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The How Digital Marketing Works® Podcast

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Staying current in the digital marketing space is no easy feat. So much to know, so many sources of info, and let’s not even talk about marketing technology. The How Digital Marketing Works® podcast brings digital marketing thought leadership to you in a snackable package you can listen to anywhere, any time.

Staying current in the digital marketing space is no easy feat. So much to know, so many sources of info, and let’s not even talk about marketing technology. The How Digital Marketing Works® podcast brings digital marketing thought leadership to you in a snackable package you can listen to anywhere, any time.
More Information

Location:

United States

Description:

Staying current in the digital marketing space is no easy feat. So much to know, so many sources of info, and let’s not even talk about marketing technology. The How Digital Marketing Works® podcast brings digital marketing thought leadership to you in a snackable package you can listen to anywhere, any time.

Twitter:

@HDMWorks

Language:

English

Contact:

6317804363


Episodes

Episode 4: Alison Lichtenstein, Director of Customer Experience Design - Dow Jones

12/24/2018
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Alison Lichtenstein is the Director of Customer Experience Design at Dow Jones. In this episode, Alison dishes on what customer experience design means and how it fits in a business like Dow Jones. She also shares practical advice for marketers seeking tried and true ways to optimize the customer experience.

Duration:00:23:58

Episode 3: Drew Harteveld, Digital Practice Leader - New Vantage Partners

11/4/2018
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Drew Harteveld is a digital practice leader at New Vantage Partners in New York. He's served as VP of Digital Operations for linear broadcast network Univision Communications and has held technology leadership positions at Martha Stewart Living Omnimedia, Time Inc., and CIT. In this episode, Drew drops some serious knowledge about the importance of leveraging and maximizing data, digital transformation, and the benefits of using Agile principles in marketing.

Duration:00:18:33

Episode 2: Adam Wallace, CEO - Spherical

11/4/2018
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Adam Wallace is the Founder & CEO of Spherical, a digital agency specializing in design, content, social and search for clients in the luxury and lifestyle hotel space. Before Spherical, Adam was known for his work at the Roger Smith Hotel where he helped establish the hotel's reputation as a pioneer in social media marketing in the hospitality industry - in fact, eConsultancy proclaimed it "the most social media savvy hotel in New York -- if not the world." Adam talks social media...

Duration:00:14:12

Episode 1: Eric Brown DSc, CIO - SentimenTrader.com

10/28/2018
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Technologist Eric Brown, DSc, is the CIO of Sundial Capital Research. After graduating college, Eric worked for many years in various areas of technology including software, IT, technical support, and more. About 12 years ago, he moved into an area we now call marketing technology. The thesis for his doctorate, which he started in 2007, was focused on Twitter sentiment for financial decision making. Eric subsequently leveraged the learnings from his thesis and launched a startup, which he...

Duration:00:22:07