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The Home Builder Digital Marketing Podcast

Business & Economics Podcasts

Welcome to The Home Builder Digital Marketing Podcast! Over 90% of today’s home buyers start their buyer journey online. Here we talk with not only industry experts, but also your fellow home builder marketers to learn how you can succeed in our incredibly competitive digital world. Hosts Greg Bray, President of Blue Tangerine, and Kevin Weitzel, VP of Business Development and Sales at Outhouse, bring you a wealth of home builder online marketing experience. Join them each week as they interview new guests and challenge you to push your digital marketing results to new heights. Learn more at https://www.buildermarketingpodcast.com.

Welcome to The Home Builder Digital Marketing Podcast! Over 90% of today’s home buyers start their buyer journey online. Here we talk with not only industry experts, but also your fellow home builder marketers to learn how you can succeed in our incredibly competitive digital world. Hosts Greg Bray, President of Blue Tangerine, and Kevin Weitzel, VP of Business Development and Sales at Outhouse, bring you a wealth of home builder online marketing experience. Join them each week as they interview new guests and challenge you to push your digital marketing results to new heights. Learn more at https://www.buildermarketingpodcast.com.

Location:

United States

Description:

Welcome to The Home Builder Digital Marketing Podcast! Over 90% of today’s home buyers start their buyer journey online. Here we talk with not only industry experts, but also your fellow home builder marketers to learn how you can succeed in our incredibly competitive digital world. Hosts Greg Bray, President of Blue Tangerine, and Kevin Weitzel, VP of Business Development and Sales at Outhouse, bring you a wealth of home builder online marketing experience. Join them each week as they interview new guests and challenge you to push your digital marketing results to new heights. Learn more at https://www.buildermarketingpodcast.com.

Language:

English

Episodes

Episode #45: Upgrade Your Marketing Like You Upgrade Your iPhone

1/27/2021
On this week’s episode of the Home Builder Digital Marketing Podcast, Chad Sanschagrin of Cannonball Moments, joined Greg and Kevin to discuss habits of successful salespeople and how you can constantly innovate both yourself and your business to the next (and better) version. Show Notes: https://www.buildermarketingpodcast.com/episodes/45-upgrade-your-marketing-like-you-upgrade-your-iphone-chad-sanschagrin

Duration:00:47:55

Episode #44: OSCs - The Unsung Heroes of Home Builder Marketing - Ingrid Prince

1/20/2021
Don’t miss this week’s episode of the Home Builder Digital Marketing Podcast as Greg and Kevin visit with Ingrid Prince of Shaddock Homes. She shares tons of valuable information about the unsung heroes of home builder marketing, or more commonly known as online sales counselors (OSC). Show Notes: https://www.buildermarketingpodcast.com/episodes/44-oscs-the-unsung-heroes-of-home-builder-marketing-ingrid-prince

Duration:00:30:49

Episode #43: Inspiring Women Through The House That She Built - Kristi Allen

1/13/2021
This week on the Home Builder Digital Marketing Podcast, Greg and Kevin welcomed Kristi Allen, owner of WoodCastle Homes. They discuss the power of women in general contracting and home building, The House That She Built, and so much more. She hopes to show girls and women that there’s a space for them in this awesome home building industry! Show Notes: https://www.buildermarketingpodcast.com/episodes/43-inspiring-women-through-the-house-that-she-built-kristi-allen

Duration:00:39:30

Episode #42: Complacency in 2021 is Rubbish - Russ Stephens

1/6/2021
Join Russ Stephens, Co-founder of the Association of Professional Builders, on this week's episode of the Home Builder Digital Marketing Podcast. Greg, Kevin, and Russ discuss attracting high-quality leads throughout 2021 while also preparing and setting up your business for 2022. Show Notes: https://www.buildermarketingpodcast.com/episodes/42-complacency-in-2021-is-rubbish-russ-stephens

Duration:00:36:43

Episode #41: The Fundamental Change in Consumer Behavior - Meredith Oliver

12/30/2020
On this week's episode of the Home Builder Digital Marketing Podcast, Greg and Kevin had the opportunity to chat with Meredith Oliver, Chief Digital Marketing Strategist of Meredith Communications. They discuss making data-driven marketing decisions, how customers have fundamentally changed from the COVID-19 pandemic, and so much more. Show Notes: https://www.buildermarketingpodcast.com/episodes/41-the-fundamental-change-in-consumer-behavior-meredith-oliver

Duration:00:43:48

Episode #40: Holiday Special

12/23/2020
On this very special holiday episode, Greg and Kevin put you in the holiday spirit by sharing some of their holiday traditions and what they are looking forward to in 2021! You don't want to miss this, Kevin even shares a very special rendition of Blue Christmas. We hope you have a happy and healthy holiday season! Show Notes: https://www.buildermarketingpodcast.com/episodes/40-happy-holidays

Duration:00:13:03

Episode #39: Builder Panel - Home Builder Digital Marketing Summit

12/16/2020
Join marketing experts Chris Hartley, Ashely De Young-Seibert & Michelle Smallwood, plus, the always entertaining Kevin Weitzel from Outhouse as moderator. This session from our recent Home Building Digital Marketing Summit lets you see how other home builders are putting their marketing and digital technologies to use. Show Notes: https://www.buildermarketingpodcast.com/episodes/39-builder-panel-home-builder-digital-marketing-summit

Duration:00:58:03

Episode #38: The Engagement Power of Interactive Floor Plans and Site Plans - Lauren St. Martin

12/9/2020
This week Lauren St. Martin, marketing manager at Creative Homes, joined Greg and Kevin to discuss the power of interactive floor and site plans and how they improve engagement. They also discuss how implementing an OSC can be a benefit for both marketing and sales. Show Notes: https://www.buildermarketingpodcast.com/episodes/38-the-engagement-power-of-interactive-floor-plans-and-site-plans

Duration:00:30:11

Episode #37: Recap - Home Builder Digital Marketing Summit

12/2/2020
Did you miss the Home Builder Digital Marketing Summit? Don't worry, on this week's episode, Greg and Kevin share some of their favorite moments from each day of the Summit. They also share the grand prize winners, so listen close! You might be a WINNER! Show Notes: https://www.buildermarketingpodcast.com/episodes/37-recap-home-building-digital-marketing-summit?utm_source=social&utm_medium=Hootsuite&utm_campaign=episode%2037

Duration:00:45:47

Episode #36: End to End Value in the Customer Life Cycle - Ty Udell

11/25/2020
This week on the Home Builder Digital Marketing Podcast, we welcomed Ty Udell from Dun Today. Greg, Kevin, and Ty discuss the value digital binders can bring home builders, the end-to-end value in the customer life cycle, and how the buying process is constantly evolving. Show Notes: https://www.buildermarketingpodcast.com/episodes/36-end-to-end-value-in-the-customer-life-cycle-ty-udell

Duration:00:36:35

Episode #35: Understanding Your Value Proposition - Jennifer Cooper

11/18/2020
This week on the Home Builder Digital Marketing Podcast, we were honored to welcome Jennifer Cooper from Truland Homes. She joins Greg and Kevin to discuss the importance of understanding your value proposition as well as how to discover your brand influence and what your company stands for. Show Notes: https://www.buildermarketingpodcast.com/episodes/35-understanding-your-value-proposition-jennifer-cooper

Duration:00:36:17

Episode #34: Shifting to Digital Marketing to Accommodate Customers - Laura Hanson

11/11/2020
Join Greg, Kevin, and Laura Hanson from New Tradition Homes as they discuss her journey into the world of home building as the daughter of a builder. Laura also shares her strategies while shifting to digital marketing to accommodate the customer’s ever-evolving needs. Show Notes: https://www.buildermarketingpodcast.com/episodes/34-shifting-to-digital-marketing-to-accommodate-customers-laura-hanson

Duration:00:31:54

Episode #33: Process Map to Improve Your Customer’s Experience - Kimberly Mackey

11/4/2020
Join Greg, Kevin, and our featured guest this week, Kimberly Mackey, the founder of New Homes Solutions. They discuss multiple ways to improve your customer’s buying experience, such as improving processes and technology. Show Notes: https://www.buildermarketingpodcast.com/episodes/33-process-map-to-improve-your-customers-experience-kimberly-mackey

Duration:00:38:06

Episode #32: Innovating to Make it Easy on Customers - Ashley De Young-Seibert

10/28/2020
Ashley De Young-Seibert, the VP of Marketing at De Young Properties, drops a slew of marketing tips to help your business on this week's episode of the Home Builder Digital Marketing Podcast. Listen in to learn from a true innovator and see why De Young Properties is like Elvis. Show Notes: https://www.buildermarketingpodcast.com/episodes/32-innovating-to-make-it-easy-on-customers-ashley-de-young-seibert

Duration:00:25:40

Episode #31: Embracing Change in Home Builder Marketing - Ronda Conger

10/21/2020
Greg, Kevin, and Ronda Conger of CBH Homes explore how to embrace the ever-evolving world of Home Builder Marketing and so much more. Not only does Ronda share some incredible marketing strategies for home builders, but she also shares inspiration focused on reaching your goals both in life and in business. Show Notes: https://www.buildermarketingpodcast.com/episodes/31-embracing-change-in-home-builder-marketing-ronda-conger

Duration:00:43:50

Bonus Episode: Website Accessibility (ADA Compliance) - Why it's Important - Greg Bray

10/19/2020
Join Greg Bray, President of Blue Tangerine, on this special episode as he discusses why you should focus efforts on website accessibility, (sometimes referred to as ADA compliance for your website), the basics of implementing and testing website accessibility, and the benefits of integrating accessibility into all aspects of your web strategy. Show Notes: https://www.buildermarketingpodcast.com/episodes/bonus-website-accessibility-ada-and-why-its-important-greg-bray

Duration:00:47:16

Episode #30: Ethical Considerations in Social Media - Mollie Elkman

10/14/2020
This week on the Home Builder Digital Marketing Podcast, Greg and Kevin welcomed Mollie Elkman, the president of Group Two, to discuss ethical considerations in social media. She shares her expert insight on all things involving home building and social media, with topics such as how social media has changed our world, and the ethics of targeting home buyers. Show Notes: https://www.buildermarketingpodcast.com/episodes/30-ethical-considerations-in-social-media-mollie-elkman

Duration:00:42:20

Episode #29: The Keys to Manage Regional Marketing - Brenna Ryan

10/7/2020
Brenna Ryan from William Ryan Homes and North Shore Builders, joined Greg and Kevin for this week’s episode of the Home Builder Digital Marketing Podcast to discuss the mix of traditional and digital marketing. Brenna also shares her experience with several marketing strategies and how they change over time and by location of customer segmentation. Show Notes: https://www.buildermarketingpodcast.com/episodes/29-the-keys-to-manage-regional-marketing-brenna-ryan

Duration:00:34:42

Episode #28: The Process of Becoming a Follow-Up Champion - Anya Chrisanthon

9/30/2020
This week on the Home Builder Digital Marketing Podcast, Greg and Kevin welcomed Anya Chrisanthon from the New Construction Marketing Academy to discuss the process of becoming a follow-up champion. She also explains the importance of a quality CRM program for a successful sales process. Show Notes: https://www.buildermarketingpodcast.com/episodes/28-the-process-of-becoming-a-follow-up-champion

Duration:00:39:01

Episode #27: Customer Experience, The Story a Customer Will Tell a Friend - Jimmy Diffee

9/23/2020
This week on the Home Builder Digital Marketing Podcast, we had the opportunity to discuss the importance of creating a positive customer experience with the Co-founder of Bokka Group, Jimmy Diffee. He shares excellent insights and trends on making your customer experience stand out over your competitors. Creating a great customer experience will improve the customer buying journey and help you sell more homes. Show...

Duration:00:43:43

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