The Cyber Business Podcast

In this episode… In this episode of The Cyber Business Podcast, host Matthew Connor is joined by Jeff Baldassari, lawyer turned executive and author of "From Associate to Ambassador." Jeff shares his unique journey from practicing law at Baker Hostetler to becoming a successful executive, highlighting the experiences that inspired his book. Jeff provides invaluable advice for young professionals on mastering essential career skills not taught in law school. He emphasizes the importance of developing strong people skills and offers practical strategies for effective networking. Listeners will learn how to manage and nurture professional connections, and how to use internal marketing and self-promotion to their advantage without crossing into arrogance. Throughout the conversation, Jeff discusses the significance of creating a lasting personal brand and standing out in a competitive industry. With his engaging insights and actionable advice, this episode is a must-listen for anyone looking to advance their career and build meaningful professional relationships.

In this episode… In this episode of The Cyber Business Podcast, host Matthew Connor sits down with Dr. Tracey Shors, a distinguished professor at Rutgers University and author of "Everyday Trauma." Dr. Shors provides an in-depth look at the distinctions between stress and trauma, emphasizing the unique ways individuals respond to traumatic events. She shares compelling stories and scientific insights that shed light on how trauma can affect our brains and daily lives. Dr. Shors delves into the concept of ruminative thoughts, explaining how repetitive negative thinking can exacerbate mental health issues like depression and anxiety. She introduces her MAP (Mental and Physical) training program, a structured approach combining meditation and aerobic exercise to help individuals manage stress and recover from trauma. Dr. Shors highlights the program's success, particularly among women who have experienced sexual violence, showcasing its potential to significantly reduce PTSD symptoms. Throughout the conversation, Dr. Shors emphasizes the importance of understanding and addressing everyday trauma. She discusses how modern conveniences have altered our stress responses and the need to incorporate physical and mental effort into our routines to maintain mental health. With practical advice and groundbreaking research, Dr. Shors provides valuable tools for listeners to improve their well-being and resilience in the face of trauma.

In this episode… In this episode of The Cyber Business Podcast, host Matthew Connor sits down with David Johnson, IT Manager for OTJ Architects. David shares his fascinating journey from aspiring psychologist and chef to a successful career in IT. He highlights how a series of unexpected decisions, including dropping out of college and choosing love over a culinary career, eventually led him to work at tech giants like Apple and Amazon before landing his current role at OTJ. David discusses the challenges and triumphs of managing IT for a rapidly growing architecture firm with multiple locations across the U.S. He emphasizes the importance of soft skills, such as empathy and communication, which he honed during his time at Apple. These skills, he argues, are crucial in repairing relationships and building a strong IT culture within an organization. David also touches on the necessity and challenges of transitioning from an MSP to an in-house IT team to better align with the company's culture and provide more personalized support. Throughout the conversation, David offers valuable insights into navigating the complexities of IT management and cybersecurity. He talks about the importance of being a continual learner, the benefits of being a generalist versus a specialist, and the delicate balance of communicating IT needs to the C-Suite. David’s story is a testament to the power of adaptability and the unexpected paths that can lead to professional success in the tech industry.

In this episode… In this episode of the Cyber Business Podcast, host Matthew Connor welcomes Adel Hameed, the author of "Skill Up as You Scale Up." Adel shares his inspiring journey of starting companies outside the traditional startup ecosystems like Silicon Valley. He delves into the challenges faced by entrepreneurs in less developed regions and highlights the importance of personal organization. Adel introduces the "Getting Things Done" (GTD) method, a powerful tool that helps streamline tasks and boost productivity. This segment provides valuable insights into how aspiring entrepreneurs can manage their time and resources effectively. Adel emphasizes the critical role of customer centricity in the success of any startup. He explains how understanding and prioritizing customer needs can significantly impact a company's growth. By sharing examples from his own experiences, Adel illustrates the importance of setting service level agreements (SLAs) and creating a feedback loop to continually improve customer satisfaction. This approach not only helps in managing customer expectations but also aligns the entire team towards a common goal, fostering a customer-focused culture within the organization. The discussion also explores the significance of building the right culture and team dynamics. Adel stresses that in diverse environments, such as Dubai, understanding cultural differences and fostering a collaborative atmosphere are essential. He shares practical strategies for creating effective teams, including the importance of coaching and nurturing talent. Additionally, Adel discusses the necessity of process improvement and optimization, offering tips on how startups can remain agile and efficient as they scale. This episode is packed with actionable advice and thought-provoking insights for anyone looking to thrive in the competitive world of startups.

In this episode of the Cyber Business podcast, host Matthew Connor speaks with Havard Mela, author of "Digital Discipline: Choosing Life in the Digital Age of Excess." Havard shares his personal journey of overcoming excessive digital consumption and how it negatively impacted his life, leading him to write the book. They discuss the addictive nature of digital content, particularly social media, and its effect on dopamine levels, likening it to substance addiction. Havard emphasizes the importance of conscious digital usage, drawing a parallel to the discipline required in other areas like diet and exercise. They explore how in-person interactions release oxytocin, fostering genuine social connections and happiness, unlike online interactions, which can feel empty and unfulfilling. Havard explains that excessive digital use, especially among younger generations, can impair social skills and increase social anxiety. To combat this, he advocates for gradual habit changes, such as setting specific times for device-free activities and removing non-essential notifications to reduce constant dopamine spikes. This episode also touches on the significance of redefining self-identity to facilitate habit changes. Havard shares his experience of adopting a digital minimalist mindset, which helped him cut down on screen time and engage in more productive and fulfilling activities. This shift not only improved his social skills but also transformed him from an introvert to an extrovert. The episode concludes with practical advice on building self-control and the benefits of introspection and deep reflection to achieve meaningful lifestyle changes.

Tommy Whitehead is a Florida-certified contractor and the President and CEO of TomCo Solutions, a full-service contracting firm. A serial entrepreneur and construction industry disruptor, Tommy’s multifaceted career is marked by innovation and inspiration. Debuting his book Building Success, he reveals his journey from modest beginnings to multiple executive board memberships and business ownerships. As a host and investor, his unique approach to business challenges conventional norms and demonstrates how communication and motivation are pivotal. In this episode… Have you ever faced obstacles that made you reconsider your career path? Imagine reaching a point where everything you believed you were meant to do no longer aligns with your true potential. How do you pivot and transform your inherent traits into a successful entrepreneurial journey? Tommy Whitehead, an author and entrepreneur, shares his journey of overcoming personal and professional obstacles to become a successful entrepreneur and industry disruptor. From running a lemonade stand in his youth to leading multiple businesses and serving on executive boards, Tommy takes us through his vibrant experiences. He speaks candidly about embracing failure, harnessing communication skills, and the power of authentic storytelling in connecting with audiences. Against the backdrop of his book, "Building Success," Tommy inspires us to look beyond traditional paths and discover our unique road to achievement. Join Matthew Connor in the latest episode of The Cyber Business Podcast as he interviews Tommy Whitehead, President and CEO of TomCo Solutions, about turning life's adversities into entrepreneurial opportunities. Listeners are treated to candid conversations and actionable advice. Whether grappling with doubt, navigating life changes, or seeking to make a difference, Tommy's story offers a wealth of inspiration and practical insights.

Michiel van Vugt is a Netherlands-based financial expert, speaker, and author who is on a mission to influence better decision-making. As the Commercial Director at NNEK, he oversees the account management, relationship management, and operational marketing departments. Passionate about educating others on setting and achieving personal goals, Michiel shares his insights through presentations, podcasts, and books, including Just a Little Smarter and Your Money or Your Life. His latest book, Decoding Decisions, provides practical insights into the subconscious nature of decision-making. In this episode… Why do we make the decisions we do? While intuition influences our choices significantly, there are moments when logic must prevail. What if we could understand the intricate decision-making process of the human mind? As an expert on this process, Michiel van Vugt says emotions play a major role in decision-making, particularly in business contexts. Michiel takes listeners through the neuroscience of choices, sharing anecdotes and professional experiences that shed light on common biases. He explains why we often rely on intuition, the risks of overconfidence, and how the Dunning-Kruger effect can distort our abilities. Using real-life examples, Michiel demonstrates the importance of recognizing when significant decisions require more deliberate thinking and the advantages of seeking rational advice during emotionally charged situations like financial crises. Additionally, he illustrates the psychological factors affecting price perception and how businesses can leverage these to drive sales. In the latest episode of The Cyber Business Podcast, Matthew Connor hosts Michiel van Vugt, the author of Decoding Decisions, to explore the elements that inform the decision-making process. Michiel uncovers the psychology behind everyday choices, why we often rely on intuition, the risks of overconfidence, the Dunning-Kruger effect, and practical tools for making better decisions.

Reid Tileston is a seasoned entrepreneur, author, and investor with a 16-year track record of business success. As an Adjunct Professor at Case Western Reserve University and the Co-creator of the Entrepreneurship Through Acquisition curriculum at the University of Chicago Booth School of Business, Reid imparts invaluable knowledge honed through hands-on entrepreneurial experience. He has acquired, grown, and sold four companies, achieving a remarkable return multiple of invested capital (MOIC) of over 10x on his most recent acquisition. Reid’s entrepreneurial acumen has garnered accolades, including top-performing Anytime Fitness franchisee. In addition to empowering aspiring entrepreneurs through his book Grit It Done, his insights have graced the pages of prestigious publications such as The Wall Street Journal and Crain’s Chicago Business. In this episode… Have you ever considered the freedom that comes with business ownership but are uncertain about the risks involved? Ownership through acquisition is a low-risk entry point into the entrepreneurial world that can offer significant returns. How can you tap into the benefits of existing businesses backed by a proven model of success? Reid Tileston, an esteemed business professor and entrepreneur, reveals the secrets of stepping into the entrepreneurial space through business acquisition rather than starting from scratch. Through his book Grid It Done, Reid demystifies the process of buying and running a successful business, stressing the significance of personal fulfillment alongside financial success. He explores the diverse forms of business ownership, emphasizing the importance of identifying which type aligns with your interests. Reid also highlights the intricacies of preparing a business for sale and underscores the importance of establishing trust with potential buyers through financial transparency. Join us on this episode of The Cyber Business Podcast as Matthew Connor interviews Reid Tileston, author of Grit It Done, about achieving business freedom through acquisition. Backed by his own acquisition and exit story, Reid provides critical steps in preparing and positioning your business for a prosperous sale, key investment criteria, and how to leverage SBA loans for business growth.

Adrian Gonzalez is a multifaceted entrepreneur, life coach, and author. A telecommunications engineer with an extensive business background, Adrian seamlessly blends his expertise in marketing consulting with his passion for personal development as a life coach. Having founded three thriving businesses, his entrepreneurial spirit is evident in his book, Morning Zen, a transformative concept poised to reshape lives. Drawing from his corporate experience at Dell, where he ascended the corporate ladder, Adrian offers invaluable insights into navigating the global business landscape. In this episode… Do you ever wonder how high performers consistently achieve their goals? In this era of 24/7 internet access, where digital burnout has left many stressed and without focus, daily affirmations and actions can empower you to pursue your goals and confront daily battles. Life coach Adrian Gonzalez offers a transformative approach to productivity and mental well-being, propelling business leaders and executives toward their goals with clarity and purpose. Adrian’s concept in his book Morning Zen unveils the transformative power of morning routines, highlighting the value of setting clear intentions and consistently reviewing and updating goals to reflect progress. This approach hinges on nurturing positive habits that breed mental resilience and pave the path toward personal fulfillment. With an unwavering commitment to intentionality and harnessing the innate potential of the universe, people can embark on a journey of self-discovery and goal manifestation. In this episode of The Cyber Business Podcast, Matthew Connor welcomes Adrian Gonzalez, author of Morning Zen, to discuss the power of creating and maintaining a morning routine. Adrian discusses the connection between mindset and goal-setting, strategies for optimizing daily routines and improving sleep habits, the value of self-care, and how to manifest goals through visualization and action.

Max Lewis is a renowned entrepreneur and investor, boasting an illustrious career spanning over 20 years and a portfolio exceeding $100 million. His entrepreneurial journey began in 2002 when he founded his propane exchange business. Through sheer determination and strategic vision, Max transformed the company into the largest independent propane cylinder exchange business in Florida, setting a new standard of excellence in the industry. In 2017, he sold the business for $37 million, marking one of the most significant transactions of its kind in the state. His acclaimed book Who is Max Lewis? chronicles his remarkable rise from selling mangoes during childhood to building a multimillion-dollar propane empire. In this episode… At the heart of every entrepreneurial endeavor lies the potent trio of spirit, resilience, and unwavering dedication to excellence. These attributes serve as the cornerstone of success, guiding business innovators as they challenge conventions, pioneer new ideas, and revolutionize industries. How can you shape a legacy that transcends mere financial success, leaving an indelible mark on the business landscape? Legendary propane king Max Lewis recounts his entrepreneurial journey. From his modest upbringing, Max's path to success was paved by lessons from his father, who taught him the value of money through simple yet impactful experiences like selling mangoes as a child. Despite never intending to write a book, Max's pandemic-induced downtime led him to document his remarkable journey of building a multimillion-dollar propane business, chronicling the challenges and triumphs he encountered. Reflecting on the importance of seeking advice from qualified sources and maintaining a resilient mindset, he emphasizes the significance of persistence and self-belief in overcoming obstacles. In this episode of The Cyber Business Podcast, Matthew Connor hosts Max Lewis, a celebrated entrepreneur and investor, to discuss Max’s journey to business fortune and insights from his book Who is Max Lewis? Max shares how he grew a propane business from zero to $37 million, the importance of overcoming challenges with a focus on finding positive outcomes, and how parenting can impact a child’s financial future.

Rick Torrison is a success coach, author, and speaker with over 25 years of experience as a transformational growth catalyst. From Fortune 500 companies to entrepreneurs, Rick has helped leaders and organizations expand their vision, maximize their growth, and leverage their resources for greater impact, influence, and significance. As the Executive Director of The John C. Maxwell Team, he brings the resources, wisdom, experience, and training of one of the world’s most extraordinary leadership gurus. He is also a certified DiSC® trainer and facilitator, specializing in team development, effective communication, and conflict management. Rick is the author of The Roadmap to Significance, which explores the difference between momentary and long-term success, and the upcoming book Born Limitless. In this episode… In the journey of personal and professional growth, overcoming limiting beliefs is crucial to unlocking your potential and breaking boundaries. These beliefs build walls around us, constraining our actions and confining us to a limited existence. How can you break free from the shackles of self-imposed limitations and embark on a journey of empowerment, resilience, and unstoppable growth? Renowned leadership coach Rick Torrison delves into the criticality of acknowledging and confronting the limiting beliefs obstructing our success. Sharing his triumph over childhood-derived limitations, Rick underscores the transformative impact of challenging such convictions for personal development. As the narrative unfolds, he highlights strategies for pinpointing and surmounting self-limitations, often entrenched within organizational cultures and leadership dynamics. By grasping the influence of these beliefs on workplace dynamics, people can unleash their full potential and attain their goals. He also explores the multifaceted nature of success, stressing its foundation in mindset and values rather than mere material wealth or happiness. Rick’s story emphasizes the pivotal roles of coaching, faith, and collaborative effort in achieving success. In this episode of The Cyber Business Podcast, Matthew Connor interviews Rick Torrison, a success coach, author, and speaker, about overcoming limiting beliefs. Together, they delve into the often-overlooked origins of these self-limitations within company culture and leadership dynamics, highlighting the indispensable impact of coaching, faith, and collaborative effort in realizing goals.

Dr. Torkil Færø is the author of The Pulse Cure, which provides insights on balancing stress and optimizing health. He is also a general practitioner, emergency physician, and documentary filmmaker. With over 25 years as a doctor focused on regaining control of physical health, Dr. Torkil has worked all over Norway and has provided tens of thousands of consultations. In this episode… According to a McKinsey report, 40% of working professionals are on the verge of burnout. This significantly impacts health and impedes the ability to manage a business effectively. How can you change your perspective on stress to regain control of your health? Revolutionary physician Dr. Torkil Færø maintains that stress manifests both mentally and physiologically. However, not all stress is damaging as it allows the heart to pump more blood throughout your body. Too much stress can cause inflammation and make you more vulnerable to diseases. By learning to control stress and not allowing it to intimidate you, you can avoid burnout and make more informed decisions. This involves taking care of your autonomic nervous system by recovering from stress through healthy, restorative sleep and proper nutrition. Join Matthew Connor in today’s episode of The Cyber Business Podcast as he interviews Dr. Torkil Færø, the author of The Pulse Cure, about living a healthy lifestyle. Dr. Torkil describes the advantages of a cool body temperature, the most effective devices for monitoring health, and how to utilize and conserve energy.

Jon Alwinson is a Senior Regional Sales Manager at Boston Scientific, which transforms lives through innovative medical technologies. For the past seven years, Jon has led his team in serving the health industry with high-in-class service. A consumer-focused leader in medical device sales, his extensive career includes experience in capital equipment, computer-assisted surgical equipment, endoscopes, pathology, and single-use medical devices. Jon credits his drive for success to impactful mentorship from entrepreneurs in his dad’s circle during his early years. In his book Relentless Sales, he combines over 15 years of industry knowledge, offering valuable insights to the next generation of sales professionals. In this episode… Have you ever wondered why not all salespeople are successful in building relationships with their prospects? In the challenging world of sales, selling a product takes more than reading scripted lines. Can a relentless mindset be the game changer? According to sales veteran Jon Alwinson, developing a relentless mentality can make a difference in reaching the highest levels of sales in your industry. He stresses the power of elite planning in navigating through the most complex sales conversations, aligning your product with customers’ goals. This entails pre-call planning that includes researching, identifying pain points, and demonstrating value. Building rapport and showing genuine curiosity helps you understand your prospects and tailor your approach accordingly. Reflecting on the impact of mentors in shaping his outlook on business and life, Jon emphasizes the role of mentorship in strengthening confidence and discovering opportunities. Cultivating a group of mentors can help aspiring sales professionals understand their identity and develop confidence, building their careers on resilience, optimism, empathy, and an unwavering drive to learn. In this episode of The Cyber Business Podcast, Matthew Connor hosts Jon Alwinson, author and Regional Sales Manager at Boston Scientific, to discuss the relentless sales mindset. Jon shares insights from his book Relentless Sales, drawing on lessons from his past while offering actionable insights. He discusses the role of mentors, his journey into medical device sales, the importance of entrepreneurship education in colleges, and the lessons learned from his failed footwear venture.

Jeanne Collins is the Founder of JerMar Designs, a full-service luxury interior design studio specializing in living spaces of sophistication, comfort, and style. Combining New England architecture with transitional styles, Jeanne creates designs that represent individuals and their lifestyles. With over 22 years of experience in sales, she incorporates her management and finance expertise into taking a unique approach to each project. Having transitioned to design at 50, Jeanne inspires others to find purpose and passion in their work through her book Two Feet In: Lessons From an All-In Life. In this episode… Are you trying to create new, healthier habits for a balanced life? Then your environment should inspire you to set yourself up for success. Many studies have established the intrinsic connection between environment and mental health. What better way to enhance your well–being than by surrounding yourself with calmness, beauty, and positive energy? Having achieved a balanced life through drastic changes in her lifestyle, Jeanne Collins stresses wellness design as a powerful tool in promoting mental and physical well-being. A well-designed space not only inspires positive emotions but can also provide a place of refuge. After two decades in sales, Jeanne found purpose and passion through interior design, helping others create uplifting and supportive spaces that go beyond aesthetics. By prioritizing the occupants’ needs and desires, designers can make an environment comfortable, calming, and conducive to positive interactions. This holistic approach to design mirrors the evolution of modern design, which balances aesthetics and functionality. From colors to the strategic arrangement of living spaces, Jeanne encourages thinking beyond trends while prioritizing the occupant’s individuality. In this episode of The Cyber Business Podcast, Matthew Connor hosts Jeanne Collins, the Founder of JerMar Designs, to discuss the intersection of design and well-being. Jeanne shares strategies for maintaining a balanced lifestyle, her experiences as a luxury interior designer, and how to create spaces that foster calmness and wellness. She also discusses her entrepreneurship journey and the inspiration behind her book Two Feet In: Lessons From an All-In Life.

Peter Kirsch is the Founder and Managing Partner of Blue Marlin Partners, an investment platform for family offices and high-net-worth individuals representing a variety of industry sectors. His extensive experience includes a decade-long tenure as the Chief of Staff for the Founder of America Online. Prior to his role at America Online, Peter held executive positions such as the CEO of the American Society of Landscape Architects and the President of Platformix. With a foundation built in PR and Marketing, Peter's career trajectory has been marked by a commitment to excellence and innovation. He is a proud graduate of Marquette University, where he laid the groundwork for his remarkable journey in finance, investment, and strategic leadership. In this episode… Investing is a dynamic journey filled with both opportunities and challenges, where inherent risks balance the potential for financial growth. A reliable investment partner can significantly mitigate these risks while maximizing potential rewards. How might aligning with a strong investment partner enhance your own investment strategies and outcomes? Investment specialist Peter Kirsch explains that investing is more than just gaining access to opportunities. You must become an integral part of the investment process. Blue Marlin Partners demonstrates this by having each investor own a stake in the company. A diverse portfolio reflects the varied interests of their investors, from cold storage facilities in Korea to iconic American franchises like Dunkin Donuts and Jersey Mike's. The success stories shared among investors highlight the value of collaborative decision-making and leveraging individual strengths for collective growth. To navigate the investment landscape effectively, shape your own investment journey while tapping into the collective wisdom of an experienced community. In this episode of The Cyber Business Podcast, Matthew Connor hosts Peter Kirsch, the Founder and Managing Partner of Blue Marlin Partners, to discuss strategic investments and collaborative growth. Peter talks about Blue Marlin’s ideal investors, how they assess deals, and how he established the business.

Steve Multer is the Chief Storytelling Officer for Steve Multer. Corporate Storytelling., where he is a renowned keynote speaker, executive presence trainer, and presentation coach with a global footprint spanning North America, Europe, and Asia. With a passion for corporate storytelling, Steve empowers executives, thought leaders, and sales teams to enhance their spoken content to communicate successfully. For over two decades, he has collaborated with some of the world's most influential brands, including Cisco, Bayer, Siemens, Volvo, Sony, and Xerox, guiding them to convey their value propositions to the marketplace effectively. Steve's dynamic speaking style has captivated audiences at over 800 events, totaling more than 20,000 talks and reaching over 2 million customers, partners, and industry analysts. He is also the author of Nothing Gets Sold Until the Story Gets Told, which showcases his expertise in using storytelling to achieve professional success by developing effective marketing strategies. In this episode… Have you considered using storytelling in your marketing strategy rather than bombarding consumers with sales pitches? In his book Nothing Gets Sold Until the Story Gets Told, acclaimed keynote speaker and marketing expert Steve Multer offers a roadmap for harnessing the power of storytelling. He emphasizes the importance of putting people first, treating them as consumers and valued participants in a shared narrative. Through real-life examples and practical insights, Steve demonstrates how storytelling can breathe life into marketing campaigns and resonate with audiences on a deeper level. By weaving stories that evoke emotion, convey value, and foster connection, marketers can forge authentic relationships with their target demographic, driving engagement and loyalty. In this episode of The Cyber Business podcast, Matthew Connor converses with Steve Multer, Chief Storytelling Officer for Steve Multer. Corporate Storytelling. Steve discusses his book, Nothing Gets Sold Until the Story Gets Told, a must-read for marketers, entrepreneurs, and anyone seeking to elevate their communication strategies. Steve highlights the inspiration for writing his book, the art of personalizing marketing through storytelling, and he unveils the three pillars of communication.

Steven Pivnik is the Founder and CEO of AIP Advisory, a diverse network of professional advisors dedicated to client-centered planning principles and practices. He brings a wealth of experience garnered over 27 years as the Founder and CEO and, subsequently, Executive Chairman of The Binary Tree, an international technology company. Under his leadership, the company flourished to encompass 200 employees before achieving a successful exit. With AIP Advisory, Acresis, and the Inc. CEO Project, Steven leverages his global enterprise experience and past ventures to guide founders and leaders to success. In his recent book, Built to Finish, Steven shares insights from his experiences in triathlons, mountaineering, and ultramarathons, offering valuable lessons for long-term personal and professional success. In this episode… In entrepreneurship, the journey from ideation to success is often likened to an endurance sport — a grueling yet rewarding endeavor that demands perseverance, resilience, and unwavering determination. How can you adopt and apply an endurance mindset to navigate a journey toward success? The endurance mindset extends beyond physical challenges to encompass personal and career experiences. Veteran businessman Steven Pivnik's entrepreneurial journey exemplifies the necessity of perseverance, adaptability, and mental fortitude in overcoming business challenges. Self-doubt, a common adversary in sports and entrepreneurship, can be conquered by seeking guidance from mentors and peers. Just as athletes rely on coaches and fellow competitors for support, entrepreneurs can benefit from advisory groups and coaching services, which offer invaluable insights, mentorship, and networking opportunities crucial for growth. In this engaging episode of The Cyber Business Podcast, Matthew Connor sits down with Steven Pivnik, Founder and CEO of AIP Advisory, to explore the parallels between entrepreneurship and endurance sports. Steven shares insights from his book, Built to Finish, revealing his inspiration behind participating in endurance sports and his remarkable journey from migrating from Ukraine to embracing entrepreneurship. Additionally, he offers valuable advice on overcoming self-doubt and achieving success in both personal and professional endeavors.

Richard Weylman is a distinguished keynote speaker, Customer Experience Hall of Fame inductee, and an internationally acclaimed best-selling author. With nearly three decades of experience, he’s guided business owners and professionals worldwide on the path to proven business growth and success. Known for his unique ability to understand clients' needs and perspectives, Richard creates tailored strategies and tactics to enhance business performance in today's competitive marketplace. As a researcher, author, consultant, and serial entrepreneur, he delivers personalized and dynamic presentations that yield tangible outcomes and measurable results. Richard's upcoming book, 100 Proven Ways to Acquire and Keep Clients for Life: The Path to Permanent Business Success, exemplifies his commitment to sharing actionable insights for sustained business excellence. In this episode… People today are not just buying the product or service you're selling — people are buying the experience they have with you and the relationship and emotional bond it fosters. In business, acquiring and retaining clients for life is the ultimate goal. What are effective strategies to achieve this feat? One key aspect veteran businessman Richard Weylman emphasizes is the power of empathetic communication in elevating the client experience. To facilitate meaningful connections, Richard outlines four essential steps to create emotional bonds with clients. These steps include understanding clients' perspectives, demonstrating empathy, communicating effectively, and delivering personalized solutions tailored to their needs. By implementing these strategies, businesses can cultivate lifelong partnerships founded on trust and mutual understanding while acquiring new clients. In the newest episode of The Cyber Business Podcast with Matthew Connor, Richard Weylman, keynote speaker, Hall of Fame inductee, and author, discusses effective strategies for acquiring and retaining clients for life. Richard dives into insights from his book, 100 Proven Ways to Acquire and Keep Clients for Life, outlines the four steps to foster emotional connections, and provides valuable sales and active listening techniques.

Shiv Gaglani is the Co-founder and CEO of Osmosis, a leading medical education platform acquired by Elsevier. With a background in medicine and technology, Shiv has been at the forefront of revolutionizing medical education. He co-founded Osmosis to make learning more efficient and effective for healthcare professionals worldwide. Under his leadership, Osmosis has become a trusted resource for medical students, residents, and clinicians, offering comprehensive study tools, video lectures, and interactive content. Shiv is dedicated to leveraging technology to improve healthcare education and enhance patient care. Additionally, he's a prolific writer who has authored two educational books and contributed to renowned publications such as Forbes, Quartz, and the Annals of Internal Medicine. In this episode… Osmosis, a leading medical education platform, emerged from a vision to revolutionize how students learn and retain information. From its inception to its growth into a prominent player in medical education, Osmosis has been a testament to one person’s entrepreneurial spirit and dedication to improving medical training. Where entrepreneurship meets medical education, few individuals exemplify the fusion of these disciplines as Shiv Gaglani. His story embodies ambition, innovation, and a deep commitment to transforming medical learning. As Shiv navigates his dual roles as a company leader and a full-time medical student, he brings a unique perspective to both worlds. His daily experiences provide a firsthand understanding of the challenges faced by medical students and practitioners, informing Osmosis' ongoing efforts to innovate and improve medical education. Join Matthew Connor on The Cyber Business Podcast as he hosts Shiv Gaglani, Co-founder and CEO of Osmosis from Elsevier, to discuss his entrepreneurial journey and commitment to medical education. Shiv shares insights into Osmosis' mission and founding story, explores alternative paths to traditional incubators, and offers his vision for the future of the medical field.

Alan Schwartz is the President of iVenture Solutions, a leading provider of comprehensive IT services and solutions. With a deep-rooted passion for technology and innovation, Alan has played a pivotal role in driving iVenture Solutions' growth and success. Under his leadership, the company has established itself as a trusted partner for businesses seeking cutting-edge IT support and strategic guidance. Alan brings extensive experience and expertise in the IT industry, coupled with a relentless commitment to delivering exceptional service and value to clients. With a keen focus on driving organizational excellence and fostering client success, Alan continues to lead iVenture Solutions toward new heights of achievement and distinction in the ever-evolving technology landscape. In this episode… As cyber threats continue to evolve, smaller companies are increasingly vulnerable to cyberattacks. How can micro enterprises lacking in resources combat sophisticated attacks? Cybersecurity professional Alan Schwartz suggests these types of companies utilize the help of MSPs, which provide comprehensive cybersecurity services tailored to their needs. Companies like iVenture Solutions begin with a meticulous process of recruiting top-tier talent. By handpicking professionals with expertise in the latest security protocols and technologies, they ensure their clients receive the highest level of protection against cyber threats. In conjunction with innovative solutions, a client-centric approach, and transparent practices, iVenture commits to safeguarding its clients' digital assets and helping them thrive in an increasingly interconnected world. In the latest episode of The Cyber Business Podcast, Matthew Connor sits down with Alan Schwartz, President of iVenture Solutions, to explore how MSP services can benefit smaller companies. Alan delves into iVenture Solutions’ inception, highlights cybersecurity trends, and underscores the significance of nurturing client relationships.