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The Home Builder Digital Marketing Podcast

Business & Economics Podcasts

Welcome to The Home Builder Digital Marketing Podcast! Over 90% of today’s home buyers start their buyer journey online. Here we talk with not only industry experts, but also your fellow home builder marketers to learn how you can succeed in our incredibly competitive digital world. Hosts Greg Bray, President of Blue Tangerine, and Kevin Weitzel, VP of Business Development and Sales at Outhouse, bring you a wealth of home builder online marketing experience. Join them each week as they interview new guests and challenge you to push your digital marketing results to new heights. Learn more at https://www.buildermarketingpodcast.com.

Welcome to The Home Builder Digital Marketing Podcast! Over 90% of today’s home buyers start their buyer journey online. Here we talk with not only industry experts, but also your fellow home builder marketers to learn how you can succeed in our incredibly competitive digital world. Hosts Greg Bray, President of Blue Tangerine, and Kevin Weitzel, VP of Business Development and Sales at Outhouse, bring you a wealth of home builder online marketing experience. Join them each week as they interview new guests and challenge you to push your digital marketing results to new heights. Learn more at https://www.buildermarketingpodcast.com.

Location:

United States

Description:

Welcome to The Home Builder Digital Marketing Podcast! Over 90% of today’s home buyers start their buyer journey online. Here we talk with not only industry experts, but also your fellow home builder marketers to learn how you can succeed in our incredibly competitive digital world. Hosts Greg Bray, President of Blue Tangerine, and Kevin Weitzel, VP of Business Development and Sales at Outhouse, bring you a wealth of home builder online marketing experience. Join them each week as they interview new guests and challenge you to push your digital marketing results to new heights. Learn more at https://www.buildermarketingpodcast.com.

Language:

English


Episodes

Episode #112: The Benefits of Being a Smaller Builder - Susan Paul

5/11/2022
This week on The Home Builder Digital Marketing Podcast, Susan Paul of Costa Verde Homes joins Greg and Kevin to discuss the benefits of being a smaller home builder. https://www.buildermarketingpodcast.com/episodes/112-the-benefits-of-being-a-smaller-builder-susan-paul

Duration:00:24:42

Episode #111: Focusing on the Full Customer Journey - Chelsea Kimmey

5/4/2022
This week on The Home Builder Digital Marketing Podcast, Chelsea Kimmey of CC Homes joins Greg and Kevin to discuss the importance of focusing on the full home buying customer journey. https://www.buildermarketingpodcast.com/episodes/111-focusing-on-the-full-customer-journey-chelsea-kimmey

Duration:00:22:57

Episode #110: New Home Pricing Made Easy - Betsy Feldmann

4/27/2022
This week on The Home Builder Digital Marketing Podcast, Betsy Feldmann of PRICE BLD-R and First Story Marketing joins Greg and Kevin to discuss how builders can make the new home buying journey simpler with more transparent pricing. https://www.buildermarketingpodcast.com/episodes/110-new-home-pricing-made-easy-betsy-feldmann

Duration:00:28:22

Episode #109: Providing a Service, Not Just Selling a Product - Darryl Stevenson

4/20/2022
This week on The Home Builder Digital Marketing Podcast, Darryl Stevenson of Arbor Homes and Elite Homes joins Greg and Kevin to discuss why home builders should understand that they are providing a service and not just selling a product. https://www.buildermarketingpodcast.com/episodes/109-providing-a-service-not-just-selling-a-product-darryl-stevenson

Duration:00:27:59

Episode #108: Serving Specific Home Buyers - Beth Russell

4/13/2022
This week on The Home Builder Digital Marketing Podcast, Beth Russell of Stylecraft joins Greg and Kevin to discuss understanding and serving specific home buyers. https://www.buildermarketingpodcast.com/episodes/108-serving-specific-home-buyers-beth-russell

Duration:00:33:35

Episode #107: Let Your Human Show - Teri Slavik-Tsuyuki

4/6/2022
This week on The Home Builder Digital Marketing Podcast, Teri Slavik-Tsuyuki of tst ink joins Greg and Kevin to talk about the results of the American At Home Study, and to discuss the importance of letting your human show in the customer experience. https://www.buildermarketingpodcast.com/episodes/107-let-your-human-show-teri-slavik-tsuyuki

Duration:00:33:03

Episode #106: Diving Into Digital Marketing Data - Andrew Bazan

3/30/2022
This week on The Home Builder Digital Marketing Podcast, Andrew Bazan of Lennar speaks with Greg and Kevin about the importance of examining and understanding the science of digital marketing data. https://www.buildermarketingpodcast.com/episodes/106-diving-into-digital-marketing-data-andrew-bazan

Duration:00:32:43

Episode #105: Marketing Through Community Involvement - Alyssa Titus

3/23/2022
This week on The Home Builder Digital Marketing Podcast, Alyssa Titus of Schell Brothers joins Greg and Kevin to discuss how marketing through community involvement can be a game-changer for builders. https://www.buildermarketingpodcast.com/episodes/105-marketing-through-community-involvment-alyssa-titus

Duration:00:33:03

Episode #104: ADA Website Compliance - Felicia Watson

3/16/2022
This week on The Home Builder Digital Marketing Podcast, Felicia Watson of NAHB joins Greg and Kevin to discuss the importance of achieving and maintaining ADA website compliance. https://www.buildermarketingpodcast.com/episodes/104-ada-website-compliance-felicia-watson

Duration:00:34:56

Episode #103: Adapting Sales to the Buyer and the Market - David Hagan

3/9/2022
This week on The Home Builder Digital Marketing Podcast, David Hagan of Sales Uncomplicated joins Greg and Kevin to talk about the importance of adapting sales processes to fit the buyer and the market. https://www.buildermarketingpodcast.com/episodes/103-adapting-sales-to-the-buyer-and-the-market-david-hagan

Duration:00:39:27

Episode #102: Dealing with Difficult Buyers - Bob Mirman

3/2/2022
In this week’s episode of The Home Builder Digital Marketing Podcast, Bob Mirman of Eliant joins Greg and Kevin to discuss dealing with difficult buyers and how managing expectations is a key factor in doing that. https://www.buildermarketingpodcast.com/episodes/102-dealing-with-difficult-buyers-bob-mirman

Duration:00:34:29

Episode #101: Got a Quality Paid Search Program? - Phillip Mejia

2/23/2022
This week on The Home Builder Digital Marketing Podcast, Phillip Mejia of Blue Tangerine joins Greg and Kevin to discuss the basics of paid search and why it should be an important part of every home builder’s digital toolbox. https://www.buildermarketingpodcast.com/episodes/101-got-a-quality-paid-search-program-phillip-mejia

Duration:00:29:33

Episode #100: Where Financing Fits in Marketing - Anthony Grasst

2/16/2022
Anthony Grasst of Homebridge Financial joins Greg and Kevin this week on The Home Builder Digital Marketing Podcast to educate builders about why financing should be an integral part of marketing. https://www.buildermarketingpodcast.com/episodes/100-where-financing-fits-in-marketing-anthony-grasst

Duration:00:38:53

Episode #99: Enriching Customer Experience with Technology - Amanda Kruit

2/9/2022
This week on The Home Builder Digital Marketing Podcast Amanda Kruit of Hayden Homes joins Greg and Kevin to discuss using technology to enrich the customer home buying experience. https://www.buildermarketingpodcast.com/episodes/99-enriching-customer-experience-with-technology-amanda-kruit

Duration:00:28:47

Episode #98: The Biggest X Factor to Home Buying Online - Stephanie McCarty

2/2/2022
Stephanie McCarty of Taylor Morrison joins Greg and Kevin on this week’s episode of The Home Builder Digital Marketing Podcast to discuss the significance of understanding what consumers expect and want when it comes to the home buying online process. https://www.buildermarketingpodcast.com/episodes/98-the-biggest-x-factor-to-home-buying-online-stephanie-mccarty

Duration:00:38:13

Episode #97: Customer Expectation and Engagement Online - Mollie Carmichael

1/26/2022
This week on The Home Builder Digital Marketing Podcast Mollie Carmichael of Zonda joins Greg and Kevin to talk about research on customer expectations, especially related to customers’ willingness to engage online during the home buying process. https://www.buildermarketingpodcast.com/episodes/97-customer-expectation-and-engagement-online-mollie-carmichael

Duration:00:28:31

Bonus Episode: 2022 International Builders' Show Preview - Greg Bray and Kevin Weitzel

1/24/2022
On this bonus episode of The Home Builder Digital Marketing Podcast, Greg and Kevin give a preview of the 2022 International Builders' Show and share information about the experienced presenters and informative sessions to look forward to. https://www.buildermarketingpodcast.com/episodes/bonus-episode-international-builders-show-greg-bray-and-kevin-weitzel

Duration:00:08:29

Episode #96: Making Analytics Cool Again - Mila Sorenson

1/19/2022
This week on The Home Builder Digital Marketing Podcast, Mila Sorenson of Blue Tangerine joins Greg and Kevin to discuss the ins and outs of analytics and why analytics should be an essential part of every digital marketing strategy. https://www.buildermarketingpodcast.com/episodes/96-making-analytics-cool-again-mila-sorenson

Duration:00:29:12

Episode #95: Product Is Not What Makes the Difference - Maurie Jones

1/12/2022
Maurie Jones of Wayne Homes joins Greg and Kevin this week on The Home Builder Digital Marketing podcast to discuss why home builders should be focusing on so much more than just their finished product. https://www.buildermarketingpodcast.com/episodes/95-product-is-not-what-makes-the-difference

Duration:00:25:28

Episode #94: Is Your Content Running and Groovy? - Tess Wittler

1/5/2022
Tess Wittler, a home builder content marketing consultant, joins Greg and Kevin this week on The Home Builder Digital Marketing Podcast to discuss how content fits in a home builder’s marketing plan and where to focus your efforts. https://www.buildermarketingpodcast.com/episodes/94-is-your-content-running-and-groovy-tess-wittler

Duration:00:29:51