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The Home Builder Digital Marketing Podcast

Business & Economics Podcasts

Welcome to The Home Builder Digital Marketing Podcast! Over 90% of today's home buyers start their buyer journey online. Here we talk with not only industry experts, but also your fellow home builder marketers to learn how you can succeed in our incredibly competitive digital world. Hosts Greg Bray, President of Blue Tangerine, and Kevin Weitzel, VP of Business Development and Sales at Outhouse, bring you a wealth of home builder online marketing experience. Join them each week as they interview new guests and challenge you to push your digital marketing results to new heights. Learn more at https://www.buildermarketingpodcast.com.

Location:

United States

Description:

Welcome to The Home Builder Digital Marketing Podcast! Over 90% of today's home buyers start their buyer journey online. Here we talk with not only industry experts, but also your fellow home builder marketers to learn how you can succeed in our incredibly competitive digital world. Hosts Greg Bray, President of Blue Tangerine, and Kevin Weitzel, VP of Business Development and Sales at Outhouse, bring you a wealth of home builder online marketing experience. Join them each week as they interview new guests and challenge you to push your digital marketing results to new heights. Learn more at https://www.buildermarketingpodcast.com.

Language:

English


Episodes
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Episode #293: How Brand Shapes Customer Experience - Elicia Azali

11/5/2025
This week on The Home Builder Digital Marketing Podcast, we share an exclusive presentation from the 2025 Home Builder Digital Marketing Summit with Elicia Azali of Beazer Homes. Elicia offers lessons on how Beazer Marketing aligns brand strategy with sales and marketing execution to create lasting customer impact. https://www.buildermarketingpodcast.com/episodes/293-how-brand-shapes-customer-experience-elicia-azali

Duration:00:33:44

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Episode #292: Marketing in an Unpredictable World - Kevin Weitzel, Jamie Godwin, Dusty Talbert, Chris Thornton

10/29/2025
This week on The Home Builder Digital Marketing Podcast, we share a panel presentation from the 2025 Home Builder Digital Marketing Summit. Jamie Godwin of Kolter Homes, Dusty Talbert of The Providence Group, and Chris Thornton of Ashton Woods offer insights on how today's home builders are adjusting their marketing and sales strategies to succeed in the current market. https://www.buildermarketingpodcast.com/episodes/292-markeing-in-an-unpredictable-world-kevin-weitzel-jamie-godwin-dusty-talbert-and-chris-thornton

Duration:00:39:41

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Episode #291: Maximizing Home Builder Marketing Assets - Greyson Miller

10/22/2025
This week on The Home Builder Digital Marketing Podcast, Greyson Miller of Landmark 24 Homes joins Greg and Kevin to discuss how home builders can maximize the home builder marketing assets they have available to be more effective and efficient. https://www.buildermarketingpodcast.com/episodes/291-maximizing-home-builder-marketing-assets-greyson-miller

Duration:00:29:52

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Episode #296: Paid Search Strategies for Home Builders - April Griffith

10/17/2025
This week on The Home Builder Digital Marketing Podcast, April Griffith joins Greg and Kevin to discuss how home builders can move beyond basic ads and implement paid search strategies that will connect with prospective buyers and drive more qualified traffic to their websites. https://www.buildermarketingpodcast.com/episodes/296-paid-search-strategies-for-home-builders-april-griffith

Duration:00:24:58

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Episode #290: 2025 Home Builder Digital Marketing Summit Recap - Greg Bray and Kevin Weitzel

10/15/2025
On this week's episode of The Home Builder Digital Marketing Podcast, Greg and Kevin review highlights from the 2025 Home Builder Digital Marketing Summit in Atlanta, Georgia. They give an overview of the speakers, roundtable discussions, and the marketing, OSC, and leadership education tracks. If you couldn't attend this year, listen to this episode to catch up on what you missed. Don't forget to mark your calendars for the 2026 Home Builder Digital Marketing Summit scheduled for September 23rd and 24th in Dallas, Texas. https://www.buildermarketingpodcast.com/episodes/290-2025-home-builder-digital-marketing-summit-recap-greg-bray-and-kevin-weitzel

Duration:00:30:11

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Episode #289: Focusing on the Home Buyer Experience - Hilary Gibney

10/8/2025
This week on The Home Builder Digital Marketing Podcast, Hilary Gibney of Brock Built Homes joins Greg and Kevin to discuss how focusing on the home buyer journey will lead to more sales and stronger customer relationships. https://www.buildermarketingpodcast.com/episodes/289-focusing-on-the-home-buyer-experience-hilary-gibney

Duration:00:26:09

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Episode #288: Creating a Stellar Online Sales Program - Ingrid Ricks

10/1/2025
This week on The Home Builder Digital Marketing Podcast, Ingrid Ricks of Convertly Solutions joins Greg and Kevin to discuss how home builders can create a stellar online sales program to nurture leads, qualify home buyers, and drive growth. https://www.buildermarketingpodcast.com/episodes/288-creating-a-stellar-online-sales-program-ingrid-ricks

Duration:00:24:35

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Episode #287: How Marketing Can Better Serve Sales - Gabriela Cortesia

9/24/2025
This week on The Home Builder Digital Marketing Podcast, Gabriela Cortesia of CastleRock Communities joins Greg and Kevin to discuss how home builder marketing can better serve sales teams and, in turn, enhance the experience for home buyers. https://www.buildermarketingpodcast.com/episodes/287-how-marketing-can-better-serve-sales-gabriela-cortesia

Duration:00:26:14

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Episode #286: Finding Home Builder Marketing Support - Sara Williams

9/17/2025
This week on The Home Builder Digital Marketing Podcast, Sara Williams of Aras&Co joins Greg and Kevin to discuss how home builders can find the right sales and marketing support for sustainable business growth. https://www.buildermarketingpodcast.com/episodes/286-finding-home-builder-marketing-support-sara-williams

Duration:00:24:11

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Episode #285: Experimenting With Home Builder AI Tools - Monica Wheaton

9/10/2025
This week on The Home Builder Digital Marketing Podcast, Monica Wheaton of ECI Solutions joins Greg and Kevin to discuss how experimenting with AI tools designed for home builders can significantly help marketers by boosting efficiency, enhancing customer experience, and providing data-driven insights. https://www.buildermarketingpodcast.com/episodes/285-experimenting-with-home-builder-ai-tools-monica-wheaton

Duration:00:32:15

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Episode #284: Home Builder Marketing That Stands Out - Kelly Primeau

9/3/2025
This week on The Home Builder Digital Marketing Podcast, Kelly Primeau of CEA Marketing joins Greg and Kevin to discuss how home builders can sell more homes through marketing strategies and campaigns that make them stand out among competitors. https://www.buildermarketingpodcast.com/episodes/284-home-builder-marketing-that-stands-out-kelly-primeau

Duration:00:36:23

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Episode #283: Home Builder AI-Powered Customer Service - James Matte

8/27/2025
This week on The Home Builder Digital Marketing Podcast, James Matte of BuilderChat joins Greg and Kevin to discuss the advantages of using home builder digital AI-powered customer service. https://www.buildermarketingpodcast.com/episodes/283-home-builder-ai-powered-customer-service-james-matte

Duration:00:24:09

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Episode #282: Elevating Home Renderings and VR Tours - Greg Bray and Kevin Weitzel

8/20/2025
This week on The Home Builder Digital Marketing Podcast, Greg and Kevin discuss how elevated renderings and VT tours can help home builders enhance home buyer engagement, improve website conversions, and increase sales. https://www.buildermarketingpodcast.com/episodes/282-elevating-home-renderings-and-vr-tours-greg-bray-and-kevin-weitzel

Duration:00:33:07

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Episode #281: Integrating AI into Home Builder Marketing - Kathleen Perley

8/13/2025
This week on The Home Builder Digital Marketing Podcast, Kathleen Perley of DemystifAI joins Greg and Kevin to discuss how integrating AI into home builder digital marketing is a competitive necessity. https://www.buildermarketingpodcast.com/episodes/281-integrating-ai-into-home-builder-marketing-kathleen-perley

Duration:00:32:05

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Bonus Episode: 2025 Home Builder Digital Marketing Summit Preview - Greg Bray and Kevin Weitzel

8/11/2025
On this bonus episode of The Home Builder Digital Marketing Podcast, Greg and Kevin give a preview of the highly anticipated 2025 Home Builder Digital Marketing Summit. This year’s Summit focuses on helping sell more homes with smarter marketing and includes three dynamic tracks: Marketing, OSC Education, and Leadership. At the 2025 Home Builder Digital Marketing Summit, home builder business owners, marketing professionals, and online sales counselors and leaders will benefit from engaging and in-depth sessions that go beyond surface-level ideas. They will walk away with actionable insights, learn to use cutting-edge digital tools to connect with today’s buyers, apply AI across their marketing and sales workflows, maximize website, SEO, and analytics to drive performance, strengthen collaboration between marketing and sales teams, and so much more. If you are ready to transform your digital strategy, connect with peers, and drive real results, don’t miss the 2025 Home Builder Digital Marketing Summit in Atlanta, Georgia, on September 24th and 25th. Register today at www.buildermarketingsummit.com. https://www.buildermarketingpodcast.com/episodes/bonus-episode-2025-home-builder-digital-marketing-summit-preview-greg-bray-and-kevin-weitzel

Duration:00:15:27

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Episode #280: Using AI Tools in Home Builder Marketing - Meredith Oliver

8/6/2025
This week on The Home Builder Digital Marketing Podcast, Meredith Oliver of Meredith Communications joins Greg and Kevin to discuss how implementing the right AI tools in home builder digital marketing engages home buyers and drives business growth. https://www.buildermarketingpodcast.com/episodes/280-using-ai-in-home-builder-marketing-meredith-oliver

Duration:00:33:41

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Episode #279: Building a Brand Story Around Community - Monaca Onstad

7/30/2025
This week on The Home Builder Digital Marketing Podcast, Monaca Onstad of OnPlace joins Greg and Kevin to discuss how home builders can build a brand story around the communities they build in and connect more authentically with home buyers. https://www.buildermarketingpodcast.com/episodes/279-building-a-brand-story-around-community-monaca-onstad

Duration:00:30:15

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Episode #277: Consumer Research for Home Builders - Maureen Ladley

7/16/2025
This week on The Home Builder Digital Marketing Podcast, Maureen Ladley of John Burns Research and Consulting joins Greg and Kevin to discuss how consumer research can guide home builders in making insightful, data-driven decisions. https://www.buildermarketingpodcast.com/episodes/277-consumer-research-for-home-builders-maureen-ladley

Duration:00:33:44

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Episode #276: Selling Life Improvement to Home Buyers - Ryan Taft

7/9/2025
This week on The Home Builder Digital Marketing Podcast, Ryan Taft of Impact Eighty-Eight joins Greg and Kevin to discuss why home builder digital marketing and sales teams should focus more on improving home buyers’ lives and less on selling homes. https://www.buildermarketingpodcast.com/episodes/276-selling-life-improvement-to-home-buyers-ryan-taft

Duration:00:28:01

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Episode #275: Optimizing Home Builder Email Marketing - Brian Barrett

7/2/2025
This week on The Home Builder Digital Marketing Podcast, Brian Barrett of Oak Creek Trail joins Greg and Kevin to discuss how home builders can optimize their email marketing strategies to capture more quality leads. https://www.buildermarketingpodcast.com/episodes/275-optimizing-home-builder-email-marketing-brian-barrett

Duration:00:25:21