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The Empowered Marketer

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The podcast for marketers, by marketers — the Empowered Marketer explores real-world tactics and techniques to grow your B2C business. We interview top ecommerce marketers, B2C growth marketers, and marketing agency leaders to explore how real marketers captivate their audience, convert new buyers, and drive long-term customer loyalty. If you’re looking for vague, inspirational ramblings — go elsewhere. If you’re looking for actionable strategies to up your marketing game, get more creative, and be empowered to drive revenue, you’ve come to the right place. Brought to you by Zaius, the B2C CRM.

The podcast for marketers, by marketers — the Empowered Marketer explores real-world tactics and techniques to grow your B2C business. We interview top ecommerce marketers, B2C growth marketers, and marketing agency leaders to explore how real marketers captivate their audience, convert new buyers, and drive long-term customer loyalty. If you’re looking for vague, inspirational ramblings — go elsewhere. If you’re looking for actionable strategies to up your marketing game, get more creative, and be empowered to drive revenue, you’ve come to the right place. Brought to you by Zaius, the B2C CRM.
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Location:

United States

Description:

The podcast for marketers, by marketers — the Empowered Marketer explores real-world tactics and techniques to grow your B2C business. We interview top ecommerce marketers, B2C growth marketers, and marketing agency leaders to explore how real marketers captivate their audience, convert new buyers, and drive long-term customer loyalty. If you’re looking for vague, inspirational ramblings — go elsewhere. If you’re looking for actionable strategies to up your marketing game, get more creative, and be empowered to drive revenue, you’ve come to the right place. Brought to you by Zaius, the B2C CRM.

Twitter:

@getzaius

Language:

English


Episodes

The Brands at the Forefront of Ecommerce | Aaron Orendorff of Shopify

8/8/2018
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What’s coming next in ecommerce? Aaron Orendorff is uniquely positioned to say. As the Editor in Chief for Shopify Plus, Aaron has deep insights into the rapidly changing world of ecommerce -- especially how new brands are building audiences of loyal and engaged customers. He’s keeping an eye on everything from augmented reality to China’s mobile-first ecomm infrastructure to the top brands killing it today -- and has an opinion on it all.

Duration:00:35:27

Power Customer Acquisition the Smart Way | Jon Corwin of One Click

7/25/2018
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Growing your customer base takes far more than an effective A/B test. You have to create a growth strategy that is sustainable and repeatable, connecting with buyers on an emotional level -- not just getting a click. In ecommerce, that’s the real difference between spammy “growth hackers” and true growth marketers. Jon Corwin is the real deal. As the Director of Growth Marketing for One Click, the team grows three separate eyewear brands: Readers.com, Sunglass Warehouse, and felix + iris.

Duration:00:26:42

What B2C brands can learn from B2B marketing | Kaleigh Moore of Lumen Ventures

7/11/2018
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Writing is a key and powerful part of marketing, no matter what product you’re selling -- something that Kaleigh Moore knows well. She is the co-founder of Lumen Ventures, a marketing agency that offers crafted content and copywriting to B2B ecommerce brands like BigCommerce, Get Feedback, SnapApp, and more. But wait, B2B? How does that help you as a B2C marketer? At the end of the day, all good marketing matters, and Kaleigh shares how you can appeal to any buyer with creative and...

Duration:00:17:00

How Millennials are Shaping Ecommerce | MaryLeigh Bliss of Ypulse

6/27/2018
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If you’re exhausted after years of constant trend stories about Millenials, you’re not alone. Millenials are Killing Diamonds! Millenials are Killing Cars! And now that Gen Z is almost of age, the trend stories for that generation are starting up too. It may be tiring, but for B2C brands that sell products to that exact demographic, it’s incredibly important to understand younger buyers and what they value. But how do you find that out Shockingly, you shouldn't just read the headlines....

Duration:00:19:20

No Quick Fixes for Content in Ecommerce | Nat Eliason of Growth Machine

6/13/2018
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Content is one of the most underutilized marketing tactics in B2C and ecommerce today -- but that’s changing quickly. More marketers are creating content to rank on Google and attract a stream of qualified traffic to their ecommerce site. However, content marketing takes a lot of patience, according to Nat Eliason, the Founder of Growth Machine, a content and SEO agency that works with ecommerce sites to surpass 100,000 visitors a month. The problem is unreasonable expectations about...

Duration:00:25:24

Going Deep and Narrow in Ecommerce | Melanie Travis of Andie Swim

5/30/2018
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Here’s some advice you may have heard before: do one thing, and do it well. While it’s a little clichéd, like most clichés, it has some truth to it -- especially in business. Andie Swim has taken that maxim to heart, and is keeping things super simple by selling one fantastic product. The brand offers classic, luxury one piece bathing suits for women, in just 3 simple styles. And that’s it! You might imagine that selling only one type of product is limiting for the brand, but it’s...

Duration:00:21:02

Create Compelling Content Your Buyers Love | Joey Ng of Output

5/16/2018
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B2C marketing can be almost anything -- an Instagram story, an in-depth interview, or even a short film -- but it can’t be boring. If you’re boring, then you’ve already lost your audience. Unfortunately, many brands spend too much time talking about the details of product specifications and features, and not enough time creating compelling and interesting content that people truly want to watch, read, or follow. Output is different. The company creates software and gear for musicians,...

Duration:00:18:29

Harnessing the Power of Direct-to-Consumer | John Ryan of Combe

4/25/2018
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Is your B2C brand shifting to direct to consumer? If so, you’re not alone. As the so-called retail apocalypse continues, many brands in consumer product goods have realized that traditional retail is not necessarily the most reliable business model. Today’s customers want options -- they want to buy products in-store as well as directly from their favorite brands online. Brands have to adapt to their buyer’s needs, which is exactly what John Ryan is working on today. John is the...

Duration:00:16:04

Influencing the Influencers for Rapid Ecommerce Growth | Jack Meredith of Kettle & Fire

4/11/2018
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You’ve probably stories of celebrities paid millions to endorse products and thought, ‘There’s no way I can afford that for my B2C brand!’ But with the right strategy, influencers can drive serious revenue for your brand. Jack Meredith is the Director of Marketing at Kettle & Fire, an organic bone broth company that recently hit shelves at Whole Foods. Jack helped the brand build early traction with a powerful influencer marketing program targeting health and fitness. So how did he do it?

Duration:00:22:20

The Empowered Marketer Goes to Shoptalk 2018

3/28/2018
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The Empowered Marketer was in Las Vegas last week for Shoptalk 2018, the world’s largest conference for retail, B2C, and ecommerce. Instead of our usual in-depth interview with one smart marketer, we're mixing it up. We attended as many sessions as possible at Shoptalk and interviewed speakers and B2C leaders live at the event. Even if you couldn't make it yourself, this Shoptalk-powered episode will make you feel like you were there. Brought to you by Zaius, the B2C CRM.

Duration:00:13:23

Building a High-Value B2C Brand that Lasts | George Mikhail of DYODE

3/14/2018
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Minimum advertised price. It’s not something we talk about often, but it can be a huge sticking point for B2C brands and retailers alike. It’s one way that small brands can actually maintain their value when selling through an online marketplace like Amazon. You can set a minimum price your product can be sold for -- making sure your products aren’t devalued and commodified without your consent. But MAP policy is just one of the many ways you can build a high-value brand, according to...

Duration:00:21:47

Break Free from the Ecommerce Playbook | Jurgen Nebelung of Tea Forte

2/28/2018
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Do you follow a strict ecommerce playbook? Maybe you always run the same few ads, send the same series of emails, and follow the same exact steps to market new products. While it can be useful to create a reliable marketing process, it can also get stale if you never change it up. That’s exactly why Jurgen Nebelung experiments with new marketing tactics so often. As the VP of Ecommerce and Digital at Tea Forte, he’s always thinking of new ways to turn occasional tea drinkers into loyal...

Duration:00:19:32

Customer Retention is Everything in Ecommerce | Dominic Coryell of Glambot

2/13/2018
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When it comes to ecommerce success metrics, customer retention is the only thing that matters to Dominic Coryell. Coryell is the Growth Advisor at Glambot, a site for makeup lovers to buy and sell used makeup. Because the company is offering a new type of service to its customers, it can sometimes be challenging to convert new buyers. It’s Coryell’s job to make sure the company not only converts new customers, but keeps existing buyers coming back again and again. Brought to you by...

Duration:00:17:10

Make Marketing More Beautiful | Ross Beyeler of Growth Spark

2/13/2018
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Is your ecommerce website heart-stoppingly beautiful, or merely functional? If you’re like most marketers, you likely have a long list of site improvements to make, A/B tests to run, and designs to update. Ross Beyeler wants to help make your ecommerce website more beautiful AND more effective at converting visitors to loyal customers. He is the founder of Growth Spark, a Shopify-plus agency that provides strategy, design, and development services to help ecommerce businesses make more...

Duration:00:19:06

Beware of Becoming an Ecommerce Commodity | Kenny Smithnanic of Mobovida

2/13/2018
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Ecommerce marketers everywhere have the same fear: that their product becomes a commodity. A commodity is low in value, easily replaced, and can only compete with low prices. The goal of nearly every ecommerce marketer is to build a brand that is so valuable, their product can never be a commodity. This is exactly what Kenny Smithnanic aims to do at Mobovida, an ecommerce company that offers fashion, mobile and travel accessories direct to consumer. Brought to you by Zaius, the CRM for...

Duration:00:17:08