Dark Horse Entrepreneur | Digital Marketing Ideas Made Easy For Making Money Online

Dive into this enlightening conversation with Lauren Petrullo, the founder of Mongoose Media, as she shares her journey from working with Disney to establishing her own successful marketing agency. Discover how she leverages the power of referrals to grow her business and her unique approach to transparency in reporting. But that's not all - Lauren also reveals her fascinating views on a futuristic concept that could revolutionize content creation. Tune in to find out more!

Ever heard the saying “stand for something or you will fall for anything? That will mean a little more to you here in a few minutes…why? Well today we dive into the intriguing world of making money online no matter what direction the winds of the market are taking. Today, we have an exciting case study to share with you, one that may be considered clever and even a bit diabolical. But hey, sometimes unconventional approaches lead to extraordinary results. Discover powerful strategies to make money in any market! Join us in this engaging podcast episode as we explore the diabolically clever approach of our expert, Jill, who shares actionable tips and insights for financial success. From stocks to cryptocurrencies, commodities to digital products, learn how to navigate market fluctuations and unlock new opportunities for wealth creation. Tune in now to gain an edge in your financial journey. Don't miss Episode 416 for more income generation and entrepreneurial tips. #digitalmarketing #entrepreneurship #passiveincome #financialsuccess #marketinginsights #digitalproducts

Are you ready to take your marketing to the next level and captivate your audience like never before? Join us in this compelling podcast episode as we dive deep into the world of teasing as a smart marketing strategy. Discover how the art of withholding just enough can make your customers crave more of what you have to offer. In this episode, we unveil the secrets behind the effectiveness of teasing and its profound impact on sales growth. Learn how to create an irresistible desire for your products or services, leaving your audience eagerly coming back for more. We'll share actionable tips on how to implement this strategy in various business scenarios, whether you sell memberships, ebooks, services, or consumed products. Don't miss out on this opportunity to revolutionize your marketing approach and witness a surge in customer engagement and sales. Tune in now and unleash the power of teasing to propel your business to new heights!

Do you struggle with creating products that don't sell? Are you tired of feeling stuck in a cycle of failed product launches? In this episode of The Dark Horse Entrepreneur Podcast, we explore the #1 reason why JVzoo products fail and how to avoid this common mistake. First, we discuss the importance of solving a problem that customers are willing to pay to solve. It's not enough to simply solve a problem that you think needs solving - you must understand your target market and their pain points to create a product that truly resonates. Secondly, we delve into the power of market research and testing. By gathering feedback and data from your target market, you can ensure that your product solves a real need and has the potential to succeed. And finally, there is third key point that will revolutionize the way you approach product creation and launch. Don't miss out on this game-changing episode. Listen now to learn how to avoid the common mistake that causes JVzoo products to fail and take actionable steps towards launching successful products that solve real problems for your target market.

Are you tired of lackluster landing page images that just don't convert? In this episode, we'll reveal the power of using the right images on your landing page. We'll show you how to showcase your product and evoke emotions that will make your visitors want to buy. Plus, we'll share a surprise tip that just might revolutionize your image strategy. Don't settle for subpar conversions - listen to this episode now and start optimizing your landing page images for maximum impact.

Do you want to know how to generate a steady and reliable income as an entrepreneur? Well, in this episode, we'll reveal the secret weapon that helped Judy (not her real name) earn well over $50,000 a year while spending only about 10 hours on it per month. And the best part? You can do it too! The first key to Judy's success is promoting her newsletter as her flagship product. By doing this, she can build trust with her subscribers and sell more of her own and affiliate products. Plus, most of her coaching clients come from her newsletter, which pays her $1,000 a month for just two one-hour sessions. That's $500 an hour! The second key to Judy's success is using her newsletter to create and test new products. She asks her readers for feedback and uses the most popular articles to determine which products to create next. This saves her time and money by avoiding products that would have flopped. Plus, she repurposes her newsletter content into new products, like books and guest blog posts." But that's not all. In this episode, we'll also reveal a third key that's even more powerful. Hint: it's about how Judy leverages SMS messages to drive snap buying decisions and instant money. You don't want to miss it! Are you ready to unlock the power of newsletters and earn a steady income as an entrepreneur? Then listen to our full podcast episode to discover the third key to Judy's success and learn actionable tips on how to create, promote, and monetize your own newsletter. Click now to listen to 'EP 414: 17 Expert Methods to Grow Your Email List.'"

Looking for a quick cash injection? Look no further! In this episode, we're sharing a proven method that can help you make up to $100,000 in just one week. First, we'll reveal how Vinnie, an online marketer, made this happen using an exclusive VIP club limited to just 100 people. We'll explore the perks he included to make the membership highly desirable and how he sold it in less than five hours. Next, we'll share how you can use this same method to help a local business owner, such as a restaurant, and help them bring in more profits. We'll dive into the details of creating a VIP club and how to market it effectively. But wait, there's more! We have a third point to share, but you'll have to listen to the episode to find out what it is. Ready to take action and start making some serious cash? Remember to check out: EP 417 How To Earn 6 Figures By Capturing Birthdays #digitalmarketing #digitalmarketingagency #digitalmarketingtips #digitalmarketingtraining #digitalmarketingcourse #smallbusiness #marketingtips #entrepreneur #businessstrategy #cashflow #VIPclub #lumpsum #financialfreedom #businessgrowth #moneymanagement

Are you ready to discover a sneaky yet effective way to build an SMS list fast and increase profits for your small business? In this episode, we're going to dive into a case study of how a guy named Mark earned six figures by capturing birthdays and setting up SMS messaging for businesses. By the end of this episode, you'll have a step-by-step guide on how you can start providing this SMS service to business owners and see the same success as Mark. So grab a notebook and let's get started! Mark is a successful entrepreneur who has earned six figures by taking advantage of a creative, yet effective way to increase profits for his small business - capturing birthdays and setting up an SMS messaging service. This episode provides a step-by-step guide on how to provide this service to business owners and replicate Mark's success. It also provides advice to business owners who are looking for ways to increase their profits. Mark's story shows that entrepreneurs can be successful despite feeling overwhelmed by technology. Mark is an entrepreneur who works with businesses to implement an SMS messaging service that captures customers' phone numbers and birthdays. The businesses then send out a free birthday gift redeemable on the person's birthday. This strategy helps the businesses build an SMS list quickly, as well as increase their profits, as two birthdays a week can bring in an extra 200, and ten can bring in an extra thousand. To make it even more effective, Mark suggests creating a real tangible product to be shipped out to the birthday customers, which commands a higher price and results in more positive reviews. To get started, businesses must implement the SMS messaging service and then begin capturing customers' birthdays. Tracy Brinkmann explores the concept of using an SMS service to help businesses build their customer list and increase customer loyalty. It is a powerful tool for increasing revenue and foot traffic, as well as saving on marketing costs. The steps for entrepreneurs looking to provide this service to businesses are outlined: research SMS services, create a website to showcase the services, and use Groove Funnels to collect emails. Tracy talks about creating an SMS marketing service for businesses in the food and entertainment industry. The speaker suggests taking advantage of the free level of service for 30 or 60 days to get the service up and running. Potential clients should be identified, and customized SMS marketing campaigns should be created for each one. These campaigns should include personalized birthday greetings and incentives to encourage customers to visit the business. Staff should be trained on how to capture customer data and create an SMS calendar to include special promotions and offers for different times of the year. Tracy suggests leveraging special days of the month to build up to a big movie release or other promotional events. Timestamps 0:00:00 "Unlock the Secrets to Building an SMS List and Increasing Profits for Your Small Business" 0:01:17 "Unlock Six-Figure Profits with Birthday Capturing: An Interview with Mark, a Savvy Entrepreneur" 0:03:46 "The Benefits of Using a Birthday SMS Service for Businesses" 0:08:18 "Creating an Effective SMS Marketing Strategy for the Food and Entertainment Industry" 0:09:47 Heading: Leveraging SMS Marketing to Increase Customer Loyalty and Profits

Are you ready to turn your passion into profit and earn thousands by developing and selling digital products? Look no further because this podcast episode has got you covered. Based on Neil Patel's million-dollar formula, we'll be taking you through a step-by-step process to help you create and sell digital products without the guesswork. Whether you're a seasoned entrepreneur or just starting out, this episode will provide valuable insights and practical tips to help you reach your earning potential. So tune in and learn how to turn your ideas into a successful digital product business. The podcast episode delves into the topic of creating and selling digital products using Neil Patel's million-dollar formula. The hosts provide a step-by-step guide to help entrepreneurs turn their ideas into successful digital products. They also aim to help those who are battling technology overwhelm, procrastination, and imposter syndrome. The conversation discusses the seven steps to making serious money online through selling information products. The first step is finding a niche where people are willing to spend money on info products. The conversation emphasizes that making money through this method requires work and effort, but the amount of money earned is up to the individual. The conversation also mentions Neil's success in selling info products and how he eventually transitioned to building bigger businesses. The process takes time and effort, but can lead to significant earnings. To find out what the audience is willing to pay for, the hosts suggest running surveys, reaching out to social media, and looking at best-selling products in the niche. They also emphasize the importance of paying attention to the main themes and pain points addressed in sales letters and testimonials. The ultimate goal is to create a product that solves the audience's issues and gets straight to the point. One way to make money is by offering an upgrade for people who don't want to do the work themselves. The podcast gives the example of offering a course on how to build an ideal website that converts visitors, with the option to upgrade to having the work done for them. The ideal product not only solves a problem, but it also gives the opportunity to offer an upgrade for many people who will want it. The conversation emphasizes that people are passionate about finding solutions to their problems and are eager to buy even before the product is created. Webinars are discussed as a way to sell high-ticket information products. To make a successful sales pitch during a webinar, the hosts suggest providing valuable information to the audience and keeping them engaged. They also emphasize the importance of offering a trial offer to reduce resistance and increase the number of people who will try the product. The speaker suggests making a sales pitch at the end of the webinar, offering an incentive to make a purchase right away. Follow-up emails can also be used to remind potential buyers of the benefits of the product. Step four highlights the importance of delivering ongoing updates, coaching, and training to customers after the sale. By doing this, entrepreneurs can increase customer satisfaction, reduce refund requests, and have a reason to stay in contact with them, which can lead to more sales. The conversation also suggests offering a $1 trial offer to increase sales and gain confidence in selling on webinars. Creating a community and staying in contact with customers after the sale is also important. By offering updates, group coaching, and other products, entrepreneurs can increase customer satisfaction, reduce refund requests, and create a tribe that people want to be a part of. The focus should be on helping customers achieve their goals and showing that entrepreneurs care about their success, which will lead to them being more receptive to future offers. To scale up revenue, the conversation suggests building a tribe and...

This episode revolves around increasing conversions on landing pages and other website pages. Tracy Brinkmann shares ten proven tweaks that can help increase conversions, such as adding a call-to-action in each section, removing all navigation options except for the desired action, and making all text easy to read. They emphasize that these tweaks have been tested and proven to work, and encourage listeners to implement them to see increased results. Tracy discusses several tips to improve conversions on landing pages, including making the page visually appealing and easy to read, engaging readers with questions and customized results, using GEOIP to personalize content, adding calls to action within blog content, and making the landing page congruent with the ad that brought the traffic. Tracy also suggests using a GIF in exit pop-ups and recommends services that can help create interactive quizzes. These tips can increase conversions by up to 30% or more. One of the tips discussed is to add a call to action in each section of the landing page, while the second tip is to remove all options and navigation to go anywhere else. The third tip is to make all text easy to read. The speakers emphasize the importance of actually using these tips and testing them to see what works best for each individual business. Tracy advises making it difficult for customers to buy a product as it can increase conversions, by making them jump through a few hoops to qualify for the product. They suggest taking customers to a landing page that is congruent with the ad or page that sent them there as incongruencies can cause them to leave. Another tip is to add a checkout bump to the order page, offering a second product at a discounted price, which can increase profits. Tracy recommends pricing the checkout bump at 50% or lower than the main product and explaining the benefits in just a few sentences. Tracy Brinkman discusses the counterintuitive technique of making it difficult for prospects to buy a product in order to increase conversions. He suggests making the prospect jump through a couple of hoops to see if they qualify to buy the product, by asking them questions about their age, health, etc. This technique can be used to weed out customers who are not a good fit for the product or to make the prospect work to earn their right to buy the product. Brinkman advises testing this technique and all others to see what works best for each individual business. Tracy suggest adding calls to action inside blog content instead of just placing them in the sidebar or at the bottom of the blog. They also recommend using GEOIP to personalize landing pages with location-based language, which can bump conversions by 10 to 25%. Another tip is to make your landing page congruent with the page that visitors came from, to avoid incongruencies that could cause them to bail. Finally, adding checkout bumps to order pages can increase profits, and they should be priced at 50% or lower than the main product. In conclusion, this episode provides several tips to increase conversions on landing pages and other website pages. The speakers emphasize the importance of testing these techniques to see what works best for each individual business. They also promote the Dark Horse Entrepreneur Podcast as a resource for entrepreneurs struggling with technology overwhelm and imposter syndrome. [CHAPTERS] [0:00:00] "Boost Your Landing Page Conversions: 10 Proven Tweaks for Success" [0:01:48] "10 Proven Tips to Improve Your Landing Page Conversion Rates" [0:07:48] "8 Proven Strategies to Boost Your Website Conversions: Tips from a Professional Writer" [0:10:16] "10 Tips to Boost Your Online Sales and Increase Profits" [0:13:35] "Using Counterintuitive Strategies to Increase Conversions: Making it Difficult to Buy" [0:15:22] Podcast Episode: Boosting Conversions on Your Website with Tracy Brinkman Digital marketing, digital marketing agency, digital...

Tracy Brinkmann shares challenges of building and maintaining a profitable email list for entrepreneurs, coaches, and course creators. The emphasis was on continually adding new subscribers to the list and offering simple and effective methods for doing so. He also shared the importance of keeping subscribers engaged and loyal. Tracy discussed some simple and effective methods for building an email list faster. One strategy suggested was to encourage subscribers to forward emails by adding a button that says Email to a friend and including it in the call to action. Another strategy was to revive an old email list with an opt-in campaign, which involves creating a series of fun emails promising an awesome gift if they re-opt in. The third strategy was to add Easter eggs to your emails, such as hyperlinked words that lead to a surprise or clues to a special URL. Other methods include creating new lead magnets, free online tools, and unique email content. The importance of providing value to subscribers with each email and making a human connection was emphasized. Tracy also shared tips for email marketing, including segmenting email lists based on demographics and interests, hosting contests, and providing value to subscribers in every email. Tracy emphasizes the importance of making a human connection with subscribers and offering specific freebies or surveys to understand their interests better. This episode continues with various strategies to increase email list subscribers, such as segmenting the email list based on interests, demographics, and psychographics. Another strategy was to host giveaways that require contact information to be entered, and to offer something that only the target audience would love. Shortening lead capture forms, adding CTA buttons to social media pages, and sharing newsletter previews via social media were also suggested. Additionally, adding gated content to Facebook, asking for feedback on websites, and adding outros to YouTube videos with links to landing pages were recommended. Overall, the conversation provided 17 useful insights and practical tips on how to build and maintain a profitable email list. Whether it's encouraging subscribers to forward emails, adding Easter eggs to your emails, or segmenting email lists based on interests, it's important to make a human connection with subscribers and provide value with every email. By implementing these strategies consistently, entrepreneurs, coaches, and course creators can build a profitable email list and engage their audience effectively. [CHAPTERS] [0:00:00] "Effective Strategies for Building and Maintaining a Profitable Email List for Entrepreneurs" [0:01:58] "Effective Techniques for Building Your Email List Faster" [0:04:03] "6 Creative Ways to Boost Your Email List and Engagement" [0:09:04] Tips for Creating Valuable and Engaging Email Content for Subscribers [0:10:24] "Effective Email Marketing Strategies: Segmenting Lists and Hosting Contests" [0:12:38] Tips for Increasing Email List Subscribers through Social Media and Website Optimization [0:17:56] 17 Effective Strategies for Building Your Email List: A Professional Discussion. [0:19:48] "Tips for Building Your Email List: A Conversation with Tracy Brinkman"

Email marketing is an essential tool for small business owners and marketers to connect with their audience, build relationships, and drive conversions. In this episode, Tracy Brinkmann provides five simple steps for successful email campaigns. These steps included building and growing an email list, having a strong email marketing strategy, creating engaging and valuable content, optimizing for mobile devices, and analyzing and refining campaigns. Building An Email List To build an email list, the speaker recommended offering lead magnets, using social media and referral programs, and leveraging paid advertising. Segmenting email lists based on demographics, behaviors, and interests is essential for creating targeted and relevant lists. Personalization and automation can be used to create targeted and relevant email lists for each segment, with dynamic content and merge tags used to personalize emails with subscriber information. Have an Email Strategy A strong email marketing strategy involves defining goals and objectives, developing a content strategy that aligns with those goals, testing and optimizing campaigns, and staying compliant with email regulations. Using Email Automations Tracy also discussed the importance of using automation to create triggered emails, such as abandoned cart emails and welcome email series. By sending targeted emails, businesses can increase their sales and nurture their subscribers. Have Relevant & Engaging Email Content Concise language and consistent brand voice are necessary in creating attention-grabbing headlines and engaging content. Additionally, using paragraphs, bullet points, and subheadings can help break up the text and make it scannable for subscribers. Testing Email Campaigns Testing and optimizing email campaigns can improve results and maximize return on investment. AB testing is a powerful strategy for testing different elements like subject lines, call-to-actions, or images. Compliance with email marketing regulations is also emphasized as an essential aspect. Stay In Compliance With Your Email Marketing Tracy discussed regulations like the Can Spam Act, GDPR, CASL, and CCPA. Compliance can be achieved by obtaining consent for email addresses, providing transparency on how the data will be used, including an unsubscribe link, optimizing for mobile devices, using personalization and segmentation, and ensuring compliance with regulations. In summary, email marketing is a powerful tool for small business owners and marketers to connect with their audience, build relationships, and drive conversions. By following the five steps outlined in this conversation, businesses can create successful email campaigns that engage subscribers, increase sales, and build a loyal customer base.

Boost Your Websites Online Visibility with These SEO Tips and Tricks In this episode, Tracy Brinkmann discusses search engine optimization (SEO) and how it can help businesses rank higher in search engine results, driving more organic traffic to their websites. The five components of SEO are: 1-keyword research 2-online page optimization 3-offline page optimization 4-technical SEO 5-content marketing. Tracy explains that keyword research involves identifying the keywords and phrases that your target audience is using to search for information. Online page optimization involves optimizing the content on your website to make it easier for search engines to understand and index. Offline page optimization involves optimizing external factors such as backlinks and social media presence. Technical SEO involves optimizing technical aspects of your website such as page speed and mobile responsiveness. Finally, content marketing involves creating high-quality, engaging content that is optimized for search engines and targeted towards your audience. By incorporating these strategies, businesses can improve their online visibility, attract more organic traffic, and ultimately drive more sales. Tracy discusses the key elements of search engine optimization (SEO) that can help businesses improve their website's ranking on search engine result pages. The first step is to identify high-value keywords using tools like Google Keyword Planner and Semrush. On-page optimization involves optimizing individual pages of a website, including page titles, meta descriptions, headings, content, images, and internal links. Off-page optimization involves building backlinks from other reputable websites, which helps improve a website's authority and relevance. The technical piece of SEO includes optimizing website speed, mobile responsiveness, architecture, security, and crawlers. Content marketing is also an essential part of SEO, as it attracts and engages the target audience with valuable content. It is crucial to ensure that the content is relevant and provides value to the audience, as search engines pay attention to user engagement and drive more traffic to websites that provide value. By implementing these SEO strategies, businesses can improve their website's visibility and attract more relevant traffic to their website. Tracy discusses the importance of keyword research in digital marketing. They emphasize that it is critical to identify the keywords and phrases that the target audience is using to search for information related to the business or service. Tracy explains that seed keywords, which are the broad keywords relevant to the industry, should be identified first. He suggests using tools like Google Keyword Planner and Semrush to expand the list of seed keywords and identify related keywords from the target audience. Tracy highlights the importance of analyzing competitor keywords to gain insights into their strategies and potentially identify gaps in the market. Overall, the Tracy emphasizes that keyword research is a crucial component of digital marketing and should not be overlooked. Tracy advises business’ to analyze their competitors' keywords to identify gaps in their own keyword strategy and find new opportunities. By finding these gaps and filling them, it can help entrepreneurs achieve faster rankings and improve their overall SEO. It is important to understand the intent behind each keyword, whether they are searching for information or a specific product or service. By delivering the right kind of value, it can improve the relevance and lift up the value for the writer. High-value keywords are those with high search volume, low competition, and high relevance to the writer's business. The speaker emphasizes the importance of prioritizing these high-value keywords and doing research to identify which ones are in demand. By doing so, writers can improve their SEO and gain a competitive...

https://DarkHorseSchooling.com In this episode, host Tracy Brinkmann discusses the importance of social media for digital entrepreneurs. He highlights the billions of users worldwide, providing unique opportunities to reach target audiences, build brand awareness, and drive engagement. Tracy offers tips and strategies for creating engaging content, building a following, and measuring results. Tracy emphasizes the crucial role social media marketing plays in a successful digital marketing strategy and provides helpful insights for beginners. Overall, the conversation aims to help entrepreneurs, coaches, and course creators build a business online by leveraging the power of social media. Tracy discusses the importance of social media marketing in a digital marketing strategy. He advises listeners to choose the right platforms based on their target audience and the type of content they need to create, and to create engaging content that adds value to their audience. Leveraging the power of influencers is another key point, as it can help businesses reach new audiences and drive traffic to their website. Paid social media advertising is also recommended as an effective way to generate leads and sales, and engaging with the audience is essential for building a loyal following. The host emphasizes the importance of measuring the results of social media marketing campaigns and making adjustments as needed. By implementing a strategic approach that includes these key points, businesses can create a powerful social media strategy that promotes their brand and drives engagement. Choosing the right social media platform is essential for reaching a target audience and promoting a brand effectively. Factors to consider when selecting a platform include the target audience, type of content, business goals, and competition. Different platforms attract different age groups, demographics, and interests. Instagram is popular amongst younger audiences, while LinkedIn is popular amongst more professional folks. Certain platforms are more visually focused on images and videos, while others are more text-based. Businesses should also consider their competition when it comes to choosing social media platforms. Facebook is great for building a loyal following and promoting a brand through targeted ads, while Instagram is ideal for showcasing products or services through images and videos. Ultimately, picking the right platform for a business's target audience will make building an audience a whole lot easier. The importance of choosing the right social media platform and creating engaging content for businesses was discussed in a recent podcast. Twitter was identified as a more tech-savvy platform, popular among professionals and journalists, while LinkedIn is a professional networking platform used by job seekers and sales professionals to promote their brand. Choosing the right platform can be critical to reaching the target audience and achieving business goals. It is also important to consider the type of content that the target audience wants to see and ensure that it is engaging to drive engagement on social media. Once engagement is established, more people will be exposed to the content. The speakers emphasized that while TikTok is a popular platform, it may not be the best choice for all businesses, and it is important to consider the target audience and their reasons for using a particular platform. Overall, businesses can benefit from considering their target audience, the type of content they want to create, and their competition when choosing the right social media platform and creating engaging content. By choosing the right platforms, by creating engaging content, by leveraging the power of influencers, by using paid advertising, by engaging with your audience and measuring your results, you can create a successful social media campaign that will drive engagement, promote your brand, and drive up sales we all want. At the...

https://DarkHorseSchooling.com Strategize Your Digital Marketing: Define Goals, Identify Your Audience, and Create Powerful Content. SUMMARY In this digital marketing tutorial, the host explains how to create a strategy that works. It is essential for businesses to have a plan in place to make the most of their marketing efforts. The host explains that a strategy should involve creating a plan to use tactics to reach business and marketing goals. Furthermore, the host explains that it is important to understand technology and take action to ensure success. The host also mentions that listening to the Dark Horse Entrepreneur podcast can help entrepreneurs, coaches, and course creators overcome overwhelmed feelings, procrastination, and imposter syndrome. Finally, the host emphasizes that setting up a digital marketing strategy is crucial for businesses to succeed in today’s digital landscape. The conversation discussed five key components of a successful digital marketing strategy. The first step is defining goals, such as increasing website traffic, generating leads, and driving sales. The second step is identifying the target audience, which includes understanding their pain points and what kind of content they find valuable. The third step is choosing digital marketing tactics, such as social media marketing, SEO, email marketing, PPC advertising, and content marketing. The fourth step is developing a content strategy, which should be valuable, relevant, and engaging for the target audience. The fifth and final step is creating a plan to execute the strategy. This conversation discusses the key elements of a successful digital media strategy. It begins by outlining the four essential steps: setting goals, identifying target audiences, determining tactics, and creating content. The speaker then provides two examples of successful campaigns to illustrate these concepts. Nike's Just Do It campaign inspired people to be active, resulting in a 6% increase in sales. Dollar Shave Club's viral video went viral on social media and drove a significant amount of traffic to their website, resulting in a 600% increase in sales. Together, these examples demonstrate the effectiveness of a well-planned digital media strategy. Setting up an effective digital marketing strategy is essential for businesses looking to succeed. The key steps in creating a successful strategy include defining goals, identifying target audiences, choosing tactics, developing content strategies, and creating a plan of execution. Zig Ziglar used the metaphor of an archery range to emphasize the importance of having a clear target in mind. Goals should be specific, measurable, attainable, realistic, and time-bound and should align with overall business objectives. It is also essential to prioritize goals, taking into account resources, time frames, and potential returns. Finally, progress needs to be tracked with adjustments made as needed. TIMESTAMPS 0:00:00 Creating a Digital Marketing Strategy: Key Components and Examples 0:02:34 Exploring the Key Components of a Successful Digital Marketing Strategy 0:05:30 Creating a Successful Digital Media Strategy 0:07:23 Creating an Effective Digital Marketing Strategy: Defining Goals, Prioritizing, and Tracking Progress 0:11:02 "Creating a Digital Marketing Strategy: Setting Goals and Identifying Your Target Audience" 0:13:20 Creating a Buyer Persona: Steps to Identify Your Target Audience 0:15:34 "Targeting Your Audience: Strategies for Identifying and Engaging Your Ideal Customers" 0:16:41 Digital Marketing Strategies: Identifying Your Target Audience and Choosing the Right Tactics 0:20:09 Digital Marketing for Beginners: An Overview of Essential Strategies 0:22:00 Creating an Effective Digital Marketing Strategy: Planning for Execution 0:26:35 Creating a Plan of Execution: Building a Timeline, Allocating Resources, Setting a Budget, and Establishing KPIs 0:29:02 "Monitoring and...

https://DarkHorseSchooling.com/podcast The episode is about digital marketing for beginners. It is a continuation of EP408 and goes further in depth about what digital marketing is. Digital marketing is the practice of promoting products and services using digital channels such as social media, search engines, email and other platforms. This episode covers social media marketing, search engine optimization (SEO), email marketing, pay-per-click (PPC) advertising and content marketing. Tracy Brinkmann, talks about how digital marketing can help entrepreneurs, coaches, and course creators build their businesses online. He discusses the importance of digital marketing in today's world and provide examples of how to use digital marketing tactics to reach and engage with their target audience. Search Engine Optimization (SEO) is a practice of optimizing a website and its content so that it ranks higher on the search engine results page. It is an important part of digital marketing as it can help increase visibility and drive organic traffic to the website. Key components of a successful SEO strategy include keyword research, which is the process of identifying the keywords and phrases that target audiences are searching for. On page optimization is another component which refers to elements in the website that can be optimized for the search engines. Additionally, businesses should always try to rank for their own name in order to increase visibility. SEO is an essential part of digital marketing as it helps to drive organic, free traffic to a website. SEO is a key component of digital marketing that can help increase visibility and drive organic traffic to a website. It encompasses elements like page titles, meta descriptions, headers, content, backlinks, social signals, brand mentions, page speed, mobile-friendliness, and website structure. Examples of successful SEO campaigns include Maas' Beginner's Guide to SEO, HubSpot's Blog, and Backlinko's Skyscraper Technique. Measuring results is essential in optimizing an SEO strategy, and understanding the key components is vital in achieving success. In this episode, Tracy discusses SEO and email marketing as two key components of digital marketing. SEO involves optimizing content and website structure to generate organic traffic, while email marketing involves sending targeted messages to subscribers to promote products and services, build relationships, and drive conversions. When it comes to email marketing, it is essential to build an email list, obtain consent from subscribers, and segment the list. The average ROI of email marketing is a very impressive 38 to 138 to one. TIMESTAMPS 0:00:00 "Exploring Digital Marketing Tactics: SEO, Email, PPC, and Content Marketing" 0:02:28 "Search Engine Optimization (SEO): Key Components for a Successful Strategy" 0:04:22 "Understanding the Key Components of a Successful SEO Strategy" 0:08:40 "The Benefits of SEO and Email Marketing for Businesses" 0:10:56 How to Segment Your Email List and Create Compelling Content 0:12:21 "Measuring the Success of Email Marketing Campaigns" 0:14:16 "Exploring the Benefits of Email Marketing, PPC Advertising, and Other Digital Marketing Strategies" 0:16:38 PPC Advertising: Keyword Research, Ad Creation, Targeting, and Measuring Results 0:19:01 Exploring the Benefits of PPC, Content Marketing, and Experiences Campaigns 0:20:56 "Creating a Successful Content Marketing Strategy: Identifying Your Audience and Crafting Compelling Content" 0:22:41 "Establishing Thought Leadership Through Content Marketing" 0:28:01 Digital Marketing Strategies: Establishing Thought Leadership and Driving Conversions HIGHLIGHTS This will drive engagement and loyalty that no like and trust me, like, man, I know this person. I've been listening to their podcasts for a year now I've been watching them on social media, I trust them. Yeah, it's going to drive that engagement, it's going to build...

https://DarkHorseSchooling.com/podcast In this episode, the host of the Dark Horse Entrepreneur Podcast, Tracy Brinkman, dives deep into the world of digital marketing. Explaining why it is essential for businesses today and provides examples of different tactics to reach and engage target audiences. He acknowledges the feeling of being overwhelmed with technology and provides tips from other entrepreneurs on the podcast to help business owners better understand digital marketing. In this episode and the next four or five, he breaks down the topic into five sections, including the basics of digital marketing, the various types of digital marketing, how to create an effective digital marketing strategy, and how to measure the success of digital marketing campaigns. Digital marketing is the practice of promoting products and services using digital channels like social media, search engines, and email. It allows businesses to reach their target audience and build relationships with them. In this conversation, the Tracy discusses five digital marketing tactics: What digital marketing is, setting up a digital marketing strategy, social media marketing, search engine optimization, and email marketing. He discusses how each tactic works and why it is important. Social media marketing involves creating engaging content and running targeted ads. Search engine optimization involves optimizing content on a website to rank higher in search engine results pages. Email marketing involves sending targeted messages to subscribers to promote products and services. Pay-per-click advertising involves placing ads on search engines and paying each time someone clicks on them. Content marketing involves creating and sharing valuable information to engage with target audiences. Digital marketing is an effective way for businesses to reach and engage their customers online. Social media marketing is one of the most popular forms of digital marketing, and it involves promoting products or services on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. To be effective with social media marketing, businesses need to understand their target audience, including their interests and the problems that their products or services can solve. Additionally, businesses need to create content that resonates with their audience and develop a cohesive brand identity that appeals to their target audience. Finally, businesses need to use analytics to track their progress and measure their success. With these steps, businesses can create a comprehensive digital marketing strategy to meet their goals and drive the results they desire. Tracy discusses the five steps necessary for successful social media marketing. The first step is to understand the audience, by learning what their interests and problems are. The second is to create engaging content, since social media is a highly visual medium. This could include eye-catching graphics, videos, and photos. The third step is to run targeted ads to the right audience. The fourth is to engage with followers, by responding to their likes and comments. Lastly, the fifth step is to measure and track results. With these steps, brands and businesses can successfully reach their desired audience and promote their products or services. Timestamps 0:00:00 Digital Marketing for Beginners: Unlocking the Power of Digital Marketing 0:02:16 Digital Marketing: An Overview of Strategies and Tactics 0:09:23 Digital Marketing Strategies: Social Media Marketing 0:10:53 "5 Steps to Creating Engaging Social Media Content" 0:12:55 Social Media Marketing Strategies: Engaging Your Audience and Measuring Results 0:15:49 "Analyzing Engagement and Successful Social Media Marketing Campaigns" 0:17:21 Episode 4: Social Media Marketing, SEO, Email Marketing, and Pay Per Click - A Deep Dive into Digital Marketing Strategies Highlights In 2012, the Dollar...

DarkHorseSchooling.com/podcast This episode is about how to use affirmations to help achieve success in the business world. The host, Tracy Brinkmann, is an experienced entrepreneur and coach who started the Dark Horse Entrepreneur Podcast to help entrepreneurs, coaches, and course creators battle technology overwhelmed procrastination and imposter syndrome. Tracy believes that driven entrepreneurs and those looking to start, restart, or Kickstart their business need to level up their marketing skills and take action in order to build their business into the empire it deserves to be. However, Tracy acknowledges that along the way, entrepreneurs will hit walls and will have to decide how to proceed in order to get past the obstacle. Tracy concludes by offering three secret steps plus a bonus secret to make affirmations into declarations of achievement. Tracy is giving three tips and one secret to make affirmations work effectively. The tips are to state the affirmations in the present tense, to believe in what you are saying, and to make them personal and specific. The secret is a tool for those who are uncomfortable reading the affirmations out loud which works every time. Affirmations are positive statements that focus on what you want to achieve and feel in your life and by stating them in the present tense and believing in them, they can help align your body and mind with the desired outcomes. Affirmations can be a powerful tool to create positive change in your life, but they are not a substitute for action. To make affirmations work effectively, you need to focus on three things. First, make sure the affirmation is stated in the present tense. Second, believe in the truth of the affirmation. Third, take action towards the goal. To reinforce the power of your affirmations, repeat them often and focus on the positive feelings they evoke. Taking action is key to making affirmations work as it brings them to life. Affirmations are a great tool for helping us manifest our desired outcomes, but it is important to craft them in the present tense. This is because our subconscious mind operates in the now, and is more receptive to suggestions that are framed in the present. Affirmations should be stated as if the desired outcome has already happened or is currently happening, for example, instead of saying I will be successful say I am successful. It is also important to believe in the affirmation and its possibility, as this will send a signal to your subconscious mind that it is something that is important to you and that you are committed to making it happen. TIMESTAMPS 0:00:00 "Unlock the Secret to Making Affirmations Work: 3 Steps Plus a Bonus Secret" 0:02:37 "Using Affirmations to Achieve Your Goals" 0:04:59 Using Affirmations to Create Positive Change in Your Life 0:06:30 "The Power of Present Tense Affirmations: How to Make Them Work Effectively" 0:11:42 "The Power of Affirmations and Visualization: Strengthening Your Beliefs" 0:13:11 "The Power of Affirmations: How to Make Them Work for You" 0:18:08 Heading: Making Affirmations Work Effectively for Business Success 0:20:10 Conversation on the Power of Affirmations for Entrepreneurs 0:22:20 "Using Affirmations to Achieve Your Goals: A Step-by-Step Guide" 0:26:05 Episode Summary: Affirmations and Subscriber Ratings HIGHLIGHTS So his coach and his infinite wisdom patiently explained the three steps I just explained to you to making affirmations work effectively, stating, affirmations need to be in the president. You got to believe in what you're saying. You got to take some action. And then the entrepreneur getting this information from his coach was excited to put these steps into practice and boost their chances of success in business.. But as the discussion continued, the entrepreneur couldn't help but think of their business goals. They're like, wait a minute. I can use affirmations to make my business successful. Of course you can,...

https://DarkHorseSchooling.com/podcat This conversation is about the importance of Cornerstone Content on websites. The host of the Dark Horse Entrepreneur Podcast, Tracy Brinkman, provides seven easy steps to creating these anchor pieces of content. She then explains that she has been in the coaching, course creation and online space since the 90s and is still learning. Tracy then encourages entrepreneurs, coaches and course creators to take action and learn tips from the Dark Horse Entrepreneur Podcast. She believes that driven entrepreneurs should start or restart their businesses with great marketing, personal, or business tips and results. Cornerstone content is the key to growing a business into the empire it deserves to be. These articles provide the most important, complete information on the topic and should not be written with the goal of selling. They help to raise brand awareness, rank higher in search engine results, and attract prospects that can be nurtured into customers. Writing and publishing this content helps to position oneself as an authority in their industry and builds trust in the brand and its products. Ultimately, the goal is to help other people and build relationships. Creating Cornerstone Content can be intimidating, but it doesn't have to be. By following seven easy steps, anyone can create content that will attract their ideal customers. Step one is to choose a topic. When deciding on a topic, it is important to consider if it aligns with your business and will attract customers, if it is something that would make your customers life easier, and if it interests you. If you choose a topic that you are passionate about and have a bit of knowledge on, it will be easier to write and optimize the content. Creating content for your business can be an intimidating task, but with the right preparation and research, it doesn't have to be. The first step to creating great content is to do extra research which will help your prospects and customers. Research what your customers want to know, talk to existing customers, read posts, books, and interviews, and take copious notes to quote as sources. Once you have a plan, start outlining topics and subtopics, and then write the content. Make sure it is clear, concise, and genuinely helpful in solving one or more of your customer's problems. Also, include links from expert sources, build your keywords in naturally, use tools like Grammarly or Hemingway to make it easy to understand, and get a few people to read it in advance. Lastly, optimize your article with your primary keyword in the URL, title tag, and headline. TIMESTAMPS 0:00:00 "Creating Core Content: 7 Easy Steps to Becoming an Authority in Your Field" 0:02:10 "Unlock the Power of Cornerstone Content to Build Your Business Empire" 0:04:17 "7 Steps to Creating Cornerstone Content for Your Business" 0:06:10 "Tips for Writing Effective Content" 0:12:08 "Optimizing Your Content for Search Engines: Tips for Improving SEO" 0:13:50 "Six Tips for Promoting Your Cornerstone Content" 0:16:39 Creating Cornerstone Content: 7 Tips for Successful SEO and Reader Engagement HIGHLIGHTS Contact every expert and website that you quoted inside your article and let them know about it. Some of them heck, many of them will tell others through their social media, right? Sometimes they'll even link to your content from whatever the article or whatever piece of content that you referenced that you used. They'll link them together. Now you're getting some of that Linked use. You might even consider investing a little paid promotion as well. You can reach a highly targeted audience this way and use the new traffic to further build your email list and becomes a self fulfilling prophecy. Make it simple for visitors to share your content with others by adding social media buttons, share me links, email, all the little tricks. Use your social media accounts to tell your followers...

https://DarkHorseSchooling.com Tracy Brinkman is the host of the Dark Horse Entrepreneur Podcast, a show dedicated to helping entrepreneurs, coaches, and course creators build successful businesses online. In this episode, Tracy introduces the concept of website conversion and explains how having a website can be a powerful tool for any business. Tracy encourages listeners to take action and make their website more effective by tuning in to the Dark Horse Entrepreneur Podcast for tips from successful business owners. This conversation is about the three essential components to making a website successful. Tracy Brinkmann believes that every website should have a purpose and be designed to achieve this goal, whether it is to make sales, get subscribers, or drive traffic to other offers. They emphasize that without the three components discussed, the website will not be successful. These components include having an engaging and informative design, making sure that it is easy to navigate, and optimizing it for search engine visibility. With these three things in place, the speaker believes any website can be successful. Driving traffic to a website that isn't working is pointless. To make a website more effective, the first step is to change your thinking and relax. There is no perfect website and it is important to accept that there may always be flaws and typos. The best approach is to think of the website as a perpetual work in progress and to focus on testing and improving instead of aiming for perfection. An experienced website designer can be a great help in achieving this. Tracy Brinkmann discusses the importance of having a well-designed website for customers. They suggest that it is important to start with a head start and to keep adjusting, testing, and learning as you go. The speaker also recommends keeping the design simple and easy to use. They advise against using jargon and big words, and instead suggest talking to customers like you would a friend. Finally, they emphasize the importance of using your stats to make improvements and changes to your website. TIMESTAMPS 0:00:00 Welcome to the Dark Horse Entrepreneur Podcast: Learn Tips to Build a Successful Business Online" 0:01:56 "3 Essential Tips to Make Your Website Convert Better" 0:03:30 How to Drive Traffic to Your Website: 3 Tips for Improving Your Site's Effectiveness 0:05:52 "3 Tips for Creating an Effective Website" 0:11:09 Analyzing Website Engagement with Google Analytics 0:13:27 Heading: Improving Your Website to Increase Traffic and Earnings HIGHLIGHTS Improving the average engagement time spend your money. Spend your time there before you start buying advertising. Now, what are people spending? Five minutes, ten minutes or more on your site, but you're still not getting that many visitors? Well, now it's time to flip the script and you start buying some advertising. Little Google Ads band, little Facebook ads, little ads to start finding a way to drive traffic to your site because you've already figured out how to get them to hang out while longer once they get there. Your goal with your website is to simply make consistent and steady improvements over time. So while you're even getting 50 people to pay attention to your website, how long are they paying attention? Remember, your website is a journey, not a destination. Yeah. It's a work in progress. And to know how to improve it, you're going to need to know how long those folks are staying on your page. Log into your analytics. Find the graph on the first page that shows you the average time they're spending on your page. Get a free Google account. The Google Analytics account. Right? Now you're going to look at two things. No, no, no, not the traffic. No, wait for me. The two things you're going to pay attention to is the average time users are spending on your page, which is also called the average engagement time. And of course, then the number of users, you...