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The Digital Northampton Podcast

Business & Economics Podcasts

Supporting the mission of Digital Northampton, the podcast investigates and promotes the digital work and initiatives within Northants. to listeners in the region, the UK and beyond. Interpreting “digital” in its widest sense, we tell the stories and explore issues with individuals and organisations across all sectors. Through interviews, discussions and features we cover the multiple ways in which the ‘digital world’ impacts us all. Subscribe to hear the latest about digital in Northamptonshire in: manufacturing, the arts, retail, software development, teaching and learning, healthcare, public policy, communications and marketing, charities and anything else that links to the subject.

Supporting the mission of Digital Northampton, the podcast investigates and promotes the digital work and initiatives within Northants. to listeners in the region, the UK and beyond. Interpreting “digital” in its widest sense, we tell the stories and explore issues with individuals and organisations across all sectors. Through interviews, discussions and features we cover the multiple ways in which the ‘digital world’ impacts us all. Subscribe to hear the latest about digital in Northamptonshire in: manufacturing, the arts, retail, software development, teaching and learning, healthcare, public policy, communications and marketing, charities and anything else that links to the subject.

Location:

United Kingdom

Description:

Supporting the mission of Digital Northampton, the podcast investigates and promotes the digital work and initiatives within Northants. to listeners in the region, the UK and beyond. Interpreting “digital” in its widest sense, we tell the stories and explore issues with individuals and organisations across all sectors. Through interviews, discussions and features we cover the multiple ways in which the ‘digital world’ impacts us all. Subscribe to hear the latest about digital in Northamptonshire in: manufacturing, the arts, retail, software development, teaching and learning, healthcare, public policy, communications and marketing, charities and anything else that links to the subject.

Language:

English


Episodes

Apparna Maikkara - a view from India.

7/12/2021
Post Graduate student Aparna Maikkara joins the podcast to talk about IT and Tech in India and her MSc Computing course at the University of Northampton. Aparna describes the IT and innovation hubs in India. She also speaks about key areas of her studies, including Artificial Intelligence (AI)/machine learning, touching on the ethical dilemmas when biases are subconsciously introduced. She also shares thoughts about women working in IT. Finally, Aparna talks about the presentation she gave...

Duration:00:37:24

Steve Walsh - Jump Media Group

5/24/2021
Managing Director of Jump Media Group Steve Walsh takes a break from the Caught My Eye Podcast to talk about his marketing business and his former life as a full time GB athlete. Ken and Steve talk about many of the things involved with training, preparation and performing as an elite sportsperson and how this can translate to running a business and performing well in a career. They talk about talent vs practice, love of a "thing" vs having intrinsic drive and things such as "Deep work" and...

Duration:01:15:31

Digital Learning

5/13/2021
Director of Digital Learning company Spokes Education, Phil Spokes, primary school teacher Grant Malloch and Head of Learning Technology at The University of Northampton, Rob Howe make up the panel to discuss "Digital Learning". An area that had been growing steadily for a number of years suddenly became crucial during the pandemic lock-downs of 2020/21. Ken is joined by Phil, Grant and Rob to look at Digital Learning from the three different perspectives of a private provider, a primary...

Duration:01:25:34

Hannah Brady - The Brady Creative

5/11/2021
Hannah Brady, co-Director at marketing agency The Brady Creative, joins the podcast to talk about marketing, setting up a new business during the pandemic and her role as President of the next Generation Chamber at the Northamptonshire Chamber of Commerce. Usually sharing thoughts with Ken and Steve on the 'Caught My Eye' version of the podcast, this time Hannah talks about her career background, including her time studying Marketing at university, prior to setting up The Brady Creative...

Duration:01:24:32

Digital Learning with Spokes Education

4/19/2021
Phil Spokes joins the podcast to discuss Digital Learning. He explains what it is (what it isn't), the factors that make it successful and how the COVID pandemic accelerated the levels of interest and use. Phil talks about his background and how he started Spokes Education as Digital Learning creators. Founded in 2013, Spokes Education have worked with clients around the world and across public, private and third sectors delivering expertise and experience in creating digital...

Duration:00:55:59

Burger King UK Twitter fail, Tommee Tippee ad blocked by Facebook and Sneaky Sexism in marketing

3/29/2021
In this episode after months of praising Burger King, Steve picks them up for a major Twitter 'fail' in the UK, Hannah discusses Tommee Tippee's Boob Life campaign being blocked by Facebook and Ken highlights the new book 'Brandsplaining' which shows that 'Sneaky Sexism' is prevalent in marketing to women. Tommee Tippee's #TheBoobLife'Tommee Tippee breastfeeding ad campaign banned from Facebook sparking fury'"Burger King apologises after 'women belong in the kitchen' tweet provokes...

Duration:00:48:56

John Sinclair - Dean, Faculty of Arts, Science & Technology - University of Northampton

3/22/2021
John Sinclair, Dean of the Faculty of Arts, Science & Technology (FAST) at the University of Northampton joins the podcast to talk about the University's support for Digital Northampton. John describes growing up in the north east of Scotland (and being part of the "Doric Diaspora" - see link below). He talks about his background as an academic, initially studying Geography at the University of Aberdeen and moving to London to work as a Research Assistant. He joined the (then) Nene...

Duration:01:02:01

Advanced Search Engine Optimisation

3/22/2021
Following on from the first interview about Search Engine Marketing and Search Engine Optimisation (SEM and SEO) with Alan Perkins recorded in Sept 2020, this episode looks at the subject in more detail. Ken and Alan talk about the future of search (including voice search) and discuss if it's still 'all about words' or can Google and others search for content in audio and video as well. Alan is the MD of Silverdisc a digital marketing agency founded in 1993. Silverdisc combines...

Duration:00:46:33

International Women's Day 2021

3/7/2021
Clips and highlights from previous Digital Northampton podcasts have been brought together to celebrate and support International Women's Day 2021. University of Northampton Senior Lecturer Kardi Somerfield, Clare Elsby (Regional Policy lead for East Midlands FSB and Elsby & Co), Hannah Brady (Director at The Brady Creative), recent Advertising and Digital Marketing graduate Katie Rushmer and Charlotte Patrick (Knowledge Transfer & Business Engagement at University of Northampton) all...

Duration:00:50:44

Digital Marketing and Psychology

2/23/2021
Business Psychologist Andrew Lloyd Gordon joins Ken in this episode to talk digital marketing and psychology. Andrew has a long background in consultancy, teaching, mentoring and tutoring in digital marketing and was a key creator of the employment website Jobs.ac.uk, one of the UK's first fully transitional websites. Ken explores Andrew's background from growing up in the West Midlands, his original interest in psychology, joining the Army through to the experience of creating a jobs...

Duration:00:35:29

Caught My Eye - Marmite Dynamite, Weetabix and Beans, TrustPilot reviewer sued.

2/22/2021
In this episode Hannah discusses the Weetabix, Heinz beans combo, Steve loves the Marmite Dynamite outdoor advert and Ken shares that a TrustPilot reviewer in the UK is successfully sued for leaving a negative review. Campaign's coverage of the Marmite "Dynamite" advertAdam & Eve/DDB "The controversial breakfast Twitter can't swallow.""Trustpilot to fight order to take down libellous solicitor review" Follow Digital...

Duration:00:42:15

Kevin Rogers - Wilson Browne Solicitors and Northants Chamber of Commerce

2/15/2021
Featuring Kevin Rogers, Chairman of the Board of Management at Wilson Browne solicitors and current President of the Northamptonshire Chamber of Commerce. Ken asks Kevin about his route to Wilson Browne and about the type of Law he practices (including a brief discussion about defamation in the digital world). They cover the work of the Chamber of Commerce and Kevin's role as President and within his other voluntary work they talk about being an Enterprise Advisor, an activity within...

Duration:00:49:38

Caught My Eye - Burger King, L'Oreal, Google and Facebook

2/3/2021
In the first 'Caught My Eye' of 2021 Hannah, Steve and Ken discuss the Burger King rebrand, the 'This Is An Ad For Men'​ by L'Oreal and possible legislation in Australia which would mean Facebook, Google and others paying for News content that appears on their sites. Burger King rebrand covered by The DrumL'Oréal Paris Ad for Men - Case Video by McCann Worldwide" 'Inevitable' Google and Facebook will pay for Australian news..." Other things mentioned and discussed: Section 230 (via...

Duration:00:46:53

New Year, new career - recruitment in Digital, eCommerce and IT.

1/11/2021
January is often a time we think about new jobs, or career changes. Darren Sharp from Stafford Sharp Associates (SSA Digital) talks about the career journey that brought him into the recruitment sector, the changes in digital, tech and IT roles over the years and advice to anyone looking for a new role this year. Stafford Sharp Associates websiteStafford Sharp Associates - LinkedinStafford Sharp Associates - TwitterDarren Sharp - Linkedin Follow Digital...

Duration:00:34:11

Fitness, recovery and Personal training.

1/7/2021
Venturing very slightly outside the county for the first podcast of 2021, Ken speaks with Milton Keynes based personal trainer Gareth Snelson. Alongside the usual work of a personal trainer Gareth specialises in supporting and advising people with long term injury issues or who are recovering from surgery. Gareth also talks about how he adjusted to working remotely and being able to give specific advice and support using digital tools. This will be really helpful if you're thinking...

Duration:00:48:54

"Caught My Eye" - Spotify, Gartner and British Airways

12/17/2020
In the last podcast of the year Hannah, Steve and Ken talk about Spotify's 2020 Wrapped, where Spotify share (in their words) "The songs you loved most this year, all wrapped up." They discuss the Garner marketing predictions for 2021 and focus on the importance of the recurring, revenue bundles. And finally they talk about the British Airways tweet that upset a number of people in Wales. Hannah's Spotify 2020 WrappedKen's Spotify 2020 WrappedNME 50 Beautifully Sad SongsGartner's 2021...

Duration:00:40:21

Rugby, Loyalty Marketing and Economic Development with Rob Purdie.

12/7/2020
Rob Purdie from Alchemetrix joins the podcast to talk about his background in marketing (particularly Loyalty Marketing). Born and bred in Northants, Rob shares his career journey that encompasses advertising and then a marketing "apprenticeship" at British Steel Corporation in Corby. Rob also talks about loyalty marketing with Carlson in Northampton. Alongside his business interests Rob has had several Non-Executive roles including as a Northamptonshire Chamber of Commerce Board Director,...

Duration:00:38:10

User Experience Design - a tale of three journeys.

12/1/2020
Lawrence Mburu is a digital service designer focusing on user experience for Northants. County Council. Lawrence describes his background from growing up in rural Kenya, moving to the capital Nairobi, before continuing his studies in the UK, at Northampton. The other journey was the one that started from a keen interest in Art at school, that took him into graphic design and then on to web and Ux (User experience) design. The final journey is the one of the people needing to use the...

Duration:00:49:24

Universities and Business - Charlotte Patrick

12/1/2020
Key Sector and Knowledge Transfer Manager Charlotte Patrick joins the podcast to talk about the many ways that the University of Northampton interacts and supports businesses in the county. Charlotte was a very early supporter of Digital Northampton, she tells us why she got involved and how the network can support her work. She also tells us about her background and the journey that led her from Northants, to York, Leicester and then London before coming back to the county. We discuss...

Duration:00:36:01

View from the students - Advertising and Digital Marketing

11/24/2020
Interview with three graduates from the University of Northampton's Advertising & Digital Marketing BA (Hons) degree course. Katie Rushmer, Billy Little and Henry Brown join Ken to share their experiences of the course and their individual journeys to university and beyond. Katie, Billy and Henry also produce the #AdStudents podcast on YouTube and they talk to Ken about setting this up and some highlights from the first season. This is an inspiring and really useful interview...

Duration:00:56:42