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The Global Marketing Show

Business & Economics Podcasts

The podcast for global marketers to hear experts talk about opportunities and challenges in increasing multilingual lead gen and revenue. Explore the highs and lows and then delve into best practices for strategies, technologies, processes and quality for translation, transcreation, localization and more.

The podcast for global marketers to hear experts talk about opportunities and challenges in increasing multilingual lead gen and revenue. Explore the highs and lows and then delve into best practices for strategies, technologies, processes and quality for translation, transcreation, localization and more.

Location:

United States

Description:

The podcast for global marketers to hear experts talk about opportunities and challenges in increasing multilingual lead gen and revenue. Explore the highs and lows and then delve into best practices for strategies, technologies, processes and quality for translation, transcreation, localization and more.

Language:

English


Episodes

Hot Ideas and Expert Global Teams - Show #40

6/16/2021
Chris Salazar recently started as the VP of Commercial marketing at Fluke Health Solutions, a global medical device and services company. They lucked out in hiring him as he brings strategic thinking about digital marketing and knowledge about building global teams. Listen to his ideas and learn how the company successfully pivoted their sales during Covid. Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect with Chris - https://www.linkedin.com/in/csalazar/ Music:...

Duration:00:35:02

Global Exhibits Can Bring Business! - Show #39

6/9/2021
Stephan Murtagh is the Exhibition Guy, a specialist who uses triscadecaphobia and 3+4+6 to show people how to turn wasted exhibiting into successful events. Hear the suggestions he makes to clients to improve their results and how to connect in any country. Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect with Stephan - https://www.linkedin.com/in/the-exhibition-guy/ Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Duration:00:38:29

From $Multi-Billion Manufacturing to Entrepreneur - Show #38

6/2/2021
Cheri Williams-Franklin, CEO and Founder of Life Snapshot, gained experience as a product manager in huge, international companies where she travelled the world. Hear her recommendations on how to launch products internationally and about the vision she already has for global expansion of the Amazing company she founded - www.lifesnapshot.com. Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect with Cheri -...

Duration:00:37:01

Bringing Global Experience from Snap-on Tools - Show #37

5/26/2021
Rob Halverson, Sales Director at Quin Global Americas, built a career in domestic sales at Snap-on Tools which has large, international sales. He then moved to Quin Global to expand their business - both domestically and abroad. Even without direct international sales, he’s “scrappy”, hardworking, smart, and understands the opportunity for global sales. Listen as he explains how he plans to build their global marketing. Connect with Wendy -...

Duration:00:32:36

Do You Fit the Stereotype? - Show #36

5/19/2021
Javier Romeu, Global Solutions Manager at CXC North America, has lived and worked all over the world. Through these experiences, he’s a master at quickly observing and learning cultural norms. Hear his descriptions of cultures and learn how to hire the right way in over 80 countries. Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect with Javier - https://www.linkedin.com/in/javier-romeu-b3a3043/ Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Duration:00:36:55

Right People, Right Product - Show #35

5/12/2021
Jeffrey Smith, General Partner at SIP Global Partners, moved to Singapore six days after graduating from Brown University. From there he moved to other jobs and countries and is now a VC investor focused on Japan. Listen to how he quickly assesses a company and then explodes them in global markets. Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect with Jeffrey - https://www.linkedin.com/in/jeffreywsmithnextboston/ Music: Fiddle-De-Dee by Shane Ivers -...

Duration:00:45:24

Firearms - Selling Internationally - Show #34

5/5/2021
Jeff Grody, CEO of EasyExport, is a regulatory and legal expert on selling firearms and parts internationally. His activities bring him into contact with regulations in 82 countries. Hear about how EasyExport helps U.S. exporters navigate the regulations safely. A must-listen-to- episode for anyone exporting under ITAR or EAR controls. Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect with Jeff - https://www.linkedin.com/in/jeffreygrody/ Music: Fiddle-De-Dee by...

Duration:00:30:14

Remember Legal, Financial, Tax and HR - Show #33

4/28/2021
Dr. Janet Walsh is the CEO or Birchtree Global and an Adjunct Professor at NY Institute of Technology and she knows her s***! She teaches executives of large global companies how to set up global expansion. Her clients, whether they are small or large companies learn best practices on all aspects of establishing operations around the world. She’s been to 81 countries and has a team with feet on the ground to build success. Well worth listening to this episode! Here are the links we...

Duration:00:38:20

A Passport with Many Stamps - Show #32

4/21/2021
Grace Preston, Director of International Sales at Optim LLC, has travelled the world as an international sales rep. She understands that relationships in other parts of the world take face to face time. She explains how to pick the right distributor for your company and how to navigate travel routes while having fun. You’ll get to really like her when you hear about her favorite vacations! Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect with Grace -...

Duration:00:35:09

The Host is the Guest! - Show #31

4/13/2021
Wendy Pease, the regular host of The Global Marketing Show podcast becomes the guest as Andrea Heuston, CEO of Artitudes Design, podcast host of “Lead Like a Woman”, and author of the newly released, incredible book, “Stronger on the Other Side” hosts this week's episode. Andrea graciously interviews Wendy about why she wrote “The Language of Global Marketing – Translate your Domestic Strategies into International Sales and Profits”. They talk about black-market Frosted Flakes, living in...

Duration:00:25:06

Depth & Likeability Makes her Successful – Show #30

4/7/2021
Jamie Gelbtuch, Founder of Cultural Mixology, has a wealth of knowledge about cultures and the contexts that make interactions difficult. Yet, by understanding the differences and learning how to “read the air”, you can be successful in understanding when a “yes” really means “no”. This is a fascinating conversation about what types of cultural training make sense. Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect with Jamie -...

Duration:00:36:49

Global Sportswear Peddler Shares Fun Experiences - Show #29

3/31/2021
Bill Tung, International Expansion Advisor at Peaks Consulting, explains “revenge shopping”, the need for product adaptation in China, and about the Japanese “sucking teeth” reaction. His background includes managing International Growth with Reebok, New Balance, Columbia Sportswear, and Rockport. It’s always great to hear the path of a fellow Penn State Nittany Lion! Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect with Bill -...

Duration:00:39:19

People Don’t Know the Opportunity – Show #28

3/24/2021
Ann Kallman, Director of Creative Services at Kallman Worldwide, is a world traveler and tells great stories about doing business internationally. In between the stories about smoking shisha and eating random foods, she shares sage advice about entering new global markets. Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect with Ann - https://www.linkedin.com/in/ann-kallman-43105411/ Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Duration:00:39:34

HubSpot Lucked out in Getting Scott Wilder - Show #27

3/17/2021
Scott Wilder, Head of Customer Engagement, Advocacy, & Community at HubSpot, is the perfect person to head up international customer engagement. Listen to him share his funny experiences in making friends without sharing a language and hitchhiking experiences around the world. Also, hear how he thinks about creating a plan for HubSpot on translating their global outreach and engagement. Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect with Scott -...

Duration:00:33:34

The Big Three Mistakes - Show #26

3/10/2021
Mike Krass, CEO of MKG Marketing, is the son of airline employees so he had an early introduction to travel and international cultures. As a specialist in “measurable marketing”, he works with companies as they expand globally. Learn about the biggest three mistakes he sees companies make. Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect with Mike - https://www.linkedin.com/in/mikekrass/ Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Duration:00:40:41

Global Sales versus Global Marketing - Show #25

3/3/2021
Zach Selch, owner of Global Sales Mentor and Wendy Pease, the host of this show and President of Rapport International talk about the intersection of global marketing and sales. Is one a subset of the other, how do they overlap and differ and what did quarantining change for companies as they try to grow internationally? From tech, to trade shows, to language, learn from their experience. Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect with Zach -...

Duration:00:36:11

109 Steps to Global Ecommerce - Show #24

2/24/2021
Nina Ann Walters is the Managing Director at Expandise. Many companies fail in international expansion because they do not pay attention to the details or don’t adapt to local markets. Nina has experience with ecommerce in 26 countries. Learn about her playbooks and the 109 steps she follows to make sure her clients excel. Plus, have a few laughs as she talks about the differences in US and UK English. Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect with Nina -...

Duration:00:33:39

Abu Dhabi Opened Her Eyes - Show #23

2/17/2021
Alyson Hodson is president and CEO of Zag, a full service marketing agency. A fortuitous trip run by the Canadian government opened Alyson’s eyes to global business opportunities when she visited Abu Dhabi on a trade mission. Now, at her company she opens the eyes of her clients when they have the opportunity to “think bigger” about expanding across borders. Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect with Alyson -...

Duration:00:34:14

Farm Boy Does Business in Every Country - Show #22

2/10/2021
Today's guest Lafe Bailey, Co-CEO and President of Wenger Manufacturing, is a third-generation leader of Wenger. Lafe has helped drive the company’s revenues from $20 million to $150 million by building relationships with people from all over the world. Hear his recommendations on how to be successful and why all manufacturers should be exporting. Also, hear his views about politicians being the biggest threat to world trade. Connect with Wendy -...

Duration:00:39:06

Say “tak tak” to a Lean Marketing Approach to Grow Globally - Show #21

2/3/2021
What a blessing to talk to Loredana Nicolae, a B2B global growth expert who has offices all over the world. She consults with companies on how to expand internationally - and recommends starting with an agile, lean marketing approach. Learn about how to research the right market, gain insights about cultural compatibility for a successful launch and to understand how Account Based Marketing (ABM) can make you successful. When it comes to global marketing - just say “tak tak” in...

Duration:00:39:41