illegally, because even though I had a bit knowledge about food safety and things like having to register my kitchen, from being a chef, I was still totally clueless about how to actually run a business. So although I was unbelievably excited to start the business, I was unsure about its future and where it was going. And I did some really silly things in the beginning, but I learned a lot as I went on. Tune in today, to get my personal account of what life was like for me throughout the life cycle of my business. Show Highlights: How To Run A Cake Business Links: Podcast mentioned: Invisibilia (The Secret History of Thoughts) https://www.npr.org/programs/invisibilia/375927143/the-secret-history-of-thoughts Email me at michelle@thebizofbaking.com Remember that you're more than welcome to email or pm me on the social media channels to suggest a topic you'd like to hear about or someone you'd to be interviewed for the podcast. I'd really be happy to have your suggestions. See omnystudio.com/listener for privacy information.

Are you willing to try something new? And then try it again if you fail? In today's episode, I'm talking to the inspiring Kim Werker, who I think is completely amazing! She is totally my people! She is an unbelievably talented woman who describes herself as a camp counselor for grownups and she thinks we need to aim for creative, messy fun, rather than hoping for perfection. This season, my intention is to interview people who are not necessarily in the baking industry, but who have lots of things in common with those of us who are, like photographers, florists, and crafters. These people are creatives who experience similar struggles and successes in their businesses to those that we experience here, in our industry. So I'm really excited to be talking to Kim today, about her life, her work, her website, and the way she inspires people to try new things. Tune in now to find out more! Kim is a super-guru of the crochet world, and she's also a freelance writer, editor, and speaker. And most interestingly to me, she's the woman behind the Mighty Ugly website and movement, a website that encourages everyone to try things. (Mighty Ugly is all about celebrating the benefits of failure so that we're not so afraid of doing the big things.) Kim has edited magazines, she's written seven books, she created and then sold an online magazine, she curates online communities, and she teaches her own creative classes. She also used to be a podcaster and currently, she runs an online community for creative adventurers. She's even dabbled in a bit of baking too, so listen in, to find out what Kim has to share with us in today's episode. Show Highlights: Links and resources: Book mentioned: Stitch 'n Bitch by Debbie Stoller Knitty.Com (Online knitting magazine): www.knitty.com Mighty Ugly Website: www.kimwerker.com See omnystudio.com/listener for privacy information.

Welcome back to the podcast for 2019! I'm really excited to be back and I've come up with a whole list of topics that I want to talk about and a range of really interesting people to interview. My plan is to interview people who are a little bit left of center in our industry, related to it but not necessarily directly involved, like wedding photographers, marketers, or crafters. There are also some experimental episodes coming up this season where I do things a little differently. So tune in now for today's episode! Today I'm going to be talking about being at a crossroads in your business. Last summer, I had a truly life-changing experience when I went on a month-long trip to South America, the Antarctic Peninsula, and Antarctica. Thinking about the business during that time prompted me to sent an email to my subscriber list. In today's episode, I will be sharing a bit about that email, what was behind it, and what I'm thinking about now, going forward into the future. Because many of us, at this time of year, reach a crossroad in our business and this will give you a number things to think about. Listen in to find out about my crossroads, the crossroads in our industry, and where to from here. Show Highlights: Links: Email me at michelle@thebizofbaking.com See omnystudio.com/listener for privacy information.

I've really had an unbelievable season of podcast episodes this year! I've done my best, given it a proper run, and I've loved it, but like all good things, it has come to an end. Today's episode is the very last episode of this season. I did some awesome solo episodes this year, where I talked about all sorts of things, like the worst advice I ever got, strategies for mental health, and getting through the rough stuff in life. I also had some amazingly unbelievable episodes where I interviewed some incredible people, like Laurel Harlan. I spoke to Patricia Scheetz about running a charitable-based bakery, and I even spoke to my daughter Claire. I've had such a super amazing season, 2018! Thank you all so much for listening! When I record my podcasts, I have no idea how many, or where in the world, people will be listening. I also don't know if they've loved it or hated it, or what they thought of me. So, with this being the last episode of the year, I'd like to close it out with a heartfelt message of gratitude to all of you for listening! I also wanted to end off by sharing some of the lessons I've learned this year. This is a largely an unscripted episode and not my usual way of doing things, so listen in today, as I talk straight from the heart, tell you about my year, and give you some of the lessons I've learned. Show Highlights: Resources: Sleep Stories on the Calm App See omnystudio.com/listener for privacy information.

What's it like, being a female in business? And has it ever affected your business negatively? These are questions that people often ask me. They're really good questions and it's something that I actually care about a lot, yet I've found that I've been avoiding discussing this topic- and I don't really know why. Perhaps I've been hesitant to share my thoughts because I actually feel so strongly about all of this. Anyway, right now is as good a time as any to have this discussion, so let's rock it! Listen in to find out more. I have been asked if me being a woman has ever made people question my business capability. Also, if I think that me being a woman and a mother makes people more entitled to question my business choices, and how all this affects my life as a business owner. These are massive questions and in the current climate of the Me Too Movement people are finally feeling more inclined to talk about these things. With all the issues that are finally being addressed, around inappropriate behavior and sexism at work, this is a topic that really needs to be spoken about. So I've really had to spend a lot of time thinking about this. I can only speak from my own experience, so please bear this in mind as I share my answers and my thoughts on the subject with you today. Listen in now, to find out what I have to share. Show Highlights: Links: Email me: michelle@thebizofbaking.com See omnystudio.com/listener for privacy information.

Do you have to follow a gluten-free diet? Today I'm going to be talking to Paula Onink, from the Netherlands. This is really exciting for me because I don't often get to interview people from Europe! Paula is one of my students as well as someone I consider a friend and she owns Gebaksjuwelier, a gluten-free bakery in Culemborg, Netherlands. On the show today, Paula talks to us about her experience so far, with her real-life bakery. (She also runs a webshop lately.) Paula sells bread, pastries, bread mixes, and all sorts of other interesting and exciting things. And she has employees too, including someone with special needs, which I think is wonderful, as that's something close to my heart! Listen in to find out more! Paula has been running her bakery for five years now. I'm particularly interested in talking to her today because she herself is not someone who needs to have gluten-free food. And people usually start out in specialty baking (like gluten-free, dairy free) because they themselves need it. Paula started out working with people who are mentally challenged and she came to realize that she actually wanted to bake more than she wanted to work with people. And this is where it all began. Listen in today, to hear all about Paula and her fabulous bakery. Show Highlights: Resources: Paula’s Website (it’s in Dutch) See omnystudio.com/listener for privacy information.