The Empowered Marketer-logo

The Empowered Marketer

Business & Economics Podcasts >

The podcast for marketers, by marketers — the Empowered Marketer explores real-world tactics and techniques to grow your B2C business. We interview top ecommerce marketers, B2C growth marketers, and marketing agency leaders to explore how real marketers captivate their audience, convert new buyers, and drive long-term customer loyalty. If you’re looking for vague, inspirational ramblings — go elsewhere. If you’re looking for actionable strategies to up your marketing game, get more creative, and be empowered to drive revenue, you’ve come to the right place. Brought to you by Zaius, the B2C CRM.

The podcast for marketers, by marketers — the Empowered Marketer explores real-world tactics and techniques to grow your B2C business. We interview top ecommerce marketers, B2C growth marketers, and marketing agency leaders to explore how real marketers captivate their audience, convert new buyers, and drive long-term customer loyalty. If you’re looking for vague, inspirational ramblings — go elsewhere. If you’re looking for actionable strategies to up your marketing game, get more creative, and be empowered to drive revenue, you’ve come to the right place. Brought to you by Zaius, the B2C CRM.
More Information

Location:

United States

Description:

The podcast for marketers, by marketers — the Empowered Marketer explores real-world tactics and techniques to grow your B2C business. We interview top ecommerce marketers, B2C growth marketers, and marketing agency leaders to explore how real marketers captivate their audience, convert new buyers, and drive long-term customer loyalty. If you’re looking for vague, inspirational ramblings — go elsewhere. If you’re looking for actionable strategies to up your marketing game, get more creative, and be empowered to drive revenue, you’ve come to the right place. Brought to you by Zaius, the B2C CRM.

Twitter:

@getzaius

Language:

English


Episodes

Building a DTC Brand From the Ground Up | Tracey Wallace of Doris Sleep

6/12/2019
More
Launching a new brand from scratch is incredibly challenging. No one knows who you are; no one knows the value of your products; and you have to acquire an entirely new audience of buyers. But it can be done, and done well. We’ve all seen the digitally native vertical brands appear out of nowhere and dominate the market. But what does it look like when one of those brands is just getting started? Tracey Wallace has been in the ecommerce world for nearly a decade, but she’s a first-time...

Duration:00:31:31

Modern Marketing Infiltrates the Wedding Industry | Veronica Armstrong of Mayflower Venues

5/29/2019
More
As surprising as it may seem, some industries still haven’t fully adapted to the digital world. There are still industries where purchases are made via signed contracts, not through a smooth ecommerce checkout process. But that is changing. Veronica Armstrong is personally looking to infiltrate the wedding industry with an ecommerce mindset. She is the head of marketing at Mayflower Venues, an online marketplace that helps you discover and book unique wedding venues. And Veronica is no...

Duration:00:28:08

Pivoting to Find Your Perfect Customer | Josh Zloof of Sudden Coffee

5/15/2019
More
Customer research is the core of every good marketing strategy. Finding product-market fit is nearly impossible if you don’t talk to a ton of people about your product, test it out, and find the audience who truly loves it. This is exactly the method that helped Josh Zloof find the right customers for Sudden Coffee. He faced what seemed like an insurmountable challenge -- how do you change the bad reputation of instant coffee? To most people, it’s seen as cheap, fast, and pretty tasteless....

Duration:00:29:59

Tackling the Amazon Marketing Challenge | Brandon Hendrix of Thras.io

5/1/2019
More
Amazon is a behemoth. So much so, that sales on Amazon accounted for a staggering 68% of all ecommerce sales in 2018. And a large portion of Amazon’s massive sales go through third-party sellers that are Fulfilled by Amazon, or FBA sellers. This is exactly the market that Brandon Hendrix focuses on. He’s the VP of Marketing at Thras.io, a fast-growing acquirer of Amazon FBA businesses. Formerly head of acquisition at LovePop, he's now focused entirely on the wild world of Amazon.

Duration:00:31:17

From Convenience to Necessity | Jessica van Rooyen of Uber Eats

4/17/2019
More
Marketplaces everywhere always have a two-sided challenge. You have to both engage your target audience of buyers, and find and engage the right sellers who are a good fit for your specific market. It’s far from easy! Even if what you’re selling is as delicious as food from Uber Eats. Jessica van Rooyen is the Regional Marketing Lead for Uber Eats Canada, the massively successful offshoot of Uber that delivers food to your door. She’s tasked with growing the service not only into new...

Duration:00:27:29

The Empowered Marketer LIVE | Shoptalk 2019

3/20/2019
More
The Empowered Marketer was at Shoptalk 2019 in Las Vegas, along with more than 8,000 smart retailers and eCommerce experts. We were there with an eye out for trends, interesting new marketing ideas, and original observations. Whether you attended or just wish you could have made it, this very special episode of The Empowered Marketer is all Shoptalk, all the time.

Duration:00:15:39

Moving Fast to Stay Competitive in Ecommerce | Greg Moore of Charlie Hustle

3/6/2019
More
Charlie Hustle did something incredibly difficult: they created a t-shirt that became the symbol of a city. Specifically, Kansas City. The shirt with a simple KC heart design went viral when the Royals won the World Series in 2014, but the brand hasn’t slowed down since. Greg Moore, the Chief Operating Officer at Charlie Hustle, explained that one mega success is not enough for a sustainable business. So today, the vintage-style sports clothing brand puts out a new product every two weeks,...

Duration:00:26:12

From Passion Project to Ecommerce Success | Brian Lim of The Emazing Group

2/20/2019
More
If you’ve ever dreamed of turning your favorite hobby or passion project into a full-time job, you’re not alone. That’s what drove Brian Lim, the CEO and Founder of The Emazing Group, to start three massively successful ecommerce brands -- Emazing Lights, iHeartRaves and INTO THE AM. The brands collectively gross over $20M per year and Brian was on season 6 of ABC’s Shark Tank, where he received offers from all five sharks. But Brian didn’t just have a good idea for a business out of...

Duration:00:32:25

A Community that Follows You Anywhere | Griffin Thall of Pura Vida Bracelets

2/6/2019
More
Consumers can be fickle. But if you build a powerful, loyal community of buyers, it can sustain your brand for years to come. That’s exactly what Griffin Thall has done. He’s the Co-Founder and CEO of Pura Vida Bracelets, which offers colorful, handmade layered bracelets and other jewelry. Griffin and his co-founder bootstrapped the business eight years ago and it’s grown rapidly to more than 650 people spanning four countries. Pura Vida’s success lies in the massive fanbase they’ve built,...

Duration:00:18:28

The Empowered Marketer | The Best of 2018

12/19/2018
More
Nearly a year after launching The Empowered Marketer, it's time to reflect back on the many fascinating and insightful B2C marketers we were lucky enough to interview in 2018. Here are some of the very best, including: Melanie Travis, CEO and Founder of Andie Swim Dominic Coryell, the Growth Advisor at Glambot Aneesha Rao, Strategy & Digital Marketing Manager for Need Supply and Totokaelo Yosef "Joe" Martin, CEO, of Boxycharm Aaron Orendorff, Editor in Chief for Shopify Plus

Duration:00:13:15

Marketing to Everyone with a Mouth | Shane Pittson of quip

12/5/2018
More
When a digital native brand makes the move from Instagram ads to TV ads, it’s a milestone of mainstream success. Shane Pittson is the Head of Marketing for quip, and recently led the digital native brand make the big leap to traditional media. You’ve probably heard of quip already: they make the sleek electric toothbrushes with a subscription. They’re an NYC-based brand looking to make the boring dental industry cool with better design, better customer experience, and even better marketing.

Duration:00:28:13

From Backyard to Business | The Empowered Marketer at the Maker’s Mixer

11/21/2018
More
Last week, The Empowered Marketer went to a very special event: the Maker’s Mixer in Portsmouth, New Hampshire. Unlike big ecommerce events we’ve attended in the past, this was an intimate event with some really exciting brands all based in the New England area. In this special episode, we talk to the owners and marketers at niche brands like Grain Surfboards and Tributary Brewing that grew from their basements and backyards into full-fledged businesses.

Duration:00:22:25

Branding the Cannabis Industry | Dino H. Carter of D Branding

11/7/2018
More
Branding is tough for any B2C business, but is even more so for the fast-growing cannabis industry. Newly legal in Canada and a few states in the US, this space is facing a unique branding challenge. This is exactly what interests Dino H. Carter. He is the owner and chief strategist at D Branding, helping brands discover unique identities. With more than 20 years in marketing, he’s worked with brands like Levi’s, Alfa Romeo, and National Geographic. Now, Dino is turning his eye to cannabis...

Duration:00:20:18

From Ecommerce to In-Person | Caren Sinclair-Kay of Dormify

10/24/2018
More
Some of the most successful ecommerce brands have moved from offering products online only to in-person showrooms, pop-ups, and events. Dormify is one of the digital-native brands that realizes stores aren't dead. The one-stop-shop for small space decorating and inspiration started with college dorms, but has grown from there. Caren Sinclair-Kay, Dormify’s President, helped the company expand beyond ecommerce with showrooms in New York, Chicago, and Maryland, and grew the brand past college...

Duration:00:29:58

Introducing Marketing Unboxed | A New Video Series from Zaius

10/17/2018
More
We’re taking a break from our regularly scheduled interviews for The Empowered Marketer to tell you about an exciting new series we think you’ll love: Marketing Unboxed. It’s a video series from Zaius that pulls back the curtain on how today’s top ecommerce brands are marketing to their customers. For each episode, we’ll be buying a fun product, unboxing it, and then analyzing every marketing touchpoint along the way. Learn more at www.zaius.com/marketingunboxed.

Duration:00:01:58

Winning with Subscription Box Marketing | Joe Martin of Boxycharm

10/3/2018
More
Subscription boxes are everywhere you look. There are boxes for everything from foods to wines to clothes to makeup. Consumers love them because they’re a great way to discover new products and ecommerce leaders love them because of the reliable monthly recurring revenue. But because it's such a successful business model, the market has gotten far more competitive. This is exactly why CEO Yosef “Joe” Martin decided to get directly involved in the marketing for his beauty subscription box...

Duration:00:25:07

Catering to the High Fashion Buyer | Aneesha Rao of Need Supply/Totokaelo

9/19/2018
More
High fashion is a highly competitive space. Between powerful legacy brands and upstart ecommerce companies, it can be hard to reach picky, high-end customers. But Aneesha Rao has fashion buyers down to a science. She’s the Strategy & Digital Marketing Manager for two different high-fashion online retailers: Need Supply and Totokaelo. Both brands curate the best products from a mix of well-known brands and up-and-coming independent designers. The challenge is appealing to buyers with very...

Duration:00:23:03

Mastering the Constrained Customer Lifecycle | Ryan Beren of Ingrid & Isabel

9/5/2018
More
If you have just 9 months to reach your target buyer, how do you not only do it quickly, but also thoughtfully? This is the exact challenge Ryan Beren faces every day. As the Senior Ecommerce Manager for the maternity brand Ingrid and Isabel, he’s working within an incredibly specific customer lifecycle. He explained that a limited timeline has forced him to become more creative and pay careful attention to the signals customers share.

Duration:00:23:58

The Empowered Marketer Live | eTail East 2018

8/22/2018
More
Recently, thousands of retailers converged on Boston for Etail East 2018 to network and learn about everything on the cutting edge of ecommerce. Of course, The Empowered Marketer had to be there. We went to tons of sessions, took even more notes, and talked with some really interesting marketers from innovative brands, including Framebridge, ASICS, and Reebok. Whether you couldn’t attend the conference yourself, or you couldn’t get to every session you wanted to while you were there, we’ve...

Duration:00:19:28

The Brands at the Forefront of Ecommerce | Aaron Orendorff of Shopify

8/8/2018
More
What’s coming next in ecommerce? Aaron Orendorff is uniquely positioned to say. As the Editor in Chief for Shopify Plus, Aaron has deep insights into the rapidly changing world of ecommerce -- especially how new brands are building audiences of loyal and engaged customers. He’s keeping an eye on everything from augmented reality to China’s mobile-first ecomm infrastructure to the top brands killing it today -- and has an opinion on it all.

Duration:00:35:27