
The Human Element: A Carat Podcast
Business & Economics Podcasts
Exploring how insight and humanity impact modern marketing to build stronger brands.
Location:
United States
Description:
Exploring how insight and humanity impact modern marketing to build stronger brands.
Twitter:
@Carat_USA
Language:
English
Contact:
9173267529
Website:
https://www.carat.com/usa/en/
Episodes
That’s A Wrap: SXSW 2023
3/20/2023
Michael Liu, SVP Head of Innovation at Carat; Sarah Stringer, EVP Head of US Media partnerships at dentsu; and Connor McKinney, Senior Director Strategy & Planning at Carat, join us in a conversation as we wrap up this year’s SXSW conference and discuss what’s next for brands following the 9-day event that invited digital creatives to discuss forward-focused.
Duration:00:44:15
CES 2023
1/12/2023
After three years, we are back in-person at CES, the annual trade show showcasing the latest products and technologies within the consumer electronics industry. In this episode Sarah Stringer, EVP Head of US Media partnerships at dentsu, and Michael Liu, SVP Head of Innovation at Carat, join us to wrap up the CES week and discuss the future of tech and innovation and what’s next in media.
Duration:00:44:26
Consumer Biases
11/30/2022
In this episode Richard Shotton, author of The Choice Factory focused on applying behavioural science to advertising, and Sean Healy, Global Chief Strategy Officer at Carat, join us to discuss Media Decarbonization, bringing dentsu’s programs from theory to practice, and the consumer behavior changes that are influencing the work.
Duration:00:38:26
TwitchCon 2022
10/28/2022
In this episode Brittany Rubinsky, VP Digital Investment Partnerships & Brand Assurance at Carat, and Don McLean, Director of Gaming at dentsu, join us to discuss the semi-annual gaming convention, TwitchCon, and what’s next for advertisers in gaming.
Duration:00:37:04
Brand EQ
10/17/2022
We’re back with a special edition of the pod with Victoria Sjardin, VP of Marketing Excellence at Kraft Heinz International, and Diana Bojaj, Chief Media Officer at Carat US, to discuss Carat’s recent propriety research, the Brand EQ report, and the critical relationship between brand emotional intelligence and business growth.
Duration:00:34:40
Pride 2022
7/1/2022
In reflection of this past Pride Month we have a very special edition of the pod featuring some of the amazing people within the dentsu LGBTQIA+ community and allies to share what Pride Month means to them, how brands can authentically connect with the community all year round, and advice for rising talent.
Duration:00:22:45
The One About OOH
5/24/2022
We sit down with Martin Porter, EVP OOH Lead, and Marc Bartholomew, SVP Group Director OOH, at dentsu to talk about the influence, impact and innovation of OOH for marketers.
Duration:00:36:38
Meet the Team
5/18/2022
In this special edition of the pod we sit down with Diana Bojaj, newly appointed Chief Media Officer; Stephanie Russell, Chief Client Officer; and Mike Law, CEO, of Carat US, to discuss their inspiration, the next gen of media experts, and the future for Carat.
Duration:00:30:42
The Road to Upfronts
4/4/2022
Cara Lewis, Chief Investment Officer; Jennifer Hungerbuhler, EVP, Head of Local & Audio Investment; and Dave Sederbaum, EVP, Head of National Video at dentsu sit down to discuss the road to Upfronts including the shifts in consumer behavior, transparency & measurement, national & local investment, DEI and partnerships and more.
Duration:00:36:52
Women's History Month 2022
3/16/2022
To celebrate Women's History Month, we have a special edition of the pod featuring some of the many amazing women across dentsu. They share their views on the opportunities and challenges of being a woman in business today, and how they plan to #breakthebias.
Duration:00:36:31
That's a Wrap: dentsu @ CES Unscripted
1/11/2022
In this second and last exclusive episode of the pod – dentsu @ CES Unscripted - we’re still focused on finding ways to inject humanity and insight into modern marketing, but with attention on CES, the annual trade show showcasing the latest products and technologies within the consumer electronics industry. In this episode Val Vacante, Director of Strategy- Product Experience & Innovation at Merkle, Sarah Stringer, EVP Head of US Media Partnerships at dentsu, and Michael Liu, SVP, Head of...
Duration:00:37:39
dentsu @ CES Unscripted
1/7/2022
We’re kicking off the year with an exclusive episode of the pod – which we are calling dentsu @ CES Unscripted. We’re still focused on finding ways to inject humanity and insight into modern marketing, but with attention on CES, the annual trade show showcasing the latest products and technologies within the consumer electronics industry. In this episode Brian Cooley, Editor at Large at CNET, and Brad Alperin, SVP Integrated Strategy Lead at dentsu, join us to discuss what we are beginning...
Duration:00:44:47
Year in Review (part 4)
12/22/2021
Your Human Element host and producer are back with their fourth annual year-end podcast reflecting on the wonderful guests who have joined us and (of course) some holiday memories along the way.
Duration:00:29:17
The new Carat CEO
12/6/2021
In this special edition of the pod, we sit down with Mike Law, newly appointed Carat US CEO about his career journey, inspiration and early priorities for Carat US.
Duration:00:26:50
MetaHumans
6/21/2021
John Buzzell, Lead Enterprise BD at Unreal Engine, Epic Games and Michael Liu, VP Director, Innovation & Strategy at Carat US join us to discuss all things digital humans, from a limitless creator culture to implications for society, brands and the advertising industry.
Duration:00:53:34
Pride 2021
6/14/2021
In honor of Pride Month this June, we have a very special edition of the pod featuring some of the amazing people within the dentsu LGBTQIA+ community, to not only celebrate Pride but to reflect on the opportunities and challenges within our industry.
Duration:01:04:16
Virtual Upfronts 2021
5/3/2021
Mike Law, President; Cara Lewis, EVP Head of US Investment; and Dave Sederbaum EVP, Head of Video Investment, at Amplifi US part of dentsu, join us to share how brands should be leaning into this year’s Upfronts, DE&I within the TV landscape and some bold predictions for the future of the marketplace.
Duration:00:29:50
Beauty in Review
4/19/2021
We’re joined by Bethanie Blanchard, Strategy Lead, and Annika Barrett, Strategy Director, at Carat Australia to take us through the team’s recent review of the beauty category, from the most drastic shifts in consumer behavior to tech acceleration and cultural reckoning.
Duration:00:45:35
March Madness 2021
4/13/2021
Gaurav Shirole, Director Ad Measurement at Roku, and Brad Stockton, VP National Video Innovation at Amplifi, part of dentsu US, join us to share insight around March Madness, the shifts in consumer consumption and what it means for brands reaching today’s active sports viewers.
Duration:00:32:44
The Cultural Media Pod
4/5/2021
Joe Anthony, Chief Hero at Hero Collective; Alexis Tirado, Head of Multicultural Branded at Buzzfeed; and Haley Paas, CSO at Carat US join us to discuss the role of community and what it takes for brands to make the long-term in roads to authentically connect in culture.
Duration:00:49:07