The How Digital Marketing Works® Podcast

Doug Harrison is the senior director of marketing for Scholar Share, California's 529 college savings plan. In this episode, Doug shares his approach to designing and activating an integrated marketing plan for a diverse audience, with more than 50% of the budget going to digital marketing channels.

Alison Lichtenstein is the Director of Customer Experience Design at Dow Jones. In this episode, Alison dishes on what customer experience design means and how it fits in a business like Dow Jones. She also shares practical advice for marketers seeking tried and true ways to optimize the customer experience.

Drew Harteveld is a digital practice leader at New Vantage Partners in New York. He's served as VP of Digital Operations for linear broadcast network Univision Communications and has held technology leadership positions at Martha Stewart Living Omnimedia, Time Inc., and CIT. In this episode, Drew drops some serious knowledge about the importance of leveraging and maximizing data, digital transformation, and the benefits of using Agile principles in marketing.

Adam Wallace is the Founder & CEO of Spherical, a digital agency specializing in design, content, social and search for clients in the luxury and lifestyle hotel space. Before Spherical, Adam was known for his work at the Roger Smith Hotel where he helped establish the hotel's reputation as a pioneer in social media marketing in the hospitality industry - in fact, eConsultancy proclaimed it "the most social media savvy hotel in New York -- if not the world." Adam talks social media marketing, building a digital agency on a shoestring, and lessons learned from more than ten years in the digital marketing space.

Technologist Eric Brown, DSc, is the CIO of Sundial Capital Research. After graduating college, Eric worked for many years in various areas of technology including software, IT, technical support, and more. About 12 years ago, he moved into an area we now call marketing technology. The thesis for his doctorate, which he started in 2007, was focused on Twitter sentiment for financial decision making. Eric subsequently leveraged the learnings from his thesis and launched a startup, which he sold in 2015. He's a tech guy with a solid understanding of how technology and marketing work together to drive positive business results. In this episode, Eric talks about his career, reflects on the concept of digital maturity and why marketing and IT playing nicely in the sandbox is essential to the CIO, CMO, and the business.