The Optimizely Podcast
Business & Economics Podcasts
This is your one-stop-shop for all things content, experimentation and B2B commerce. We discuss and interview top experts, both in-house as well as outside guests, in the B2B, content and testing industries. We will also explore how companies can captivate their audiences, convert new buyers, and drive long-term customer loyalty by leveraging experimentation to generate successful content creation. If you’re looking for actionable insights to up your B2B content strategy or experimentation game, get more creative, and be more empowered to drive revenue, you’ve come to the right place.
Location:
United States
Description:
This is your one-stop-shop for all things content, experimentation and B2B commerce. We discuss and interview top experts, both in-house as well as outside guests, in the B2B, content and testing industries. We will also explore how companies can captivate their audiences, convert new buyers, and drive long-term customer loyalty by leveraging experimentation to generate successful content creation. If you’re looking for actionable insights to up your B2B content strategy or experimentation game, get more creative, and be more empowered to drive revenue, you’ve come to the right place.
Twitter:
@getzaius
Language:
English
Episodes
Stealing back your business in 2023
1/17/2023
The Optimizely Podcast sits down with Tom Downing, tech director of Freestyle, to discuss ways to protect your business by investing in innovation. Click below for more.
Duration:00:27:17
Mando Agency’s DXP journey
11/1/2022
The Optimizely Podcast sits down with Mando Agency Ltd.’s CEO, Ian Finch, Strategy Director, Jon Seal, and Product Director, Andy Pimlett, to discuss why migrating to Optimizely’s DXP has yielded benefits of scalability through product, support and strategy. Click below for more.
Duration:00:23:42
Turn your website into a conversion machine
10/11/2022
Stephanie Nivinskus, CEO of SizzleForce Marketing, sits down with the Optimizely Podcast to explain how you can ensure your website’s content will convert time and time again. Click below for more.
Duration:00:26:55
Digital evolution in a climate of rapid change
9/27/2022
The Optimizely Podcast sits down with Dom Graveson, Director of Strategy and Experience at Netcel, and Deane Barker, Global Director of Content Management at Optimizely, who will be discussing how digital is evolving and what businesses can do to keep up and maintain efficient operations. Click below for more.
Fun with Feature Flags
9/13/2022
The Optimizely Podcast sits down with Griffin Cox, Senior Technical Product Manager here at Optimizely to talk about feature flags, what they are, how they can help improve your development velocity while reducing risk, and if they’re the right move for your business. Click below for more.
What to expect at Opticon22
8/30/2022
Lindsay Stuebe, Director of Global Events at Optimizely, joins The Optimizely Podcast to talk about this year’s Opticon event, taking place in San Diego, CA from October 3-5, and what attendees will experience at Optimizely’s annual flagship conference this year. Click below for more.
What is a headless CMS?
8/16/2022
Deane Barker, Global Director of Content Management at Optimizely, joins The Optimizely Podcast to define what a headless CMS is and how companies can leverage it to expedite content out into the world. Click below for more.
Tech for good (featuring Digitas)
8/2/2022
The Optimizely Podcast welcomes Rafe Blandford, Chief Product Officer of Digitas, one of Optimizely’s partners, who will be discussing how the company is using tech for good. Click below for more.
Completing the content lifecycle with one tool
7/19/2022
The Optimizely Podcast welcomes Kara Andersen, Senior Product Marketing Manager at Optimizely, who will be talking about how Optimizely is revolutionizing the way teams produce content with a complete, end-to-end solution for enhanced content planning and authoring. Click below for more.
Optimizing your long tail content
7/5/2022
Content Intel welcomes Erik Newton, VP of Marketing at Milestone Inc., who will be talking about the best way to optimize and leverage your existing content as well as how to disambiguate your keywords in schema markup language to yield better SEO. Click below for more.
Duration:00:24:23
Improving your web content strategy
6/21/2022
Content Intel welcomes Richard Jones, Chief Strategy Officer at twentysix and Deane Barker, Global Director of Content Management at Optimizely, to discuss how to generate an effective web content strategy that is sure to resonate with your audience. Click below for more.
Duration:00:20:37
Understanding why your content is a valuable asset
6/7/2022
Content Intel welcomes Chris Willis, Acrolinx’s Chief Marketing Officer, to discuss the importance of content governance and how it provides value to a range of audiences in tech, operations, leadership and brand alignment. Click below for more.
Duration:00:25:27
A digital experience platform that gives a DAM
5/24/2022
Content Intel welcomes Senior Director of Product Marketing, Anthony Aiosa, who recently came over from our Welcome acquisition and will be talking about how digital asset management (DAM) will be integrated into the overall digital experience platform (DXP). Click below for more.
Duration:00:16:49
Finding the right evangelist for your B2B brand
5/10/2022
Content Intel sits down with Mark Raffan, the Founder & CEO of Content Callout, who will be discussing how B2B brands are jumping on the influencer train in an effort to reach new audiences, educate and increase credibility. How can it be done? And how can it be done, right?
Duration:00:17:35
Adapting to today's commerce landscape
4/19/2022
Josh Schoonmaker, Senior Director of Strategy for Commerce and Mary Rebecca Harakas, Product Marketing Manager for Commerce at Optimizely, join Content Intel to talk about how brands can personalize their commerce strategies and rapidly adapt to evolving customer demands.
Duration:00:22:35
The future of content marketing in 2022
4/5/2022
Content Intel welcomes James Scherer, VP of Growth at Codeless, where he focuses on internal brand growth as well as managing client strategy for brands such as monday.com. In this episode, we will be discussing the pros and cons of investing in a content marketing strategy and what that will look like for business websites this year.
Duration:00:22:44
Experimentation benchmarks
3/22/2022
Content Intel welcomes Hazjier Pourkhalkhali, VP of Strategy Consulting at Optimizely, who will be discussing how he leverages experimentation benchmarks to improve personalization and recommendations that will help customers improve their businesses and increase their revenue.
Duration:00:18:01
How Mazda has optimized its new suite of websites
3/8/2022
It’s a full house on Content Intel as we sit down with Matt Simpson, Managing Director of Candyspace, Simon Culley, Omnichannel Retail Manager at Mazda, and our own Joey Moore, Optimizely’s Senior Director of Product, to discuss how Mazda is meeting its customers’ purchasing demands in the digital space with its new ecosystem of dealer websites.
Duration:00:27:50
Writing Content and Building Strategies that Resonate
2/22/2022
Content Intel welcomes Shondell Varcianna, CEO & Founder of Varci Media, to discuss how her business saves financial institutions time by writing content and building robust strategies that are sure to grab your audience’s attention and increase engagement. Listen in for more.
Duration:00:24:44
The Power of Incrementalism
2/8/2022
Content Intel sits down with Cate Waters, Optimizely’s Enterprise Account Executive & Content Management Strategist, to talk about her recent presentation that she gave at a Digital Summit on how to steadily improve your digital results incrementally.
Duration:00:26:55