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The Firebelly Social Show

Business & Economics Podcasts

The Firebelly Social Show features food and beverage brands that are on a mission to make the world better.

The Firebelly Social Show features food and beverage brands that are on a mission to make the world better.


United States


The Firebelly Social Show features food and beverage brands that are on a mission to make the world better.




Disrupting The Wine Space: Living The Dream With Just Enough Wines Founder Jessica Hershfield

Jessica Hershfield is the Founder and CEO of Just Enough Wines, a brand that sells premium, great-tasting wine in the convenience of a can. The cans provide a glass and a half worth of quality wine. Before founding Just Enough Wines, Jessica was the Senior Product Manager at Lime and Product Operations Manager - Pricing and Fares at Uber. She holds a Bachelor of Arts in Human Biology and Global Public Health from Stanford University. In this episode… There are many benefits — and...


Monetizing Social Media, TikTok, And The Best Rapper Ever

Marty McDonald is the Co-founder and CEO of Bad Rhino Inc., a full-service social media marketing and digital agency that was founded in 2011. Bad Rhino was recognized as a top social media marketing agency in 2016 and 2017 by the research firm, Clutch. Marty leads the day-to-day strategy of Bad Rhino’s operations and sales processes, as well as its client strategies for craft beer, e-commerce, and golf brands. Marty is also the author of Great Beer Is Not Enough: How Social Media Can...


Creating Smart Products, Niches, & #Founderlife

Christina Appleton is the Founder of Appleton Consulting and VP of Marketing at Karma Nuts. She is a strategic marketer with a strong background in analytics and operations, having worked as Senior Director of Purchasing & Merchandising at Thrive Market, Director of Business Development at Laurel & Wolf, VP of Operations, Sales & Marketing at Purple Health, and Marketing Manager at Fox Networks Group. Christina is a fourth generation grocer. Her family started a store in Michigan called...


Flavor Profile Analysis: How Outside In Thinking Wins The Day

Steve Hershberger is a Consultant at Westminster Innovation Group. He is a subject matter expert in the areas of customer engagement, loyalty, and innovation. He is also a recognized expert in developing high-performance intelligence and analytics initiatives. Steve was a Charter Member of WOMMA (the Word of Mouth Marketing Association, now the ANA) and a member of the Board of Directors for The Global Forum for Online Data and Measurement. Steve is the recipient of both the Red Herring Top...


Growing A Beverage Brand

Sid Sheth is the Founder and CEO of Trillium Beverages, the company behind the viral brand, Thirsty Fox. A stickler for detail, Sid brings with him an engineering and systems mindset and tries to put all of his experience to use. His love for everything food and drink is what led him to launch Trillium. With previous experience working at Amazon, LÓreal, and Clariant Chemicals, Sid has a wide variety of experience across business functions and markets. He holds a B.S in Chemical Engineering...


Aimy Steadman On Being The Future

Aimy Steadman is the Co-founder and COO of Future/Proof, the creators of BeatBox Beverages. Future/Proof is a disruptor in the beverage alcohol market that provides innovative solutions that drive incremental profit in high-growth categories. It was recently named one of Inc. Magazine’s Top 5000 Fast-Growing Privately Owned Companies in America. Aimy is a founding board member and 2021 Board President of the emerging CPG group, Naturally Austin. She has received a handful of notable...


Diana Fryc On The Important Things

Diana Fryc is the Chief Sales and Marketing Officer at Retail Voodoo. Retail Voodoo is an agency that helps marketers, founders, executives, and investors in the food, beverage, wellness, and fitness industries develop new brands, restore growth to declining brands, and accelerate established brands. Diana has over 20 years of sales and marketing expertise with a demonstrated history of working with CPG brands in food, beverage, wellness, and fitness. In addition, she’s skilled in marketing...


Social Impact by Design (And Wine)

Brandon Hall is the Co-founder and the Chief Branding Officer of ONEHOPE Wine, a state-of-the-art flagship winery in the heart of Napa Valley. Brandon is responsible for the winery’s overall brand strategy, business development, and strategic partnerships. He and seven other co-founders launched the brand out of the trunk of their cars in 2007. Brandon has been helping to transform the company into one of the fastest-growing independent wine brands and one of the top DTC wine brands in the...


Demystifying Conversion-First Thinking

Alexander Svensson is the Director of Optimization at SiteTuners. At SiteTuners, Alexander helps improve conversion rates via best-practices redesigns and landing page testing for over 1,500 companies, including Google, Nestle, Intuit, Paychex, eHarmony, Canon, Symantec, AutoDesk, and Rhapsody. In addition to his conversion rate optimization skills, Alexander maintains a robust knowledge of SEO, PPC, and social media. His well-rounded skill set enables him to optimize messaging from the...


Supplier Marketing To Wineries With Drew Hendricks

Drew Hendricks is the President of Barrels Ahead. This wine and craft marketing agency propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. Drew also interviews top leaders in the wine and craft beverage industry on his podcast, Legends Behind the Craft. Drew has been a leading light in the wine industry. He spent 10 years as a wine buyer for one of the largest wine stores in San Francisco after graduating with a degree...


Innovation Special: Reducing Alcohol Absorption with SOBAR

Dr. Joseph Fisher is the inventor of SOBAR and the President of Zeno Functional Foods, located in California. He was trained as a medical scientist and received his bachelor’s and master’s in chemistry from Stanford before obtaining his MD and Ph.D. from Stanford Medical School as part of the prestigious medical scientist training program. After doing a postdoctoral fellowship at the UCSF Howard Hughes Medical Institute, Dr. Fisher worked in the biopharmaceutical industry in research,...


Keepin It Real with Rachel Klein: Courage & the Best Damn Almonds (Butter)!

Rachel Klein is the Owner of Revival Food Co., a food brand known for its craft flavors and stone-ground texture almond butter. She founded the company in 2014 after reviving her passion for a holistic, clean, plant-based lifestyle. Rachel’s vision for Revival Food Co. is to inspire others to eat more wholesome foods on a daily basis and to encourage a lifestyle that doesn’t put pressure on being skinnier, stronger, or something different than who you already are. Before turning her almond...


Do You Have Fire in Your Belly?

Duncan Alney is the President and Founder of Firebelly Marketing, an award-winning Social Media Marketing firm that increases brand likability through social media marketing. Duncan has worked in marketing for 25 years and brings his expertise in engaging with clients and rebuilding brands to each project. He has worked with Netflix, Fiji Water, and so many more. In this episode… What’s the big business goal that’s been keeping you up at night? Maybe it’s been on your mind so much you’re...


Cleaning Up the Baking Aisle

Dan Morovits is the Brand Manager of Bake Believe, a company that creates better-for-you baking chocolate. Dan specializes in advertising, customer satisfaction, marketing, retail sales, and website production. Prior to joining Bake Believe, Dan worked as a leader in marketing for many companies, including American Girl, Kaplan Schweser, and UFP Industries. Dan also has an extensive background in customer service and holds a Master of Business Administration from Purdue University Global...


Using Innovation to Make the World a Better Place

Rusty Jones is the Co-founder and Chief Strategy Officer of hellowater®, a company that creates fiber-filled and sugar-free bottled water. The hellowater® brand features a wellness product that is affordable, fun, tasty, and made with natural ingredients. Rusty is also the President and Founder of Hello Experience, a brand management company that delivers in-market promotions and consumer market programming for clients, including Nintendo, LaCroix, SoBe Lifewater, and more. Rusty has spent...


The Edible Upcycle Opportunity: From Trash To Delicious Food

Daniel Kurzrock is the Co-founder and CEO of ReGrained, a company that upcycles nutritious grain by leveraging technology to turn beer waste into food. Daniel’s company uses these rescued grains to make award-winning nutrition bars and puffed snacks. ReGrained has been listed in Forbes’ “30 Under 30: Food and Beverage,” won Slow Money Northern California’s Food Funded Pitch Competition, and was a finalist at FoodBytes! among many other achievements. Daniel is an entrepreneurial systems...


The Politics of Food

Asma Khan is an iconic chef, Netflix star, and the Founder and Owner of the restaurant Darjeeling Express. For many years, Asma worked in her mother’s catering business in Kolkata, India, which inspired the creation of her restaurant. Darjeeling Express started as a dinner for 12 guests at home, serving Indian food cooked from family recipes. Now they offer nationwide delivery, supper clubs, private catering, and a wide array of dishes originating from family recipes. Darjeeling Express’...


Developing Your Brand Through Custom Design

Jim Snediker is the Founder and CEO of Stock Mfg. Co., a company that designs custom uniforms for high-end restaurants and hotels. Jim began his career as a sales representative making cold calls at a freight company. A year and a half later, he was working with high-level clients as the Manager of Client Solutions at Before founding Stock Mfg. Co., Jim was the Co-founder and President of the fashion website Left of Trend. Stock Mfg. Co. was founded in 2012 as a menswear...


Words Matter: Why Telling Stories is So Important

Danny Schuman is a writer, marketer, entrepreneur, and the President of the marketing consultancy, Twist Your Thinking. At Twist Your Thinking, Danny has worked with brands ranging from small nonprofits to Fortune 100 companies, and he helps them focus their message and develop their brand strategy. A lot of Danny’s work is based on tactics discussed in his No.1 best-selling book, The Worst Business Model in the World: A New Kind of Guide for a New Kind of Entrepreneur. Before founding...


Doing Good: Connecting Mission, Stories, and Social

Ganesh Nair is the Founder and CEO of Karma Nuts, a company whose mission is to put goodness into the world whenever you can. Ganesh is also the CEO of Wenders Western India Cashew Company, a third-generation, family-owned business. Before joining the family business and starting Karma Nuts, Ganesh worked in strategic planning, business development, and finance at Johnson & Johnson. Ganesh has a Master of Science in Health Sciences and Technology from Massachusetts Institute of Technology...