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The Playbook

Business & Economics Podcasts

In each episode of The Playbook presented by FanFood, host Rob Cressy discusses how leaders are modernizing today’s customer experience through technology in sports, entertainment, and hospitality. We invite industry veterans to talk about how customer expectations have changed in today’s world, and how businesses need to change accordingly for greater operational efficiency and better guest experience.

In each episode of The Playbook presented by FanFood, host Rob Cressy discusses how leaders are modernizing today’s customer experience through technology in sports, entertainment, and hospitality. We invite industry veterans to talk about how customer expectations have changed in today’s world, and how businesses need to change accordingly for greater operational efficiency and better guest experience.

Location:

United States

Description:

In each episode of The Playbook presented by FanFood, host Rob Cressy discusses how leaders are modernizing today’s customer experience through technology in sports, entertainment, and hospitality. We invite industry veterans to talk about how customer expectations have changed in today’s world, and how businesses need to change accordingly for greater operational efficiency and better guest experience.

Language:

English


Episodes

How To Get First Time Users & Sports Partnerships with Ken Cohn - Ep 68

10/26/2020
Ken Cohn, CMO of cbdMD, joins Rob Cressy to talk about first time customer engagement and sports partnerships. How do you get users to try your product for the first time? How have they used sports partnerships with Bubba Watson, Lolo Jones, and Daniel Cormier to elevate the customer experience? Why is it important to think of your users as a community? How do you differentiate yourself in an industry of sameness? To see how your restaurant, establishment, or venue can benefit from FanFood’s...

Duration:00:28:24

Telling Brand Stories Through Digital with Jeramie McPeek - Ep 67

10/19/2020
Jeramie McPeek, Founder at Jeramie McPeek Communications, joins Rob Cressy to talk about telling brand stories through digital channels. What are companies missing with their brand strategies? Why is being conversational and personalized so important? How do you build a culture of trying new things and being forward thinking? Do you need to be on every social media platform? To see how your restaurant, establishment, or venue can benefit from FanFood’s platform please go to:...

Duration:00:30:37

Learning From Esports Growth with Eric Johnson - Ep 66

10/12/2020
Eric Johnson, CEO of the Electronic Gaming Federation, joins Rob Cressy to talk about lessons learned from the growth of Esports. How does Esports do a great job of elevating the customer experience by speaking to their niche? How has being a technology first industry helped with building a community and creating content? The Big East selected the EGF as it’s first ever Esports governance, marketing, and distribution partner. How did that come about and what does that entail? What do we not...

Duration:00:28:18

How Zenni Is Using Technology To Improve Customer Experience w/ Sean Pate - Ep 65

10/5/2020
Sean Pate, Brand Marketing & Communications Officer at Zenni, joins Rob Cressy to talk about how Zenni has used technology to improve the customer experience and differentiate themselves from the competition. How was Zenni able to overcome the challenges of the pandemic by helping people better shop online? Why is there a huge opportunity in telling your brand story and showcasing what you are all about? How does Zenni value the sports marketing partnerships they have, including the jersey...

Duration:00:28:42

Social Media Strategy & Generating Growth with Billy Ash - Ep 64

9/28/2020
Billy Ash, Chief Digital Officer and Managing Partner at Today’s Business, joins Rob Cressy to talk about social media strategy and how it can be used to generate growth. Why are so many companies missing the boat on social and not seeing the opportunities in front of them? How important is having a written social media strategy and what are the key elements in one? How can social media help customer experience and humanize your brand? How do you know if a branding campaign is working and...

Duration:00:24:24

Creating A Differentiated Customer Experience in Sports Betting with Ben Fawkes - Ep 63

9/21/2020
Ben Fawkes, Vice President of Digital Content at VSIN, joins Rob Cressy to talk about creating a differentiated customer experience in the sports betting industry. How is the use of stats, information, and technology a great way for VSIN stand out and provide value? What is VSIN's customer experience? What role does content play and why should you focus on the things you do best? How do you deal with negativity on social media? To see how your restaurant, establishment, or venue can benefit...

Duration:00:26:07

Modernizing Customer Experiences in Fitness with Austin Cohen - Ep 62

9/14/2020
Austin Cohen, Founder & CEO at FlexIt, joins Rob Cressy to talk about modernizing the customer experience in the fitness industry. Why is convenience and personalization so important to the modern consumer and what can you do to add more of it? How can your brand stand out in a sea of sameness? Should companies continue to use Zoom to engage their customers and if so how? How can you empower people so they can control their full experience? To see how your restaurant, establishment, or venue...

Duration:00:29:14

Executing the Northwestern Football Vision with Cody Cejda - Ep 61

9/8/2020
Cody Cejda, Football Operations & Strategy at Northwestern University, joins Rob Cressy to talk about how the Northwestern football program executes their vision by innovating, engaging, and staying ahead of the curve. What new technology have they used to help the program succeed and better connect with players and fans? How are they able to do more with less? How do they uphold the standard that Head Coach Pat Fitzgerald sets? How do they think about engaging the Northwestern fanbase and...

Duration:00:28:32

American Cornhole League Growth with Stacey Moore - Ep 60

8/31/2020
Stacey Moore, Founder and Commissioner of the American Cornhole League, joins Rob Cressy to talk about how the American Cornhole League has been able to grow during the pandemic. How has technology allowed them to engage their community and increase gameplay opportunities? What impact did having 4 hours of live cornhole gameplay a week on ESPN have? What is their fan engagement mindset and how are they leveraging social media? How are they working on player loyalty and what role does...

Duration:00:25:56

Fan Driven Marketing with Amir Zonozi - Ep 59

8/24/2020
Amir Zonozi, President & Co-Founder at Zoomph, joins Rob Cressy to talk about fan driven marketing. How can you create marketing that your audience wants to see? How has the marketing & fan engagement landscape changed without fans in the stands? Why are digital & creative teams the most valuable assets right now? How do you get people’s attention and build a name for yourself? To see how your restaurant, establishment, or venue can benefit from FanFood’s platform please go to:...

Duration:00:30:29

Sports Betting, Tech & Fan Engagement with Troy Machir - Ep 58

8/17/2020
Troy Machir, Sr Manager, Content Strategy at Rush Street Interactive, joins Rob Cressy to talk about the sports betting industry, the opportunities for fan engagement, and the role technology plays. Why is golf in a position to grow thanks to their use of technology and the way they are making the game more accessible for fans? How can you make your audience feel like you are betting with Big Cat? How can brands integrate with sports betting in a native way? How can technology allow sports...

Duration:00:31:59

Engaging Fans Digitally & Creatively with Kris McCarthy - Ep 57

8/10/2020
Kris McCarthy, Co-Founder and COO at FanSaves, joins Rob Cressy to talk about engaging fans digitally and creatively. What can be done to engage fans without games being played? What are creative ways that teams can engage fans? How can we drive fans to digital portals where there are greater chances of engaging and delivering value for them? How important is fan loyalty and creating reward systems? Why is there a big opportunity for smaller brands & teams to differentiate themselves from...

Duration:00:25:11

Evolution of FanFood with Carson Goodale - Ep 56

8/3/2020
Carson Goodale, CEO of FanFood, joins Rob Cressy to talk about the evolution of FanFood. How has FanFood pivoted in the last few months in a way that allows them to serve new businesses? Why is cashless a necessity, not a “nice to have”. How is this podcast going to evolve? What lessons in leadership has he learned in building the company? What role has content and webinars played in the evolution of FanFood? What opportunities are there in the market right now? What about challenges? Why is...

Duration:00:32:09

The Changing Times Of Athlete Marketing with Aaron Zack - Ep 55

7/28/2020
Aaron Zack, Co-Founder at Revolving Mind Media, joins Rob Cressy to talk about the changing times of athlete marketing. How are athletes engaging fans during the pandemic? Why aren’t more brands using live streaming? What opportunity does LinkedIn present for athletes? How can you learn more about emerging technology? To see how your restaurant, establishment, or venue can benefit from FanFood’s platform please go to: https://www.fanfoodapp.com/request-demo - In each episode of The GameDay...

Duration:00:26:29

Fan Personalization & Selling An Event with Scott Brand - Ep 54

7/23/2020
Scott Brand, President at the Columbus River Dragons, joins Rob Cressy to talk about his fan engagement mindset. What is it like marketing minor league hockey in the South? How can you get fans who are new to the sport engaged at the beginning? Why is capturing fan information crucial to the ability to reactivate fans? How do the River Dragons get fans to feel like they own the team? Why is there a huge opportunity with personalization? To see how your restaurant, establishment, or venue can...

Duration:00:25:35

Pittsburgh Penguins Fan Engagement & Content Creation Mindset with Leo McCafferty - Ep 53

7/15/2020
Leo McCafferty, Senior Director, Marketing and Content for the Pittsburgh Penguins, joins Rob Cressy to talk about the Pittsburgh Penguins fan engagement and content creation mindset. How has the Penguins fan engagement mindset changed over the last four months with the pandemic? What is the current state of sports fandom? How do the Penguins think about creating content on multiple platforms? From a content perspective, what has his eye right now and where are there opportunities? What is...

Duration:00:32:09

Embracing The Changing Sports Landscape with Ben Young - Ep 52

7/6/2020
Ben Young, CEO at Nudge, joins Rob Cressy to talk about embracing the changing sports landscape. Why is it a fascinating time to be in sports? Where are the opportunities to engage fans coming from? What can we learn from emerging sports? Why is it important to embrace a culture of experimentation? What trends are we seeing with big companies and in tech? To see how your restaurant, establishment, or venue can benefit from FanFood’s platform please go to:...

Duration:00:27:38

Evolution of Sports Media with Dave Goren - Ep 51

6/29/2020
Dave Goren, Executive Director at National Sports Media Association, joins Rob Cressy to talk about the evolution of sports media and how it has changed since the pandemic. How has the ability to create remotely become an advantage? How can the sports media industry innovate content when there’s not a lot going on? Why is it important to focus on the business side of sports? What can we do to create more engaging content? To see how your restaurant, establishment, or venue can benefit from...

Duration:00:24:25

How Front Office Sports Is Innovating & Engaging with Russ Wilde - Ep 50

6/22/2020
Russ Wilde, Chief Operating Officer at Front Office Sports, joins Rob Cressy to talk about how Front Office Sports is innovating and engaging. How can publishers adapt to the current landscape and why is it so important to own your audience? What roles do podcasting and newsletters play? What technology is being used to keep fans connected? How can professional sports teams operate more like a media company? To see how your restaurant, establishment, or venue can benefit from FanFood’s...

Duration:00:33:04

Fan First Mindset with Jesse Cole - Ep 49

6/15/2020
Jesse Cole, Owner of the Savannah Bananas and author of Find Your Yellow Tux, joins Rob Cressy to talk about his fan first mindset. Why has the opportunity for teams and brands to engage their fans and get them to care about you never been greater? Why is it so important to look at every consumer touchpoint? What would he do if appointed as the Commissioner of Sports? How and why did the Savannah Bananas hire a professional high fiver? Why is MLB missing the boat right now? To see how your...

Duration:00:30:33