The Home Builder Digital Marketing Podcast
Business & Economics Podcasts
Welcome to The Home Builder Digital Marketing Podcast! Over 90% of today’s home buyers start their buyer journey online. Here we talk with not only industry experts, but also your fellow home builder marketers to learn how you can succeed in our incredibly competitive digital world. Hosts Greg Bray, President of Blue Tangerine, and Kevin Weitzel, VP of Business Development and Sales at Outhouse, bring you a wealth of home builder online marketing experience. Join them each week as they interview new guests and challenge you to push your digital marketing results to new heights. Learn more at https://www.buildermarketingpodcast.com.
Location:
United States
Description:
Welcome to The Home Builder Digital Marketing Podcast! Over 90% of today’s home buyers start their buyer journey online. Here we talk with not only industry experts, but also your fellow home builder marketers to learn how you can succeed in our incredibly competitive digital world. Hosts Greg Bray, President of Blue Tangerine, and Kevin Weitzel, VP of Business Development and Sales at Outhouse, bring you a wealth of home builder online marketing experience. Join them each week as they interview new guests and challenge you to push your digital marketing results to new heights. Learn more at https://www.buildermarketingpodcast.com.
Language:
English
Episodes
Episode #166: Content Marketing That Delivers - Jeff Schneider
5/24/2023
This week on The Home Builder Digital Marketing Podcast, Jeff Schneider of Velocity23 joins Greg and Kevin to discuss how the right content marketing structure can help home builders produce sustained lead generation and increase home sales.
https://www.buildermarketingpodcast.com/episodes/166-content-marketing-that-delivers-jeff-schneider
Duration:00:34:02
Episode #165: Business Development for Home Builders - Mike Dildine and Jared Maybon
5/17/2023
This week on The Home Builder Digital Marketing Podcast, Mike Dildine and Jared Maybon of Build Better join Greg and Kevin to discuss how focusing on business development can help home builder business owners gain control of their businesses, enjoy being home builders again, and increase revenue.
https://www.buildermarketingpodcast.com/episodes/165-business-development-for-home-builders-mike-dildine-and-jared-maybon
Duration:00:37:28
Episode #164: The Capabilities of Augmented Reality Tools - Richard Penny
5/10/2023
This week on The Home Builder Digital Marketing Podcast, Richard Penny of homeAR joins Greg and Kevin to discuss the capabilities that augmented reality technology has to significantly enhance the home buyer customer experience.
https://www.buildermarketingpodcast.com/episodes/164-the-capabilities-of-augmented-reality-tools-richard-penny
Duration:00:30:22
Episode #163: Elevating Home Builder Photography - Chad Davies
5/3/2023
This week on The Home Builder Digital Marketing Podcast, Chad Davies of Davies Imaging Group joins Greg and Kevin to discuss how home builders can elevate photography to create a more lasting impression on potential home buyers.
https://www.buildermarketingpodcast.com/episodes/163-elevating-home-builder-photography-chad-davies
Duration:00:32:36
Episode #162: Become a Specialist For Your Home Builder - Kerry Mulcrone
4/26/2023
This week on The Home Builder Digital Marketing Podcast, Kerry Mulcrone of Kerry & Co. joins Greg and Kevin to discuss how becoming a specialist in your home building area of expertise will build trust with home buyers and will ultimately lead to conversions.
https://www.buildermarketingpodcast.com/episodes/162-become-a-specialist-for-your-home-builder-kerry-mulcrone
Duration:00:29:02
Episode #161: The Opportunities for PCBC Attendance - Greg Fuson
4/19/2023
This week on The Home Builder Digital Marketing Podcast, Greg Fuson of Pacific Coast Builders Conference joins Greg and Kevin to discuss the opportunities PCBC offers home builder industry attendees.
https://www.buildermarketingpodcast.com/episodes/161-the-opportunites-for-pcbc-attendance-greg-fuson
Duration:00:30:29
Episode #160: Putting Customers First Strengthens Business - Gina Nixon
4/12/2023
This week on The Home Builder Digital Marketing Podcast, Gina Nixon of Thomas James Homes joins Greg and Kevin to discuss how putting customers first strengthens every aspect of a home building business.
https://www.buildermarketingpodcast.com/episodes/160-putting-customers-first-strengthens-business-gina-nixon
Duration:00:24:19
Episode #159: Integrating Buy Online Processes - Jason Harper
4/5/2023
This week on The Home Builder Digital Marketing Podcast, Jason Harper of Hunter Quinn Homes joins Greg and Kevin to discuss why home builders should start integrating buy online processes.
https://www.buildermarketingpodcast.com/episodes/159-integrating-buy-online-processes-jason-harper
Duration:00:23:04
Episode #158: Balancing Technology and Human Connection - Nick Chitty
3/29/2023
This week on The Home Builder Digital Marketing Podcast, Nick Chitty of CommVersion joins Greg and Kevin to discuss how to balance technology and human connection, particularly when using chatbots.
https://www.buildermarketingpodcast.com/episodes/158-balancing-technology-and-human-conncetion-nick-chitty
Duration:00:27:53
Episode #157: The Benefits of Understanding Analytics - Caroline Ashe
3/22/2023
This week on The Home Builder Digital Marketing Podcast, Caroline Ashe of Ivey Homes joins Greg and Kevin to discuss how important understanding analytics is when evaluating the success of digital marketing campaigns.
https://www.buildermarketingpodcast.com/episodes/episode-157-the-benefits-of-understanding-analytics-caroline-ashe
Duration:00:26:09
Episode #156: Trust Between Builders and Realtors - Kim Guley
3/15/2023
This week on The Home Builder Digital Marketing Podcast, Kim Guley of Builder Boost joins Greg and Kevin to discuss how trust between new home builders and real estate agents helps build valuable relationships and facilitates more new home sales.
https://www.buildermarketingpodcast.com/episodes/156-trust-between-builders-and-realtors-kim-guley
Duration:00:28:39
Episode #155: 2023 International Builders' Show Recap - Greg Bray and Kevin Weitzel
3/8/2023
This week on The Home Builder Digital Marketing Podcast, Greg and Kevin discuss some of the highlights of the 2023 NAHB International Builders' Show.
https://www.buildermarketingpodcast.com/episodes/155-2023-international-builders-show-recap-greg-bray-and-kevin-weitzel
Duration:00:25:59
Episode #154: Understanding Today's New Home Buyer - Alisa Poncher
3/1/2023
This week on The Home Builder Digital Marketing Podcast, Alisa Poncher of Strategic Business Specialists joins Greg and Kevin to discuss why home builders must understand the various demographics of today’s new home buyers.
https://www.buildermarketingpodcast.com/episodes/154-understanding-todays-new-home-buyer-alisa-poncher
Duration:00:33:51
Episode #153: Online Buying Behavior Research Study - Blue Tangerine
2/22/2023
This week is a special episode of The Home Builder Digital Marketing Podcast where we share a recorded webinar Greg did with Susan Baier of Audience Audit. In this webinar, they discuss the proprietary attitudinal research study that Blue Tangerine conducted to understand better how home buyers interact with home builders online.
https://www.buildermarketingpodcast.com/episodes/153-online-buying-behavior-research-study-blue-tangerine
Duration:00:41:28
Episode #152: Small Changes Can Lead to Big Results - Samantha Ostert
2/15/2023
This week on The Home Builder Digital Marketing Podcast, Samantha Ostert of Skogman Homes joins Greg and Kevin to discuss how small changes in digital marketing strategy can lead to big results.
https://www.buildermarketingpodcast.com/episodes/152-small-changes-can-lead-to-big-results-samantha-ostert
Duration:00:24:05
Episode #151: The Value of Marketing Mistakes - Carol Horton
2/8/2023
This week on The Home Builder Digital Marketing Podcast, Carol Horton of Kindred Homes joins Greg and Kevin to discuss the value marketing mistakes can offer when they lead to opportunities, change, and growth.
https://www.buildermarketingpodcast.com/episodes/151-the-value-of-marketing-mistakes-carol-horton
Duration:00:32:40
Episode #150: The Purpose is the People in Home Building - Taylor Burtner
2/1/2023
This week on The Home Builder Digital Marketing Podcast, Taylor Burtner of Manuel Builders joins Greg and Kevin to discuss why the fundamental purpose of home building is about connecting with people and impacting their lives through home ownership.
https://www.buildermarketingpodcast.com/episodes/150-the-purpose-is-the-people-in-home-building-taylor-burtner
Duration:00:26:49
Episode #149: Realtors and Builders Can Be Friends - Sharra Mercer
1/25/2023
This week on The Home Builder Digital Marketing Podcast, Sharra Mercer of the Gary Mercer Team joins Greg and Kevin to discuss how new construction builders and real estate agents can cooperate towards mutually beneficial results.
https://www.buildermarketingpodcast.com/episodes/149-realtors-and-builders-can-be-friends-sharra-mercer
Duration:00:24:25
Episode #148: How Sales Can Support Marketing - Keith McKinney
1/18/2023
This week on The Home Builder Digital Marketing Podcast, Keith McKinney of New Home Star joins Greg and Kevin to discuss how sales teams can support home builder marketing processes.
https://www.buildermarketingpodcast.com/episodes/148-how-sales-can-support-marketing-keith-mckinney
Duration:00:33:16
Episode #147: Information and Authentic Engagement - Danielle Davis
1/11/2023
This week on The Home Builder Digital Marketing Podcast, Danielle Davis of McStain Neighborhoods joins Greg and Kevin to discuss how providing information creates transparency, trust, and authentic engagement with home buyers.
https://www.buildermarketingpodcast.com/episodes/147-information-and-authentic-engagement-danielle-davis
Duration:00:25:06