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The Growth Zone

Business & Economics Podcasts

The Growth Zone Podcast covers in 2022 topics from Innovation, Business, Startups, Marketing, ESG and interviews with industry leaders. Our Mission is to help people to grow their business by applying sustainable business strategies in marketing and leadership. Thereby local communities enjoy more environmentally responsible and socially responsive contributions from the business world. | In Marketing we cover the core areas of sales funnels, branding, positioning, lead generation and online advertising. | When talking about startups we will look into innovation, funding, investment, technology as well as artificial intelligence. | An entrepreneur can not be successful if the mindset is dislocated. Confidence is so important for a good starting out into networking and gaining clients. | When you gain access to the knowledge and guidance of an experienced entrepreneur you can grow using coaching and mentoring. Hence, leadership, strategy and finding a solution to a conflict is so vital. | Subscribe to our newsletter at meetchrisbartsch.com/newsletter

The Growth Zone Podcast covers in 2022 topics from Innovation, Business, Startups, Marketing, ESG and interviews with industry leaders. Our Mission is to help people to grow their business by applying sustainable business strategies in marketing and leadership. Thereby local communities enjoy more environmentally responsible and socially responsive contributions from the business world. | In Marketing we cover the core areas of sales funnels, branding, positioning, lead generation and online advertising. | When talking about startups we will look into innovation, funding, investment, technology as well as artificial intelligence. | An entrepreneur can not be successful if the mindset is dislocated. Confidence is so important for a good starting out into networking and gaining clients. | When you gain access to the knowledge and guidance of an experienced entrepreneur you can grow using coaching and mentoring. Hence, leadership, strategy and finding a solution to a conflict is so vital. | Subscribe to our newsletter at meetchrisbartsch.com/newsletter

Location:

Germany

Description:

The Growth Zone Podcast covers in 2022 topics from Innovation, Business, Startups, Marketing, ESG and interviews with industry leaders. Our Mission is to help people to grow their business by applying sustainable business strategies in marketing and leadership. Thereby local communities enjoy more environmentally responsible and socially responsive contributions from the business world. | In Marketing we cover the core areas of sales funnels, branding, positioning, lead generation and online advertising. | When talking about startups we will look into innovation, funding, investment, technology as well as artificial intelligence. | An entrepreneur can not be successful if the mindset is dislocated. Confidence is so important for a good starting out into networking and gaining clients. | When you gain access to the knowledge and guidance of an experienced entrepreneur you can grow using coaching and mentoring. Hence, leadership, strategy and finding a solution to a conflict is so vital. | Subscribe to our newsletter at meetchrisbartsch.com/newsletter

Language:

English

Contact:

+498954041070


Episodes

Can you attract talent as a startup using Employeer branding?

5/22/2022
In this episode, Christian will disuss the need to attract talent as a startup. Is using Employeer branding a way to get passionate people via social media like LinkedIn or Reddit or Discord? In contrast to large corporations, startups can not offer excessive salaries, benefits and a long history of business continuity. Depending on the culture of the region where the startup is getting its employees from, you will notice a different rate of recruiting and retention success. Some cultures...

Duration:00:33:39

Investors want to invest in sustainable opportunities

3/30/2022
You are trying to attract investors for your business activities. Complex projects often need funds that go beyond your current financial means. In order to be able to take advantage of these market windows, you need to convince an investor that you are going to help them grow their wealth. The world of investment has drastically changed. We often see marketing in the investment sector to be quite emotional and numbers driven. Let us look at how we should adapt our marketing narrative to...

Duration:00:27:02

Diversity helps scale marketing effectiveness

3/23/2022
This may sound a little farfetched for you: Diversity helps scale marketing effectiveness Our society has changed due to migration and cultural mergers. People have adopted different kinds of food, habits and interests. This leads to buyers being open to a very different kind of products. Hence, your marketing narrative needs to speak to a diverse part of society. Just look at how uncle bens had to rebrand their products. Many of us were not really aware how offensive their product...

Duration:00:22:59

Spot marketing narratives of fake sustainable products

3/16/2022
If you think your buyers are stupid then you are disrespectful of your audience. It does not matter if you are trying to push a product or a political statement. There will be doubt in listeners ears as the subconscious can spot dishonest intentions. We seldom hear of greenwashing in today’s media. It is not really very interesting to them as it does not generate a lot of views or listeners. Nevertheless, people are being educated on real sustainable products and products that have simply...

Duration:00:30:27

Your clients want a different kind of sustainable products

3/9/2022
The world has changed due to the pandemic and other terrible events. Nevertheless, people are demanding a different kind of political and business leadership. They expect leaders and organisations to act in a responsible way. Wasting our natural resources with only create more pain and drama for society. Society has also realized that it is no longer willing to accept multiple kinds of discrimination and destruction. Let me provide you with some really useful examples on how to create...

Duration:00:32:52

How will ESG affect Marketing campaigns?

3/2/2022
How will ESG affect Marketing campaigns? Understand what ESG actually is and how it will change the way you have been doing marketing. It starts with product design, over offline and online marketing vehicles to sustainable product life time. A sustainable business model needs more than just a label. ESG is more than just Environmental, Social and corporate Governance. It is about a mission for every organisation to be less wasteful and enable a circular economy. There are ways to make...

Duration:00:41:20

How tech startups rapidly grow their B2B sales?

10/13/2021
Listen to this podcast as Christian Bartsch discusses with Asa Hochhauser: How tech startups rapidly grow their B2B sales? Episode #251 Who is Asa Hochhauser? Asa Hochhauser is the VP of Sales at McGaw.io Asa arms sales teams of fast-growing startups to win through sales technology. You can reach Asa on LinkedIn at: https://www.linkedin.com/in/asahoc/ Are the questions you need answered in future episodes? Suggest topics for future podcast...

Duration:00:38:54

Where is the value in mentoring for bootstrapped startups

10/11/2021
Christian discusses with Shawn Thomas (Nashville, Tenesse) on following topic: Where is the value in mentoring for bootstrapped startups? The key reasons young entrepreneurs are failing: 1) feasibility study not done 2) market fit not clearly identified 3) lack of sales knowledge 4) no business experience 5) lack of situational awareness 6) lack of access to other people's business experience Entrepreneurs who have a lack of experience and funds benefit from a mentoring community as...

Duration:00:46:21

How B2B Saas companies double their revenue in 90 days when nobody knows them

10/5/2021
Christian discusses with Simon Severino (based in Vienna) on SaaS Business strategies: How B2B Saas companies double their revenue in 90 days when nobody knows them Who is Simon Severino? Simon Severino helps business owners in SaaS and Services (Consultancies, Agencies) discover how to be able to run their company more efficiently which results in sales that soar. He is also a Forbes Business Council Member, a contributor to Entrepreneur Magazine, and a member of Duke Corporate...

Duration:00:37:30

How organisations survive in industries that experience disruption.

9/26/2021
How organisations survive in industries that experience disruption. Who is Dan McClure? As a systems strategist and agile product manager, Dan helps organizations envision and create high impact innovations. He has over 30 years of hands-on experience shaping systems-level initiatives that combine business + technology in tumultuous environments. Dan specializes in complex systems innovation challenges, and acts as a senior innovation strategist for commercial, non-profit, and...

Duration:00:49:02

How do businesses build a solid Brand Development in a disrupted industry?

9/20/2021
In this episode Christian discusses with Benjamin Shapiro (San Francisco): How do businesses build a solid Brand Development in a disrupted industry? Key insights of this episode will be: 1) How to build a constant flow of content? 2) Users are now constantly bombarding with requests for attention 3) Advertorial that delivers value to the right person at the right time wins 4) Companies need to understand the foundation of their marketing efforts 5) What are the pods for...

Duration:00:28:01

What is the difference between growth and scaling?

8/24/2021
Listen to this podcast episode as Christian discusses with Andie Monet (Texas): What is the difference between "growth" and "scaling", and why it's important. Key learnings: - can't scale before you aren't growing - profits shrink despite revenue with wrong growth approach - scale by streamlining process Who is Andie Monet? Are the questions you need answered in future episodes? Suggest topics for future podcast...

Duration:00:59:48

How to build innovation ecosystems or clusters that lead to a sustainable growth

8/18/2021
Enjoy this podcast episode Where Christian and Jennifer speak about: How to build innovation ecosystems or clusters that lead to a sustainable growth Who is Jennifer Wilde? Jenny is currently serving as Managing Director at Innovation Ecosystem, an organisation offering practical tools and support to deliver a step change in innovation effectiveness. A leader in System Innovation, they enable organisations to solve challenging problems, and find the right solutions to build high impact...

Duration:00:32:37

How to automate your tasks of your business which lead to business growth

8/14/2021
Enjoy this podcast conversation which Christian had with Pieter K de Villiers on workflow efficiency: How to automate your tasks of your business which lead to business growth. You can reach Pieter at: https://macantacrm.com or via LinkedIn: https://www.linkedin.com/in/pieter-k-de-villiers-3443b031/ Who is Pieter K de Villiers? Pieter is CEO and co-founder of Macanta Software Ltd and a small business systems & automation expert. He works with business owners to design, systemise and...

Duration:00:34:09

How to scale a startup that will make corporates want to be part of the founder's journey.

8/11/2021
Take the time to listen to this podcast episode where Christian discusses with Fernando Clemente (florida) about marketing strategies that increase the value of a business: How to scale a startup that will make corporates want to be part of the founder's journey. Who is Fernando Clemente? He started Mule in 2018 after he worked in several different industries and realized how much potential there was to educate businesses on different marketing strategies and help them grow. Fernando is...

Duration:00:35:55

How to use market research in b2b to be laser focused on solving the relevant problems of their niche market.

8/8/2021
Listen to this podcast conversation Christian had with Sean Campbell on B2B Market Research: How to use market research in b2b to be laser focused on solving the relevant problems of their niche market. Understand how B2B Market Research can help you avoid blindfolds and capture true market opportunities. Who is Sean Campbell? Sean is the CEO of Cascade Insights and is based in Oregon City (USA). Sean Campbell's company Cascade Insight focuses on B2B Market Research. He's mentoring...

Duration:00:39:31

How startups can benefit from closing the VC Diversity Gap

8/5/2021
Listen to this podcast episode #241 where Christian discusses with Marjorie Radlo-Zandi: "How startups can benefit from closing the VC Diversity Gap." She provides insights during the podcast into: 1) Why diversifying both by gender and race in VC’s and Angel Investors makes good economic sense? 2) Why investors are looking to invest into more diverse founding teams? 3) Why people of both gender and people of color make a winning difference in startups? Marjorie Radlo-Zandi is a Angel...

Duration:00:36:57

How to design as product roadmap that leads to a successful product launch?

7/27/2021
Take the time to listen to Christian's podcast conversation with Jay Haynes (@jayhaynes) on following topic: How to design as product roadmap that leads to a successful product launch? This episode leads you to answering these 2 fundamental product roadmap questions of a post pandemic era: 1) how do you achieve a systematic approach? 2) which product strategy is a better approach: a) Analysing your customer's real unsolved problems? b) Copying the existing competition Find out more...

Duration:00:33:39

How a message that resonates with a B2B audience strengthens your revenue growth?

7/23/2021
Take the time to listen to Christian's podcast conversation with Dave Ho on following topic: How a message that resonates with a B2B audience strengthens your revenue growth? The episode lead you to answering these 2 fundamental marketing questions of a post pandemic era: 1) How can you reevaluate and strengthen your position in the market? 2)You communicate a message that resonates with a B2B audience? Find out more about York & Chapel: https://www.yorkandchapel.com/ or connect with...

Duration:00:28:22

Identify how your business can grow by understanding the strategies of amazon's social ecommerce.

7/22/2021
Benefit from listening to Christian's conversation with Brian Gioia (S50 Agency) based in Norwalk Conneticut: Identify how your business can grow by understanding the strategies of amazon's social ecommerce. For more information visit Brian's LinkedIn profile or go to https://www.s50.agency/ Are the questions you need answered in future podcast episodes? Tell us at https://meetchrisbartsch.com Get more helpful content on how to achieve true market innovation so that you gain that...

Duration:00:31:03