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The Home Builder Digital Marketing Podcast

Business & Economics Podcasts

Welcome to The Home Builder Digital Marketing Podcast! Over 90% of today’s home buyers start their buyer journey online. Here we talk with not only industry experts, but also your fellow home builder marketers to learn how you can succeed in our incredibly competitive digital world. Hosts Greg Bray, President of Blue Tangerine, and Kevin Weitzel, VP of Business Development and Sales at Outhouse, bring you a wealth of home builder online marketing experience. Join them each week as they interview new guests and challenge you to push your digital marketing results to new heights. Learn more at https://www.buildermarketingpodcast.com.

Welcome to The Home Builder Digital Marketing Podcast! Over 90% of today’s home buyers start their buyer journey online. Here we talk with not only industry experts, but also your fellow home builder marketers to learn how you can succeed in our incredibly competitive digital world. Hosts Greg Bray, President of Blue Tangerine, and Kevin Weitzel, VP of Business Development and Sales at Outhouse, bring you a wealth of home builder online marketing experience. Join them each week as they interview new guests and challenge you to push your digital marketing results to new heights. Learn more at https://www.buildermarketingpodcast.com.

Location:

United States

Description:

Welcome to The Home Builder Digital Marketing Podcast! Over 90% of today’s home buyers start their buyer journey online. Here we talk with not only industry experts, but also your fellow home builder marketers to learn how you can succeed in our incredibly competitive digital world. Hosts Greg Bray, President of Blue Tangerine, and Kevin Weitzel, VP of Business Development and Sales at Outhouse, bring you a wealth of home builder online marketing experience. Join them each week as they interview new guests and challenge you to push your digital marketing results to new heights. Learn more at https://www.buildermarketingpodcast.com.

Language:

English

Episodes

Episode #65: Spring 2021 Home Builder Digital Marketing Summit - Recap

6/16/2021
Join Greg and Kevin as they recap the recent Spring 21' Home Builder Digital Marketing Summit week on the Home Builder Digital Marketing Podcast. If you missed the Spring Summit, this is the perfect episode for a bite-size recap from each of our amazing speakers Show Notes: https://www.buildermarketingpodcast.com/episodes/65-spring-2021-home-builder-digital-marketing-summit-recap

Duration:00:25:44

Bonus Episode: A Buy Now Button Coming to a Website Near You - Sales and Marketing Power Hour - Hosted by Carol Morgan and Kimberly Mackey

6/14/2021
Greg Bray of Blue Tangerine and Matthew Slutsky of BuzzBuzzHome join the dynamic duo of Kimberly Mackey from New Homes Solutions and Carol Morgan from Denim Marketing on the Sales & Marketing Power Hour recorded live on April 16, 2021. Shownotes: https://www.buildermarketingpodcast.com/episodes/bonus-episode-a-buy-now-button-coming-to-a-website-near-you

Duration:01:01:39

Episode #64: Mending the Disconnect Between Sales and Marketing - Roland Nairnsy

6/9/2021
This week on the Home Builder Digital Marketing Podcast, Greg and Kevin welcomed Roland Nairnsey of New Homes Sales Plus. They discussed the importance of mending the disconnect between sales and marketing. Show Notes: https://www.buildermarketingpodcast.com/episodes/64-mending-the-disconnect-between-sales-and-marketing-roland-nairnsy

Duration:00:38:20

Episode #63: Identifying Touch Points to Boost Customer Service - Debra Wyatte

6/2/2021
Debra Wyatte of Cecilian Partners joined Greg and Kevin on this week's episode of the Home Builder Digital Marketing podcast to discuss the importance of identifying the ways to boost customer service, as well as others ways to improve your home builder marketing. Shownotes: https://www.buildermarketingpodcast.com/episodes/63-identifying-touch-points-to-boost-customer-service-debra-wyatte

Duration:00:33:03

Episode #62: Recruiting Builder Executives & Matching Culture - Erica Lockwood

5/26/2021
On this week's episode of the Home Builder Digital Marketing Podcast, Greg and Kevin chat with Erica Lockwood of Joseph Chris Partners. They discuss what to look for when recruiting builder executives to boost business and match your company's culture. Show Notes: https://www.buildermarketingpodcast.com/episodes/62-recruiting-builder-executives-and-matching-culture-erica-lockwood

Duration:00:40:42

Episode #61: The Winning Formula for Home Builder Marketing - Rob Krohn

5/19/2021
This week on the Home Builder Digital Marketing Podcast, Greg and Kevin are joined by Rob Krohn of Epcon Communities. They discuss what goes into a winning formula for a home builder marketer, and developing a strategy that reliably generates leads. Show Notes: https://www.buildermarketingpodcast.com/episodes/61-the-winning-formula-for-home-builder-marketing-rob-krohn

Duration:00:29:16

Episode #60: Flexibility to Meet Home Buyer Expectations - Ananth Rao

5/12/2021
This week on the Home Builder Digital Marketing Podcast, Greg and Kevin chat with Ananth Rao of EYA Marketing. They discuss how to improve your company's flexibility to meet home buyer expectations. Show Notes: https://www.buildermarketingpodcast.com/episodes/60-flexibility-to-meet-home-buyer-expectations-ananth-rao

Duration:00:23:43

Episode #59: Pinteresting Your Way to Selling Homes - Alisa Meredith

5/5/2021
On this week's episode of the Home Builder Digital Marketing Podcast, we chat about Pinterest opportunities in home building with Alisa Meredith, Pinterest Product Specialist and Marketing Manager at Tailwind. She shares a bunch of tips and tricks on how to implement Pinterest in your home builder marketing plan. Show Notes: https://www.buildermarketingpodcast.com/episodes/59-pinteresting-your-way-to-selling-home-alisa-meredith

Duration:00:34:07

Episode #58: Engaging Home Buyers with Video Storytelling - Shane Austin

4/28/2021
During this episode of the Home Builder Digital Marketing Podcast, Greg and Kevin sit down with Abrazo Home’s "Chief Storyteller" Shane Austin. The three discuss capturing home buyers' attention by telling stories using video. Show Notes: https://www.buildermarketingpodcast.com/episodes/58-engaging-home-buyers-with-video-storytelling-shane-austin

Duration:00:32:02

Episode #57: Focusing on How People Want to Shop - Beth Byrd

4/21/2021
On the Home Builder Digital Marketing Podcast this week, we welcomed Beth Byrd of Beacon Homes for an in-depth conversation focusing on how home buyers want to shop. Greg, Kevin, and Beth also discuss the benefit of looking outside the home builder industry for marketing inspiration. Show Notes: https://www.buildermarketingpodcast.com/episodes/57-focusing-on-how-people-want-to-shop-beth-byrd

Duration:00:29:21

Bonus Episode: Spring 2021 Home Builder Digital Marketing Summit: Sneak Peek

4/19/2021
On this week's episode of The Home Builder Digital Marketing Podcast, Greg and Kevin give you a little sneak-peek into the upcoming Home Builder Digital Marketing Summit – Virtual Series, April 29, May 6, May 13, May 20, 12-2 ET. Register Now : https://www.buildermarketingsummit.com/register Show Notes: https://www.buildermarketingpodcast.com/episodes/56-5-bonus-episode-home-builder-digital-marketing-summit-spring-2021

Duration:00:10:33

Episode #56: Using AI & Data to Nurture the Home Buyer Journey - John Hiscox

4/14/2021
In this week's episode, Greg and Kevin are joined by John Hiscox, Co-founder of OpenHouse.ai to discuss nurturing the home buying experience by using AI and data and so much more. Show Notes: https://www.buildermarketingpodcast.com/episodes/56-using-ai-and-data-to-nurture-the-home-buyer-journey-john-hiscox

Duration:00:32:03

Episode #55: Immediacy & Customer Experience - Dave Betcher

4/7/2021
Join Dave Betcher of AtlasRTX on this week's episode of the Home Builder Digital Marketing Podcast. Greg, Kevin, and Dave discuss how to create immediacy and take advantage of the opportunity to build your brand and customer experience. Show Notes: https://www.buildermarketingpodcast.com/episodes/55-immediacy-and-customer-experience-dave-betcher swhQgPhFHyq2rBpjTDB2

Duration:00:43:55

Episode #54: Balancing Production Capacity and Sales - Al Trellis

3/31/2021
Greg Bray and Kevin Weitzel are joined by Al Trellis, co-founder of Home Builders Network. During this episode, they discuss philosophy of balancing production capacity and sales in a shifting market place. Al is full of knowledge from his years of experience, so this is an episode you don't want to miss. Show Notes: https://www.buildermarketingpodcast.com/episodes/54-balancing-production-capacity-and-sales-alan-trellis

Duration:00:43:34

Episode #53: Handling Good Market Syndrome, “More Better” - Matt Riley

3/24/2021
On this week's episode of the Home Builder Digital Marketing Podcast, Greg and Kevin had the opportunity to sit down with Matt Riley of Group Two. Join as they discuss how to cleverly take on "good market syndrome" and how to continue to set up your business for years to come. Show Notes: https://www.buildermarketingpodcast.com/episodes/53-handling-good-market-syndrome-more-better-matt-riley?utm_source=social&utm_medium=Hootsuite&utm_campaign=episode%2053

Duration:00:46:58

Episode #52: Striving to Innovate the Home Buyer Experience - Sarah Titus

3/17/2021
This week on the Home Builder Digital Marketing Podcast Greg and Kevin had the opportunity to discuss innovating the home buying experience with Sarah Titus from Eastbrook Homes. Sarah provides a lot of takeaways, including insight from a focus group, and she reveals some behind-the-scenes coordination of a creative video series. Show Notes: https://www.buildermarketingpodcast.com/episodes/52-striving-to-innovate-the-home-buyer-experience-sarah-titus

Duration:00:44:29

Episode #51: The Growing Marketing Expectations in Home Buying - Kim Sandoval

3/10/2021
On this week's episode of the Home Builder Digital Marketing Podcast we welcomed Kim Sandoval of Classic Homes & Flying Horse. She joins Greg and Kevin to discuss how growing marketing expectations have changed the home buying industry and so much more. Show Notes: https://www.buildermarketingpodcast.com/episodes/51-the-growing-marketing-expectations-in-home-buying-kim-sandoval

Duration:00:36:08

Episode #50: Embracing Ever-Changing Technology - Lisa Lausten

3/3/2021
This week on the Home Builder Digital Marketing Podcast, Greg and Kevin were joined by Lisa Lausten, Senior VP of Marketing at Stanley Martin Homes. They discuss how technology shifts should reflect how consumers not only shop for homes, but shop in general. You don't want to miss Lisa's noteworthy journey that brought her into the home builder industry. Show Notes: https://www.buildermarketingpodcast.com/episodes/50-embracing-ever-changing-technology-lisa-lausten

Duration:00:27:59

Episode #49: Defining Principles for Customer Experience - Alaina Money-Garman

2/24/2021
Join Alaina Money-Garman from Garman Homes on this week’s episode of the Home Builder Digital Marketing Podcast. Greg, Kevin, and Alaina discuss how defining your core business principles will boost customer experience, as well as the impact of women and BIPOC in home building. Show Notes: https://www.buildermarketingpodcast.com/episodes/49-defining-principles-for-customer-experience-aliana-money-garman

Duration:00:35:08

Episode #48: Willingness to Change Your Paradigm - Carl Baker

2/17/2021
In this week's episode of the Home Builder Digital Marketing Podcast we had the opportunity to talk with Carl Baker from Tresidio Homes. Greg, Kevin, and Carl discuss how the psychology of selling homes is almost identical to B2B sales, and how to have the willingness to change your paradigm to continue to grow your business. Show Notes: https://www.buildermarketingpodcast.com/episodes/48-willingness-to-change-your-paradigm-carl-baker

Duration:00:34:27

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