The Female Founder

In the last episode of Season 1 of The Female Founder Podcast, Rachel Sipplerley recaps her top favorite episodes of the season and shares a mini life update. The Top 10 List 1. #41 Holy Shift with Suzy Batiz 2. #57 Viral Video with this is Virgina Kerr 3. #8 Get Ready for Retail with Michelle Petri 4. #35 Perfecting your Pitch with Kara Sewell 5. #3: Perfection is the Enemy of Profit with Rachel Kuhr 6. #33 Athlete Mindset with Peyton Mabry 7. #11: Why you need Killer Content and Viral Videos with Klearcut Media (Also See #24 New Media you need to Make Your Business Boom: Jodi Hastings & Shelly Slater) 8. #34 Pivot Don’t Pause w/ Aly DeNardo 9. #52 Human Rights with Leah Fraizer 10. #19: The Numbers you need to know with Alex Halbardier Honorable Mentions: ✧ #58: Branding with a Bang with Rooshy Roy ✧ #23: Motherhood in Entrepreneurship with Carolyn Philips ✧ #31: A Worthy Cause with Melissa Ice ✧ #10 The Influencer Edit with Karis Rennee and Trey Stewart ✧ #36 Lockered and Loaded with Travis Hollman For questions, comments, or to stay in touch please check out Thefemalefounderpodcast.com or email rachel@thefemalefounderpodcast.com

Dr Tiffany Woodus was recently awarded as "Best Physician" by Dallas Weekly for 2020. She also was nominated as a "Mom Approved Doc" by her patients for DFW Child Magazine in 2016, 2017 and 2019. Today, Rachel Sipperley has her on to discuss prenatal care and disparities in healthcare for women of color. What you will learn in this episode ✧ Eastern medicine trends that are contributing to a better birthing experience ✧ New recommendations for pregnant patients during COVID-19 ✧ Statistics for black maternal healthcare and outcomes Tangible Tips ✧ Roles in the birthing process and the team that's required for childbirth ✧ Centering: Group prenatal care and how to utilize it during your pregnancy ✧ Specific tips and tricks to help black and brown women navigate the healthcare system and what questions they should ask their provider when planning their healthcare ✧ How to do due diligence on your healthcare provider and validate their credentials Recommended Resources ✧ https://healthinherhue.com/ ✧ http://www.tmb.state.tx.us/ More about Dr Tiffany Woodus Dr. Tiffany Woodus, a women’s health advocate, established Woodus Obstetrics & Gynecology to further her commitment to provide ALL women with the rights, respect and resources necessary to thrive in every aspect of their healthcare. Dr. Tiffany Woodus has over 10 years of experience in healthcare. She completed a Doctor of Medicine degree from The University of Arkansas for Medical Sciences in 2006. Subsequently, she completed an internship and residency in Obstetrics & Gynecology from The University of Texas Southwestern Medical Center (UTSW)/Parkland Health & Hospital System in 2010. During her tenure here, Dr. Woodus was awarded with such accolades as distinguished teaching awards. She is board certified by the American Board of Obstetrics & Gynecology. After completing training, Dr. Woodus continued at UTSW as an Assistant Professor in Obstetrics & Gynecology where she participated on various residency & policy development committees. Dr. Woodus also was the recipient of numerous PACT awards while at UTSW. This recognition is given to individuals who have demonstrated the highest level of care and service to patients. Following her tenure at UTSW, Dr. Woodus served as an Ob Hospitalist at Baylor Scott & White Frisco Medical Center where she currently remains on staff. Dr. Woodus is loved and respected by her patients who nominated her as a Mom Approved Doc in 2016, 2017, & 2019 in DFW Child magazine. Dr. Woodus is involved in numerous civic and social organizations in the DFW area. In her spare time, Dr. Woodus enjoys spending time with her husband of 9 years and 3 children, a 6 year old daughter and 3 year old twins. You can learn more, connect and follow along with Dr Woodus here: http://instagram.com/docwoodus https://www.facebook.com/docwoodus https://woodusobgyn.com/ For Products Featured on Today’s Show: Use code FF20 for 20% off first order at https://aavrani.com/ For questions, comments, or to stay in touch please check out Thefemalefounderpodcast.com or email rachel@thefemalefounderpodcast.com

Noelle Randall went from living in her parents basement after a foreclosure to making $2 MILLION annually as a real estate investment mogul and entrepreneur with multiple streams of income. Today, Rachel Sipperley interviews her to discover the tricks of the trade and how you can begin investing in real estate. What you will learn in this episode ✧ How Noelle learned to recognize a property problem and launch a business out of helping customers avoid foreclosure on their properties ✧ How to utilize airbnb to maximize rental income and other revenue streams for real estate investing ✧ Noelle’s mantra of “learn - do - teach” and how it can help you make more money faster every step of the way Tangible Tips ✧ What amenities and features landlords should look for to make the ideal airbnb investment property for long term and short term tenants ✧ The COVID impact on real estate investing and everything you need to know about what to do moving forward ✧ Learn how to passively invest in real estate through equity crowdfunding Recommended Resources ✧ Nuurez.com ✧ Noellesfreetraining.com More about Noelle Randall Noelle Randall is all about growth! She has been a thriving entrepreneur for over 20 years and is a successful real estate entrepreneur, renowned children’s author, mentor, and speaker. Her real estate experience has been instrumental in her personal success, as well as, the success of countless professionals throughout the United States. As CEO of Noelle Randall Coaching, Noelle offers business opportunities for other entrepreneurs, allowing hundreds to create wealth and financial independence through her mentorship. She has also created the opportunity to become an owner of properties across the country and obtain passive income with her company Nuurez Inc. Through her work in Nuurez, Noelle is taking the home-sharing economy to the next level! She is also the Executive Director of the Marley Simms Foundation, a public non-profit organization dedicated to promoting children’s literacy and whose mission is to advance the diversity of thought in children by providing access and awareness to books from diverse authors and discuss diverse topics. Noelle is the founder and president of FDR Horizon Enterprises, a private real estate equity firm and brand manager. The company owns a diverse portfolio of real estate and has created numerous profitable and top-selling brands, including her signature product Tea More Skinny (TeaMoreSkinny.com). Noelle is the co-founder of Bella J Hair (BellaJHair.com) the premier virgin hair extension brand and international hair and wig distributor. In addition to being a tenacious entrepreneur and businesswoman, Noelle considers herself a perpetual student, always learning and growing. Noelle proudly boasts two advanced degrees. She earned her bachelor’s degree from the University of Connecticut in Urban Planning. She has a Master’s degree in Economic Development from Penn State and most recently earned a Master’s in Business Administration (MBA) from Baylor University. Noelle is also the proud mother of seven children, to whom she credits as her inspiration for every endeavor. You can learn more, connect and follow along with Noelle Randall here: IG - @noellerandallcoaching FB - @wwwinrealestate Youtube - NoelleRandall1 https://noellerandall.com/ For Products Featured on Today’s Show: Use code FF20 for 20% off first order at https://aavrani.com/ For questions, comments, or to stay in touch please check out Thefemalefounderpodcast.com or email rachel@thefemalefounderpodcast.com

Courteney Reel was an entrepreneur, EIR for Tim Draper and Draper U University and helped raise a multi-million dollar venture capital fund with Portfolia, all before her 24th birthday. Recently leaving Silicon Valley to join Capital Factory Austin, Courteney is here with Rachel Sipperley to share advice on everything from launching an MVP, to building community amongst female entrepreneurs and investors. What you will learn in this episode ✧ What key quality Courteney says makes a great investor that she also admired when working with Tim Draper ✧ The key learnings Courteny discovered from raising a Venture Capital fund she wishes all founders had a chance to learn ✧ How to build enough traction to get funding even if you don’t have a developed product yet and why investing off a napkin erra is gone. Tangible Tips ✧ Understanding the equation: How to pitch to investors better and the biggest mistake founders make on their pitch deck ✧ The real people you need to pitch to early on when fleshing out your idea ✧ The only key questions that you need to cover on your pitch deck ✧ How to play the VC game when raising money Recommended Resources ✧Theranos Documentary: https://www.hbo.com/documentaries/the-inventor-out-for-blood-in-silicon-valley ✧How I built this: Airbnb Founders episode: https://www.npr.org/2020/08/12/901768355/how-i-built-resilience-brian-chesky-of-airbnb ✧ Angels: https://www.amazon.com/Angel-Invest-Technology-Startups-Timeless-Investor/dp/0062560700 ✧ Venture Deals: https://www.amazon.com/Angel-Invest-Technology-Startups-Timeless-Investor/dp/0062560700 For questions, comments, or to stay in touch please check out Thefemalefounderpodcast.com or email rachel@thefemalefounderpodcast.com

Rachel and Stephanie share vulnerable conversation of their own experiences with mental health. For questions, comments, or to stay in touch please check out Thefemalefounderpodcast.com or email rachel@thefemalefounderpodcast.com

Grant Gurtin is a 4 time founder and the youngest VC in his portfolio’s history, investing in 25 unique startups to date. His focus has now shifted to full time investing and coaching other founders in his fund. Rachel Sipperley and Grant discuss changing trends for investing during COVID, What you will learn in this episode ✧ How Covid has accelerated deals and why investing looks different in 2020 compared to 2019 ✧ The number one reason startups fail and how founders can avoid this pitfall ✧ The interesting way Grant is compiling insights for founders and portfolios to improve the startup ecosystem Tangible Tips ✧ The importance of self reflection to learn lessons and improve ✧ When to pivot, pause, and persevere through the next funding round ✧ Why founders self sabotage and how to stop it Recommended Resources ✧ Texas Startups: Fund + Accelerator: https://www.capitalfactory.com/ More about Grant Gurtin and Beta Business Grant Gurtin is General Partner at Gurtin Ventures, an investor in early stage startups. The fund has invested in over 20 companies including Fight Camp, Swag.com, and XOR.ai. Grant also has experience as an entrepreneur. His first company Fanium was acquired by CBSSports in 2015. After leaving CBS, Grant co-founded Trend.io, a marketplace for social media influencers to connect with brands that want to promote their products. Beta Business provides the ultimate content for first time tech entrepreneurs. Information, interviews, and advice packed into a powerful few minutes to give you the knowledge needed to help you defy the odds. Podcast launching in 2021. You can learn more, connect and follow along with Grant here: https://www.linkedin.com/in/grantgurtin https://www.instagram.com/betabusinesspod/ https://twitter.com/grantgurtin For questions, comments, or to stay in touch please check out Thefemalefounderpodcast.com or email rachel@thefemalefounderpodcast.com

Forbes 30 Under 30 honoree Rooshy Roy is in the hot seat to tell you how she launched a skincare brand that exceeded $1M in sales to date, and is changing the way people think about beauty wellness through celebrating her Indian-American duality and identity. Rachel Sipperley and Rooshy discuss branding and rebranding, authentic beauty, and launching product to market in this insightful episode. What you will learn in this episode ✧ How intention and mission is paramount to building your brand and the creative way Aavrani is shifting the narrative for holistic skin care ✧ Discovering your why and how to implement your mission to your brand ✧ The superpower of you intuition and how to keep the double edge sword at bay Tangible Tips ✧ How to discover the secret sauce of your brand ✧ Ways to get national press without paying big bucks for a PR agency ✧ Clean beauty trends and inclusive skin care and Rooshy’s favorite natural go to ingredients More about Rooshy Rooshy Roy is the Co-Founder & CEO of AAVRANI. As a first generation Indian-American, she would often make her own skincare with her mom, who showed Rooshy how to harness the power of raw ingredients—like turmeric and sweet almond oil—to maintain beautiful skin. As an adult searching for an easier way to access those Indian rituals, Rooshy was inspired to create her own brand. AAVRANI skincare unites India’s ancient, all-natural approach with clinically-proven, modern-day elegance. Before launching the company in 2020, she worked in Finance at Goldman Sachs and Warburg Pincus. Rooshy went to Indiana University and graduated with an MBA from Wharton in 2019. She is a 2020 Forbes 30 Under 30 honoree in the Retail & E-Commerce category. Like the dualities that exist within us, the AAVRANI brand unites two worlds: India’s ancient, handcrafted approach and clinically-proven, modern-day elegance. Real beauty starts with celebrating our whole selves, unleashing power and radiance from within. In Hindi, “rani” means “queen”, which inspired our name, AAVRANI. Our mission is to encourage us all to feel proud & confident in our skin and in ourselves—not despite our differences, but because of them. You can learn more, connect and follow along with Rooshy here: https://aavrani.com https://www.linkedin.com/in/rooshy/ www.instagram.com/AAVRANI www.instagram.com/rooshyroy For questions, comments, or to stay in touch please check out Thefemalefounderpodcast.com or email rachel@thefemalefounderpodcast.com

Virginia Kerr exploded with viral videos gaining nearly 750 THOUSAND followers in under a year and is recognized as a Tik Tok Top Talent, marketing coach, and creative influencer. This week Rachel Sipperley and Virginia are getting down to details with the Content QUEEN and sharing a vulnerable conversation on failure, perseverance, and mindset for startups, small business owners, and brands alike. As always this episode is LOADED WITH valuable insight for the new wave of social media video. What you will learn in this episode ✧ Virginia’s story of turning failure into opportunity ✧ What equipment you need to create great videos for social media ✧ How to create organic, custom content and stop copying other people ✧ How to make a video go viral Tangible Tips ✧ Changes in Instagram and Tik Tok algorithms that you need to know to maximize your engagement and exposure ✧ Virginia’s top 3 tips for creating reels ✧ How to edit your videos and the toolsets you need in and outside of the social apps Recommended Resources ✧ Virginia's Favorite $29 ring light https://www.amazon.com/Neewer-Temperature-3200K-5600K-Smartphone-Photography/dp/B07QM76BF6 Video leap : https://apps.apple.com/us/app/videoleap-video-editor-maker/id1255135442 More about Virginia HI! I’M VIRGINIA I’m Virginia Kerr. I started this business because I saw a gap between online business owners with killer products and services….and a video content marketing plan to help them attract the right people to use those killer products and services. I’m bridging that gap with templates and simple systems to help you use video to attract more clients. Your story and personality are what set you apart from everyone else in your industry. You can’t afford to wait! I believe in jumping right in with a content plan and helping you refine the process and on camera presence as you build your brand and learn more about your ideal client. I’ve been in the TV and video industry for more than 20 years. Four TV newsrooms, hundreds of videos, blogs and podcasts later, I became a top leader in an award-winning network marketing company. I also created, produced and hosted a top rated TV show featuring people just like you. People who help others with their unique gifts. As a video coach, I help people play to their strengths and their “isms” the little things that make them- them! It’s not about a script and looking perfect… it’s about being you and connecting with the person watching with the right content. You can learn more, connect and follow along with Virginia here: https://thisisvirginiakerr.com/ Instagram: www.instagram.com/thisisvirginiakerr For questions, comments, or to stay in touch please check out Thefemalefounderpodcast.com or email rachel@thefemalefounderpodcast.com

Regardless if you are a business veteran or new grad on your first job - Rachel Sipperley and Jennifer Worrell Jeanneret are bringing it back to the basics and sharing secrets for success no matter what industry you are in. What you will learn in this episode ✧ How to create rapport and establish your professionalism in any industry ✧ The importance of being an other-focused person ✧ How to active listen the right way ensure expectation alignment between all team members Tangible Tips ✧ What to do when you can’t make a deadline to still impress your boss ✧ Ways to incentivize an intern team and create mutually beneficial internship programs ✧ How to find joy in every situation Recommended Resources ✧ Happiness is a Serious Problem by Dennis Prager (book) https://www.amazon.com/Happiness-Is-Serious-Problem-audiobook/dp/B003JJEGNG/ ✧ One Minute Manager https://www.amazon.com/New-One-Minute-Manager-Manager-updated/dp/8172234996/ ✧ Imago Theory: Getting the Love you Want (book) https://www.amazon.com/Getting-Love-You-Want-Anniversary/dp/0805087001 More about Jennifer Jennifer Worrell Jeanneret is a luxury design and merchandising professional with a passion for quality, beauty, and the next generation. Jennifer worked for Neiman Marcus for nearly 9 years, where she grew from Assistant Buyer for the Beauty division online to a Business Lead for the Product Information Management (PIM) system that as part of a full Oracle-suite implementation. Jennifer acquired her Master's degree from Colorado State University. Her thesis work took her to the titans of luxury in both the United States and Italy, where she studied brand management strategies during global crisis and hand-craftsmanship. Jennifer is currently and Instructor and Internship Coordinator for the Department of Design and Merchandising at Colorado State University. Her passion is to prepare the next generation of design and merchandising professionals for what the industry is really like, not what they imagine it to be. Jennifer consults with industry leaders in luxury beauty, product development, and local manufacturing. She is a winning Fashion Scholarship Fund mentor, and launched the first-ever virtual CSU fashion show in spring 2020 in the wake of COVID-19. She is recently married and loving it! You can learn more, connect and follow along with Jennifer here: https://www.linkedin.com/in/genwhirl/ www.instagram.com/jennjeanneret For Products Featured On Today’s Show www.azlo.com/femalefounder For questions, comments, or to stay in touch please check out Thefemalefounderpodcast.com or email rachel@thefemalefounderpodcast.com

This week Rachel Sipperley joins Scott Christiansen in a discussion of legal issues that challenge startups and how to resolve them in a practical cost-effective way. Learn some of the biggest issues facing startups and how to resolve them before they tank your company. What you will learn in this episode ✧ How to make sure you and your cofounder don’t wind up stuck together if things don’t work out ✧ What investors will expect when they look at your legal docs ✧ How much of the legal docs do you “really” need to read and understand ✧ How to pick a the right lawyer for your business Tangible Tips ✧ How to form an LLC on your own without creating an issue later ✧ When to spend money with a lawyer ✧ Key issues to make sure you get right in your entity structure Recommended Resources ✧ Venture Deals-https://www.amazon.com/Venture-Deals-Smarter-Lawyer-Capitalist/dp/1118443616 To follow and connect with Scott you can find him here: www.instagram.com/startuplawyertx www.crcounsel.com Or send an email to scott@crcounsel.com or, heaven forbid, call at 214.924.9215. More about Scott The greatest compliment I get is when someone says “I can’t believe you are a lawyer”. I work with startup and privately held companies through the entire life cycle from formation, funding, operation and ultimately a successful exit (hopefully). I have worked in a big firm, as the general counsel for Lehman Brothers’ private equity group and in my own firm (in different iterations). In all of those roles my singular focus has been business transactions. I have discovered a few things along the way, the most important of which is that I only work with people I like and that usually means a good sense of humor and passion for what you do. As a result, I am not a fit for everyone (my wife will be more than happy to tell you how difficult I can be). I have been a corporate lawyer for over 20 years. During that time I have worked through the dot.com bubble and the financial crisis (actually had a really expensive front-row seat with Lehman Brothers). In between there were a lot of successes. The tough times were likely more valuable than all of the successful times in between. Lots of people can generate documents quickly and cheaply, but knowing and understanding what can (and probably will) go wrong during your business venture can only be earned through gray hair (although some of the color and loss of hair is from my three daughters, I must admit). I have all the legal stuff you are supposed to be impressed with as well. I went to Montana State University for a Mechanical Engineering Degree (yes I can do math) then drove my pickup to Malibu California to Pepperdine University School of Law (yes you can study by the beach). When I went to law school the plan was to go back to Montana and work as a general attorney or district attorney in a small town. Five minutes into my Corporations class with Professor Kerr I was completely hooked on corporate work and my entire mindset shifted to working with entrepreneurs. I was on the law review and national moot court team which is really only impressive to other law geeks and my parents, but was required to get a job so I nerded out. I moved to the Dallas area right after graduation in 1997 to the joy of thirty plus days of 100 degree heat and the bar exam. I stayed and have called the area home since. I worked for Winstead Sechrest & Minick which at the time was a 350 plus lawyer firm. At Winstead I learned how to be not only a lawyer, but to consider things from a business perspective (thank you for that life skill). I took a job as general counsel for the private equity group with Lehman Brothers (because what could go wrong at a giant investment bank) in 2005. While I was there the business grew exponentially and scaled its operation across the globe. We invested institutional capital in private equity and venture capital funds so I was able to see the best and brightest investors in the...

This week Rachel Sipperley joins fellow founder Criag Lewis of Gig Wage in a panel discussion on acquiring funding for startups for UTD’s entrepreneurship program moderated by Leah Frazier. Hear golden nuggets for success from two founders that have raised millions for their startups! What you will learn in this episode ✧ How to attract investors ✧ What documentation and information you need to prepare for pitches ✧ The spiritual significance to entrepreneurship ✧ Tangible Tips ✧ How to make a pitch deck ✧ What other attachments to include with your deck ✧ How to price each series round for your raises To follow and connect with Craig and Leah you can find them here: Craig J. Lewis: Instagram: www.instagram.com/craigjlewis Twitter: www.twitter.com/CraigJamalLewis LinkedIn: https://www.linkedin.com/in/mrfutureofwork/ Leah Frazier: www.instagram.com/theleahfrazier www.instagram.com/thinkthreemedia www.thinkthreemedia.com More about Craig and the Gigwage Born and raised in North Texas, Craig J. Lewis is the Founder and CEO of Gig Wage, a venture capital backed technology startup, that’s raised millions to build modern payment tools for the future of work. In an industry where forward thinking is a rarity, Craig’s vision for innovation has pushed an antiquated industry to modernize by designing a service that meets the demand of on-demand workforces. “Simple. Fast. Easy.” As a North Garland High School alum he went on to graduate in 2004 as a B.A. recipient in Communication, with a Minor in Marketing at Morehead State University. From there he would go on to become a Professional Basketball player across Europe, until returning stateside and becoming an expert in payroll technology, selling over $10 million in payroll related software for the likes of ADP and others. Prior to building Gig Wage, in 2012, Craig became the Chief Strategy Officer of Kairos, a venture backed facial recognition/emotion detection startup that has received much success, such as being named one of the “Top 20 Startups” by The Wall Street Journal, and was selected to participate in the first ever Morgan Stanley Multicultural Innovation Lab, and reaching a 130M valuation. Always relentless and unyielding, he transitioned his experience raising money in Silicon Valley to founding Gig Wage, in Dallas, TX. Gig Wage, a tech industry leader, is designed to meet the demands of the future workforce and well positioned to scale. In 2018, Steve Case (Founder of AOL) and his Revolution ROTR Venture Fund, invested in Gig Wage to help power the future of work. As a black tech entrepreneur with significant business and growth results throughout his career, he understands the importance of work ethic, teamwork, and the sacrifices required to accomplish the impossible. Embodying the motto, “go for it”, has been the creed which has propelled him. Notable accomplishments: authoring “The Sport of the Sales”, contributor to Forbes, The American Payroll Association, PayTech Magazine and Thomson Reuters, sitting on the boards of Visit Dallas, the Friends of Fair Park, Marketplace Risk, and is a Founding Member of Forbes’ Dallas Business Council. As an evangelist of technology and its capacity for wealth creation and therefore its ability to improve lives, Craig’s ultimate mission is to help millions of businesses and everyday people in the gig-economy by providing innovative software, unique business models, and a path to financial success. Craig is unabashedly committed to building this legacy for his family, wife, and his 4 beautiful children, while elevating the community around him through mentorship and growth. For questions, comments, or to stay in touch please check out Thefemalefounderpodcast.com or email rachel@thefemalefounderpodcast.com

Leah is back in the hot seat for part 2 of the 1 year anniversary episode. Rachel Sipperley rants about the Cuties movie and child abuse issues in our country, Leah shares about how to get more PR for your brand and her new course for business owners. What you will learn in this episode The reason PR is an area you should spend funds on Ways to generate more PR for your business How one entrepreneur landed a placement in Cosmopolitan Magazine after taking Leah’s course Recommended Resources PRSA : https://www.prsa.org/ https://www.newfriendsnewlife.org/ Connect with Leah here: www.instagram.com/theleahfrazier www.instagram.com/thinkthreemedia www.thinkthreemedia.com More about Leah and Think Three Media Leah Frazier is a 2-Time Emmy Award-Winning entrepreneur and was recognized as one of Dallas' most successful women for 2015. She is a multi-licensed attorney turned marketing and communications guru, who unapologetically left the practice of law to pursue her entrepreneurial ventures. In 2020, Leah was recognized byDallas Innovates As one of the Future 50 Leaders in Dallas-Fort Worth for tech,innovation and disruption and recently won the 2020 “Inno on Fire” award fromAmerican Inno’sNorth Texas Innomedia outlet, for her service to the startup, small business and entrepreneurial community. Leah has built a multi-faceted empire as an award-winning journalist, publicist, media personality, celebrity stylist, digital marketing expert, and in-demand consultant to notable brands. She has been honored as one of the best wardrobe stylists in Dallas, and recently led the styling initiatives for the Emmy and 5-TimeAddy Award-Winning #IAMUP campaign for the ABC TV affiliate, WFAA Channel 8.Leah is the CEO and proud owner of Think Three Media–a creative marketing and communications agency focused in the areas of content marketing, social media marketing, communications (specifically in the Diversity, Equity and Inclusion Landscape) and public relations services for brands spanning the industries of fashion, beauty, public speaking, the performing arts, food, lifestyle, and more.Her work has been featured and mentioned on Forbes, Vogue.com, NBC, CW, CBSLocal, Chase TV, Fox TV, Good Morning Texas, Haute Living Magazine, D Magazine,CEO Blog Nation, and many other outlets as an expert in fashion, PR and entrepreneurship. Leah has cultivated top-tier partnerships with Toyota, the DallasMavericks, Belk, Cantu Beauty, Marshall's, Via Spiga, Vogue, Brahmin, NeimanMarcus, Warner Bros., Shoedazzle, Yosi Samra Shoes, and more.Leah co-authored her first book in 2018,The Success Factor, which reached #1 as a Best Seller for Women and Business reads, and was also awarded an African-American Literary Award. She recently released her second co-authored title,Promise: A Global Women’s Devotionalwhich recently became a bestseller as well.She is currently working on her third book to be released at the latter part of 2020. For questions, comments, or to stay in touch please check out Thefemalefounderpodcast.com or email rachel@thefemalefounderpodcast.com

Episode Notes: On the one year anniversary episode of the female founder podcast Rachel Sipperley brings her friend and colleague Leah Fraizer, 2-time emmy award winning entrepreneur who was recognized as Dallas’ most successful women in 2015. The ladies share a vulnerable conversation about the BLM movement and what white people need to know. What you will learn in this episode Ways that we can help fight and combat systemic racism in our culture How HR departments an create a culture of inclusion and diversity The resources you need to have an open conversation with your friends and family Recommended Resources White Fragility: https://www.amazon.com/White-Fragility-People-About-Racism/dp/0807047414/ Why are all the black kids sitting together in the cafeteria: https://www.amazon.com/Black-Kids-Sitting-Together-Cafeteria/dp/0465091296 How to argue with a racist: https://www.amazon.com/How-Argue-Racist-Science-Your/dp/1615196714 The Hate You Give (movie and book) https://www.amazon.com/Hate-U-Give-Angie-Thomas/dp/0062498533/ About Leah and the Think Three Media Leah Frazier is a 2-Time Emmy Award-Winning entrepreneur and was recognized as one of Dallas' most successful women for 2015. She is a multi-licensed attorney turned marketing and communications guru, who unapologetically left the practice of law to pursue her entrepreneurial ventures. In 2020, Leah was recognized byDallas Innovates As one of the Future 50 Leaders in Dallas-Fort Worth for tech,innovation and disruption and recently won the 2020 “Inno on Fire” award fromAmerican Inno’sNorth Texas Innomedia outlet, for her service to the startup, small business and entrepreneurial community.Leah has built a multi-faceted empire as an award-winning journalist, publicist,media personality, celebrity stylist, digital marketing expert, and in-demand consultant to notable brands. She has been honored as one of the best wardrobe stylists in Dallas, and recently led the styling initiatives for the Emmy and 5-TimeAddy Award-Winning #IAMUP campaign for the ABC TV affiliate, WFAA Channel 8.Leah is the CEO and proud owner of Think Three Media–a creative marketing and communications agency focused in the areas of content marketing, social media marketing, communications (specifically in the Diversity, Equity and Inclusion Landscape) and public relations services for brands spanning the industries of fashion, beauty, public speaking, the performing arts, food, lifestyle, and more.Her work has been featured and mentioned on Forbes, Vogue.com, NBC, CW, CBSLocal, Chase TV, Fox TV, Good Morning Texas, Haute Living Magazine, D Magazine,CEO Blog Nation, and many other outlets as an expert in fashion, PR and entrepreneurship. Leah has cultivated top-tier partnerships with Toyota, the DallasMavericks, Belk, Cantu Beauty, Marshall's, Via Spiga, Vogue, Brahmin, NeimanMarcus, Warner Bros., Shoedazzle, Yosi Samra Shoes, and more.Leah co-authored her first book in 2018,The Success Factor, which reached #1 as aBest Seller for Women and Business reads, and was also awarded an African-American Literary Award. She recently released her second co-authored title,Promise: A Global Women’s Devotionalwhich recently became a best seller as well.She is currently working on her third book to be released at the latter part of 2020. For questions, comments, or to stay in touch please check out Thefemalefounderpodcast.com or email rachel@thefemalefounderpodcast.com

Jimmy Ku is a San Francisco based VC that has helped hundreds of startups and raised over $330MM in capital for startups. This week he shares with Rachel Sipperley insider secrets for raising VC money and gives founders an approach to tackling their first raise the easy way. What you will learn in this episode The importance of preparing for your pitch before prospecting How to select the correct investors to pitch to and how to get in front of them How to determine how much money to raise for each round Tangible Tips Have a founder friend you can talk to and rely on for when Sh*t hits the fan The two secrets for success Jimmy shares to getting your first investor to sign on and getting traction with you raise Calculation for valuation: how much is your company worth and how to figure it out Recommended Resources Pitch Book: https://pitchbook.com/ NFX Signal: https://signal.nfx.com/login Crunch Base: https://www.crunchbase.com/ Tech Crunch: https://techcrunch.com/ Angel List: https://angel.co/ Sales Navigator on Linked In: https://blog.hubspot.com/sales/hidden-sales-navigator-features Fundraising the easy way guide: https://docsend.com/view/jdspspucbcxyibxb About Jimmy and the Brand Jimmy is currently the COO of MixerBox, a mobile entertainment startup with over 313 million downloads across its suite of applications and he is focused on continuing its growth trajectory. He is also a Venture Scout for Grishin Robotics and 10X Capital. Over the last few years, Jimmy has helped thousands of startups with their growth strategies and fundraising as an Advisor, Angel Investor, and GM of Fundraise Concierge at Atrium. He has helped founders raise over $330 million over the last 3 years. You can learn more, connect and follow along with Jimmy here: LinkedIn AngelList Crunchbase For questions, comments, or to stay in touch please check out Thefemalefounderpodcast.com or email rachel@thefemalefounderpodcast.com

This week Rachel Sipperley chats with one of her closest advisers and angel investors, Devika Chand Dandona. The ladies catch up on how the pandemic is impacting startups, angel investing, and the letter with 12 words on wisdom Devika wrote to her 12 year old daughter that’s relevant for startup founders. What you will learn in this episode Devika’s words of wisdom for her 13 year old daughter that were so timely for Rachel as well amidst the pandemic What Devika looks for when selecting founders and brands to back and work with Why communicating your needs is important and how to recognize the glamizoration of putting others first and stop it. Tangible Tips Push yourself to be constantly uncomfortable so you can find growth How to redirect the stillness of the pandemic for self discovery Starting with self work and focusing inward for the betterment of the community as a whole About Devika and the Devi Collective Dallasite Devika Chand-Dandona has made it her mission to help others by serving her community. Devika and her husband found success when they launched their investment company, Sanya holdings. At the time, the focus of the investments was multifamily properties throughout the United States. Since then, Sanya Holdings has expanded its focus to include start ups. Using today’s advantages of social media and her background in design, Devika started Devi Collective where people can purchase the latest trends in fashion and beauty with a portion of every purchase going to different non profit organizations. Treating others with respect and serving with a positive mind make Devika the kind of woman others want to follow. By living and breathing her mission, Devika inspires others to use their time, influence and energy to give back and serve others. You can learn more, connect and follow along with Devika here: www.devicollective.com www.instagram.com/itsdevikac www.instagram.com/devi.collective For questions, comments, or to stay in touch please check out Thefemalefounderpodcast.com or email rachel@thefemalefounderpodcast.com

How did they raise 2 million in the middle of Covid?!? The women behind Spiritless never imagined their launch would coincide with a recession and global pandemic but that did not stop them from conducting over 100 virtual pitch meetings and nearly closing their seed round. Discover with Rachel Sipperley the art of virtual fundraising and what it’s like to pursue and pitch potential investors—entirely online What you will learn in this episode Maximizing opportunities on zoom calls How to set up your deck and numbers when your product has no real competitor Distribution trends on the rise in a post pandemic culture Tangible Tips How to select co-founders and build your team the right way How to determine your cap on first raise How to make a meaningful product pitch when you can’t meet in person More about Lauren, Lexie, and the Spiritless brand Slated to launch in Fall 2020, Spiritless Kentucky 74 is a distilled non-alcoholic spirit crafted for your favorite bourbon cocktails created in Louisville, KY by co-founders Lauren Chitwood, Abbey Ferguson, and Lexie Larsen. After noticing a gap in the beverage market for cocktail lovers who want to enjoy a night out (or in) with less alcohol, the trio came up with the concept for Spiritless — designed to be used as a delicious option to go booze-free or to lower the ABV in mixed drinks. Kentucky 74’s advanced, innovative formulation process starts by blending their own high-proof, intensely flavored, rapidly aged spirit before undergoing distillation in a unique method which removes all but .5% or below of the alcohol (the same ABV as kombucha). The result is a non-alcoholic spirit, amber in color and underpinned by notes of caramel, vanilla, and oak. With Kentucky 74, consumers can enjoy their favorite cocktail completely Spiritless, or with a lower ABV by going halfsies with bourbon. While the team is launching Kentucky 74 as their first product, they are passionate about scaling their business to provide a comprehensive line of high-quality Spiritless solutions to the beverage world. The Spiritless team can envision the day that any consumer can walk into any bar, choose a cocktail, and #orderitspiritless. About Lauren Chitwood, CEO Lauren Chitwood is an entrepreneur and award-winning brand evangelist. Not content to rest on her laurels — or to rest, period — her combination of head-in-the-clouds creativity and boots-on-the-ground guts have earned Lauren a reputation for being nimble, innovative and, above all else, a problem-solver. About Lexie Lancaster Larsen, COO Lexie Lancaster Larsen is a Fifth-generation entrepreneur whose roots run deep within both manufacturing and production and bourbon. Passionate about building businesses from the ground up, Spiritless is the third female-founded company Lexie has had the opportunity to grow. You can learn more, connect and follow along with Spiritless here: www.spiritless.com Instagram: www.instagram.com/drinkspiritless Facebook: www.facebook.com/drinkspiritless For questions, comments, or to stay in touch please check out Thefemalefounderpodcast.com or email rachel@thefemalefounderpodcast.com

So you have an idea for an app…. Now what? How do you take your idea and turn it into a digital product? Learn from Jeff Francis, founder of Eno8, with Rachel Sipperley on how to increase your odds for success when launching a digital product What you will learn in this episode How to pick the proper tech stack for your needs The most common cause of project failure and how to prevent it Tangible Tips Why you should think of launching an MLP not a MVP When to recognize and avoid the V1 Monster What is expected of a product owner role and how to use them to leverage your product vision Clarifying what your true north and success is, in product and business Resources https://svsg.co/how-to-choose-your-tech-stack/ Google Design Sprints (https://www.gv.com/sprint/) Unique Ability Concept from Dan Sullivan: strategiccoach.com About Jeff and Eno8 Jeff Francis is a long-time entrepreneur and co-founder of Dallas-based digital product studio ENO8. Jeff and his business partner, Rishi Khanna, created ENO8 to empower companies of all sizes to design and develop innovative, impactful digital products. With over 18 years working with new startup companies, Jeff has a passion for creating and growing new businesses from the ground up. Jeff has developed a unique ability to assist companies with aligning technology product initiatives with real business outcomes. You can learn more, connect and follow along with Jeff and Eno8 here: https://www.ENO8.com www.LinkedIn.com/in/francisjeff www.LinkedIn.com/company/eno8 For questions, comments, or to stay in touch please check out Thefemalefounderpodcast.com or email rachel@thefemalefounderpodcast.com

Anju Rupal is an british born indian and serial entrepreneur, who has impacted the lives of hundreds of thousands of women and girls in india and world wide through her efforts to combat gender inequality. After contributing as a founding member of the Forest team, Anju launched her skincare line, Abhati, which has helped over 320 thousand girls go to school. Listen with Rachel Sipperley about her journey working through gender inequality to entrepreneurship and how she has coined “aesthetic activism” through her brand. What you will learn in this episode: How gender inequality - supporting women / helping women in domestic violence/ running shelter Why building a project is not always just about money What aesthetic activism is and how Abhati lives it Tangible Tips: You can make change with every dollar you spend, so spend it wisely Anju’s formula for success: PURPOSE -- Don't just create a great product, drive a meaningful movement. PASSION -- Keep your energy and commitment fully charged at all times by pursuing something you believe in. TEAM -- Build powerful teams that can execute your vision. Resources: https://www.weforest.org/page/why-and-how https://www.amazon.com/Soul-Money-Transforming-Your-Relationship/dp/0393353974 More About Anju Anju Rupal is a serial, now social entrepreneur who believes that the purpose of business extends well beyond profits alone. A British-born Indian who lives in a little village with her family in Switzerland. She launched SwissMediKids, the first privatised walk-in clinic for children in Zurich. Anju was one of the founding members of the WeForest team, she used this learning curve to later launch Abhati Suisse. Anju’s background as a sociologist and ethnologist were truly brought into play when she visited India and witnessed the devastating lack of sanitation and education. She mobilised some of the most renowned industry experts from beauty and design to work pro-Bono and contribute their skill sets to develop an all-natural skincare range, raising funds to ultimately make an impact in the lives of hundreds of girls in India. The fruit of her labour, Abhati Suisse, was successfully crowdfunded on Indiegogo, where it officially became a company. It has since been graced with the first-ever B Corp certification in Switzerland and coined by the media as ‘aesthetic activism’. You Can Follow and Connect with Anju: www.abhatisuisse.com. www.instagram.com/abhatisuisse For questions, comments, or to stay in touch please check out Thefemalefounderpodcast.com or email rachel@thefemalefounderpodcast.com

This week Rachel Sipperley hosts live office hours with Brittany Alexander, founder of BreezeBoxx, a local ready made meals startup. The ladies discuss making first hires, growing the business on budget, and what getting investors on board looks like for early stage startups. What you will learn in this episode: Rachel’s tips for founders looking for angel investors The #1 way to ensure success in your business is to understand WHY your CUSTOMERS chose you, and how that ties in to their personal goals/plans in everyday life. Most everything boils down to 3 things: finances, opportunity cost, and personal mission. Tangible Tips: Think about the end first when thinking about bringing on investors: What does success look like to you and how does that change your investment strategy? The importance of focusing on true north when launching a startup and pitching to investors Resources: Best Resource Guide for Pitch Decks: https://articles.bplans.com/what-to-include-in-your-pitch-deck/ More About Brittany Brittany worked in staffing for 10 years where she learned the key to business is knowing THE CUSTOMER IS KING and understanding their core motivation. This breeding ground for entrepreneurs gave her the soft skills and business insights to launch her first startup, Breezeboxx, which provides ready made meals for the whole family. Brittany is fascinated by studying people's motivations and crafting and tailoring her pitch and product around the number one driver of successes - the other. While she didn’t have a background in the food industry, her passion for cooking coupled with her hustle heart and figure out mentality provided an avenue for this startup. BreezeBoxx is on a mission to reduce food insecurity through education and community impact for those that suffer across the USA. You Can Follow and Connect with Brittany here: www.instagram.com/brittanymalexander www.instagram.com/breezeboxx_ www.breezeboxx.com For questions, comments, or to stay in touch please check out Thefemalefounderpodcast.com or email rachel@thefemalefounderpodcast.com

What you will learn in this episode The difference between vision and goals and the importance of distinguishing both How to concour decision making fatigue and overwhelm Building a roadmap and the reason you need a visual aid to accomplish your goals Tangile Tips How to prioritize your tasks correctly to avoid mental clutter S.M.A.R.T Goals -what they are and how to use them in business and life Utilizing focus blocks to work smarter and not harder Recommended Resources See Crista’s resource guide for topics discussed today https://www.leanoutmethod.com/resources Example of S.M.A.R.T goals Tools for creating kanban Boards and organizing your plans Mondays.com Trello.com Asana The Big Leap https://www.amazon.com/Big-Leap-Conquer-Hidden-Level/dp/0061735361 More Crista Crista Grasso is a lean business consultant who helps growing businesses achieve more by doing less through a combination of strategic planning and lean business practices. She helps business owners eliminate noise, distractions, and competing priorities by identifying the most important things they should focus on right now that will drive maximum value for their customers and maximum profits for their business. Crista created the Lean Out Method and the 90-day Lean Out Planner to help business owners move out of overwork and overwhelm and into leveling up without doing more work. You can learn more about Crista and connect with her here; www.instagram.com/theleanoutmethod www.facebook.com/theleanoutmethod For questions, comments, or to stay in touch please check out Thefemalefounderpodcast.com or email rachel@thefemalefounderpodcast.com