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The ICONIC Mindset

Business & Economics Podcasts

The ICONIC Mindset reveals the secrets behind what it takes to make your business, idea or movement iconic. Each episode explores the multiple levels of iconic businesses and brands— product or service differentiation, personalization, employee and customer experience and more.

The ICONIC Mindset reveals the secrets behind what it takes to make your business, idea or movement iconic. Each episode explores the multiple levels of iconic businesses and brands— product or service differentiation, personalization, employee and customer experience and more.

Location:

United States

Description:

The ICONIC Mindset reveals the secrets behind what it takes to make your business, idea or movement iconic. Each episode explores the multiple levels of iconic businesses and brands— product or service differentiation, personalization, employee and customer experience and more.

Language:

English

Contact:

407-493-0215


Episodes

10 ICONIC Lessons of 2020

12/30/2020
Without a doubt 2020 has been a year of unsuspected turns and sudden surprises. This year has been draining, overwhelming and exhausting, uncertain and worrisome. But, on the flip side of the coin, this tumultuous year has also been an exciting, full of growth and learning opportunities, and plenty of adrenaline to survive on. To close out the year and in commemoration of our 10th podcast episode, John and Calvin have put together a list of 10 ICONIC Lessons of 2020. And a special thanks to...

Duration:00:55:13

4 C’s to an ICONIC Mindset; How to Thrive in 2021 and Beyond

11/30/2020
Without question 2020 has been an unforgettable year of challenges, unsuspected turns and sudden surprises. American Professor of mathematics at Temple University, John Allen Paulos said, “Uncertainty is the only certainty there is, and knowing how to live with insecurity is the only security.” The fact is a lot of the things happening around us are outside of our control, but despite that you can maintain an ICONIC Mindset. A person’s ability to thrive in times of uncertainty is how well...

Duration:00:37:59

13 sins of the unICONIC: The Sequel

10/28/2020
Toxic work cultures make going to work feel miserable. New ideas can’t flourish, people can’t be honest, micro-management thrives, and leaders are given power that go to their heads and fuel their egos. In our last podcast, John and Calvin talked about how to build an ICONIC culture that stands the test of time. As a good follow-up (or sequel) we thought it would be ideal to provide our listeners with a list of 13 telltale signs that your company culture is moving in the wrong direction –...

Duration:00:40:46

Building an ICONIC Culture that Stands the Test of Time

10/7/2020
Own it! Live it! Love it! There’s nothing more important than your company's culture. In this podcast episode, John and Calvin discuss how to build an ICONIC culture that stands the test of time. They'll leverage one of the four ICONIC Framework quadrants as the foundation for defining your culture, developing values and beliefs and defending what you've built. Whether your company has been operating for years or you're opening your doors for the first time, you'll want to tune in as they...

Duration:00:34:54

Leading with an ICONIC mindset during uncertain times

8/25/2020
It’s been said that turbulent times build great leaders. In this podcast episode, John and Calvin discuss how to lead your team with an ICONIC mindset during uncertain times. They’ll share several important leadership qualities that will help leaders navigate through the next normal while connecting each quality to one (or more) of the 4 P’s of Iconicity - Purpose, People, Passion, and Perseverance. Listen for insights on surefire ways to continue to engage, empower and inspire your team...

Duration:00:35:39

Building an ICONIC Brand Reputation is Everything

7/31/2020
Brand reputation is everything. It's an expectation of behavior derived from personal experiences and/or experiences from others. Great reputations are built through consistently meeting or exceeding customer expectations. When you invest in proactively cultivating your brand reputation, you'll experience increases in revenue, brand equity and customer loyalty, plus you'll have the ability to hire and retain top talent. In this episode, Calvin and John share 4 ICONIC strategies for building...

Duration:00:46:29

Delivering Iconic Customer Experiences: It’s Now Back To Basics

7/9/2020
COVID-19 has brought on many challenges for everyone across the globe. Customers’ wants and needs are changing constantly, and you have to change just as fast to keep up with them. In this episode, Calvin and John discuss how delivering ICONIC customer experiences in this environment is all about focusing on the basics of customer service. Beyond adapting new measures to ensure safety, learn what you can do to set your business apart from the competition by focusing on 5 ICONIC strategies...

Duration:00:46:53

The 4 P’s of Innovative ICONIC Brands - Part II

6/22/2020
A product, service or idea is innovative when it truly makes your customer lives’ easier, whether it's something new or making something better–an improvement. During Part Il of this two-part series, we unpack the last two of the 4 P’s of Iconicity, Passion and Perseverance. Learn how to magnify your vision (own it, live it, love it) and focus on what matters to your customers. The future is already upon us and some iconic brands have taken the lead to engage, empower and inspire our life’s...

Duration:00:17:42

The 4 P’s of Innovative ICONIC Brands - Part I

6/11/2020
A product, service or idea is innovative when it stands out from the rest and truly makes the customer lives’ easier. Reinvention of experience has been the cornerstone of the 21st century. From Uber to Airbnb, Grubhub to Spotify, pain-points in many areas of our daily lives have been opened up by innovation. The future is already upon us and some iconic brands have taken the lead to innovate and update our life’s experiences. During Part I of this two-part series, we unpack two of the 4 P’s...

Duration:00:30:45

ICONIC Brands and COVID-19: The Good, The Bad & The Ugly

5/25/2020
As the spread of coronavirus accelerated, overwhelmed our medical system and decimated our communities, American business abruptly came to a halt. Two months later, the pandemic continues and even as some businesses attempt to reopen, COVID-19 threatens future closures and thrusts the economy into a near-certain recession. However, COVID-19 also brought with it was some of our most beloved brands stepping up to make a difference. These companies shouldered responsibilities that go far...

Duration:00:36:05