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Marketing Honestly Show

Business & Economics Podcasts

An unconventional marketing podcast by aspiring tap dancer turned marketer, Brad Hussey, who attempts to answer the question, "Is it possible to build a successful and ethical online business? Or are we doomed to use dishonest tactics and deceptive marketing to succeed?".

An unconventional marketing podcast by aspiring tap dancer turned marketer, Brad Hussey, who attempts to answer the question, "Is it possible to build a successful and ethical online business? Or are we doomed to use dishonest tactics and deceptive marketing to succeed?".

Location:

Canada

Description:

An unconventional marketing podcast by aspiring tap dancer turned marketer, Brad Hussey, who attempts to answer the question, "Is it possible to build a successful and ethical online business? Or are we doomed to use dishonest tactics and deceptive marketing to succeed?".

Twitter:

@bradhussey

Language:

English


Episodes

Troubleshooting Guide for the Overworked, Stressed & Bogged Down

8/12/2020
I've put together a simple troubleshooting guide to help you solve most of your problems. Most of the time, it works 100% of the time.

Duration:00:02:23

Dark patterns

8/5/2020
User interfaces that are designed to deceive or trick you

Duration:00:11:52

This cleaning lady's direct response letter was brilliant

7/29/2020
She employed direct response copywriting better than most marketers!

Duration:00:09:27

Blue Light Blockers, Honest or Hype?

7/22/2020
Are blue light blocker glasses a legitimate and helpful product, or is this multi-million dollar industry just good at marketing a placebo effect?

Duration:00:15:11

Just be upfront

7/15/2020
Are we doing business, or are you trying to be my friend? Pick one, for goodness sake.

Duration:00:10:32

Weird business lesson I learned from smoking meat

7/8/2020
I've spent a considerable amount of time studying fires — building fires, gazing into the flames, calculating burn time, and understanding the process. You know, like a crazy person. This is the lesson I learned about building a business while building fires.

Duration:00:07:31

Don't be an echo

7/1/2020
Say what you need to say, not what you hear others say.

Duration:00:08:46

Why marketing formulas don't work

6/24/2020
And what to do instead.

Duration:00:08:47

Marketing ethically from the start

6/17/2020
How a new business owner can ensure they are marketing honestly and ethically from the start.

Duration:00:20:16

Fake scarcity

6/10/2020
Listen now! This episode is going to be taken off the Internet forever.

Duration:00:09:29

How can you be generous in business?

6/3/2020
From a business and faith perspective, what’s your take on how to be generous? Have you got examples where generosity "comes back to you" as they say?

Duration:00:12:23

Why are all sales webinars the same?

5/27/2020
Learn how to use sales webinars in your business without sounding like every other marketer

Duration:00:51:11

Why do online course prices always end with 7?

5/20/2020
Have you noticed that most online course prices end in number 7? Why is that? Well, in today's episode we'll answer that question, plus we'll find out if it's ethical to use what is essentially a cheap psychological trick. And maybe a joke or two, as always.

Duration:00:13:19

Should big clients pay higher prices?

5/13/2020
I received a question about the ethics of pricing your services based on how much the client can afford: "Is it fair to base your pricing on how much people can afford - [for example,] charging a large and wealthy company a lot more - or should it always be based on fairness and good value, even if the company is willing to pay your artificially high fees?"

Duration:00:21:05

Defining ethical & honest marketing

5/6/2020
These words sound nice, but talk is cheap, and it’s easy for one to say they are ethical and honest but not actually mean it, or even understand what they’re saying. So, since I’ll be using the words Ethical and Honest a lot, I may as well define them so you know exactly the way in which I am referring to them.

Duration:00:05:25

The trend of high ticket courses

5/1/2020
Is it ethical to sell your online course for $10,000?

Duration:00:12:59

I'm starting over

4/30/2020
Hitting the reset button on life & business (before Coronavirus made it mandatory)

Duration:00:10:47

Coaches coaching coaches

4/30/2020
Where did all the real entrepreneurs go? On this National Honesty Day, let us celebrate the less attractive path of honest & ethical entrepreneurship.

Duration:00:06:43