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The Common Cents Show

Business & Economics Podcasts

The Common Cents Show is the official (unofficial) podcast for small business owners. We help small business owners refine their marketing plans, growth strategies, mindset and business systems to grow past $200k in annual revenue

Location:

United States

Description:

The Common Cents Show is the official (unofficial) podcast for small business owners. We help small business owners refine their marketing plans, growth strategies, mindset and business systems to grow past $200k in annual revenue

Language:

English


Episodes
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89. Write a press release to get earned media with Mickie Kennedy from EReleases

3/9/2022
In this episode Micah speaks to Mickie Kennedy the founder of ereleases. Mickie lays out how to write press releases that get the attention of editors, what types of press release subjects you can write about and how often you should send a press release out. To listen and subscribe to full length episodes of...

Duration:00:45:26

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88. A New Type of Boxing Fitness Brand

3/3/2022
In this episode Micah talks to Keith Keppner from Keppner Boxing & Fitness about his unique brand and why there is room in the fitness space for the type of workout he has created. We talk about the strategy around pricing and the competitive landscape. To learn more about Keppner Boxing & Fitness go to:...

Duration:01:02:12

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87. The State Of The Fitness Industry

2/24/2022
The state of the fitness industry has been a question ever since covid has begun. There are other issues that have affected the fitness industry and we discuss with Alwyn Cosgrove. Don’t forget to checkout our new business resources page: https://thecommoncentspodcast.com/resources/ Please be sure to subscribe to The Common Cents Show Youtube channel, make sure...

Duration:01:28:58

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86. Dissecting the impact of strong brand on a business

2/9/2022
Understanding what branding actually is will help you develop marketing strategy that draws people to your business. I discuss branding with Branding Expert George Paul III from Seize the Brand. We dig into the elements of a branding and how messaging matters in the minds of your potential customers. We also discuss how to put...

Duration:01:09:34

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85. Starting an Online Business in Mid-Life

2/2/2022
Starting an online business in midlife is something that can be intimidating if you are in that age group. This episode I speak to Pamela Wilson Online Business Coach for people in midlife to discuss how it’s possible to earn great revenue using the experience you gathered. Pamela Wilson: https://www.pamelawilson.com/how-to-build-your-business-online/ Don’t forget to checkout our...

Duration:01:01:46

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Special: Monthly Emerging Franchisor Roundtable: The cost of starting a franchise financially and mentally.

1/26/2022
Franchising your business seems great from the outside looking in. However, expectations don’t always meet the reality of being a franchisor especially at the beginning. I discuss with our team of franchise experts. Guest Panelist: Troy Hooper: CEO Nurish Brands – https://www.linkedin.com/in/jtroyhooper Megan Allen: Market President/Franchise Owner FranNet of Colorado: https://www.linkedin.com/in/allenmegan/ Joe Caruso: Fractional Franchise...

Duration:01:28:18

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84. From food stamps to six figures. The mindset paradox with Dr Amanda Barrientez.

1/19/2022
Mindset is the great equalizer when you want to accomplish your goals. Certainly going from food stamps to a six figure business is a remarkable accomplishment. In this conversation Micah Logan talks to Dr Amanda Barrientez who is a mindset specialist. She leverages her education and personal experience to help entrepreneurs and business owners to...

Duration:01:17:40

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83. The Business of Masterminds

1/12/2022
The business of masterminds have exploded around the world. Many experts or people with domain expertise have launched masterminds in order to help people level up. Don’t forget to checkout our new business resources page: https://thecommoncentspodcast.com/resources/ Please be sure to subscribe to The Common Cents Show Youtube channel, make sure you click the bell so...

Duration:01:00:38

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Intelligent marketing | Why do so many marketing firms get it wrong

12/22/2021
Intelligent marketing is easier said than done. Why do so many marketing firms get it wrong when it comes to producing great results? Gee Ranasinha CEO of Kexino talks about taking an intelligent approach to marketing. Please be sure to subscribe to The Common Cents Show Youtube channel, make sure you click the bell so...

Duration:00:58:11

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81. How To Create Content That Drives Traffic To Your Website

12/20/2021
Many small business owners are looking to increase traffic to their websites. We address how to create content that drives traffic to your website in this episode with Farzad Rashidi from Respona about how to maximize content creation. Please be sure to subscribe to The Common Cents Show Youtube channel, make sure you click the...

Duration:00:56:27

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Conversation with Brooke Coleman

12/15/2021
In Episode 45 Micah & Jonathan talk to Chef Brooke Coleman, the Chef captured national attention for her story of going from homeless to restaurant owner, through the hilarious stories and drama, Micah & Jonathan tap into what it takes to get your businesses off the ground with challenging circumstances and to become successful. Please...

Duration:00:59:16

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How to create content that drives traffic to your website

12/8/2021
Many small business owners are looking to increase traffic to their websites. We address how to create content that drives traffic to your website in this episode with Farzad Rashidi from Respona about how to maximize content creation. Please be sure to subscribe to The Common Cents Show Youtube channel, make sure you click the...

Duration:00:56:30

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Special: Live Emerging Franchise Roundtable Dec 2021

12/6/2021
There is a massive knowledge gap for emerging franchisors. This monthly roundtable will help emerging franchisors with closing the knowledge gap and engaging in behaviors that drive franchise success. In this our first monthly roundtable we’ll hear from: Andrea Bailey Brown, Joe Caruso, Angela Coté, Megan Allen, Troy Hooper and the host is Micah Logan...

Duration:01:30:43

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How to keep the IRS out of your business

12/1/2021
If you are looking to keep the IRS out of your small business this is the episode for you. It’s easy for small business owners to mistakenly get entangled with the IRS. Errors can cost a lot of time and money. Micah Logan interviews Charles Read a CPA, US Tax Court Practitioner and member of...

Duration:01:01:57

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Marketing Malpractice | Part 2: Creating a Purpose Brand

11/24/2021
Another part of marketing malpractice is when small business owners don’t connect their brand with a purpose for customers to engage them. Micah discusses in the final part of the two part series on marketing malpractice. Please be sure to subscribe to The Common Cents Show Youtube channel, make sure you click the bell so...

Duration:00:27:49

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Marketing Malpractice | Part 1: Don't make these marketing mistakes

11/17/2021
Don’t commit marketing malpractice in your business. Don’t make these common marketing mistakes in your business. You should understand why customers really hire your business. You will after you listen to part 1 of this topic. Please be sure to subscribe to The Common Cents Show Youtube channel, make sure you click the bell so...

Duration:00:31:47

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Creating Elite Customer Service Systems

11/10/2021
Creating an elite customer service experience can differentiate your business in the marketplace, and drive revenue today. You should make your business the third place or the place where customers can go to outside of home and work. Please be sure to subscribe to The Common Cents Show Youtube channel, make sure you click the...

Duration:00:17:51

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How to Choose the Right Location for Your Business

11/3/2021
Choosing the right business location can be stressful. Micah talks about how you can win in choosing the right business location. Whoever you are starting a business, woman owned business, teen or looking to make a career change location comes down to five factors: 1.) Demographics 2.) Competition 3.) Property Type 4.) Traffic 5.) Is...

Duration:00:31:20

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EPISODE 75. SELLING A BUSINESS? GET YOUR BUSINESS SOLD FOR MORE MONEY!

10/25/2021
Micah Logan and Marvin Storm discuss what it takes for a business to actually sell. What will get you to the number that you want? Is your business currently in a position to demand the numbers that will send you off with a comfortable retirement or start another business? You will find out exactly what...

Duration:01:03:21

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SEO basics for small business owners in 2021 | Don't leave money on the table

10/13/2021
In this episode Micah talks to Wendell Jordan from Jordan Marketing Consultants, he will walk you through how to get people to notice your business locally and get them to raise their hand for your product or service. Local SEO is the way to get your business noticed and Wendell talks us through the basic...

Duration:01:11:05