The Intelligent Inbound® Podcast
Business & Economics Podcasts
Inbound marketing is not just for marketers anymore. Intelligent Inbound® is now a game-changing approach to building high-growth, customer-centric organizations. The challenge: it’s more complicated and competitive than ever. Join your host, Jen Spencer, CEO of SmartBug Media®, HubSpot’s most-decorated global partner, as she and her guests explore the breakthrough ideas, innovations, and strategies that drive big results in marketing, sales, and revenue operations.This is not a same-old, same-old leadership podcast. If you are an executive looking to break out from the pack, the Intelligent Inbound Podcast is one you will want on your shortlist.
Location:
United States
Description:
Inbound marketing is not just for marketers anymore. Intelligent Inbound® is now a game-changing approach to building high-growth, customer-centric organizations. The challenge: it’s more complicated and competitive than ever. Join your host, Jen Spencer, CEO of SmartBug Media®, HubSpot’s most-decorated global partner, as she and her guests explore the breakthrough ideas, innovations, and strategies that drive big results in marketing, sales, and revenue operations.This is not a same-old, same-old leadership podcast. If you are an executive looking to break out from the pack, the Intelligent Inbound Podcast is one you will want on your shortlist.
Twitter:
@SmartBugMedia
Language:
English
Website:
https://www.smartbugmedia.com/
Episodes
Building Connections with Your Biggest Advocates
12/15/2022
With Scott Salkin, senior vice president and general manager of Gainsight's Customer Success Platform
In today’s economy, companies are getting scrappy. They’re searching for new ways to do more with less, optimizing their software and leaning into technological advancements for support.
But prioritizing efficiency and productivity shouldn’t come at the expense of your customers. And, as Scott Salkin explains, it doesn’t have to. Companies like Gainsight are developing new and innovative...
Duration:00:38:13
Building Connections with Your Biggest Advocates
12/15/2022
With Scott Salkin, senior vice president and general manager of Gainsight's Customer Success Platform
In today’s economy, companies are getting scrappy. They’re searching for new ways to do more with less, optimizing their software and leaning into technological advancements for support.
But prioritizing efficiency and productivity shouldn’t come at the expense of your customers. And, as Scott Salkin explains, it doesn’t have to. Companies like Gainsight are developing new and innovative...
Duration:00:38:14
Finding Community: Seeking Answers to Your Most Pressing Questions
12/1/2022
With Jake Randall, Chief Operating Officer at Common Room
As COO of an early-stage company, Jake Randall understands the importance of building community and solving complex problems with listening and empathy.
In fact, that’s exactly how Common Room came about. Common Room is an intelligent, community-led platform that helps businesses deepen their relationships, build better products, and drive impact for their customers.
As Jake points out, companies often try to solve their most...
Duration:00:44:05
Finding Community: Seeking Answers to Your Most Pressing Questions
12/1/2022
With Jake Randall, Chief Operating Officer at Common Room
As COO of an early-stage company, Jake Randall understands the importance of building community and solving complex problems with listening and empathy.
In fact, that’s exactly how Common Room came about. Common Room is an intelligent, community-led platform that helps businesses deepen their relationships, build better products, and drive impact for their customers.
As Jake points out, companies often try to solve their most...
Duration:00:44:06
The Power of Podcasting: How to Keep the Conversation Going as You Scale
11/17/2022
With Lindsay Tjepkema, CEO and co-founder at Casted
On this episode of the Intelligent Inbound Podcast, Jen sits down with Lindsay Tjepkema, CEO and co-founder of Casted, to explore why she started the company and what other organizations can learn about building audience engagement through creative storytelling.
As Lindsay explains, Casted is a software platform made specifically for B2B marketers who want to both maximize and measure the impact of audio and video content. Although it...
Duration:00:37:53
The Power of Podcasting: How to Keep the Conversation Going as You Scale
11/17/2022
With Lindsay Tjepkema, CEO and co-founder at Casted
On this episode of the Intelligent Inbound Podcast, Jen sits down with Lindsay Tjepkema, CEO and co-founder of Casted, to explore why she started the company and what other organizations can learn about building audience engagement through creative storytelling.
As Lindsay explains, Casted is a software platform made specifically for B2B marketers who want to both maximize and measure the impact of audio and video content. Although it...
Duration:00:37:56
Shifting the Narrative in the Senior Living Space
11/3/2022
With Amy Hutchins, Chief Marketing Officer at WesleyLife
Industries evolve as market needs shift and cultural attitudes change. The senior living space, or what WesleyLife has reimagined as the health and wellbeing market, is no exception. In fact, it’s one of the most rapidly-evolving markets as the general population ages and cultural norms evolve about what it means to grow old, both joyfully and gracefully.
As the CMO of WesleyLife, Amy Hutchins explains, crafting the organization’s...
Duration:00:33:39
Shifting the Narrative in the Senior Living Space
11/3/2022
With Amy Hutchins, Chief Marketing Officer at WesleyLife
Industries evolve as market needs shift and cultural attitudes change. The senior living space, or what WesleyLife has reimagined as the health and wellbeing market, is no exception. In fact, it’s one of the most rapidly-evolving markets as the general population ages and cultural norms evolve about what it means to grow old, both joyfully and gracefully.
As the CMO of WesleyLife, Amy Hutchins explains, crafting the organization’s...
Duration:00:33:41
Asking the Right Questions as Your Industry Evolves
10/27/2022
With Daniel Graff-Radford, CEO of Allbound
On this episode of the Intelligent Inbound Podcast, Jen and Daniel talk about how businesses can build better customer relationships by asking the right questions up front.
As a former founding member of Allbound, Jen opens the conversation with a full circle moment. She’s once again leveraging Allbound’s software solutions, but this time, from the vantage point of SmartBug’s CEO. Since those early days, as Allbound’s CEO explains, a lot has...
Duration:00:39:44
Asking the Right Questions as Your Industry Evolves
10/27/2022
With Daniel Graff-Radford, CEO of Allbound
On this episode of the Intelligent Inbound Podcast, Jen and Daniel talk about how businesses can build better customer relationships by asking the right questions up front.
As a former founding member of Allbound, Jen opens the conversation with a full circle moment. She’s once again leveraging Allbound’s software solutions, but this time, from the vantage point of SmartBug’s CEO. Since those early days, as Allbound’s CEO explains, a lot has...
Duration:00:39:46
Learning How to Pivot in the Midst of a Global Pandemic
10/20/2022
With Christina Rice, COO at Pyx Health
On this episode of the Intelligent Inbound Podcast, Jen and Christina talk about meeting customer needs, even—or perhaps—especially, in the midst of a pandemic.
Pyx Health offers patients a leading solution for loneliness and social isolation through technology and human connection. Today, they're offering both patients and healthcare providers an innovative and scalable solution to address this U.S. health epidemic.
As COO Christina Rice explains,...
Duration:00:35:10
Learning How to Pivot in the Midst of a Global Pandemic
10/20/2022
With Christina Rice, COO at Pyx Health
On this episode of the Intelligent Inbound Podcast, Jen and Christina talk about meeting customer needs, even—or perhaps—especially, in the midst of a pandemic.
Pyx Health offers patients a leading solution for loneliness and social isolation through technology and human connection. Today, they're offering both patients and healthcare providers an innovative and scalable solution to address this U.S. health epidemic.
As COO Christina Rice explains,...
Duration:00:35:10
Creating a Seamless Digital Path for Customer Engagement
10/13/2022
With Graeme Watkins, CEO of Valutrades
On this episode of the Intelligent Inbound Podcast, Jen and Valutrades’ CEO, Graeme Watkins, discuss the power of inbound in the FinTech space.
As a company that provides online trading in foreign exchange, commodities, and index CFDs, Valutrades is always looking for new ways to enhance the customer experience and build a brand that users trust.
In the early days, as Graeme explains, the company was hyper-focused on the dollar-for-dollar value of...
Duration:00:44:49
Creating a Seamless Digital Path for Customer Engagement
10/13/2022
With Graeme Watkins, CEO of Valutrades
On this episode of the Intelligent Inbound Podcast, Jen and Valutrades’ CEO, Graeme Watkins, discuss the power of inbound in the FinTech space.
As a company that provides online trading in foreign exchange, commodities, and index CFDs, Valutrades is always looking for new ways to enhance the customer experience and build a brand that users trust.
In the early days, as Graeme explains, the company was hyper-focused on the dollar-for-dollar value of...
Duration:00:44:49
Negotiating Business Strategy Like Your Life Depends on It
10/6/2022
®With Brandon Voss, President of The Black Swan Group
On this episode of the Intelligent Inbound® Podcast, Jen sits down with Brandon Voss, President of The Black Swan Group, as they discuss the art of skillful negotiation and the power of inbound methodology to reach new audiences.
Founded by former FBI lead hostage negotiator, Chris Voss, The Black Swan Group teaches companies, teams, and individuals how to navigate complex communication hurdles with real-life hostage negotiation...
Duration:00:39:09
Negotiating Business Strategy Like Your Life Depends on It
10/6/2022
®With Brandon Voss, President of The Black Swan Group
On this episode of the Intelligent Inbound® Podcast, Jen sits down with Brandon Voss, President of The Black Swan Group, as they discuss the art of skillful negotiation and the power of inbound methodology to reach new audiences.
Founded by former FBI lead hostage negotiator, Chris Voss, The Black Swan Group teaches companies, teams, and individuals how to navigate complex communication hurdles with real-life hostage negotiation...
Duration:00:39:09
Building a Brand Your Customers Trust with Rob Giglio, CCO at HubSpot
9/29/2022
Jen Spencer, CEO, SmartBug Media®, and Rob Giglio, Chief Customer Officer at HubSpot
On this episode of the Intelligent Inbound Podcast, Jen and Rob Giglio, Chief Customer Officer at HubSpot, sit down to chat all things inbound.
The secret sauce to any successful marketing strategy is made with equal parts quality content and a commitment to authenticity. In times of economic uncertainty, as Rob explains, customers turn to the brands they know and trust.
So how can you become your...
Duration:00:48:38
Building a Brand Your Customers Trust with Rob Giglio, CCO at HubSpot
9/29/2022
Jen Spencer, CEO, SmartBug Media®, and Rob Giglio, Chief Customer Officer at HubSpot
On this episode of the Intelligent Inbound Podcast, Jen and Rob Giglio, Chief Customer Officer at HubSpot, sit down to chat all things inbound.
The secret sauce to any successful marketing strategy is made with equal parts quality content and a commitment to authenticity. In times of economic uncertainty, as Rob explains, customers turn to the brands they know and trust.
So how can you become your...
Duration:00:48:40
Against All Odds: How Two Powerful Female Leaders Made Their Way to the C-Suite
9/22/2022
On this very special episode of The Intelligent Inbound® Podcast, recorded at INBOUND 2022, Jen talks with Stephanie, Chief Revenue Officer of SmartBug, about what it’s like to be a woman in a C-suite executive leadership role today.
The path to success hasn’t been easy for either of these women, from first launching their careers, to working their way up the corporate ladder. But with equal parts grit, gumption, and determination, they’ve learned how to take big risks and make big moves...
Duration:00:30:00
Against All Odds: How Two Powerful Female Leaders Made Their Way to the C-Suite
9/22/2022
On this very special episode of The Intelligent Inbound® Podcast, recorded at INBOUND 2022, Jen talks with Stephanie, Chief Revenue Officer of SmartBug, about what it’s like to be a woman in a C-suite executive leadership role today.
The path to success hasn’t been easy for either of these women, from first launching their careers, to working their way up the corporate ladder. But with equal parts grit, gumption, and determination, they’ve learned how to take big risks and make big moves...
Duration:00:30:01