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The Grunt Workers Show

Business & Economics Podcasts

You have seen their ads or marketing materials, but who are the people behind these campaigns and what do they know?James C. Zolman interviews marketers from main street shops to wall street firms.He pulls back the curtains on what's working in digital marketing right now so you can test it for yourself and see if these tactics or strategies will work for you.Each episode includes world-class marketing insights from digital marketing managers to CMOs across a wide variety of industries and disciplines.Learn from former Googlers to local credit union marketing leaders, people who worked with Steve Jobs to pioneers of influencer marketing platforms, senior marketing management at multi-billion-dollar public companies to main street marketers, and so many more amazing people.Plus, get to know who they are outside of work... their family life, hobbies, and more!

You have seen their ads or marketing materials, but who are the people behind these campaigns and what do they know?James C. Zolman interviews marketers from main street shops to wall street firms.He pulls back the curtains on what's working in digital marketing right now so you can test it for yourself and see if these tactics or strategies will work for you.Each episode includes world-class marketing insights from digital marketing managers to CMOs across a wide variety of industries and disciplines.Learn from former Googlers to local credit union marketing leaders, people who worked with Steve Jobs to pioneers of influencer marketing platforms, senior marketing management at multi-billion-dollar public companies to main street marketers, and so many more amazing people.Plus, get to know who they are outside of work... their family life, hobbies, and more!

Location:

United States

Description:

You have seen their ads or marketing materials, but who are the people behind these campaigns and what do they know?James C. Zolman interviews marketers from main street shops to wall street firms.He pulls back the curtains on what's working in digital marketing right now so you can test it for yourself and see if these tactics or strategies will work for you.Each episode includes world-class marketing insights from digital marketing managers to CMOs across a wide variety of industries and disciplines.Learn from former Googlers to local credit union marketing leaders, people who worked with Steve Jobs to pioneers of influencer marketing platforms, senior marketing management at multi-billion-dollar public companies to main street marketers, and so many more amazing people.Plus, get to know who they are outside of work... their family life, hobbies, and more!

Language:

English

Contact:

+1 (208) 295-0333


Episodes

Discover One Smart Way That Small Businesses Can Compete Against Enterprise Ad Budgets

4/23/2021
How can small businesses acquire the marketing tools and resources large companies have? Is it possible for you to launch $50,000 campaigns for a fraction of the price? In this episode, Josh Aston and his brand new company Above the Fold will explain how he’s bringing his 15 years of experience working at billion-dollar companies to small and medium-sized businesses. PLUS Josh will share with us what Above the Fold is exactly and what separates them from, well, the fold. He’ll give us...

Duration:00:46:57

From Working Minimum Wage to Managing $30 Million Cash Deals: Marty Fahncke’s Rise as the Adventurous Marketer

2/19/2021
Ever wonder how you could squeeze the most out of your business processes without spending any money? Would you like to build revenue streams out of existing infrastructure by just thinking differently? In this episode, Marty Fahncke will share with us how he has mastered looking at operational inefficiencies and turning them into additional revenue streams. PLUS He will tell us all about his journey as the adventurous marketer from his humble beginnings as a telemarketer to how he’s...

Duration:00:52:44

When Your Stories Are Trash Your Deal Size Is Small

1/19/2021
How do multi-million dollar deals get done at a billion dollar company? And how does that help marketers or business owners who aren’t doing multi-million dollar deals? It all comes down to story. Story story story. Stories are told at billion dollar companies… the same way they are told in a main street shop. Tell a better story, and you’ll increase your order value - or your deal size. In this episode, Amahl WIlliams shares his insights while he scales a brand new digital division...

Duration:01:01:24

Focus Groups Are A Joke But They Make Clients Feel Better + Other Profound Insights From Jeremy Smith

12/17/2020
Tesla vs Porche, how is their creative process different? And what does that have to do with focus groups and getting a brand into COSTCO? In this episode, Jeremy Smith tells us about his incredible journey from briefly working with Steve Jobs in the 80s to helping brands get into COSTCO today. Learn from a creative professional who worked on some of the most iconic brands within the past 30 years! PLUS Who is Jeremy Smith? After more than 35 years in strategic sales, branding and...

Duration:00:55:48

Learn How A 65 Year Old Local Company’s Inside Out Content Marketing Strategy Wins In Crowded Space

12/10/2020
Look, a checking account is a checking account is a checking account, right? When you’re in a commodity marketplace like banking or farming or precious metals or other general goods, how do you stand out? What kind of content marketing strategy should you consider? In this episode, Michael Hostetler helps us discover a unique way to significantly increase awareness, stay top of mind, and build a beautiful place inside the hearts and minds of a jaded local audience… The best part is that...

Duration:00:49:00

Jeff Lerner Reveals How To Get Over 25% Share Of Voice In A Huge Industry Without A Huge Budget

12/4/2020
You might not have the budget to define an industry as a startup or even a mature company, but you are hell bent on making a dent in the universe with your idea… So how will you transform the industry as the little guy? In this episode, Jeff Lerner shares one way to lead the industry with a smart marketing tactic… PLUS Want to learn more about Jeff Lerner? Jeff Lerner is recognized as a “Top 40 Business Leader Under 40” by San Diego Business Journal for his work in developing...

Duration:00:44:44