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The Empowered Marketer

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The podcast for marketers, by marketers — the Empowered Marketer explores real-world tactics and techniques to grow your B2C business. We interview top ecommerce marketers, B2C growth marketers, and marketing agency leaders to explore how real marketers captivate their audience, convert new buyers, and drive long-term customer loyalty. If you’re looking for vague, inspirational ramblings — go elsewhere. If you’re looking for actionable strategies to up your marketing game, get more creative, and be empowered to drive revenue, you’ve come to the right place. Brought to you by Zaius, the B2C CRM.

The podcast for marketers, by marketers — the Empowered Marketer explores real-world tactics and techniques to grow your B2C business. We interview top ecommerce marketers, B2C growth marketers, and marketing agency leaders to explore how real marketers captivate their audience, convert new buyers, and drive long-term customer loyalty. If you’re looking for vague, inspirational ramblings — go elsewhere. If you’re looking for actionable strategies to up your marketing game, get more creative, and be empowered to drive revenue, you’ve come to the right place. Brought to you by Zaius, the B2C CRM.
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Location:

United States

Description:

The podcast for marketers, by marketers — the Empowered Marketer explores real-world tactics and techniques to grow your B2C business. We interview top ecommerce marketers, B2C growth marketers, and marketing agency leaders to explore how real marketers captivate their audience, convert new buyers, and drive long-term customer loyalty. If you’re looking for vague, inspirational ramblings — go elsewhere. If you’re looking for actionable strategies to up your marketing game, get more creative, and be empowered to drive revenue, you’ve come to the right place. Brought to you by Zaius, the B2C CRM.

Twitter:

@getzaius

Language:

English


Episodes

Marketing to Everyone with a Mouth | Shane Pittson of quip

12/5/2018
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When a digital native brand makes the move from Instagram ads to TV ads, it’s a milestone of mainstream success. Shane Pittson is the Head of Marketing for quip, and recently led the digital native brand make the big leap to traditional media. You’ve probably heard of quip already: they make the sleek electric toothbrushes with a subscription. They’re an NYC-based brand looking to make the boring dental industry cool with better design, better customer experience, and even better marketing.

Duration:00:28:13

Branding the Cannabis Industry | Dino H. Carter of D Branding

11/7/2018
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Branding is tough for any B2C business, but is even more so for the fast-growing cannabis industry. Newly legal in Canada and a few states in the US, this space is facing a unique branding challenge. This is exactly what interests Dino H. Carter. He is the owner and chief strategist at D Branding, helping brands discover unique identities. With more than 20 years in marketing, he’s worked with brands like Levi’s, Alfa Romeo, and National Geographic. Now, Dino is turning his eye to cannabis...

Duration:00:20:18

From Ecommerce to In-Person | Caren Sinclair-Kay of Dormify

10/24/2018
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Some of the most successful ecommerce brands have moved from offering products online only to in-person showrooms, pop-ups, and events. Dormify is one of the digital-native brands that realizes stores aren't dead. The one-stop-shop for small space decorating and inspiration started with college dorms, but has grown from there. Caren Sinclair-Kay, Dormify’s President, helped the company expand beyond ecommerce with showrooms in New York, Chicago, and Maryland, and grew the brand past college...

Duration:00:29:58

Introducing Marketing Unboxed | A New Video Series from Zaius

10/17/2018
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We’re taking a break from our regularly scheduled interviews for The Empowered Marketer to tell you about an exciting new series we think you’ll love: Marketing Unboxed. It’s a video series from Zaius that pulls back the curtain on how today’s top ecommerce brands are marketing to their customers. For each episode, we’ll be buying a fun product, unboxing it, and then analyzing every marketing touchpoint along the way. Learn more at www.zaius.com/marketingunboxed.

Duration:00:01:58

Winning with Subscription Box Marketing | Joe Martin of Boxycharm

10/3/2018
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Subscription boxes are everywhere you look. There are boxes for everything from foods to wines to clothes to makeup. Consumers love them because they’re a great way to discover new products and ecommerce leaders love them because of the reliable monthly recurring revenue. But because it's such a successful business model, the market has gotten far more competitive. This is exactly why CEO Yosef “Joe” Martin decided to get directly involved in the marketing for his beauty subscription box...

Duration:00:25:07

Catering to the High Fashion Buyer | Aneesha Rao of Need Supply/Totokaelo

9/19/2018
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High fashion is a highly competitive space. Between powerful legacy brands and upstart ecommerce companies, it can be hard to reach picky, high-end customers. But Aneesha Rao has fashion buyers down to a science. She’s the Strategy & Digital Marketing Manager for two different high-fashion online retailers: Need Supply and Totokaelo. Both brands curate the best products from a mix of well-known brands and up-and-coming independent designers. The challenge is appealing to buyers with very...

Duration:00:23:03

Mastering the Constrained Customer Lifecycle | Ryan Beren of Ingrid & Isabel

9/5/2018
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If you have just 9 months to reach your target buyer, how do you not only do it quickly, but also thoughtfully? This is the exact challenge Ryan Beren faces every day. As the Senior Ecommerce Manager for the maternity brand Ingrid and Isabel, he’s working within an incredibly specific customer lifecycle. He explained that a limited timeline has forced him to become more creative and pay careful attention to the signals customers share.

Duration:00:23:58

The Empowered Marketer Live | eTail East 2018

8/22/2018
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Recently, thousands of retailers converged on Boston for Etail East 2018 to network and learn about everything on the cutting edge of ecommerce. Of course, The Empowered Marketer had to be there. We went to tons of sessions, took even more notes, and talked with some really interesting marketers from innovative brands, including Framebridge, ASICS, and Reebok. Whether you couldn’t attend the conference yourself, or you couldn’t get to every session you wanted to while you were there, we’ve...

Duration:00:19:28

The Brands at the Forefront of Ecommerce | Aaron Orendorff of Shopify

8/8/2018
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What’s coming next in ecommerce? Aaron Orendorff is uniquely positioned to say. As the Editor in Chief for Shopify Plus, Aaron has deep insights into the rapidly changing world of ecommerce -- especially how new brands are building audiences of loyal and engaged customers. He’s keeping an eye on everything from augmented reality to China’s mobile-first ecomm infrastructure to the top brands killing it today -- and has an opinion on it all.

Duration:00:35:27

Power Customer Acquisition the Smart Way | Jon Corwin of One Click

7/25/2018
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Growing your customer base takes far more than an effective A/B test. You have to create a growth strategy that is sustainable and repeatable, connecting with buyers on an emotional level -- not just getting a click. In ecommerce, that’s the real difference between spammy “growth hackers” and true growth marketers. Jon Corwin is the real deal. As the Director of Growth Marketing for One Click, the team grows three separate eyewear brands: Readers.com, Sunglass Warehouse, and felix + iris.

Duration:00:26:42

What B2C Brands Can Learn from B2B Marketing| Kaleigh Moore of Lumen Ventures

7/11/2018
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Writing is a key and powerful part of marketing, no matter what product you’re selling -- something that Kaleigh Moore knows well. She is the co-founder of Lumen Ventures, a marketing agency that offers crafted content and copywriting to B2B ecommerce brands like BigCommerce, Get Feedback, SnapApp, and more. But wait, B2B? How does that help you as a B2C marketer? At the end of the day, all good marketing matters, and Kaleigh shares how you can appeal to any buyer with creative and...

Duration:00:17:00

How Millennials are Shaping Ecommerce | MaryLeigh Bliss of Ypulse

6/27/2018
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If you’re exhausted after years of constant trend stories about Millennials, you’re not alone. Millennials are Killing Diamonds! Millennials are Killing Cars! And now that Gen Z is almost of age, the trend stories for that generation are starting up too. It may be tiring, but for B2C brands that sell products to that exact demographic, it’s incredibly important to understand younger buyers and what they value. But how do you find that out Shockingly, you shouldn't just read the headlines....

Duration:00:19:20

No Quick Fixes for Content in Ecommerce | Nat Eliason of Growth Machine

6/13/2018
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Content is one of the most underutilized marketing tactics in B2C and ecommerce today -- but that’s changing quickly. More marketers are creating content to rank on Google and attract a stream of qualified traffic to their ecommerce site. However, content marketing takes a lot of patience, according to Nat Eliason, the Founder of Growth Machine, a content and SEO agency that works with ecommerce sites to surpass 100,000 visitors a month. The problem is unreasonable expectations about content...

Duration:00:25:24

Going Deep and Narrow in Ecommerce | Melanie Travis of Andie Swim

5/30/2018
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Here’s some advice you may have heard before: do one thing, and do it well. While it’s a little clichéd, like most clichés, it has some truth to it -- especially in business. Andie Swim has taken that maxim to heart, and is keeping things super simple by selling one fantastic product. The brand offers classic, luxury one piece bathing suits for women, in just 3 simple styles. And that’s it! You might imagine that selling only one type of product is limiting for the brand, but it’s...

Duration:00:21:02

Create Compelling Content Your Buyers Love | Joey Ng of Output

5/16/2018
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B2C marketing can be almost anything -- an Instagram story, an in-depth interview, or even a short film -- but it can’t be boring. If you’re boring, then you’ve already lost your audience. Unfortunately, many brands spend too much time talking about the details of product specifications and features, and not enough time creating compelling and interesting content that people truly want to watch, read, or follow. Output is different. The company creates software and gear for musicians,...

Duration:00:18:29

Harnessing the Power of Direct-to-Consumer | John Ryan of Combe

4/25/2018
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Is your B2C brand shifting to direct to consumer? If so, you’re not alone. As the so-called retail apocalypse continues, many brands in consumer product goods have realized that traditional retail is not necessarily the most reliable business model. Today’s customers want options -- they want to buy products in-store as well as directly from their favorite brands online. Brands have to adapt to their buyer’s needs, which is exactly what John Ryan is working on today. John is the Director...

Duration:00:16:04

Influencing the Influencers for Rapid Ecommerce Growth | Jack Meredith of Kettle & Fire

4/11/2018
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You’ve probably stories of celebrities paid millions to endorse products and thought, ‘There’s no way I can afford that for my B2C brand!’ But with the right strategy, influencers can drive serious revenue for your brand. Jack Meredith is the Director of Marketing at Kettle & Fire, an organic bone broth company that recently hit shelves at Whole Foods. Jack helped the brand build early traction with a powerful influencer marketing program targeting health and fitness. So how did he do it?

Duration:00:22:20

The Empowered Marketer Goes to Shoptalk 2018

3/28/2018
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The Empowered Marketer was in Las Vegas last week for Shoptalk 2018, the world’s largest conference for retail, B2C, and ecommerce. Instead of our usual in-depth interview with one smart marketer, we're mixing it up. We attended as many sessions as possible at Shoptalk and interviewed speakers and B2C leaders live at the event. Even if you couldn't make it yourself, this Shoptalk-powered episode will make you feel like you were there. Brought to you by Zaius, the B2C CRM.

Duration:00:13:23

Building a High-Value B2C Brand that Lasts | George Mikhail of DYODE

3/14/2018
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Minimum advertised price. It’s not something we talk about often, but it can be a huge sticking point for B2C brands and retailers alike. It’s one way that small brands can actually maintain their value when selling through an online marketplace like Amazon. You can set a minimum price your product can be sold for -- making sure your products aren’t devalued and commodified without your consent. But MAP policy is just one of the many ways you can build a high-value brand, according to...

Duration:00:21:47