Everything is Logistics by Digital Dispatch-logo

Everything is Logistics by Digital Dispatch

Business & Economics Podcasts

Everything is Logistics is a podcast by Digital Dispatch. Host and founder Blythe Brumleve is telling the stories behind how your favorite stuff (and people!) get from point A to B. From these in-the-trenches insights, you'll learn how to craft a better story for you and your company, market the hell of out it, and generate ROI because of it.

Everything is Logistics is a podcast by Digital Dispatch. Host and founder Blythe Brumleve is telling the stories behind how your favorite stuff (and people!) get from point A to B. From these in-the-trenches insights, you'll learn how to craft a better story for you and your company, market the hell of out it, and generate ROI because of it.

Location:

United States

Description:

Everything is Logistics is a podcast by Digital Dispatch. Host and founder Blythe Brumleve is telling the stories behind how your favorite stuff (and people!) get from point A to B. From these in-the-trenches insights, you'll learn how to craft a better story for you and your company, market the hell of out it, and generate ROI because of it.

Language:

English


Episodes

What a Shipper Wants with The Produce Industry Podcast

7/12/2022
What a Shipper Wants with The Produce Industry Podcast Most of us in shipping know how complex the busy produce season can be. Which is why many freight brokers go above and beyond to try to reach those shippers. In this episode, we're talking with citrus farm owner turned shipper turned podcaster on the complexities of shipping produce, what brokers need to know before reaching out to customers. and how The Produce Industry Podcast is making moves throughout the industry. Patrick Kelley...

Duration:00:27:30

How to recession-proof your marketing

7/7/2022
In this Freightwaves Now mashup, I'm sharing 4 different clips from previous appearances discussing how freight companies can prepare their marketing plans now should a recession hit our industry hard. It's not all doom and gloom but if the last two years have taught us anything, it's that we gotta be scrappy and prioritize what's going to move the needle. Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow....

Duration:00:40:45

Where is the logistics industry headed?

7/5/2022
There's a lot of doubt running rampant in the markets but as logistics professionals--staying on top of those moments that can shift consumer behavior can mean the survival of your company. And what better way to stay on top of those shifts than to hear insight from some of the top companies like Loadsmart, Drive My Way, Transfix, and Knichel Logistics. The executives in this episode include: Kathleen KaagBeth PotratzKristy KnichelJennifer MossoThis conversation was recorded live at the...

Duration:01:02:44

BTS of the 'Everything is Logistics' podcast name change

6/28/2022
Welcome to the new show name, Everything Is Logistics! In this episode, I'm breaking down the how's and the why's of this new name change so you know why the hell new podcast show art popped up without warning. So come take a peek behind the curtain of the rebranding of the Digital Dispatch podcast into Everything is Logistics. We're talking about all the reasonings behind the decision, how you can avoid some of these same mistakes, and what you can expect from the show in the...

Duration:00:27:44

Grace Sharkey's One-Woman Content Marketing Strategy

6/23/2022
I don't know how else to say it but Grace Sharkey is legitimately one of the most hard-working people in all of freight. She writes. She hosts shows. She also cohosts and does guest appearances on shows like Cyberly. And when she's not doing all of that, she's hosting a radio show 5 days a week. How does this former freight broker turned c-suite leader now creator do it all? Well, she breaks it down for us in this interview live from Freightwaves The Future of Supply Chain. Follow Grace...

Duration:00:27:16

Prepping For Cybersecurity Threats

6/21/2022
Every day it feels like we hear about a new cyber security attack affecting every part of our daily lives and how we work. But how are companies treating security threats and what can we do to prevent future attacks? Cybersecurity expert James McQuiggan joins the show to break down what we do for prevention and how to recover quickly when, not if, a cyber-attack affects your company.. Connect with James on social media and follow his workDigital Dispatch helps the one-person marketing team...

Duration:00:44:51

Shipping Brine Shrimp with Mary O'Connell

6/16/2022
Shipping Brine Shrimp with Mary O'Connell In our ongoing road series, Blythe sits down with Freightwaves creator and host, Mary O'Connell at The Future of Supply Chain conference. Mary was a freight broker for years who joined Freightwaves and created the show and email newsletter, Check Call. In this episode, she shares her journey into freight, the wild 3PL stories she gets to share, and even how her sister is exploring the logistics of brine shrimp. It's a super fun conversation with...

Duration:00:41:33

Logistics Marketing Trends After TMSA's Annual Conference

6/12/2022
The Transportation Marketing and Sales Association held its annual conference in early June so after attending, I thought I'd share some of my top takeaways from talking to everyone from CMO's to the front-line marketers. In fairness, this was my first TMSA event and I had no idea what to expect. But everything from the location to the conversations blew me away. I don't feel like I'm so alone as a freight marketer anymore and that is exactly what the TMSA provides--a community to build...

Duration:00:29:59

Making Marketing Analytics Actionable

6/9/2022
Internet marketing as been around since…well….the internet. And for years we’ve been told to use certain tools because of the powerful data it provides. But too often we set these reports up, and have them sent to our inboxes, only to say to ourselves, “That’s great but what do I do now?” That’s what we’re diving into with today’s show by helping to make sense of the next steps after you look at your marketing analytics. Listen to these shows next: How freight companies should treat...

Duration:00:19:42

Preventing Cargo Crime with Overhaul

6/7/2022
One of the more fascinating areas of freight is covering the crime aspect. Just think of hit shows and movies--you tend to notice most of the crime is being committed around a port, using semi-trucks, and sometimes, getting caught in the process. But how do you stop cargo crime from ever happening to begin with? By using intelligent analytics and analysts to manage risk mitigation. And that's exactly what Karin Stevens, EVP, Chief Marketing and Product at Overhaul is telling us about on...

Duration:00:15:29

Twitter vs. LinkedIn with Freightwaves CEO Craig Fuller

6/3/2022
In a year of creating roadshows, we but none quite like the episode we have for you today… While recording live at Freightwaves’ Future of Supply Chain, we invited Freightewaves CEO Craig Fuller on the show and he did not disappoint. Included in the global supply chain conversation, we discuss the evolving geopolitical struggles that will lead to a surge in US-based manufacturing. While that’s interesting by itself, the real star conversation of the show is Craig’s disdain for LinkedIn and...

Duration:00:27:00

Email Marketing Lessons from Shipstarter

6/2/2022
Ken Kowal of Shipstarter has been creating content for freight companies for more than 10 years. One of his strongest offerings is email marketing so he's joining the show to list the ways you can improve your email marketing and overall content marketing strategy. Linkedin ShipStarter Digital Dispatch helps the one-person marketing team flourish. Check out our top shows to fix your website and fix your marketing. Alternatively, you can search by topic and check out all our past episodes...

Duration:00:18:59

TikTok for 3PLs with Logistoks

5/31/2022
TikTok for 3PLs with Logistoks Sara Graham started her TikTok on a whim and has amassed more than 13k followers sharing industry news and 3PL market conditions. She joins the show today to talk about how other brokers can get started on Tiktok with tips and strategies to hit the ground running. TikTok LinkedInNFI Industries websiteListen to these shows next: How to get started on TikTokFreightvana’s Sales and Marketing Tips for 3PLsUsing social media to connect with carriers and...

Duration:00:17:53

The Logistics of Tequila

5/27/2022
In honor of Cinco de Mayo, we took the time to dive into some fun facts about the logistics of tequila and are now giving it to you for summertime enjoyment. Learn where it came from, how the agave plant is harvested, how to pick out quality tequila and why you should be sipping, not shooting it. Listen to more of our "Logistics of" series: The wild story of Succulent SmugglingThe logistics of championship merchandiseThe logistics of the NFLThe logistics of Mother’s Day flowersThe...

Duration:00:09:18

Farm to Table Delivery Software with GetSwift

5/26/2022
It's no secret the pandemic changed a lot about our daily lives and that includes how and what products we purchase. Delivery apps have exploded but one area that was missing from those apps is a delivery solution for local farmers to sell direct to consumers utilizing the internet. Well, the platform GetSwift has changed all that and after using their platform for local produce and meat deliveries, I invited Tommy and Robert from Get Swift on the show to talk about their mission to solve...

Duration:00:13:28

How to Start Working with Freightfluencers

5/24/2022
We talk about the power of content marketing on this show nonstop and a lot of that conversation centers around video. But what if you don’t like being on camera? That’s where the power of UGC and freightfluencers comes into play. So in this episode, I'm gonna tell ya how to start using influencers in the freight industry aka freightfluencers. Listen to these shows next: Retention is the new recruitingHow to work with Trucking Influencers Digital Dispatch helps the one-person marketing...

Duration:00:15:50

Follow This 4-Part Simplified Marketing Plan

5/20/2022
With no shortage of advice roaming around the internet, it can be challenging to sort through the pathway to start marketing your freight company online. So in this episode, we're breaking down a simplified approach to marketing your freight company online. Listen to these shows next: Google My Business’ Free Call TrackingAI Tools to Help the One-Person Marketing TeamArtificial Intelligence in MarketingHow to work with trucking influencersMaking trucking cool again with Adam...

Duration:00:10:25

Creating an Ethical Company Culture

5/19/2022
Emily Miner is a senior advisor for LRN Corporation, an E&C advisory and education company -- 50% of their clients are in the manufacturing space. They focus on ethics and compliance but have broadened to do fascinating research on how manufacturers can create more sustainable cultures that build employee loyalty and entice people to choose to work in the industrial space. According to the National Association of Manufacturers, 2.1 million jobs in the industry could go unfilled by 2030....

Duration:00:21:33

Synergy Diesel Efficiency with ExxonMobil

5/17/2022
Have you ever wondered how a fuel company gets the word out about a new offering? Well, Austin Johansen, Fleet Sales and Marketing Manager for ExxonMobil joins the show to tell us how they got (and continue) to get the word out to carriers and fleet owners about their new Synergy Diesel Efficient program--and the big cost savings the program provides. LinkedinExxonMobil website Check out these shows next: How to save old trucks with Edison MotorsTargeting the Autonomous Middle Mile with...

Duration:00:14:25

Transportation Marketing and Sales Association

5/12/2022
The Transportation Marketing and Sales Association has been around for nearly 100-years and it's safe to see they've seen a lot of evolution over that time. How does an association continue to evolve especially in the world of digital marketing and sales? TMSA's Executive Director Jennifer Karpus-Romain joins the show to tell us how she’s revamping a nearly century-old association to bring it into the modern age. TMSA Level Up ConferenceLinkedinFacebookTwitterLinkedin TwitterListen to...

Duration:00:16:01