The Insura-Preneur Podcast
Business & Economics Podcasts
For agency owners serious about the Insurance Trifecta—Faster Growth, Higher Margins, and Peak Valuation. Hosted by Michael Jans—founder of Agency Revolution and architect of the longest-running mastermind in the industry —The Insura-Preneur Podcast delivers the real-world systems, strategies, and shortcuts used by the most successful independent agencies and insurtechs across North America. Each episode arms you with practical tools and elite insights so you can: - Accelerate organic growth without confusion, chaos, or cold-calling - Increase margins through smarter marketing and streamlined operations - Engineer a peak valuation using models proven to boost your exit payday You’ll hear from the top thinkers, marketers, tech leaders, and M&A insiders in the industry—all focused on one thing: helping you build an agency that creates real wealth for you, your family, and your community. No fluff. No filler. Just what works. Don’t just grow your agency. Engineer its future.
Location:
United States
Description:
For agency owners serious about the Insurance Trifecta—Faster Growth, Higher Margins, and Peak Valuation. Hosted by Michael Jans—founder of Agency Revolution and architect of the longest-running mastermind in the industry —The Insura-Preneur Podcast delivers the real-world systems, strategies, and shortcuts used by the most successful independent agencies and insurtechs across North America. Each episode arms you with practical tools and elite insights so you can: - Accelerate organic growth without confusion, chaos, or cold-calling - Increase margins through smarter marketing and streamlined operations - Engineer a peak valuation using models proven to boost your exit payday You’ll hear from the top thinkers, marketers, tech leaders, and M&A insiders in the industry—all focused on one thing: helping you build an agency that creates real wealth for you, your family, and your community. No fluff. No filler. Just what works. Don’t just grow your agency. Engineer its future.
Language:
English
Episodes
The 6 Signals Shaping Agency Growth, Valuation & AI in 2025
10/2/2025
Every week, Michael Jans cuts through the noise to deliver six signals that matter for independent agency owners. In this 7-minute briefing:
Plus: who got bought this week, and why niches always win.
👉 Subscribe for your weekly dose of growth intelligence — fast, focused, and built for Insura-Preneurs.
Duration:00:07:47
The 7 Laws of Influence That Drive Agency Growth
10/1/2025
In this episode, Michael Jans unpacks Robert Cialdini’s timeless Influence and reveals how the 7 principles of persuasion shape every decision your prospects make. From reciprocity to scarcity (and the surprising “eighth” principle of unity), you’ll hear research, stories, and field-tested applications you can put to work immediately in your agency.
Discover why some agencies grow in leaps while others drop money on the way to the bank — and how to stop leaving half your growth behind. Plus: a behind-the-scenes look at Michael’s own career breakthroughs and the simple tactics you can steal today.
Duration:00:53:32
7 Minutes of Insurance Power: Profits, Commissions, Cat Losses & AI Governance
9/25/2025
Insurance News Brief with Michael Jans
In less than 7 minutes, Michael Jans delivers the week’s must-know news for serious Insura-Preneurs.
Short. Timely. Actionable. Stay future-proof in a fast-changing industry.
Duration:00:04:54
Red Flag Alert: 10 AI Mistakes That Put Your Agency at Risk
9/24/2025
AI is the fastest-adopted technology in history—and it’s splitting the insurance industry in two. Some agencies are systematizing AI to drive growth, while others are dabbling and drifting into danger.
In this episode, Michael Jans sounds the alarm on 10 red flags that put your agency at risk—from the “expensive hobby” trap to the compliance catastrophe—and shows how to avoid them.
You’ll discover:
If you want to stay safe, grow faster, and protect your agency’s valuation, this episode is your wake-up call.
Duration:00:37:41
7 minutes. The week’s biggest stories. For agency leaders who want the edge
9/18/2025
Insurance News Brief with Michael Jans
A fast, 7-minute roundup of the biggest stories shaping the insurance industry — delivered straight to independent agency leaders who want to stay sharp without wasting time.
In this week’s brief:
Stay informed. Stay competitive. Each Thursday, get the industry brief that helps you move faster, grow smarter, and stay ahead.
Duration:00:00:07
How to Install a Growth Ritual in Your Agency
9/17/2025
Every agency owner says they want growth. Few actually ritualize it.
In this episode, Michael Jans pulls back the curtain on the simple but powerful “Growth Ritual” that keeps agencies on track month after month.
You’ll discover:
Plus: insider announcements, free strategic tools, and the launch of Michael’s new short-form podcast: The Insura-Preneur News Brief.
👉 If you’re serious about growth and valuation, you’ll want this in your calendar.
Duration:00:52:37
Up-Market, High-Margin, Built to Last: Lessons from Pasadena Insurance
9/10/2025
When you peel back the layers of most “successful” agencies, you find mediocrity hiding behind luck and inertia. Not here. In this episode, Michael Jans sits down with longtime Mastermind member Frank Karkowsky to reveal the real drivers of a Rule of 50 agency—where growth, margins, and valuation stack up in the top tier of the industry.
Here’s what you’ll discover:
Whether you're chasing growth, improving EBITDA, or engineering a higher valuation, this episode is packed with strategies you can apply today.
🎧 Listen now on Spotify, Apple, or wherever you get your podcasts.
Duration:00:40:40
How the Right Niche Can Add 30% to Your Agency’s Valuation
9/3/2025
In this episode, Michael Jans reveals the most overlooked growth lever for independent insurance agencies — and why agencies that master this one move consistently grow faster, make more per client, and sell for 15–30% higher multiples.
You’ll discover:
📥 Want the Bullseye Market Selector Tool free? Email michael@michaeljans.com and I’ll send it to you.
Duration:00:32:16
How to 27X Your Email Results: The Science, the Campaigns, the AI Edge
8/27/2025
Most agencies are leaving money on the table—and they don’t even know it.
In this episode, Michael Jans reveals the 10 science-backed optimization levers that can take your email results from “meh” to 27X better. You’ll discover:
If you’ve ever wondered why some agencies dominate while others stall… this is the episode that answers it.
🎧 Listen now and unlock the science behind high-performing campaigns.
Duration:01:05:11
The 4 Levels of AI Mastery for Independent Insurance Agencies
8/20/2025
AI isn’t coming — it’s here. And for independent insurance agencies, it’s not optional anymore. In this episode, Michael Jans breaks down the 4 Levels of AI Mastery that separate agencies that soar from those that vanish.
Inside, you’ll discover:
Whether you’re skeptical, curious, or already experimenting, this episode shows you exactly where your agency stands — and how to move up the ladder fast.
🎧 Listen now and future-proof your agency’s growth, profitability, and valuation.
Duration:00:45:36
The Silent Cyber Threats That Could Shut Down Your Agency — And How to Turn Them Into Revenue
8/13/2025
Your agency might already be compromised — and you wouldn’t even know it.
Worse, you could face an E&O claim if a client suffers a breach you never warned them about.
Cyber expert Jack Kudale (CEO & Founder of Cowbell, EY Entrepreneur of the Year) returns to reveal the new wave of attacks hitting independent insurance agencies — and why most owners are dangerously unprepared.
It’s not just ransomware anymore. The real threats now are social engineering scams and third-party platform exploits that can drain your accounts, lock you out of your systems, or steal your client data — all before you know what’s happening.
In this episode, you’ll discover:
🎧 Listen now — walk away with a checklist that could keep your agency open, protect your clients, and grow your book — even if you’re not a cyber expert.
Duration:00:49:01
5 Strategies to Boost Revenue per Customer
8/6/2025
In this episode, Michael Jans walks you step-by-delicious-step through 5 powerful ways to dramatically increase revenue per customer—boosting retention, profitability, and ultimately, agency valuation. You’ll learn how to turn service calls into money calls, run account reviews like a business unit, and future-proof your agency against AI-powered competitors. Plus: Michael shares a sneak peek into the tools being built for the AI Growth Academy, including the Email Genius GPT, Website Wizard GPT, and more. If you're serious about growth, this is your playbook.
Duration:00:48:32
Strategy: The 7 Decisions That Will Shape Your Agency’s Future
7/30/2025
If you’re the principal of an independent insurance agency, there’s one role only you can play: strategist. In this episode, Michael Jans breaks down why strategy—not tactics—is the single most powerful lever for growth, profitability, and ultimate valuation.
Discover:
If you’re serious about growth, legacy, and peak valuation, this episode is your roadmap.
Duration:00:50:55
Why Most Agencies Blend In—And How to Stand Out for Good
7/23/2025
Most agencies are “just another insurance option.” Not you.
In this episode, Michael Jans reveals the true origin and power of the Unique Selling Proposition—drawing on lessons from advertising legends, Dan Kennedy’s 7-point framework, and decades spent guiding agencies to top-tier growth, margin, and valuation. You’ll learn:
Ready to build the USP that sets you apart—and wins?
Download your free USP brainstorm prompt at ValuationPlaybook.com or email michael@michaeljans.com for direct access.
Duration:01:05:36
The AI Divide: Why the Future of Insurance Belongs to the Bold
7/16/2025
AI isn’t coming. It’s crashing—right now—into the heart of the independent insurance agency. In this episode, Michael Jans breaks down the most transformational shift the industry has ever seen: the rise of artificial intelligence and how it’s rapidly separating tomorrow’s winners from the agencies that will vanish.
You’ll learn:
Whether you’re ready to lead—or worried about being left behind—don’t miss this deep dive into the strategies, tools, and mindset shifts that will define the next era of insurance.
Subscribe now, and get ready to build the agency of the future—starting today.
Duration:00:47:32
The Soft Market Is Coming — Are You Ready?
7/9/2025
This isn’t your typical evergreen episode. In this urgent briefing, Michael Jans dives deep into the 2025 midyear reinsurance negotiations—and what they mean for you. If you're running an agency, you must prepare now for the shifting market dynamics.
You’ll get:
Plus: Michael shares updates on killer new resources—like AI for the IA University, the 2025 Valuation Playbook, and the Soft Market Prep Kit.
👉 Don’t just survive the shift. Engineer your future.
Duration:00:37:14
Are You Making These Mistakes? Part 2 of 33 Growth Killers for Insura-Preneurs
7/2/2025
What if the reason your agency isn’t growing isn’t what you lack—but what you’re still doing wrong?
In this episode, Michael Jans continues his eye-opening list of the 33 Deadly Marketing Mistakes made by Insura-Preneurs. This is Part 2—and it’s packed with real-world insight, hard-earned lessons, and straight-up advice for growth-focused agency owners. If you want to stop wasting time, stop leaking leads, and start making smarter marketing moves—this episode is for you.
Duration:00:51:09
Avoid These 13 Marketing Mistakes That Are Costing Insurance Agencies Millions
6/25/2025
What’s killing your marketing results—slowly, silently, and profitably?
In this episode, Michael Jans reveals the first 13 of 33 deadly marketing mistakes he’s seen insurance agencies make over decades in the trenches. If you’re serious about growth, valuation, or even just getting leads that actually convert, this episode will change how you think.
You’ll get practical insights, candid stories, and field-tested fixes from one of the industry's top strategic minds. Don’t just fix your marketing—transform it.
Duration:00:56:18
10 Big Shifts That Could Hit Your Agency Like a Freight Train (And Why Preparing Now Is the Only Smart Move)
6/18/2025
This isn’t a tactics episode.
If you’re looking for better subject lines or how to get more likes on your next post… wrong time, wrong episode.
This one’s big picture. Strategy. CEO-to-CEO.
Michael steps back and scans the landscape of the insurance industry — and the wider economy — to highlight 10 major shifts that could dramatically impact your agency in the months and years ahead. Some are obvious. Some are subtle. All of them are real.
From AI-powered direct-to-consumer models to valuation cliffs, from producer droughts to internal cost-cutting with AI, this episode is a boardroom-level conversation with one goal:
→ Help you prepare while others wait.
You’ll hear:
Get out your notepad. This one’s a checklist episode — and it might be the most valuable 30 minutes of your quarter.
Duration:00:43:36
19 Game Changers That Can Transform Your Agency Forever 🚀 (Part 2)
6/11/2025
🎙️ 19 Game Changers for Insura-Preneurs, Part 2: Talent, Time & Total Market Domination
If Part 1 was the blueprint, Part 2 is the ignition switch.
This final episode in the two-part series dives into the operational levers that separate scalable agencies from stagnant ones — the kind of moves most owners never make, but the best never skip.
Inside this episode:
✅ Why “Customer Experience Innovation” is the last true moat in a commoditized market ✅ The growth ritual 90% of agencies ignore — and the high cost of skipping it ✅ Time productivity myths that kill your margins ✅ What real talent cultivation looks like (hint: it’s not just hiring) ✅ How to weaponize content to dominate your niche and become the obvious #1 ✅ The brutal difference between owning a job vs. owning a business — and how to fix it fast
This isn’t theory. It’s the real-world discipline behind Maximum Customer Lifetime Value — and the path to Peak Valuation.
🎧 Listen now and learn how to build a business that doesn’t depend on you pulling all the levers.
Duration:00:57:58