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Marketing Honestly Show

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An unconventional marketing podcast by aspiring tap dancer turned marketer, Brad Hussey, who attempts to answer the question, "Is it possible to build a successful and ethical online business? Or are we doomed to use dishonest tactics and deceptive marketing to succeed?".

An unconventional marketing podcast by aspiring tap dancer turned marketer, Brad Hussey, who attempts to answer the question, "Is it possible to build a successful and ethical online business? Or are we doomed to use dishonest tactics and deceptive marketing to succeed?".

Location:

Canada

Description:

An unconventional marketing podcast by aspiring tap dancer turned marketer, Brad Hussey, who attempts to answer the question, "Is it possible to build a successful and ethical online business? Or are we doomed to use dishonest tactics and deceptive marketing to succeed?".

Twitter:

@bradhussey

Language:

English


Episodes

Troubleshooting Guide for the Overworked, Stressed & Bogged Down

8/12/2020
In this episode: Read the articleRecord your questionlink for Apple usersMarketing Honestly NewsletterBook me for a day

Duration:00:02:23

Dark patterns

8/5/2020
In this episode: Read the articleDarkpatterns.orgTwitter threadRecord your questionlink for Apple usersMarketing Honestly NewsletterBook me for a day

Duration:00:11:52

This cleaning lady's direct response letter was brilliant

7/29/2020
In this episode: Read the articleRecord your questionlink for Apple usersMarketing Honestly NewsletterBook me for a day

Duration:00:09:27

Blue Light Blockers, Honest or Hype?

7/22/2020
In this episode: https://www.webmd.com/eye-health/news/20191216/do-blue-light-glasses-workRecord your questionlink for Apple usersMarketing Honestly NewsletterBook me for a day

Duration:00:15:11

Just be upfront

7/15/2020
In this episode Read the original articleRecord your questionlink for Apple usersMarketing Honestly NewsletterBook me for a day

Duration:00:10:32

Weird business lesson I learned from smoking meat

7/8/2020
In this episode Read the original articleRecord your questionlink for Apple usersMarketing Honestly NewsletterBook me for a day

Duration:00:07:31

Don't be an echo

7/1/2020
In this episode Read the original articleRecord your questionlink for Apple usersMarketing Honestly NewsletterBook me for a day

Duration:00:08:46

Why marketing formulas don't work

6/24/2020
I recently tripped into the digital pisspot most folks refer to as “Twitter,” and immediately regretted having wasted 9 minutes of a precious morning when my best work happens. That said, before shutting it down and reclaiming the remainder of my morning, I stumbled upon a thread that inspired this thought. I want to share my opinion on why following marketing formulas for your online courses, digital products and services are not as effective as you are led to believe. In this...

Duration:00:08:47

Marketing ethically from the start

6/17/2020
Original article on the blogThis is Marketing by Seth GodinRecord your questionlink for Apple usersMarketing Honestly Newsletter

Duration:00:20:16

Fake scarcity

6/10/2020
Resources The article on Marketing HonestlyRecord your questionlink for Apple usersMarketing Honestly Newsletter

Duration:00:09:29

How can you be generous in business?

6/3/2020
Mentioned in this episode: Article on Marketing HonestlyHonest Guide to Sales WebinarsRecord your questionlink for Apple usersMarketing Honestly Newsletter

Duration:00:12:23

Why are all sales webinars the same?

5/27/2020
Webinars are a powerful tool for audience growth, marketing, sales, training and education. There's no doubt about it. There isn't a single online marketing strategy I know of that can, in a matter of 60-minutes: But with great power comes great responsibility! There is a lot to know about webinars, so let's jump in and answer some of the most common questions about webinars. Resources mentioned in this episode Original Webinar Guide on the Marketing Honestly WebsiteConvert's Article: "6...

Duration:00:51:11

Why do online course prices always end with 7?

5/20/2020
Have you noticed that most online course prices end in number 7? For example, instead of a $2,000 price tag, the course creator will market the course for $1997? It's called "Charm Pricing," or sometimes "Psychological Pricing." It's essentially a cheap psychological trick that virtually every retailer uses to give the perception that their product is cheaper than it actually is and to encourage a purchase. You'll also notice that if the price tag is in the thousands, it will not only...

Duration:00:13:19

Should big clients pay higher prices?

5/13/2020
I received a question about the ethics of pricing your services based on how much the client can afford: Is it fair to base your pricing on how much people can afford - [for example,] charging a large and wealthy company a lot more - or should it always be based on fairness and good value, even if the company is willing to pay your artificially high fees?Resources: Article "Pricing your services fairly"Record your questionlink for Apple usersMarketing Honestly Newsletter

Duration:00:21:05

Defining ethical & honest marketing

5/6/2020
Read the post on the blogRecord your questionlink for Apple usersMarketing Honestly Newsletter

Duration:00:05:25

The trend of high ticket courses

5/1/2020
My blog post about high ticket coursesRecord your questionlink for Apple usersMarketing Honestly Newsletter

Duration:00:12:59

I'm starting over

4/30/2020
I’m Brad, and I’ve been doing the whole online business thing for a while now — since 2012, to be precise. In August 2012, I quit my job and began working from home as a freelance web designer. Over the years grew my business significantly with the help of grit, determination, and the grace of God. Client work, working from home, consulting, courses, webinars, marketing, automation, paid advertising, managing a virtual team, passive income… These are but a few of the topics with which I...

Duration:00:10:47

Coaches coaching coaches

4/30/2020
It's National Honesty Day, did you know? I'd prefer it if we didn't need a day to remind ourselves to be honest... But alas, we do. Anyway, I simply could not miss this opportunity to announce my new podcast and blog — Marketing Honestly. It's all about providing radically honest and transparent marketing guidance for the everyday entrepreneur who wants to learn how to build an ethical online business, free from shady tactics and hypey-marketing. You see... I really love the online...

Duration:00:06:43