The Content Strategy Experts - Scriptorium-logo

The Content Strategy Experts - Scriptorium

Business & Economics Podcasts

The content strategy experts at Scriptorium discuss the business of content

The content strategy experts at Scriptorium discuss the business of content

Location:

United States

Description:

The content strategy experts at Scriptorium discuss the business of content

Twitter:

@scriptorium

Language:

English


Episodes

Understanding content migration (podcast)

5/3/2021
In episode 94 of The Content Strategy Experts podcast, Bill Swallow and David Turner of DCL take a look at content migration and discuss all of the players and parts involved. “It’s not just about moving the content and loading it to the new system. ... Read More The post Understanding content migration (podcast) appeared first on Scriptorium.

Duration:00:12:45

DITA for small teams (podcast)

4/5/2021
In episode 93 of The Content Strategy Experts podcast, Gretyl Kinsey and Sarah O’Keefe talk about how to determine whether DITA XML is a good fit for smaller content requirements. “Scalability or anticipated scale is actually a good reason to implement DITA for a small ... Read More The post DITA for small teams (podcast) appeared first on Scriptorium.

Duration:00:20:43

How to align your content strategy with your company’s needs (podcast)

3/22/2021
In episode 92 of The Content Strategy Experts podcast, Elizabeth Patterson and Alan Pringle share how you get started with a content strategy project and what you can do if you really don’t have a solid grasp on your needs. “It’s about opening yourself up to ... Read More The post How to align your content strategy with your company’s needs (podcast) appeared first on Scriptorium.

Duration:00:12:31

Using text strings and microcontent (podcast, part 2)

3/8/2021
In episode 91 of The Content Strategy Experts podcast, Gretyl Kinsey and Simon Bate continue their discussion about using text strings and microcontent. This is part two of a two-part podcast. “Make sure that their voice is heard. All groups that are using your strings ... Read More The post Using text strings and microcontent (podcast, part 2) appeared first on Scriptorium.

Duration:00:15:34

Using text strings and microcontent (podcast, part 1)

3/1/2021
In episode 90 of The Content Strategy Experts podcast, Gretyl Kinsey and Simon Bate talk about using text strings and microcontent. This is part one of a two-part podcast. “They’re starting to get the idea of taxonomy and how important it is for all parts of ... Read More The post Using text strings and microcontent (podcast, part 1) appeared first on Scriptorium.

Duration:00:19:38

The misuse of metadata (podcast)

2/15/2021
In episode 89 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow talk about strategies for avoiding the misuse of metadata and DITA XML-based content. “The more you fine-tune how your content model needs to operate, the easier it’s going to be to move ... Read More The post The misuse of metadata (podcast) appeared first on Scriptorium.

Duration:00:17:38

Understanding information architecture (podcast)

2/1/2021
In episode 88 of The Content Strategy Experts podcast, Alan Pringle and special guest Amber Swope of DITA Strategies talk about information architecture. “Information architecture is a role, not necessarily a position, but by ignoring it, you end up without the discipline and the consistency ... Read More The post Understanding information architecture (podcast) appeared first on Scriptorium.

Duration:00:26:59

Finding the value when selling structure (podcast)

1/11/2021
In episode 87 of The Content Strategy Experts podcast, Sarah O’Keefe and special guest Nenad Furtula of Bluestream talk about finding the value when selling structure. Why do so many tech pubs departments fail to get support for structured content and what can we potentially ... Read More The post Finding the value when selling structure (podcast) appeared first on Scriptorium.

Duration:00:25:20

Steps to structured content (podcast, part 2)

12/14/2020
In episode 86 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow continue their discussion about the steps to structure, how to move from unstructured content to structure, and what each level of maturity looks like. “Step five is when you’re thinking even ... Read More The post Steps to structured content (podcast, part 2) appeared first on Scriptorium.

Duration:00:15:16

Steps to structured content (podcast, part 1)

12/7/2020
In episode 85 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow talk about the steps to structure, how to move from unstructured content to structure, and what each level of maturity looks like. “It’s important to keep in mind when you move ... Read More The post Steps to structured content (podcast, part 1) appeared first on Scriptorium.

Duration:00:16:31

The personalization paradox (podcast)

11/16/2020
In episode 84 of The Content Strategy Experts podcast, Sarah O’Keefe talks with Val Swisher of Content Rules about why companies fail and how to succeed at delivering personalized experiences at scale. “It all has to be completely standardized in order to be successful. There ... Read More The post The personalization paradox (podcast) appeared first on Scriptorium.

Duration:00:26:46

DITA: The next generation (podcast)

11/9/2020
In episode 83 of The Content Strategy Experts podcast, Gretyl Kinsey and Jake Campbell talk about the next generation of DITA. What happens when you need to update your existing DITA structure? “When you’re building everything out the first time around, you can do as much ... Read More The post DITA: The next generation (podcast) appeared first on Scriptorium.

Duration:00:22:56

Taking a phased approach to your content strategy (podcast)

10/26/2020
In episode 82 of The Content Strategy Experts podcast, Elizabeth Patterson and Bill Swallow talk about taking a phased approach to content strategy when you have limited resources and how you can prioritize that approach. “It’s really easy to allow your scope to expand. Try ... Read More The post Taking a phased approach to your content strategy (podcast) appeared first on Scriptorium.

Duration:00:14:47

Document ownership in your content development workflows (podcast)

10/5/2020
In episode 81 of The Content Strategy Experts podcast, Gretyl Kinsey and Alan Pringle discuss document ownership and the role it plays in content development workflows and governance. “You’ve got to quit the focus on the tools. The tools are not going to solve mindset problems. ... Read More The post Document ownership in your content development workflows (podcast) appeared first on Scriptorium.

Duration:00:18:18

Information architecture in DITA XML (podcast)

9/14/2020
In episode 80 of The Content Strategy Experts podcast, Gretyl Kinsey and Sarah O’Keefe discuss information architecture in DITA XML and other forms. “You have to look at information architecture in metadata starting from a taxonomy point of view. This means you are looking at ... Read More The post Information architecture in DITA XML (podcast) appeared first on Scriptorium.

Duration:00:21:46

The true cost of quick fixes (podcast, part 2)

7/20/2020
In episode 79 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow continue their discussion and talk about solutions to quick fixes. “A big part of your content strategy should be how requests come in, how the timelines are built, and what you’re ... Read More The post The true cost of quick fixes (podcast, part 2) appeared first on Scriptorium.

Duration:00:33:32

The true cost of quick fixes (podcast, part 1)

7/13/2020
In episode 78 of The Content Strategy Experts podcast, Gretyl Kinsey and Bill Swallow talk about the true cost of quick fixes in your content strategy. “Even if a quick fix might save you some time or a little bit of upfront cost or upfront effort ... Read More The post The true cost of quick fixes (podcast, part 1) appeared first on Scriptorium.

Duration:00:26:47

Content reuse: different industries, same problems (podcast)

6/15/2020
In episode 77 of The Content Strategy Experts podcast, Alan Pringle talks with Chris Hill of DCL about content reuse and what it looks like across different industries. “You really have to start seeing content creation as a collaboration and build trust between the people ... Read More The post Content reuse: different industries, same problems (podcast) appeared first on Scriptorium.

Duration:00:30:41

Moving to structured content: Expectations vs. reality (podcast)

5/18/2020
In episode 76 of The Content Strategy Experts podcast, Elizabeth Patterson and Alan Pringle talk about expectations versus realities of tools when moving to smart structured content. “You can have different people using different tools and still pour all of the content into the single content ... Read More The post Moving to structured content: Expectations vs. reality (podcast) appeared first on Scriptorium.

Duration:00:22:48

Saving localization costs with content reuse (podcast)

4/20/2020
In episode 75 of The Content Strategy Experts podcast, Elizabeth Patterson and Bill Swallow talk about how content reuse can help you save on your localization costs. “The savings you get from a reduced word count is all fine and good, but the translation is ... Read More The post Saving localization costs with content reuse (podcast) appeared first on Scriptorium.

Duration:00:17:00