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The E-commerce Content Creation Podcast

Business & Economics Podcasts

The E-commerce Content Creation Podcast takes a broad look at the impact of creative production in retail and e-commerce — focusing in on specific creative production functions and roles and how they collaborate with other e-commerce functions to achieve their respective organizational goals.

The E-commerce Content Creation Podcast takes a broad look at the impact of creative production in retail and e-commerce — focusing in on specific creative production functions and roles and how they collaborate with other e-commerce functions to achieve their respective organizational goals.

Location:

United States

Description:

The E-commerce Content Creation Podcast takes a broad look at the impact of creative production in retail and e-commerce — focusing in on specific creative production functions and roles and how they collaborate with other e-commerce functions to achieve their respective organizational goals.

Language:

English


Episodes

On Post Production Org Structure with Ashley Snarski of Medline

5/24/2022
Summary Joining Daniel for this episode is Ashley Snarski of Medline. At Medline, Ashley manages the post production teams but with a bit of a twist, as part of the e-comm content team, and not as part of the production process which is more typical in our industry. Ashley shares with us a bit about how this org structure came about, and what impact it has had on their workflow and speed to web. Credits Produced by: Creative Force - creativeforce.io Edited by: Calvin Lanz Sound -...

Duration:00:26:29

Photo Studio Operations Live! with David Hice

5/17/2022
Summary On May 4th 2022 The E-commerce Content Creation Podcast was recorded in front of a LIVE audience at Photo Studio Operations 2022 in New York City hosted by Henry Stewart Events. Recording an episode in front of a live audience is something we have wanted to do since virtually day one of this show, and this event in New York was the perfect opportunity. David Hice of Aritzia joins me for a second round as a guest and we dig a little deeper into some of the topics from his first...

Duration:00:33:54

Zoom Out, Reconnect, Improve with Sean Arbabi

5/10/2022
Summary Sean Arbabi joins Daniel on the podcast to talk about the relationships and disconnects that can happen between the studio and adjacent stakeholders. Sometimes you need a "zoomed out" that can help build fluency between departments and allow for more effective communication and facilitate problem solving. Key Takeaways Credits Produced by: Creative Force - creativeforce.io Edited by: Calvin Lanz Sound - clsound.net Hosted by: Daniel Jester - danieltjester.com

Duration:00:28:20

A Project Management Mindset for the Studio with David Hice of Aritzia

5/3/2022
Summary Project Management as a discipline isn’t exactly second nature to many studio teams around the world, but employing a bit of project management thinking can help inform studio stakeholder relationships, and set your studio up for success. David Hice of Aritzia joins Daniel for this episode to talk about exactly this. Reminder You can save $100 off your registration fee for the Henry Stewart Events Photo Studio Ops Forum 2022 in New York City on May 4 with discount code...

Duration:00:26:12

Photo Studio Ops New York - A Preview with Stacey Tyrell

4/26/2022
Summary This episode features an event preview with Stacey Tyrell discussing her session at the Henry Stewart Photo Studio Operations 2022. Daniel runs down some select highlights in the agenda and then interviews Stacey about her session which will kick off the event. Reminder You can save $100 off your registration fee for the Henry Stewart Events Photo Studio Ops Forum 2022 in New York City on May 4 with discount code CONTENTPOD100. We will be recording a live episode of the show at...

Duration:00:20:12

Giveaway Announcement - Win a pass to Photo Studio Operations 2022 in New York City

4/21/2022
Are you interested in attending the Henry Stewart Photo Studio Operations 2022 event in New York City on May 4? Head over to the E-commerce Content Creation Podcast LinkedIn page and comment on our giveaway post for a chance to win! See the show notes for details. Click Here to enter the giveaway Good luck and we hope to see you there!

Duration:00:01:31

Studio Automation 101 with Marc, Dan, Lesley, and Rob

4/19/2022
Summary Last week our episode featured some high level discussion about automation in the studio with Marc Berenson. This week Marc is back and he brought friends! In a first for this show we had 4 guests, the team at Stanley Black and Decker that Marc worked with to find ways to automate their repetitive tasks, and save time and effort. As Dan Berzak, head of this efficiency team, tells us, it’s about leveling not only the playing field, but your own expectations on what you can...

Duration:00:25:01

Thoughts on Studio Automation with Marc Berenson

4/12/2022
Summary We’ve talked a lot on this podcast about agility, scalability and automation. It can sometimes sound like a huge undertaking to pivot a large in-house studio towards automated processes. Automation doesn’t have to be a huge project. Automation can begin with the tools any studio is using today. Marc Berenson joins Daniel on the podcast for this episode to talk about some of his learnings during his time at Stanley Black and Decker, and what he’s been working on since. Reminder You...

Duration:00:25:31

Has it Been A Year Already?

4/5/2022
Summary Over the last year, we've learned a lot by doing this podcast. Discussing topics covering creation production, through all stages of the process and with key stakeholders, we've started to develop a better understanding of the evolution of creative production and that's helped us make some educated guesses about where the future might take the industry. Recently Daniel had the opportunity to discuss some of the history and future of e-commerce content creation with CBU Photography...

Duration:00:30:25

The Philosophy and Ethics of Retouching with Mercedes Castaneda of Fabletics Men

3/29/2022
Summary How much photoshop is too much? At one point does image retouching become dishonest or unethical? These questions in similar form have been around, since even well before digital took over photography. In todays world it can be hard to have a conversation on this topic that includes the kind of nuance required to really understand where the line is. Mercedes Castaneda joins Daniel for this episode and they do their best to deliver nuance and thoughtfulness in a roughly 30 minute...

Duration:00:31:50

A Degree in Photography with Christopher Kern of CBU

3/22/2022
Summary Christopher Kern is Program Lead and Assistant Professor of Photography at CBU in Riverside, CA. Chris joins Daniel to discuss the program, the students, the studio he's built out for teaching and chat about their shared backgrounds growing up in Riverside. Key Takeaways Resources Support the CBU Photography Program Learn about the program CBU Photography on Instagram CBU Photography on Linkedin Credits Produced by: Creative Force - creativeforce.io Edited by: Calvin Lanz...

Duration:00:30:13

Embracing a Broad Definition of Inclusive with Jessica Lopez

3/15/2022
Summary Art Director Jessica Lopez joins Daniel to go deep on inclusive casting for e-commerce. The discussion ranges from the current state of inclusiveness in e-commerce media, to the ground we have yet to cover, to what future technology might enable for shoppers of all shapes, sizes, abilities, and needs. Key Takeaways Resources Jessica Lopez on LinkedIn Credits Produced by: Creative Force - creativeforce.io Edited by: Calvin Lanz Sound - clsound.net Hosted by: Daniel Jester -...

Duration:00:22:53

FLOW Los Angeles 2022 - Tales from Hudson Loft

3/8/2022
Summary In this episode Daniel recaps the FLOW Event at Hudson Loft in Los Angeles. Creative Force sister company Pixelz hosted the event and organized an excellent slate of speakers. Daniel takes you through the day and includes brief interviews recorded onsite at the end of the event. Key Takeaways Resources FLOW New York - May 5, 2022 - Save the date Credits Produced by: Creative Force - creativeforce.io Edited by: Calvin Lanz Sound - clsound.net Hosted by: Daniel Jester -...

Duration:00:23:02

Relatable Content in a Post Covid World with Mark Stocker of The Very Group

3/1/2022
Summary Mark Stock of The Very Group returns for a discussion on the future of relatable content in a post-covid world. Customers that were previously hesitant to shop online have become quite savvy over the last two years of almost exclusively shopping online, and our content has reflected the values that we all found solace in during a traumatic world event. Now that we seem to be moving past the COVID era, how do we as content creators respond? Key Takeaways Resources Henry Stewart -...

Duration:00:27:41

The New Era of User Generated Video with Ajay Bam of Vyrill

2/22/2022
Summary User generated content probably isn't going away, certainly not after it became a critical part of a content strategy for many retailers in the pandemic era. But the current state of gathering, processing, reviewing and approving UGC is manual, slow, and comes with risks sometimes. Vyrill aims to change that. Ajay Bam, CEO and co-founder of Vyrill joins the show today to talk about the platform they've developed that uses "in-video search" to tag user generated videos with the...

Duration:00:31:14

The Power of Positivity on Set with Cathi Singh

2/15/2022
Summary Positivity is a powerful tool. Keeping a positive attitude can make or break just about any situation we might find ourselves in. This is equally as true in a photo studio as anywhere else. Cathi Singh is one of the most positive people I know and as a result, is a beloved figure on every crew we've worked together (it also helps to be an extremely talented make up artist). Cathi and I discuss her approach to keeping a positive attitude on set, why its so important to protect our...

Duration:00:29:40

Taking DEI Deeper than Content with Karen Williams

2/8/2022
Summary Diversity, Equity, and Inclusion in e-commerce has been a topic that we’ve wanted to explore on this podcast since almost day one. During and following the George Floyd protests in the summer of 2020, many brands and retailers acknowledged the events by posting imagery in support of our friends and neighbors who’d had enough of not being heard. When I met my guest for this episode, Photo Art Director Karen Williams, I thought the conversation would focus on that, how diverse and...

Duration:00:31:57

What is Customer Success with Ryan Roberts of Pixelz

2/1/2022
Summary It might seem kind of unusual to have an episode about Customer Success for our podcast, after all this is a podcast about creative production, not sales or SaaS or some of the other things you might think of when you hear the term Customer Success. But think about it like this. At the end of the day, customer success is really about asking the right questions, expectation setting, and continuous improvement. Being the person or team that asks “Why?” in order to determine what is...

Duration:00:31:40

Algorithms, Synths, and the Modeling Agency of the Future

1/25/2022
Summary Imagine a world where a creative director walks over to a workstations and says “We need a family, two parents and two kids, sitting down playing a game together.” The person at the workstation punches a few keys, adjusts a few things, and boom, out comes a unique image that is exactly what the creative director asked for. Not a mock up, not a set of casting photos. The complete image, ready for use because you already own the license. You paid to license the technology, the...

Duration:00:33:04

Process Improvement 101 with Kevin Mason of Studio Workflow

1/18/2022
Summary Kevin Mason of studio workflow is back for another round to discuss Process Improvement. We start at the beginning, how do we get the perspective we need to evaluate the process, and the how do we drill down from there. Spoiler alert, many recurring themes that you’ve heard on this show play into success process review. Not the least of which is how we set and communicate business, studio, and individual goals. Key Takeaways Resources Studio Workflow on the Web Kevin Mason on...

Duration:00:28:22