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The Localization Podcast

Business & Economics Podcasts

"Once you stop learning, you start dying" - Albert Einstein. Since we're low on resurrection kits, please don't f*ck it up! Join Andrej Zito as he interviews localization experts in a rather casual, yet practical way. Are you tired of boring presentations that only want to sell to you? If you value practicality more than political correctness, this is the podcast for you. Let's make localization fun again!

"Once you stop learning, you start dying" - Albert Einstein. Since we're low on resurrection kits, please don't f*ck it up! Join Andrej Zito as he interviews localization experts in a rather casual, yet practical way. Are you tired of boring presentations that only want to sell to you? If you value practicality more than political correctness, this is the podcast for you. Let's make localization fun again!

Location:

United States

Description:

"Once you stop learning, you start dying" - Albert Einstein. Since we're low on resurrection kits, please don't f*ck it up! Join Andrej Zito as he interviews localization experts in a rather casual, yet practical way. Are you tired of boring presentations that only want to sell to you? If you value practicality more than political correctness, this is the podcast for you. Let's make localization fun again!

Language:

English


Episodes

How To Become Global Brand Champion - Javi Díaz #37

1/6/2021
Javi Diaz has become one of the most popular influencers in the localization industry. He created the role of a Global Brand Champion and in this episode, you'll learn how to become one. Javi is a proud millennial. He represents a new take on sales, marketing, and building relationships. Listen to our casual interview and find out: This is episode 37 of my social practice, also known as The Localization Podcast :) #localization and #translation insight delivered to you by the power of...

Duration:01:15:33

Welcome To The World Of BiDi Localization - Gilad Almosnino #36

11/5/2020
This episode will introduce you to the world of BiDi localization and all its challenges. Gilad Almosnino worked at Microsoft for 20 years and he's here to challenge the status quo. In this interview, you can learn about Gilad's mission to improve the standards for BiDi users. But we have a lot more for you: ▪ Why you need a robust and inclusive design ▪ The problems of mirroring UI ▪ Going against the rules to make Windows better ▪ Why MS, Google, FB, and Apple gave up BiDi users ▪...

Duration:01:30:58

Localization News: The Ideal TMS, The Future Of OCR #7

10/28/2020
Localization News is here to talk about: What is a (TMS) Translation Management System • Still a Hassle for Translation Project Managers, But OCR Is Improving. This is the "tech edition" of our show and these guys don't even need articles. Oksana and Beat ended up brainstorming on the ideal TMS and how we can efficiently convert books into digital. Wow! PS: Oksana will fix her camera next time ^^ Localization News was brought to you by Oksana Tkach (Metamova), Beat Stabuer (Globalme), and...

Duration:01:27:42

The Big and Small Picture of Project Management - Gaya Saghatelyan #35

10/14/2020
This is one of the most practical interviews on localization project management. I got a chance to speak with Gaya Saghatelyan on the intricacies of managing projects at Hubspot. We talked about the big AND the small picture of project management. You have to understand both if you want to be relevant in the future. We invite you to learn about: ▪ Hubspot localization program ▪ What's a "flywheel" and how does localization fit in ▪ Scheduling, WBS, and budgets ▪ What's the biggest...

Duration:01:52:45

Localization News: How To Select LSP, Multi-Market Initiative, COVID Translation Challenge #6

10/7/2020
Localization News is here to report on: How to select a good localization service provider • Why we should be referring to localization as "multi-market" • COVID is the greatest translation challenge... ever! This episode gave birth to Multi-Market Avengers. We shall save the world through the power of translation. Localization news was brought to you by Vera Richards (Akorbi), Ilan Bloch (Baguette), and me (Andrej Zito). Casual and authentic chat about what's going on in our...

Duration:01:41:57

Creating A Market For Ukrainian - Tetiana Cherednychok #34

9/30/2020
SBT Localization is on a mission to save the Ukrainian language. This group of volunteers got into game localization to promote their language in games. And they're hoping to create a market for Ukrainian localization. I spoke with Tetiana Cherednychok from SBT Localization. In this video, you'll find out: ▪ Why SBT Localization started with games ▪ Finding opportunities for localization ▪ How to recruit more volunteers ▪ Is translation a valid career in Ukraine ▪ Interacting with the...

Duration:00:59:39

How To Manage Linguistic Quality - Sankeshwari Deo #33

9/16/2020
"You want the quality to be evaluated from the look and feel of it, not a score of 1 to 10". I thought this was a fresh approach to quality management. But how exactly does it work? I went straight to the source - Sankeshwari Deo manages the linguistic quality at Autodesk. In this interview you'll learn: ▪ How to analyze the quality feedback ▪ First steps for setting up a quality program ▪ Dealing with country offices ▪ How to do RCA on quality issues ▪ Does self-certification work ▪...

Duration:01:39:13

Localization News: Sexist Machine Translation, IKEA's Clever Mistake #5

9/9/2020
Localization News is here to report on: Why are some MT engines sexist • A recent translation mistake from IKEA... or was it a mistake? • How culture and context matter for translation. We also talked about the DTP process, swear words, and personalities. Totally in the context of localization :) Localization news was brought to you by Vera Richards (Akorbi), Ilan Bloch (Baguette), and me (Andrej Zito). Casual and authentic chat with little to no editing. Sources: Thank you for listening...

Duration:01:45:45

On Localization Consulting And Optimization - Hüseyin Mergan #32

8/26/2020
Working as an in-house localization consultant is rather unusual. Hüseyin Mergan created this position for himself at Sony. What is localization consulting about? You can learn that in this interview with Hüseyin, a man of curiosity. Are you curious about what else we discussed? ▪ What does a localization consultant do ▪ How can you optimize processes ▪ How to do a proper Root Cause Analysis ▪ What can Lean Six Sigma do for localization ▪ What is RPA? ▪ Basics of the Pomodoro...

Duration:01:19:25

Memsource And Its AI Innovations - David Čaněk #31

8/12/2020
This is the journey of David Čaněk and Memsource. Founded in 2010, the company recently sold a majority stake to a private equity firm. What will be the future of Memsource? Find out in this interview with David, the CEO of Memsource. We also talked about: ▪ What does "Memsource" even mean ▪ Why the company invests into AI innovations ▪ The future of AI beyond MT ▪ What differentiates Memsource from others ▪ What are "Non-translatables" ▪ Why do we have so many MT engines ▪ The...

Duration:01:27:36

Localization News: Adapting The Copy and UX/UI Design #4

7/29/2020
In this episode, we discussed this localization news: Why you should want your localization team to change your copy; UX/UI design across cultures - USA & Japan. The localization news is back! This time I was joined by Vera Richards (Akorbi) and Ilan Bloch (Baguette Translations) to discuss what's happening in our industry. Casual and authentic chat with little to no...

Duration:01:12:43

Introduction To Game Localization - Michael Souto #30

7/22/2020
Are you a fan of video games? Ever wondered how games are made and then localized? In this episode, Michael Souto will share with you the challenges of game localization. Michael knows the industry from both sides. He produced the Commandos series (my favorite genre) and currently works as the Business Development Director at Localize Direct. Learn more about game localization and how the team at Localize Direct made the process easier. We also discussed: ▪ How localization interferes...

Duration:02:17:20

Localization News: Leadership During The Pandemic, Measuring Our Impact #3

7/8/2020
In this episode, we discussed this localization news: Management Mantras That Make A Difference; 10 Simple Ways to Measure Localization Impact. The localization news is back! This time I'm not alone, I was joined by Véronique Özkaya and Hüseyin Mergan to discuss what's happening in our industry. Casual and authentic chat with little to no editing. Sources: Thank you for listening and enjoy :)

Duration:01:21:24

How To Make Community Localization Work - Jeff Beatty #29

7/1/2020
Community localization means free translations... right? Not so fast. Before you make a decision, listen to Jeff Beatty - Senior Head of Localization at Mozilla. Mozilla products are localized into 200+ languages thanks to their global community of localizers. How do you make community localization work? Learn in this episode where we also discussed: ▪ How to manage quality with a crowd ▪ Incentives for the community ▪ Why can community localization get more expensive ▪ Gamification and...

Duration:01:38:34

Localization News: How To Pay Translators, ROI, Facebook's Stupid AI #2

6/17/2020
In this episode, we discussed this localization news: Why We Shouldn't Use Word Count Alone For Professional Translation Services; Facebook's Artificial Intelligence Robots Shut Down After They Start Talking To Each Other In Their Own Language. The localization news is back! This time I'm not alone, I was joined by Oksana Tkach and Catherine Christaki to discuss what's happening in our industry. Casual and authentic chat with little to no editing. Sources: Thank you for listening and...

Duration:01:39:21

How To Manage A Successful Team - Vera Richards #28

6/10/2020
From Localization Engineer to Program Director in 5 years. That was the rapid career of Vera Richards after leaving Microsoft. Today she's the VP of Localization at Akorbi and she'll share with you how to manage a successful team around the world. Since we both worked for Moravia, we HAD TO reminisce about the "good old days". You'll get to know a few people from that era. (Yes, I'm getting old) But - the meat of our interview was team management. In this episode you will learn: ▪ How to...

Duration:02:04:33

Localization News: Marketers Hating, Internal PMs, Gender Bias #1

6/5/2020
In this episode, we discussed this localization news: The Reluctant Marketer’s Guide to Localization; Why you might need an internal Localization PM?; Google Fixes Gender Bias in Google Translate (Again). The localization news is back! This time I'm not alone, I was joined by Monica Pasin and Kevin Shen to discuss what's happening in our industry. Casual and authentic discussion with little editing. If you want to see our beautiful faces, head to YouTube...

Duration:01:36:08

Innovation Through Continuous Localization - Patricia Paladini Adell #27

5/26/2020
Innovation. Automation. Technology. How does localization look like when these are not just empty marketing phrases? Patricia Paladini Adell will share with you how it is to have innovation as your main responsibility. Patricia helps companies reach continuous localization with the Shift Left approach. Why do you need to think like a developer, salesman, and project manager? Find out in this episode where we also discussed: What is continuous localization using Shift Left...

Duration:01:51:13

How To Increase Sales By Loving Your Customers - Véronique Özkaya #26

5/4/2020
Her first year in sales she did $456,000. The next year - $4.5 million. What's the secret to increasing your sales 10X? Meet Véronique Özkaya, a seasoned leader driving the sales and marketing for high growth organizations. This interview is a masterclass on sales and customer relationships. Why is a salesperson like an orchestra conductor? How do you change your organization's mindset to be fully customer-centric? Learn in this video where we also discussed: What are the opportunities for...

Duration:02:09:36

On Socially Responsible Translation, Style And More - Monica Pasin #25

4/14/2020
Did you know you can be socially responsible as a translator? I never thought of it... until I spoke with Monica Pasin, the Head translator at Favella Translations in Singapore. As a specialist in fashion and luxury translations, she'll think twice before accepting any job for the fast fashion industry. Why is translation style so important? What are the challenges of working as a medical interpreter in the UK? Is teaching a good idea if you don't want to translate full-time? Find out in...

Duration:02:15:12