The Home Builder Digital Marketing Podcast
Business & Economics Podcasts
Welcome to The Home Builder Digital Marketing Podcast! Over 90% of today’s home buyers start their buyer journey online. Here we talk with not only industry experts, but also your fellow home builder marketers to learn how you can succeed in our incredibly competitive digital world. Hosts Greg Bray, President of Blue Tangerine, and Kevin Weitzel, VP of Business Development and Sales at Outhouse, bring you a wealth of home builder online marketing experience. Join them each week as they interview new guests and challenge you to push your digital marketing results to new heights. Learn more at https://www.buildermarketingpodcast.com.
Location:
United States
Description:
Welcome to The Home Builder Digital Marketing Podcast! Over 90% of today’s home buyers start their buyer journey online. Here we talk with not only industry experts, but also your fellow home builder marketers to learn how you can succeed in our incredibly competitive digital world. Hosts Greg Bray, President of Blue Tangerine, and Kevin Weitzel, VP of Business Development and Sales at Outhouse, bring you a wealth of home builder online marketing experience. Join them each week as they interview new guests and challenge you to push your digital marketing results to new heights. Learn more at https://www.buildermarketingpodcast.com.
Language:
English
Episodes
Episode #267: Home Builder Customer Engagement AI Tools - Mike Bills
5/7/2025
This week on The Home Builder Digital Marketing Podcast, Mike Bills of AtlasRTX joins Greg and Kevin to discuss home builder customer engagement AI tools that answer customer questions immediately, schedule appointments, and help sell homes faster.
https://www.buildermarketingpodcast.com/episodes/267-home-builder-customer-engagement-ai-tools-mike-bills
Duration:00:33:18
Episode #266: Distinguishing Your Sales and Marketing - Taylor Humphrey
4/30/2025
This week on The Home Builder Digital Marketing Podcast, Taylor Humphrey of Pacesetter Homes joins Greg and Kevin to discuss how home builders can distinguish their sales and marketing to create an exceptional home buyer experience.
https://www.buildermarketingpodcast.com/episodes/266-distinguishing-your-sales-and-marketing-taylor-humphrey
Duration:00:27:26
Episode #265: Interactive Floor Plans - Greg Bray and Kevin Weitzel
4/23/2025
This week on The Home Builder Digital Marketing Podcast, Greg and Kevin discuss how home builders can utilize interactive floor plans to increase leads and sales, and they can be leveraged to accelerate the home buyer decision making process.
https://www.buildermarketingpodcast.com/episodes/265-interactive-floor-plans-greg-bray-and-kevin-weitzel
Duration:00:37:58
Episode #264: Finding Your Unique Selling Proposition - Kirsten Nease
4/16/2025
This week on The Home Builder Digital Marketing Podcast, Kirsten Nease of Cornerstone Homes joins Greg and Kevin to discuss how finding a unique selling proposition can help home builders strengthen and focus digital marketing strategies.
https://www.buildermarketingpodcast.com/episodes/264-finding-your-unique-selling-proposition-kirsten-nease
Duration:00:28:03
Episode #263: Initiating Home Builder Digital Marketing - Dani Cook
4/9/2025
This week on The Home Builder Digital Marketing Podcast, Dani Cook of Scott Communities joins Greg and Kevin to discuss what smaller home builders can do to initiate home builder digital marketing.
https://www.buildermarketingpodcast.com/episodes/263-initiating-home-builder-digital-marketing-dani-cook
Duration:00:22:35
Episode #262: Marketing for Master Planned Communities - Stephanie Walker
4/2/2025
This week on The Home Builder Digital Marketing Podcast, Stephanie Walker of Rancho Mission Viejo joins Greg and Kevin to discuss how home builders and developers market to home buyers in master-planned communities.
https://www.buildermarketingpodcast.com/episodes/262-marketing-for-master-planned-communities-stephanie-walker
Duration:00:24:35
Episode #261: Merging Home Builder Sales and Marketing - Megan Bakel
3/26/2025
This week on The Home Builder Digital Marketing Podcast, Megan Bakel of Landsea Homes joins Greg and Kevin to discuss how home builders can merge sales and marketing to convert more leads and create a better home buying experience.
https://www.buildermarketingpodcast.com/episodes/261-merging-home-builder-sales-and-marketing-megan-bakel
Duration:00:23:14
Episode #260: Home Builder Digital Marketing Strategies - Jay Dixon
3/19/2025
This week on The Home Builder Digital Marketing Podcast, Jay Dixon of AdsIntelligence Marketing joins Greg and Kevin to discuss home builder digital marketing strategies that generate more qualified leads.
https://www.buildermarketingpodcast.com/episodes/260-home-builder-digital-marketing-strategies-jay-dixon
Duration:00:31:05
Episode #259: 2025 International Builders' Show Recap - Greg Bray and Kevin Weitzel
3/12/2025
This week on The Home Builder Digital Marketing Podcast, Greg and Kevin recap highlights from the NAHB International Builders' Show in Las Vegas where home builder digital marketers were able to connect and learn from the industry's digital marketing experts.
https://www.buildermarketingpodcast.com/episodes/259-2025-international-builders-show-recap-greg-bray-and-kevin-weitzel
Duration:00:26:30
Episode #258: The 2024 Home Buyer Conversion Report - Jimmy Diffee
3/5/2025
This week on The Home Builder Digital Marketing Podcast, Jimmy Diffee of Bokka Group joins Greg and Kevin to discuss the 2024 Home Buyer Conversion Report, a detailed analysis that will help home builders understand the key influences that cause home buyers to take action.
https://www.buildermarketingpodcast.com/episodes/258-the-2024-home-buyer-conversion-report-jimmy-diffee
Duration:00:31:34
Episode #257: Exceptional Marketing Requires Adaptability - Tom Nelson
2/26/2025
This week on The Home Builder Digital Marketing Podcast, Tom Nelson of NDG Communications joins Greg and Kevin to discuss why exceptional home builder digital marketing requires adaptability and open-mindedness.
https://www.buildermarketingpodcast.com/episodes/257-exceptional-marketing-requires-adaptability-tom-nelson
Duration:00:30:17
Episode #256: Effective Home Builder Geofencing - Greg Bray and Kevin Weitzel
2/19/2025
This week on The Home Builder Digital Marketing Podcast, Greg and Kevin discuss how home builders can use geofencing for more precise ad targeting and to generate more qualified home buyer leads.
https://www.buildermarketingpodcast.com/episodes/256-effective-home-builder-geofencing-greg-bray-and-kevin-weitzel
Duration:00:23:55
Episode #255: AI Tools That Revolutionize Home Buying - Russ Wright
2/12/2025
This week on The Home Builder Digital Marketing Podcast, Russ Wright of VisionAIry Success Engineering joins Greg and Kevin to discuss how AI tools can help home builders revolutionize their business and transform the home buying experience.
https://www.buildermarketingpodcast.com/episodes/255-ai-tools-that-revolutionize-home-buying-russ-wright
Duration:00:23:05
Episode #254: Innovative Home Builder Digital Marketing - Melissa Cervin
2/5/2025
This week on The Home Builder Digital Marketing Podcast, Melissa Cervin of Lombardo Homes joins Greg and Kevin to discuss how home builder digital marketers can use innovative tools to improve customer experience and increase sales.
https://www.buildermarketingpodcast.com/episodes/254-innovative-home-builder-digital-marketing-melissa-cervin
Duration:00:30:14
Episode #253: Understanding Your Home Buyer Audience - John Peragine
1/29/2025
This week on The Home Builder Digital Marketing Podcast, John Peragine of Audience Town joins Greg and Kevin to discuss how home builders can market more effectively by getting to know their audience through data analytics.
https://www.buildermarketingpodcast.com/episodes/253-understanding-your-home-buyer-audience-john-peragine
Duration:00:26:38
Episode #252: New Home Buyer Customer Experience Expectations - Josh Paul
1/22/2025
This week on The Home Builder Digital Marketing Podcast, Josh Paul of Homebuilder Ops joins Greg and Kevin to discuss the 2024 New Home Buyer Customer Experience Expectations, a nationwide research study of buyers' residential construction sales and marketing preferences.
https://www.buildermarketingpodcast.com/episodes/252-new-home-buyer-customer-experience-expectations-josh-paul
Duration:00:25:23
Episode #251: Elevating Interior Design in Model Homes - Doris Pearlman
1/15/2025
This week on The Home Builder Digital Marketing Podcast, Doris Pearlman of Possibilities for Design joins Greg and Kevin to discuss how working with professional interior designers and merchandisers to design model homes can help home builders create spaces that connect with home buyers and increase revenue.
https://www.buildermarketingpodcast.com/episodes/251-elevating-interior-design-in-model-homes-doris-pearlman
Duration:00:29:28
Bonus Episode: Key Touchpoints That Build Brand Trust CommVersion Webinar - Greg Bray and Kevin Weitzel
1/13/2025
On this bonus episode of The Home Builder Digital Marketing Podcast, Grey and Kevin share a CommVersion webinar with Nick Chitty, during which they discuss key customer touchpoints that build brand trust and drive sales.
https://www.buildermarketingpodcast.com/episodes/bonus-episode-key-touchpoints-that-build-brand-trust-commversion-webinar-greg-bray-and-kevin-weitzel
Duration:00:30:50
Episode #250: Personalizing Home Builder Marketing - Brian Newquist
1/8/2025
This week on The Home Builder Digital Marketing Podcast, Brian Newquist of Kovach Marketing joins Greg and Kevin to discuss the importance of personalizing home builder marketing to create a stronger connection with home buyers.
https://www.buildermarketingpodcast.com/episodes/250-personalizing-home-builder-marketing-brian-newquist
Duration:00:21:00
Episode #249: Establishing a Home Builder Name and Brand - Bill Sieversten
1/1/2025
This week on The Home Builder Digital Marketing Podcast, Bill Sieversten of Milesbrand joins Greg and Kevin to discuss how home builders can establish an effective name and a brand that will help build trust and create an emotional connection with home buyers.
https://www.buildermarketingpodcast.com/episodes/249-establishing-a-home-builder-name-and-brand-bill-sieversten
Duration:00:28:52