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Throwing forks and shouting obscenities at a potential franchisee don't usually close a deal, but Cassidy Ford is anything but usual. Cassidy has Tourette Syndrome and a nerd-level love for the franchise world. Over the years, she has encountered the collision between her personal and professional worlds and learned to live a life of joy and vulnerability amidst the blurred lines. Join Cassidy in a conversation about franchising, the challenges of Tourette's, and becoming comfortable with the uncomfortable.

Location:

United States

Description:

Throwing forks and shouting obscenities at a potential franchisee don't usually close a deal, but Cassidy Ford is anything but usual. Cassidy has Tourette Syndrome and a nerd-level love for the franchise world. Over the years, she has encountered the collision between her personal and professional worlds and learned to live a life of joy and vulnerability amidst the blurred lines. Join Cassidy in a conversation about franchising, the challenges of Tourette's, and becoming comfortable with the uncomfortable.

Language:

English

Contact:

2546441503


Episodes
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Going Off Script | Trevor Rappleye, CEO & Storyteller | FranchiseFilming

6/10/2021
Trevor Rappleye, CEO & Storyteller at FranchiseFilming, grew up thinking he was "dumb" because he struggled to read aloud. Now in his 30s, Trevor is a Professional Storyteller for franchisors and franchise suppliers. All he had to do was throw the script out the window, and be real. In this episode, follow along as Trevor tells his story of struggling with a stutter, falling in love with filming videos and finding his identity. All of this eventually led Trevor to usher into the franchise world a fresh take on video lead generation, all based on authenticity and emotion. Trevor shares his experiences on: --> FranchiseFilming helps franchisors and suppliers win more clients and franchisees with monthly marketing videos on their VIP Subscription Model. There are no travel fees, no scripts, and videos are back in 5-10 days. For more info, visit www.FranchiseFilming.com -->Connect with Trevor Rappleye on LinkedIn -->Listen to Trevor's podcast, Stories of Life and Business As always, you can watch the live recordings of The Franchise Ticker Podcast on our official YouTube Channel. Don't forget to like, comment, share and subscribe! Discover more about The Franchise Ticker here.

Duration:00:36:53

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The Power of Franchising | Nichole Daher | Success on the Spectrum

5/20/2021
She just wanted a better life for her child. She ended up creating a national franchise to help build better lives for children across the country. Meet Nichole Daher, Founder & CEO of Success on the Spectrum. When clinic after clinic turned her daughter away for vital autism therapies, Nichole decided to found her own. In this episode, she shares her story of starting a small business to fill a gap in the market, why she decided to franchise and how the concept caught fire with other autism parents. Franchising has the power to do so much good, and Success on the Spectrum couldn't shine brighter as an example of this! **Success On The Spectrum provides play-based ABA Therapy for children and Caregiver Training for parents. Their goal is to help children develop self-control, independence, and a positive self-concept. Their long-term objective is to teach functional skills that help their clients become fulfilled adults in mainstream society.** To connect with Nichole Daher, find her on LinkedIn. If you are interested in franchising with SOS Franchising, visit their website for more info. As always, you can watch the live recordings of The Franchise Ticker Podcast on our official YouTube Channel. Don't forget to like, comment, share and subscribe! Discover more about The Franchise Ticker here.

Duration:00:41:00

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True Authenticity Is A Process: Patti Rother

4/15/2021
“Taking the first step is the hardest part.” Except, when it’s not! This week, Cassidy is joined by Patti Rother, Vice President of Franchise Development of Scenthound, for an eye-opening chat about how living boldly and authentically is a constant process of “coming out.” Just as Cassidy has to tell her story again and again to each newcomer in her life, so does Patti, who is a badass woman in franchising and a gay, Latina daughter of an immigrant single mother. As Patti says, she checks off a lot of boxes! As hard as it is to take the leap and share who we are with our peers that very first time, each re-telling and each honest moment afterward is just as hard. The ongoing process of sharing ourselves with those around us requires a kind of fearlessness, and that fearlessness leads to true authenticity. To connect with Patti Rother, find her on LinkedIn. If you are interested in franchising with Scenthound, visit their website for more info. As always, you can watch the live recordings of The Franchise Ticker Podcast on our official YouTube Channel. Don't forget to like, comment, share and subscribe! Discover more about The Franchise Ticker here.

Duration:00:33:07

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"Millennials v. Boomers", Inclusion and The Rise of Emerging Brands: Stan Friedman

4/1/2021
Working together at FRM Solutions, Stan Friedman and Cassidy Ford do not always see eye to eye, but that's a good thing. Stan and Cassidy find their differences bring them together to propel their company, and themselves, forward. Stan is the President of FRM Solutions and Co-Founder of ZorForum, an emerging brand which supports emerging brands. Stan also hosts a weekly podcast, Franchise Today, available wherever podcasts can be played. His decades of experience in franchising, as a disc jockey and as a buffalo wing aficionado make Stan not only an interesting character, but an impactful advisor and leader. Connect with Stan or contact him via LinkedIn and learn more about ZorForum here or FRM Solutions here. As always, you can watch the live recordings of The Franchise Ticker Podcast on our official YouTube Channel. Don't forget to like, comment, share and subscribe! Discover more about The Franchise Ticker here.

Duration:00:39:53

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From The Green Room

3/2/2021
Questions, questions, questions. Last week you were introduced to Cassidy Ford and her journey in franchising while living with Tourette's. With the stage set, Episode 2 finds Cassidy alone in the green room, answering burning questions 🔥. Follow The Franchise Ticker on social! To watch the live-recorded videos of the episodes, visit the official Franchise Ticker YouTube Channel and subscribe.

Duration:00:19:38

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The Franchise Ticker Is Born: Michelle Rowan Asks The Questions

2/28/2021
In the inaugural episode of The Franchise Ticker podcast, Michelle Rowan, President & COO of Franchise Business Review, turns the tables on our host Cassidy Ford and asks the real questions about what it's like living with Tourette Syndrome, beating the odds and thriving in the franchise world. Cassidy and Michelle discuss a universal truth: no matter how hard we may try, our professional and personal lives will collide, and frequently. For Cassidy, the impact is unavoidable--she has no control over the noticeable vocal and motor tics caused by her Tourette's. The Franchise Ticker is a way to embrace (and encourage) the collision. What could franchising be in 10 years if we do? The initiative is founded on 5 key, action-oriented principles: To watch the video podcast, visit The Franchise Ticker YouTube Channel and subscribe! Franchise Business Reviewwww.tourette.orghere

Duration:00:29:04