The eCommerce Hustle

Emily Harpel has been spinning up something sweet as Founder and CEO of Art of Sucre. Over the past couple of years, Emily has turned her once events-based gourmet cotton candy business into a thriving DTC eCommerce brand. We sat down with Emily on the eCommerce Hustle to chat about her pivot to eCommerce, brand and product development, and her journey to 1.2 million followers on TikTok! Visit www.artofsucre.com to try Art of Sucre's viral cotton candy glitter bombs with 15% off using code: Hustle15 Give Sendlane a FREE 14 Day Test Drive, No CC Required: https://get.sendlane.com/3v9ztF3 Learn more about the eCommerce hustle: https://get.sendlane.com/37znFns Subscribe & Listen on: Apple Podcasts: https://get.sendlane.com/3KzrDee Spotify: https://get.sendlane.com/3LV6NGz Google: https://get.sendlane.com/3reLlog Let's Get Social! Follow us on: Instagram: https://get.sendlane.com/3KzOcQ5 Linkedin: https://get.sendlane.com/3jszz5b Facebook: https://get.sendlane.com/3rjNS0d Twitter: https://get.sendlane.com/3KyAMUA

Using their labels to democratize soda, Jones Soda Co. (aka the people's craft soda) made UGC cool before UGC was even a thing! VP of Marketing, Maisie Antoniello, sits down with the eCommerce hustle to chat about modernizing the customer experience. Hosts Dani Portor-Condon and Andrew Christison talk about Maisie's favorite campaign initiatives, leveraging AR, and navigating the challenging CPG landscape. Podcast listeners will get 10% off their purchase at jonessoda.com or myjones.com with code: HUSTLE10 Learn more about the eCommerce hustle: https://get.sendlane.com/37znFns Subscribe & Listen on: Apple Podcasts: https://get.sendlane.com/3KzrDee Spotify: https://get.sendlane.com/3LV6NGz Google: https://get.sendlane.com/3reLlog Let's Get Social! Follow us on: Instagram: https://get.sendlane.com/3KzOcQ5 Linkedin: https://get.sendlane.com/3jszz5b Facebook: https://get.sendlane.com/3rjNS0d Twitter: https://get.sendlane.com/3KyAMUA Youtube: https://get.sendlane.com/3rhdMlw

In 2020, just as the world shut down, Owen Grover stepped into his role as CEO at TrueFire Studios; the leading online music education platform on a mission of democratizing music. Tune into EP 33 as hosts Caitlin Hutchinson and Andrew Christison sit down with Owen Grover to talk industry transformation, innovative marketing for digital products, and the value of a good partnership. Visit https://www.truefirestudios.com/ and get 50% off your TrueFire purchase with code: hustle Give Sendlane a FREE 14 Day Test Drive, No CC Required: https://get.sendlane.com/3v9ztF3 Learn more about the eCommerce hustle: https://get.sendlane.com/37znFns Subscribe & Listen on: Apple Podcasts: https://get.sendlane.com/3KzrDee Spotify: https://get.sendlane.com/3LV6NGz Google: https://get.sendlane.com/3reLlog Let's Get Social! Follow us on: Instagram: https://get.sendlane.com/3KzOcQ5 Linkedin: https://get.sendlane.com/3jszz5b Facebook: https://get.sendlane.com/3rjNS0d Twitter: https://get.sendlane.com/3KyAMUA

The entrepreneurship rollercoaster is the ride of a lifetime. But there's a lot that goes on behind the scenes that don't make it into the founder's story. Co-Founder of Owen's Craft Mixers, Josh Miller gets real on the eCommerce Hustle about mental health in entrepreneurship, the journey to becoming the #1 mixers brand, and his tips for staying the course and enjoying the ride. Tune in to episode 32 with hosts Caitlin Hutchinson and Andrew Christison! Learn more about the eCommerce hustle: https://get.sendlane.com/37znFns Subscribe & Listen on: Apple Podcasts: https://get.sendlane.com/3KzrDee Spotify: https://get.sendlane.com/3LV6NGz Google: https://get.sendlane.com/3reLlog Let's Get Social! Follow us on: Instagram: https://get.sendlane.com/3KzOcQ5 Linkedin: https://get.sendlane.com/3jszz5b Facebook: https://get.sendlane.com/3rjNS0d Twitter: https://get.sendlane.com/3KyAMUA Youtube: https://get.sendlane.com/3rhdMlw

When it comes to hydration, it's plain and simple - the world doesn't drink enough water and Martin Murray, Founder & CEO of Waterdrop, is on a mission to change that. In today's episode, Hosts Caitlin Hutchinson and Andrew Christison explore Martin's journey from concept and community-building to achieving Series B funding just five years later. Tune in now to hear about how Martin is hydrating the world, one waterdrop at a time! Want to try waterdrop for yourself? Tune in for a special code for 15% off your purchase! Learn more about the eCommerce hustle: https://get.sendlane.com/37znFns Subscribe & Listen on: Apple Podcasts: https://get.sendlane.com/3KzrDee Spotify: https://get.sendlane.com/3LV6NGz Google: https://get.sendlane.com/3reLlog Let's Get Social! Follow us on: Instagram: https://get.sendlane.com/3KzOcQ5 Linkedin: https://get.sendlane.com/3jszz5b Facebook: https://get.sendlane.com/3rjNS0d Twitter: https://get.sendlane.com/3KyAMUA Youtube: https://get.sendlane.com/3rhdMlw

Upselling is one of the best ways to increase eCommerce profits… in fact upsells increase revenue by 10 - 30% on average. Which is exactly why it should be your mission to master it. Jordan Gal, CEO & Founder of Carthook joins us on the podcast to share his upselling expertise and strategies PLUS give us an inside look at what his team has in the works for a post-purchase offer tool you can use directly inside your Shopify checkout. Tune in now to start boosting your AOV. Learn more about the eCommerce hustle: https://get.sendlane.com/37znFns Subscribe & Listen on: Apple Podcasts: https://get.sendlane.com/3KzrDee Spotify: https://get.sendlane.com/3LV6NGz Google: https://get.sendlane.com/3reLlog Let's Get Social! Follow us on: Instagram: https://get.sendlane.com/3KzOcQ5 Linkedin: https://get.sendlane.com/3jszz5b Facebook: https://get.sendlane.com/3rjNS0d Twitter: https://get.sendlane.com/3KyAMUA Youtube: https://get.sendlane.com/3rhdMlw SHOW LESS

Successful eCommerce email marketing starts with the solid foundation of best practices for deliverability. And while deliverability can be a confusing topic for most marketers, knowing how it works will help you get your emails into the inbox to turn those opens into sales! That’s why today we’re bringing in Sendlane’s Director of Deliverability, Damon Sauer, to provide some insight into what it is and why it’s crucial to your email marketing success! Learn more about the eCommerce hustle: https://get.sendlane.com/37znFns Subscribe & Listen on: Apple Podcasts: https://get.sendlane.com/3KzrDee Spotify: https://get.sendlane.com/3LV6NGz Google: https://get.sendlane.com/3reLlog Let's Get Social! Follow us on: Instagram: https://get.sendlane.com/3KzOcQ5 Linkedin: https://get.sendlane.com/3jszz5b Facebook: https://get.sendlane.com/3rjNS0d Twitter: https://get.sendlane.com/3KyAMUA Youtube: https://get.sendlane.com/3rhdMlw

In our previous episode, we shared 5 actionable tips to help you prepare your eCommerce holiday marketing strategy. Today, the team wraps up our “eCommerce & the pandemic” series with a few predictions. Recent events are rapidly changing our behavior toward online channels, and the shifts are likely to stick post-pandemic. Learn how eCommerce will be permanently effected in technology, supply chain, and customer expectations and what you can do to prepare your store for the surge. Learn more: http://www.marketingautomationhustle.com Subscribe & Listen on: Apple Podcasts: http://sendlane.net/podcast-apple Spotify: http://sendlane.net/podcast-spotify Google: http://sendlane.net/podcast-google Soundcloud: http://sendlane.net/podcast-soundcloud Let's Get Social! Follow us on: Instagram: http://sendlane.net/instagram Facebook: http://sendlane.net/Facebook Twitter: http://sendlane.net/twitter

If you caught our last episode, we discussed how COVID-19 has thrown the traditional holiday shopping model out the door and why your eCommerce store should be prepared. In today's episode, Caitlin Hutchinson, Jimmy Kim & Amir Torabi dive into the "how". Tune in to learn 5 actionable tips that will help you prepare your eCommerce holiday marketing strategy during the pandemic. Watch the full episode here and stick with us for the next part of this COVID-19 & eCommerce series. Learn more: http://www.marketingautomationhustle.com Subscribe & Listen on: Apple Podcasts: http://sendlane.net/podcast-apple Spotify: http://sendlane.net/podcast-spotify Google: http://sendlane.net/podcast-google Soundcloud: http://sendlane.net/podcast-soundcloud Let's Get Social! Follow us on: Instagram: http://sendlane.net/instagram Facebook: http://sendlane.net/Facebook Twitter: http://sendlane.net/twitter 5 Tips to Prepare Your Holiday Marketing Strategy During COVID-19

As the summer months begin to wind down, eCommerce brands gear up for holiday season shopping. We can't deny that this holiday season will look a little different but what we can do, is prepare for it! In the newest episode of "The Marketing Automation Hustle" podcast, host, Caitlin Hutchinson is joined by Sendlane CEO Jimmy Kim & Amir Torabi to take a look at what this holiday season will look like and how brands are strategizing their game plan. Tune in to learn all about it and stick with us for the next part of this COVID-19 & eCommerce series. Learn more: http://www.marketingautomationhustle.com

Over the past few months, the Coronavirus pandemic has caused a major shift in just about everything in our world. And as a result of the changes in consumer behavior, the eCommerce industry has experienced its own challenges. In todays at home discussion we’ll be chatting about the impact of this pandemic on eCommerce stores, customer trends, and how companies are upping their digital marketing strategies and adapting to the “new normal”. Learn more at: http://www.marketingautomationhustle.com

Episode 6: CBD Insights: Important Learnings of the CBD Industry by Leading Brands Commerce Roundtable: https://commerceroundtable.com Commerce round table was designed to help bring experts to the table to discuss the multiple facets of challenges that businesses face as they enter new verticals, especially ones that are unknown. In episode 6, our final episode for Season 1, we’ll talk about cannabis and hemp insights. The legality of both plants have changed massively in the last 10 years, and the legal cannabis industry has many lessons that anyone entering the CBD space needs to understand.

Episode 5: Commerce Roundtable - Bringing your brand to market: exploring the CBD-friendly advertising options Learn more at: https://commerceroundtable.com In our last roundtable discussion we touched on everything related to supply chain and logistics. In this episode we’ll discuss bringing your brand to market and exploring CBD-friendly advertising options. We'll cover everything from the challenges of marketing in a restricted and burgeoning industry to the channels you should be leveraging to capture and convert your audience.

Episode 4: Commerce Roundtable: Scaling in The CBD Industry — CBD Supply Chain & Logistics: Purchasing, Payments, Shipping & More! Commerce Roundtable: https://commerceroundtable.com Commerce Roundtable was designed to help bring experts to the table to discuss the multiple facets of challenges that businesses face as they enter new verticals, especially ones that are unknown. In our last episode, we discussed technology solutions and finding the right CBD friendly partners to help you scale your business. And in this episode we'll be exploring the business of doing business. Our panel will cover multiple aspects of this insanely important and critical piece of building a great brand in a new and competitive market.

Episode 3: Commerce Roundtable: Scaling in The CBD Industry — CBD & Commerce: Your Technology Needs & CBD Friendly Partners Commerce Roundtable: https://commerceroundtable.com Todays episode is all about the technology solutions and CBD friendly partners you should have on deck to help you streamline all aspects of your business. Learn how to build a meaningful marketing tech stack in todays CBD industry that enables you to navigate the regularly environment around payment processing and advertising, bring in new leads, and stay in front of existing customers.

Episode 2: Commerce Roundtable: Scaling in The CBD Industry — CBD Challenges: Barriers to Entry and How to Overcome Them Commerce Roundtable: https://commerceroundtable.com Commerce round table was designed to help bring experts to the table to discuss the multiple facets of challenges that businesses face as they enter new verticals, especially ones that are unknown. In episode 2 we’ll be sitting down with our panel of 7 experts in the CBD space to explore the various challenges that the CBD industry presents, as well as barriers to entry and how to overcome them.

The Commerce Roundtable - Episode 1: Scaling in The CBD Industry — From Idea to Launch: Sourcing, Developing and Launching Your Brand Commerce Roundtable: https://commerceroundtable.com As the CBD market continues to undergo exponential growth, evolving regulations, and advancing research, and entering this space as a new business can be daunting. Our panel of experts from over 27 companies involved in the CBD space, share with us their knowledge, insights, and lessons learned. In our very first episode today, we’ll be discussing the process of developing and launching a new CBD brand in today's highly competitive market. We’ll dive into everything from building your brand and entering into the marketplace to the CBD investment scene, risks involved, and how to start streamlining your operations.

What makes education different from other types of marketing communication? Through offering value, you earn trust, increase consumer loyalty and of course generate more sales! In todays episode we welcome VP of Marketing at Colorscience, Sanem Ahearn into the studio to discuss how Colorscience leverages customer education for their beauty and skincare products in every step of their marketing funnel to turn first-time purchasers into loyal, lifetime customers.

As the CBD market continues to undergo exponential growth, evolving regulations, and advancing research... entering this space can be daunting. Today Eric Raszewski joins us in the studio to discuss his personal experience in navigating the CBD landscape and bringing new products to market. We'll cover the challenges of marketing in a restricted industry (with no regulation) and the channels you should be leveraging to capture and convert your audience.

The majority of people think of email as simple drip campaigns and weekly newsletters... but that's just scratching the surface. Todays episode is all about the personalized, behavior-based, and automated email marketing funnels that generate 30-40% of your monthly revenue. We'll dive into the unrecognized value of email marketing, what most businesses are doing wrong, and explain how you can use data-driven email to your advantage to nurture your leads and turn them into loyal, repeat customers.