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The Global Marketing Show

Business & Economics Podcasts

The podcast for global marketers to hear experts talk about opportunities and challenges in increasing multilingual lead gen and revenue. Explore the highs and lows and then delve into best practices for strategies, technologies, processes and quality for translation, transcreation, localization and more.

The podcast for global marketers to hear experts talk about opportunities and challenges in increasing multilingual lead gen and revenue. Explore the highs and lows and then delve into best practices for strategies, technologies, processes and quality for translation, transcreation, localization and more.

Location:

United States

Description:

The podcast for global marketers to hear experts talk about opportunities and challenges in increasing multilingual lead gen and revenue. Explore the highs and lows and then delve into best practices for strategies, technologies, processes and quality for translation, transcreation, localization and more.

Language:

English


Episodes

Growing up in the Projects to Becoming a Global Executive - Show #19

1/20/2021
Talk about a person who can fit in anywhere! Darryn Lee, a Senior Sales and Business Development professional at FinTech, has a life mission to connect across cultures, and he’s well on his way. As a high school student from the “projects” he travelled to Japan and learned his first lesson about gratitude. In this episode, hear how he’s succeeded and his advice for connecting with people everywhere. Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect with Darryn -...

Duration:00:33:06

Baseball, Shipping and Leadership - Show #18

1/13/2021
Listen to Trent Clark, CEO of Leadershipity, talk about his experiences of playing sports and doing business around the world. As a three-time Major League Baseball World Series Coach (who has the 3 rings to prove it), a founder of multiple businesses, a father of 5 and an all-around great guy, you learn what he’s observed about working with people from around the world. Talk about “positiv-ity”! Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect with GUEST -...

Duration:00:48:20

The Journey from US-Centric to Globally-Oriented Marketing Took Time - Show #17

1/6/2021
Who do you get when you combine a visionary and an implementer? Patrick Nunes! In this episode Patrick, Director of Global Communications & Design at Rotary International, shares great experience stories and suggestions on how to successfully transition your organization to be a global communications expert rather than reactionary to translation requests. Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect with Patrick - https://www.linkedin.com/in/patricknunes/ Music:...

Duration:00:39:05

Truly Global Millennial - Show #16

12/30/2020
Nick Canfield, Co-Founder of Process Zip, has lived and done business in Micronesia, Vietnam, and Costa Rica. He’s travelled and done business in many other countries. In this episode find out if English is the global language and whether drinking beer will make you a successful global business person. Link to Nick’s thesis on the political impact of the Colbert Report - https://ir.library.illinoisstate.edu/etd/748/ Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect...

Duration:00:49:52

Managing LinkedIn Profiles and Post in Multiple Languages - Show #15

12/23/2020
As the person who wrote the book on “LinkedIn Marketing in One Hour a Day”, Viveka Von Rosen knows her stuff. In this episode, she has a lively discussion about what happened when she used machine translation for her Norweigian LinkedIn profile, her experiences with the French language, and then offers best practices on managing multilingual marketing on LinkedIn company pages and individual profiles. Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect with GUEST -...

Duration:00:45:57

When a Start Up Goes Global - Show #14

12/16/2020
What happens when you build it and you get funding to take your travel app global? Listen as Brittany Cooper, a Marketing Automation Specialist at Passport, explains what she’d do differently if she got to do it all over again. The advice works for any company that wants to grow across markets. Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect with GUEST - https://www.linkedin.com/in/bcooper216/ Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Duration:00:42:55

Launching Medical Devices Internationally - Show #13

12/9/2020
Dave Sheppard, Founder of Medworld Advisors, has done business in every continent in the world except for Antarctica. If you want details on launching a medical device or technology globally, listen to his advice on picking markets, mitigating risks, and navigating cultures. His stories are delightful. Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect with GUEST - https://www.linkedin.com/in/dave-sheppard-cmaa-3423305/ Music: Fiddle-De-Dee by Shane Ivers -...

Duration:01:04:12

Tips and Tricks for Fast Global Expansion - Show #12

12/2/2020
Picking a geographic hub and then building relationships in new global markets can be difficult. In this episode with Tim Rezendes, an attorney with Osborne Clarke, learn about how other companies do this while minimizing the risks of international expansion. As an attorney who specializes in working with companies to expand cross borders, he’s seen it all! Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect with GUEST - https://www.linkedin.com/in/timrezendes/ Music:...

Duration:00:51:10

A Partner Who Cares as Much as I Do About my Translation! - Show #11

11/25/2020
He just wants a translation partner “who cares as much about the output” as he does and one who returns his calls. Listen to R Elliot Holloway, the Senior Education Content Developer for Align Technology - the makers of Invisalign, as he shares stories about hiring an agency and trusting a distributor to do his translations. And, learn about the connotative and denotative meanings of words. Connect with Wendy – https://www.linkedin.com/in/wendypease/ Connect with Andy -...

Duration:00:51:47

Strategies for Entering the US Market - Show #10

11/18/2020
When you’ve worked across all the continents of the world and met all kinds of people, you get to know that people are the same everywhere. Listen as we talk to Andy Korhonen, CEO at Takehill Partners, as he gives advice on how to enter the US market. Use his advice to sell across countries, anywhere in the world. Connect with Wendy – https://www.linkedin.com/in/wendypease/ Connect with Andy - https://www.linkedin.com/in/anttikorhonen/ Music: Fiddle-De-Dee by Shane Ivers -...

Duration:00:47:22

Former Intelligence Officer Builds a Strategy for Global Expansion - Show #9

11/11/2020
From Harvard to Bahrain to Women in Manufacturing - Stephanie Hendricks is smart, insightful and experienced. In her role as VP of Operations and Customer Success at Voltus, Stephanie participated in the planning and strategy for global expansion. Listen to the criteria for picking the next international market. Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect with Stephanie - https://www.linkedin.com/in/stephanie-hendricks-85b56613/ Music: Fiddle-De-Dee by Shane...

Duration:00:58:56

The One to Handle your Website Translation! - Show #8

11/4/2020
The Devil is in the Details, according to Michelle Safrit, global marketing and excel expert. Hear about her journey in consolidating product information and messaging for Conitex Sonoco, a global manufacturer of specialty packaging. Translation is not an afterthought - a purposeful mindset helps the project run smoother. Hear her compliment Rapport International and how that team made it seamless! Thanks Michelle! Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect...

Duration:00:45:03

Are you a Peach or Coconut? - Show #7

10/28/2020
Peaches and Coconuts. Americans are peaches and French people are coconuts. Listen to this week's guest, Armand Adande, explain how this French analogy came to be. With years of experience in opening markets around the world, Armand gives great recommendations on how to navigate cultures, read social cues, develop culturally adapted value propositions, and build a plan to launch successfully. Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect with Armand -...

Duration:00:55:09

Crossing Borders and Connecting with People Successfully - Show #6

10/21/2020
Bill Kenney, a former competitive sailor once met the King and Queen of Spain and has visited more countries than the well traveled Joe. He is the Founder of MEET and Soft Land Partners, both organizations that help companies expand internationally. Listen to his fishing metaphors to get some tricks and tips on how to be successful. Connect with Wendy: https://www.linkedin.com/in/wendypease/ Connect with Bill: https://www.linkedin.com/in/bkenney/ Music: Fiddle-De-Dee by Shane Ivers -...

Duration:00:44:46

How to Adapt and Thrive in Any Culture - Show #5

10/14/2020
What do you do when a Chinese woman in Taiwan drops a half an egg on your noodles? Find out in this episode featuring Stephanie Fuccio of HearShare Productions - a US expat who has lived in China, Taiwan, Vietnam, Japan, Malaysia, the UAE, Turkey, and Germany. She gives advice on what markets to enter and how to handle cultural differences and not knowing the language. Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect with Stephanie -...

Duration:00:49:27

English is NOT the Global Language - Show #4

10/7/2020
Today's episode features Randi Roger, an expert in global marketing. Want to build negative feelings with your international partners? Just tell them “English is the international language”. In this podcast, Randi Roger eloquently explains how she managed global communications and reflects back upon how it could have been improved. It’s interesting to hear talk about the opportunity costs of not translating. Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect with...

Duration:00:42:37

Burnout is a Global Epidemic - Show #3

10/1/2020
Burnout is a global issue, particularly with social justice organizations as it’s a fine line between passion and burnout. Listen as Davida Ginter of Enkindle Global talks about the global phenomenon. Even though her company consults on burnout mostly in English now, listen to her passion for expanding globally across languages and cultures. Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect with Davida - https://www.linkedin.com/in/davida-ginter/ Music:...

Duration:00:46:07

Machine Translation - Will it or Won’t it? - Show #2

10/1/2020
Google Translate, Website Translation Plug-in from Google, or Human Translation - Ed Marsh of Consilium Global Business Advisors and Wendy have a years long debate as to whether you can leverage translation technology in Global Marketing. Hear each of their sides on today's episode. Connect with Wendy - https://www.linkedin.com/in/wendypease/ Connect with Ed - https://www.linkedin.com/in/edwardbmarsh/ Music: Fiddle-De-Dee by Shane Ivers - https://www.silvermansound.com

Duration:00:32:15

Welcome to the Global Marketing Show -Show #1 INTRO

10/1/2020
The Global Marketing Show is a new podcast from Rapport International. Each week we will talk to experts in global/international business, marketing, culture and diversity about their experiences, fears, challenges and successes. We'll learn how to build a strategy and process for selling to customers in other countries or who speak another language, where to start when you want to export, mistakes that have been made and how to overcome or avoid them, and hopefully we'll have some fun and...

Duration:00:04:36