The FMCG Guys

Christophe Mahaut heads up supply chain at one of the most exciting sports brands right now: Brooks Running. Currently the leader in the performance running category in North America, the Berkshire Hathway, Seattle Based company has really ramped up in the last decade to become a global player. This growth wouldn’t be possible with a solid operational backbone, which is already preparing for the next growth stage. Tune into this podcast to learn how Christophe is preparing to reach more consumers and shares his thoughts on: His career beginnings and how he ended up in supply chainTransitioning from Fast Moving Consumer Goods to Sports ApparelThe runner at the center as the key reason behind Brooks’ last successful yearsSupply Chain Complexity: what are the key pillars of the functionHow global challenges will affect trade routesWhat Supply Chain Leaders need to do to have a “seat at the table” and occupy a central function in a company’s strategy More: https://www.fmcgguys.com/matthew-dodge-brooks-running/https://www.instagram.com/fmcgguys/https://www.linkedin.com/company/fmcgguys/https://www.cpgguys.com/

Russell Close is Carlsberg’s Global eCommerce Director. In this unique role, he overlooks the Danish Brewer's Digital Strategy across Global Markets, from Europe to Asia. Having worked in Online for many years at the likes of Coty, he comes to the show to explain the uniqueness and what attracted him to the category, the current status of it and the key routes of growth. Christina and Daniel really enjoyed this conversation, which covered: Russ' current role and career path prior What he learnt setting up eCommerce in Beauty Taking a role in a much less digitally advanced category five years ago The key pillars for growth Driving eGrocery across marketsLooking at eCommerce as a full-funnel propositionEmerging Marketing Channels More: https://www.instagram.com/fmcgguys/https://www.linkedin.com/company/fmcgguys/https://www.cpgguys.com/

With 66% of FMCG's growth coming from Digital Platforms, it's obviously a no-brainer to invest in this channel. But with all the layers of complexity that have been added in the last few years, where do you start? Our two guests today, Gemma Spence, Chief Digital Commerce Officer at VML and Anja Spielmann, Global Brand Experience Director at Mars, join the show to show us the different levers brands can pull to win on the famous Digital Shelf in 2024. In this conversation, you'll learn about how to turn up online through: The evolution of the Digital Shelf in the last yearsLower funnel vs. Upper funnelKey Metrics when measuring online performanceHow FMCGs are reorganizing internally as a consequence of the evolutionAI's potential role in making companies more agile and fastThe Kitchen: Mars' cross-agency collaboration platform More: https://www.instagram.com/fmcgguys/https://www.linkedin.com/company/fmcgguys/https://www.cpgguys.com/

Our guest is Steph Lilley, General Manager for Reckitt’s Hygiene Business Unit in their home market, the UK, and Ireland. She joins Christine and Daniel to speak about her career from a graduate program to becoming a General Manager, with some international moves in between, but always focusing on development and with a prominence of P&L roles. Tune into this conversation to hear about: Steph’s first leadership experienceThe learning curve when taking an international assignment in RussiaThe leadership style she’s developed in timeBalancing being genuine with “getting results”Her experience being a woman in commercial rolesApproaching diversity, equity and inclusionLeveraging Reckitt’s popular brands for societal change More: https://www.instagram.com/fmcgguys/https://www.linkedin.com/company/fmcgguys/https://www.cpgguys.com/

How can companies come up with new, relevant innovations without proper quality insights? Our guests Joris de Bruyne (CEO at EyeSee) and Joanna Dumont (VP Insights with experience at Danone and Colgate) join us to explain how today’s technologies can give better, more complete and accurate answers to the classic questions when it comes to understanding the consumer. Get ready for a deep dive into the fascinating world of consumer insights through: Answering questions: the primary role of insights and market reasearch across time Linking consumer insights to new product launches How insights leaders are getting together (Insights Lighthouse) to have a stronger voice in the industry Agency x FMCG Brands relationship: how to get the most out of it The power of Insights to debunk myths and pre-conceived thoughts More: https://www.instagram.com/fmcgguys/https://www.linkedin.com/company/fmcgguys/https://www.cpgguys.com/

Our guest today is one of the rising stars in Retail. With a background in Retail blue chips like Arcadia and Levi’s, Maddy Booker-Price is now the Head of eCommerce at Urban Outfitters. She joins the podcast to speak about how the role of Digital has become more central in Retail organizations during her career through: The role of an omni-channel Director in 2024Working with cross-functional peersThe importance of listening to the consumerHer vision of what an online store has to beLeaderships lessons learnt along the way More: https://www.instagram.com/fmcgguys/https://www.linkedin.com/company/fmcgguys/https://www.cpgguys.com/

The consumer journey in today’s connected world is more complex and blurry then ever. In this episode, we bring you two experts from PriceSpider, the world’s leading commerce platform: Rae Guimond, Director GTM Strategy and Brett Banner, SVP Strategy. With them, we’ll aim to unpack all the complexity and deliver actionable outcomes for progressive FMCG brands. Coinciding with the publishing of their Strategies for Grocery Brands to Thrive Amid Economic Uncertainty, North American & European Brands Ecommerce Survey 2023, and they come to the show to speak about: More: https://www.cpgguys.com/pricespider/https://www.instagram.com/fmcgguys/https://www.linkedin.com/company/fmcgguys/

Neil Reynolds heads up the Global Digital Commerce Business Unit at Mars Snacking. With a global multifunctional team, his scope spans across Pure Play Key Accounts, Capability Building, Portfolio Development and eB2B, giving him a unique point of view of the state of FMCG in today's Commerce. He joins Efrain and Daniel to speak about: More: https://www.instagram.com/fmcgguys/https://www.linkedin.com/company/fmcgguys/

Eva Gallocchio is the Chief eCommerce, CRM and Customer Officer at the Iconic Italian illycaffè. She joins the pod to explain her fascinating path from Accenture to Diesel and now in coffee, having interacted with the consumer across multiple touchpoints and globally, having worked in both Europe and the US. In this podcast, Efrain and Daniel speak with Eva about: The changing Consumer and how Retail’s adaptedHow to be consistent at every touchpointDifferences between working in Fashion and FMCGIllycaffe’s footprint across out-of-home, Retail and DTCLeadership lessons from working abroadExciting innovations coming at Illycaffee More: https://www.instagram.com/fmcgguys/https://www.linkedin.com/company/fmcgguys/

Our guest is Peter Vasilyev, Business Development Director Europe at Ailet, an Image Recognition Solution. He joins the show to speak about how this technology can empower FMCG sales forces, as well as Retailers and Distributors to really get a deep understanding of brand and category performance through quality data at scale. Tune into this conversation to learn about: More: https://www.instagram.com/fmcgguys/https://www.linkedin.com/company/fmcgguys/

Julie Laurens' career is one of a kind. Having studied law in her native France, she took a turn early on, ending up doing Marketing in the UK, from where she switched to eBay. At the tech giant, she lived in 3 countries (UK, Switzerland, US). This experience in a Digital company opened the door for her to digital roles... in FMCG! First at Pernod Ricard and now at Pierre Fabre. She joins Christina and Daniel to speak about her journey, lessons learnt and why every future CEO will need digital experience. Enjoy this conversation, in which you'll hear about: More: https://www.instagram.com/fmcgguys/https://www.linkedin.com/company/fmcgguys/

Claire Wyatt is the VP of Business Strategy & Marketing Science at Albertsons Media Collective, the Retail Media Network of one of the US' top grocers: Albertsons. She joins Daniel live from Path to Purchase's Retail Media Summit Canada. Watch on YouTube: https://youtu.be/KmInwjw_8EM Listen to Claire Wyatt on The CPG Guys in 2022: https://www.podpage.com/cpgguys/claire-wyatt/ In this conversation you'll hear about: More: https://www.instagram.com/fmcgguys/https://www.linkedin.com/company/fmcgguys/

Chris Perry, one of the pioneers of FMCG eCommerce, is finally on The FMCG Guys! Currently co-heading firstmovr, he's on a mission to educate & empower people and organizations embrace the fast pace of change in today's Retail and Consumer World. Jump on the show & you'll learn about: More: https://www.instagram.com/fmcgguys/https://www.linkedin.com/company/fmcgguys/

Richard Rodgers heads up Marketing for Keurig's Capsules and Machines in Canada. The famous Keurig Coffee brands is part of the Keurig Dr. Pepper company. Watch on YouTube: https://youtu.be/DmlnMkKwtYI He joined Daniel live at the Retail Media Summit in Toronto to speak about: Keurig Dr. Pepper’s portfolio of brands and category His own journey from managing the physical to the Digital shelf Media’s power across the funnel and tying online with in-store Advice to other FMCG brands More: https://www.instagram.com/fmcgguys/https://www.linkedin.com/company/fmcgguys/

Founded in 1894, Bata is a company with an amazing legacy which is now looking into the future. Roger Graell, their Chief Digital Officer, joins the show to speak about how he’s creating a channeless consumer-centric experience and being a catalyst for change for a company of 5,000 stores and 4 sales channels. Tune in to learn about: More: https://www.instagram.com/fmcgguys/https://www.linkedin.com/company/fmcgguys/

Walmart is celebrating 30 years in Canada this spring. Leanne Gibson, who heads up their Retail Media Division, Walmart Connect, in Canada, joins Daniel at P2PI's Retail Media Summit in Toronto. Watch on YouTube: https://youtu.be/ywXadPFadlg In this conversation, you'll hear about:

2024 Update: Vijay Talwar is now the Chief Commercial and Digital Officer at Travel Retail Leader Avolta. The FMCG Guys, Daniel and Efrain, are joined in this episode by Vijay Talwar, a proven business leader at Foot Locker, Nike, and Blue Nile, who was named the CEO of eCommerce player Wish shortly after recording this episode. Vijay shared several learnings from his prestigious career, reflecting on how his personality has impacted his leadership style, what he learned in his years leading a non-profit foundation in India, and how finding your purpose can serve as a great catalyst to driving organizational and individual transformation.

Advance is Loblaw's Platform for Loyalty, Data & Analytics and Retail Media. Loblaw's is one of Canada's Grocers, with 2,400 stores and 190,000 employees across several banners. Their VP Sales, Marketing & Client Success Ryan Webber joins Daniel live from Path to Purchase Institute's Retail Media Summit Canada in Toronto, where he was the opening speaker. Watch on YouTube: https://youtu.be/S9Ly_AXbsok Topics covered:

Tulika Pandey is the eCommerce and Shopper Marketing Lead, Canada at WK Kellogg (The Cereal spin off of Kellogg’s). Watch on YouTube: https://www.youtube.com/watch?v=KLyDIF8bFgE She joins Daniel live from the Retail Media Summit Canada (organized by the Path to Purchase Institute) to speak about how she leads a sales strategy agenda in an omni-channel world through: Her unique role managing both Shopper and eCommerce What’s next in Retail Media In-store Media: her thoughts and how relevant it is for FMCG brands. Advice around skipping hurdle Putting the consumer at the center and approaching the full-funnel in consequence More: https://www.instagram.com/fmcgguys/https://www.linkedin.com/company/fmcgguys/

Cyndi Loza is the Managing Director, Member Content at Path to Purchase Institute (P2PI), a member organization and publication that serves commerce marketers in Consumer Goods & Retail. Watch on YouTube: https://youtu.be/DBmiJOQQ_4Q She joins Daniel live from the first edition of Retail Media Summit Canada in Toronto, to go over: Current trends in Retail Media How P2PI is helping Retailers and Brands come to a common understanding of the current environment What makes Canada unique The event and looking at the future More: https://www.instagram.com/fmcgguys/https://www.linkedin.com/company/fmcgguys/