Marketing Honestly Show-logo

Marketing Honestly Show

Business & Economics Podcasts

An unconventional marketing podcast by aspiring tap dancer turned marketer, Brad Hussey, who attempts to answer the question, "Is it possible to build a successful and ethical online business? Or are we doomed to use dishonest tactics and deceptive marketing to succeed?".

Location:

Canada

Description:

An unconventional marketing podcast by aspiring tap dancer turned marketer, Brad Hussey, who attempts to answer the question, "Is it possible to build a successful and ethical online business? Or are we doomed to use dishonest tactics and deceptive marketing to succeed?".

Twitter:

@bradhussey

Language:

English


Episodes

Troubleshooting Guide for the Overworked, Stressed & Bogged Down

8/12/2020
In this episode: Read the articleRecord your questionlink for Apple usersMarketing Honestly NewsletterBook me for a day

Duration:00:02:23

Dark patterns

8/5/2020
In this episode: Read the articleDarkpatterns.orgTwitter threadRecord your questionlink for Apple usersMarketing Honestly NewsletterBook me for a day

Duration:00:11:52

This cleaning lady's direct response letter was brilliant

7/29/2020
In this episode: Read the articleRecord your questionlink for Apple usersMarketing Honestly NewsletterBook me for a day

Duration:00:09:27

Blue Light Blockers, Honest or Hype?

7/22/2020
In this episode: https://www.webmd.com/eye-health/news/20191216/do-blue-light-glasses-workRecord your questionlink for Apple usersMarketing Honestly NewsletterBook me for a day

Duration:00:15:11

Just be upfront

7/15/2020
In this episode Read the original articleRecord your questionlink for Apple usersMarketing Honestly NewsletterBook me for a day

Duration:00:10:32

Weird business lesson I learned from smoking meat

7/8/2020
In this episode Read the original articleRecord your questionlink for Apple usersMarketing Honestly NewsletterBook me for a day

Duration:00:07:31

Don't be an echo

7/1/2020
In this episode Read the original articleRecord your questionlink for Apple usersMarketing Honestly NewsletterBook me for a day

Duration:00:08:46

Why marketing formulas don't work

6/24/2020
I recently tripped into the digital pisspot most folks refer to as “Twitter,” and immediately regretted having wasted 9 minutes of a precious morning when my best work happens. That said, before shutting it down and reclaiming the remainder of my morning, I stumbled upon a thread that inspired this thought. I want to share my opinion on why following marketing formulas for your online courses, digital products and services are not as effective as you are led to believe. In this episode Read the original articleTiago Forte's thread on TwitterRecord your questionlink for Apple usersMarketing Honestly Newsletter

Duration:00:08:47

Marketing ethically from the start

6/17/2020
Original article on the blogThis is Marketing by Seth GodinRecord your questionlink for Apple usersMarketing Honestly Newsletter

Duration:00:20:16

Fake scarcity

6/10/2020
Resources The article on Marketing HonestlyRecord your questionlink for Apple usersMarketing Honestly Newsletter

Duration:00:09:29

How can you be generous in business?

6/3/2020
Mentioned in this episode: Article on Marketing HonestlyHonest Guide to Sales WebinarsRecord your questionlink for Apple usersMarketing Honestly Newsletter

Duration:00:12:23

Why are all sales webinars the same?

5/27/2020
Webinars are a powerful tool for audience growth, marketing, sales, training and education. There's no doubt about it. There isn't a single online marketing strategy I know of that can, in a matter of 60-minutes: But with great power comes great responsibility! There is a lot to know about webinars, so let's jump in and answer some of the most common questions about webinars. Resources mentioned in this episode Original Webinar Guide on the Marketing Honestly WebsiteConvert's Article: "6 Webinar Formats to Help Your Grow Your Business"Get a free ConvertKit accountCrowdcastDemioZoomRecord your questionlink for Apple usersMarketing Honestly Newsletter

Duration:00:51:11

Why do online course prices always end with 7?

5/20/2020
Have you noticed that most online course prices end in number 7? For example, instead of a $2,000 price tag, the course creator will market the course for $1997? It's called "Charm Pricing," or sometimes "Psychological Pricing." It's essentially a cheap psychological trick that virtually every retailer uses to give the perception that their product is cheaper than it actually is and to encourage a purchase. You'll also notice that if the price tag is in the thousands, it will not only end in a 7 (sometimes 9), but often the comma separating the first and second digits is removed, likely to make the number seem smaller than it really is. For example, $2,000 looks way bigger than $1997, doesn't it? Does charm pricing actually work? There have been some studies on this subject, and while the psychology of consumer behaviour with charm pricing is interesting, the studies reference retailers not online course creators. And in these studies, some concluded that there isn't enough statistical significance to make a big difference in sales, that is to say... it only kind of works, maybe, sort of. So my thought is that charm pricing isn't a magic bullet for generating online course sales, and I think you're better off charging a fair, even-numbered price (i.e. $200 vs. $197) because: Are marketers being intentionally manipulative by using charm pricing? No, I don't think so. There may be some marketers who use charm pricing because they believe it gives the perception of greater value, or a "lesser price" and ultimately encourage a few extra sales, but most marketers are doing it because it's what everyone else is doing. As mama always said, "If your friends jumped off a bridge, would you do the same?" I just think that charm pricing is unnecessary, and may potentially have the opposite effect of what you're going for. Now if you'll excuse me while I go update my prices to make sure I'm not a total hypocrite... Resources mentioned in this episode Article "Why Do Online Course Prices end in number 7?"Honest Guide to Ethically Marketing Your Online CourseStudies on Psychological PricingPsychological Pricing on WikipediaRecord your questionlink for Apple usersMarketing Honestly Newsletter

Duration:00:13:19

Should big clients pay higher prices?

5/13/2020
I received a question about the ethics of pricing your services based on how much the client can afford: Is it fair to base your pricing on how much people can afford - [for example,] charging a large and wealthy company a lot more - or should it always be based on fairness and good value, even if the company is willing to pay your artificially high fees?Resources: Article "Pricing your services fairly"Record your questionlink for Apple usersMarketing Honestly Newsletter

Duration:00:21:05

Defining ethical & honest marketing

5/6/2020
Read the post on the blogRecord your questionlink for Apple usersMarketing Honestly Newsletter

Duration:00:05:25

The trend of high ticket courses

5/1/2020
My blog post about high ticket coursesRecord your questionlink for Apple usersMarketing Honestly Newsletter

Duration:00:12:59

I'm starting over

4/30/2020
I’m Brad, and I’ve been doing the whole online business thing for a while now — since 2012, to be precise. In August 2012, I quit my job and began working from home as a freelance web designer. Over the years grew my business significantly with the help of grit, determination, and the grace of God. Client work, working from home, consulting, courses, webinars, marketing, automation, paid advertising, managing a virtual team, passive income… These are but a few of the topics with which I am very familiar. Each has helped me grow my online business and allowed me to provide a meaningful living for my family. While I do not claim to be a leading expert in the field of online business, marketing or even freelancing for that matter, I bring real-world experience to the table — both in the form of success and failure. I’ve had the pleasure of working with, meeting and helping some really cool people who are contributing to the world in a meaningful way. But I’ve also had a front-row seat to the ugly underbelly of the world of online business & entrepreneurship. Referenced in this episode My blog post this episode is based on1966 Volkswagen Beetle Ad with Wilt ChamberlainA great read about truth in advertisingRecord your questionlink for Apple usersMarketing Honestly Newsletter

Duration:00:10:47

Coaches coaching coaches

4/30/2020
It's National Honesty Day, did you know? I'd prefer it if we didn't need a day to remind ourselves to be honest... But alas, we do. Anyway, I simply could not miss this opportunity to announce my new podcast and blog — Marketing Honestly. It's all about providing radically honest and transparent marketing guidance for the everyday entrepreneur who wants to learn how to build an ethical online business, free from shady tactics and hypey-marketing. You see... I really love the online business space. There are some good people doing great things that place service before sales, and people before profit. But there's an ugly underbelly to online business, which is full of greed, selfishness, a rat race to riches, dishonesty, and using the powers of marketing to bamboozle people out of their livelihoods. And in a world obsessed with shortcuts and pursuing convenience, people legitimately believe they can start a business overnight, get rich quick, and live a life of weightlessness and luxury... Which makes the job of the digital charlatan very easy. I mean, if you open your eyes, you can see it everywhere. The ads, the tactics, the pop-up guru of the week, the "proprietary methods." What happened to the good old fashioned entrepreneur? Who worked his arse off. Faced uncertainty and thrived on it. Shouldered the risk that his mates wouldn't dare attempt. He talked to real people with real problems so he could set out to make their lives better... by serving them. That person knows humility, grit and failure... and doesn't brag about it. Where did he go? The world killed him. And replaced him with a shiny veneer that looks good on Instagram, who is afraid of hard work, failure, and associates "service" as merely the last word in the acronym "SaaS." It's time to resurrect the real entrepreneur. The true lady or gentleman who is willing to work hard, be honest, and humble themselves to serve, solve problems, and provide for their families. Forging forward with full knowledge that they might fail. But that person needs help because the internet-powered entrepreneur needs to wade through the charlatans, fake gurus, and neverending temptations to use the unethical tactics to get ahead. And that's my mission at Marketing Honestly: "To provide radically honest & transparent marketing guidance for the everyday entrepreneur who wants to build a sustainable online business that doesn't sacrifice their ethics & values." So to my everyday entrepreneurs, on this National Honesty Day, let us pursue the authentic and less attractive path of ethical entrepreneurship! Resources Record your questionlink for Apple usersMarketing Honestly Newsletter

Duration:00:06:43