The Community Karma Podcast-logo

The Community Karma Podcast

Business & Economics Podcasts

Growth. Brand. Community. We want to show marketers and business owners how to holistically grow their brands via a community.

Growth. Brand. Community. We want to show marketers and business owners how to holistically grow their brands via a community.

Location:

United States

Description:

Growth. Brand. Community. We want to show marketers and business owners how to holistically grow their brands via a community.

Language:

English

Contact:

9703796419


Episodes

Episode 27 - Making Transitions - Chaos-Proofing Your Community Management Strategy

10/19/2020
Your community is expanding, and maybe, so is your team. How do you handle people internally coming into managing your community?

Duration:00:15:30

Episode 26: Getting Back to Work? Messaging & Communication are Key

6/16/2020
Show Notes: Getting Back to Work? Messaging & Communication are Key Changes day to day - be consistentEven if the daily message is "same as yesterday" it helps the audience know you updated recentlyIf you're doing something different from the norm - make SURE people know thatBe easy to get ahold of - post your phone & email & livechat or a formBe Flexible - if a customer shows up w/o a required mask - have one available for them to use (sterile - disposable) etc.SHOW you're proactiveClean...

Duration:00:27:25

Episode 25 - Pivots and Possibilities

4/16/2020
Great ideas for pivoting when you cant "operate as usual"

Duration:00:36:41

Ep 24: Has the time has come to work ON your Business - Instead of in it?

4/9/2020
Erin & Carrie explore the concept of working on your business versus in your business. Are you making your brand stronger during down time?

Duration:00:34:01

Episode 23: Changing Lanes - Reshaping Your Business In A Time of Uncertainty

3/26/2020
We're Being forced to think outside the box. Are you going back inside the box when this is over?

Duration:00:43:43

Episode 22: Your World Is Now Remote

3/20/2020
Erin & Carrie discuss dealing with your community from a distance.

Duration:00:43:14

Episode 19: Tooting Your Own Horn Without Blowing It

3/12/2020
Talking about you, who you are, and why you do what you do is important if you want customers to PICK you - if they don't know you, why would they choose you?

Duration:00:22:39

Episode 21 Community In Crisis - How Can You Help?

3/5/2020
Nobody likes operating in crisis mode - but sometimes its inevitable. How can you help your community without giving the impression you're "cashing in"? Carrie & Erin give you some helpful advice!

Duration:00:33:33

Episode 20: Wanna be a big fish? Shrink your pond

2/20/2020
Carrie and Erin discuss tactics, tips, and pitfalls to expanding your business when maybe its better to shrink your "pond." They also discuss the recent shutdown of Brandless (have you listened to Episode 17 yet?)

Duration:00:35:19

Episode 18: B2B Community Collaboration

2/13/2020
How can businesses partner to "get the word out" and share the cost of promotion?

Duration:00:27:59

Episode 17: Don't Alienate the Base - A Case Study

2/7/2020
Erin Jones & Carrie Hill take a look at Brandless and their recent product line/pricing change and their mistakes that led to a very disgruntled client base.

Duration:00:34:32

Episode 16: Building Communities - A Case Study with Jennifer Cario

1/30/2020
Carrie and Erin welcome friend & special guest Jennifer Cario to talk about her exciting foray away from marketing and into being a restauranteur!

Duration:00:51:33

Episode 15: Is Influencer Marketing Worth It?

1/24/2020
Is engaging an influencer to promote your brand worth it? It might be - but being prepared & choosing the right kind of influencer, at the right pricepoint - could make all the difference.

Duration:00:18:36

Episode 14: You Gotta Give to Get - Supporting your supporters

1/16/2020
If you want people to like your stuff & support you, make sure you're returning the favor.

Duration:00:15:15

Episode 13: Creating Karma with Community Content

1/10/2020
Using information and content from your local community can create a big opportunity for content that benefits your brand and shows you as a member of your "neighborhood." Highlighting the history, community events, members, etc can make a difference.

Duration:00:27:17

Episode 12: Party Time! Using Events to Reach Your Community.

1/3/2020
Carrie & Erin give tips on using events to reach out to your local or virtual community!

Duration:00:27:06

Episode 11: Competitor Comparisons - Out "Branding" the Competition

12/27/2019
Carrie & Erin walk you through determining who your brand's true competitors are - and what to do about it!

Duration:00:22:50

Episode 10: Planning Ahead to Protect your Brand

12/20/2019
Creating company policies for how your brand is represented in public can save a lot of conflict and misunderstanding. Erin & Carrie give tips on creating a policy for YOUR business.

Duration:00:24:14

Episode 9: Promise and Deliver - Developing your Brand Promise

12/12/2019
The brand promise is a value or experience a company's customers can expect to receive every single time they interact with that company.

Duration:00:25:37

Episode 8- What you Intended is not Always what they Perceive

12/6/2019
YOU know what you intended to say THEY know what you intended to say You both don't take it the same way.

Duration:00:18:21