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The Marketing Layer

Business & Economics Podcasts

Welcome to The Marketing Layer where we talk all things marketing for online business owners specifically focused on helping new business owners to wade through all the noise and bright shiny objects found online today.


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Welcome to The Marketing Layer where we talk all things marketing for online business owners specifically focused on helping new business owners to wade through all the noise and bright shiny objects found online today.




25: Paul Taubman: Transitioning From Full-Time Job to Full-Time Self Employed!

One thing that prevents most people from starting their own business is the fear of making the transition from the seeming security of a full time job to the seeming insecurity of a business. In this episode, we talk to Paul Taubman who did it right! Resources: Bio: Paul B. Taubman, II is an international Speaker, Presenter, and Trainer focusing on website strategy and marketing online. The founder of Digital Maestro, Paul leads the team to create websites that help businesses get the visibility they need and deserve. Paul speaks internationally and teaches businesses and individuals how to make more money with their websites.


24: C.F. Jackson: From YouTube to the Big Screen

C. F. Jackson has been a long-time NAMS Community member and we've watched her build a massive presence for herself and her clients using the Roku TV platform in unique ways to build her own network. Resources: Main Website: Free gift: LinkedIn: Facebook: Twitter: Bio: C.F. Jackson has assisted entrepreneurs, authors, and startups to position their brands, products, and services for over 14 years by way of online, i.e., social media, email marketing, and search engine optimization. In recognizing the new economy and new technology in 2013, she now helps take business coaches, experts, and entrepreneurs from the saturated world of YouTube to television. How? C.F. Jackson discovered the game-changing media distribution platform called Roku Streaming Player. Roku and the likes allow entrepreneurs to dominate their industry, expand their brand, validate their expertise, and increase sales in a way that was once only for the super-rich. With the creation of the iDefine TV Roku channel, it's her mission to rebuild television (using Roku and the likes) with content created by entrepreneurs and experts like you. Ms. Jackson has many accolades, such as interviewing actor and film director Romany Malco, actress Regina Hall, actress and comedian Sherri Shepherd, and NFL player Demario Davis to name a few. She has also been in published Entrepreneur Magazine. It is her mission to help 5K entrepreneurs redefine TV globally on Roku. Feel free to learn more by visiting


23: Mike Lantz: From Programmer to Million-Dollar Marketer

Mike Lantz has always looked for problems to solve. With a gift for (and a degree in) computer science, and a love for customer service, Mike's main goal was always to help people. He started with a simple button connecting PayPal to sales pages making it easier for digital product buyers to pay sellers. That became a sophisticated affiliate network called WarriorPlus driving 1000s of transactions a day for some of the biggest marketers in the world. Resources: Bio: Serial Entrepreneur | Technical Guru | Digital Marketing My passion is creating marketplaces to help people share their knowledge and expertise with others, and earn a great living along the way.


22: Laura Casselman: From Dancing Dream Job to Dream CEO of JVZoo

Laura Casselman's route to the top job at one of the largest affiliate network platforms in the world seems a little unorthodox, but it was planned. A former Radio City Rockette, Laura worked and planned two roles: Dancer and Corporate Consultant. In her role at JVZoo, she is leading the company to higher growth levels with more structure and less chaos. She's a believer in valuing family and employees, company values, advocating for women, and innovating for your customers. Resources: Free: JVZoo Market Place Your First 1K in Affiliate Commissions Paid: JvZoo Member Endless Affiliate Profits Bio: Laura Casselman is the CEO of JVZoo, an online software solution that allows sellers to create an instant affiliate program for their products on blogs, websites, and online forums.JVZoo has been ranked by Inc. Magazine for 2016, 2017, & 2020 on the Inc. 5000 - the most prestigious ranking of the nation's fastest-growing private companies. Laura has 17 years of experience in growing sales and revenue, improving customer service, and aggressively controlling expenses in competitive markets. Laura is not only an executive but also an entrepreneur and a consultant, taking 7 and 8-digit companies to the next level. Laura has been published in major publications such as Inc Magazine, Forbes, and Entrepreneur. What Laura enjoys most is fostering a culture where employees thrive and value teamwork. Learn more about Laura


21: Marlon Sanders: Affiliate Marketer Extraordinaire and Consummate Student

Marlon Sanders is one of the original online affiliate marketing pioneers. A very special and generous coach with a huge following, he studies old and new techniques from a variety of sources. New online markers, as well as seasoned pros, listen to Marlon because he drops little golden nuggets that are simple and easy to follow, just as he does in today's episode. Known as a copywriter and a prolific newsletter producer, he shares his knowledge freely... Don't miss this extraordinary episode. Free Resource: Your First $1k in Affiliate Commissions Marlon Sanders 7 Maxims From the Mind of Marketing Millionaire Paid Resource: Can be aff link or our own product Affiliate Success Newsletter Relentless Solution Focus by Dr. Jason Selk Bio: Marlon Sanders innovated a number of techniques that are now commonplace online, including the 12-step formula for writing sales letters, 2-page web site model, structure of modern download pages, and the list goes on and on. He was a major contributor to what is just accepted practice in today's Internet marketing. Marlon has spoken at seminars with Jeff Walker, Yanik Silver, Jeff Paul, Bill Glazer, Andrew Reynolds, Russ Brunson, Armand Morin, Alexandria Brown, David Cavanaugh, Ted Ciuba – and many others. In addition, he has spoken at over 120 seminars around the world sharing platforms with Corey Rudl, Armand Morin, Yanik Silver, E. Joseph Cossman, Dan Poynter, Ted Nicholas, Ted Ciuba, Robert Allen, Jim Edwards, Alli Brown, and dozens of others. His products are used by thousands around the world in 72+ countries. With the help of Paul Myers and a long list of contributors, he played a crucial role in rallying the troops to speak out to the FTC about proposed legislation concerning the Can Spam law as it influenced affiliates. He was featured at the Next Internet Millionaire seminar produced by Joel Com and has had the honor and pleasure of speaking at Big Seminar not once but twice and most recently spoke at Frank Garon's event in London. Marlon invented several product categories that have become popular such as Push Button Letter Generators and Dashboards of various types. He’s perhaps most known for The Amazing Formula That Sells Products Like Crazy which was one of the first digitally delivered ebooks on Internet marketing to capture the attention of the marketplace. Click the link below to check out his fantastic Affiliate Success Newsletter


20: What to Do When Nothing Is Working

Whether you're a big business or a small business, you've experienced the dreaded moment when nothing seems to be working. It happens to everyone. It's how you deal with it that's important. 9 times out of 10, you've got a bottleneck somewhere. In this episode, we'll talk about how to find the bottleneck and how to move forward successfully. Free Resource: Blog Post - Are You a Starter or a Finisher? 11 Questions Newbies Ask PDF Case Study The Urgent VS Important Matrix Paid Resources: Six Figure Momentum Circle Affiliate Swipe Email Profits - The Goal - The Tipping Point -


19: Fixing Money Beliefs

Understanding money is the first step. It took me a while to understand money. To understand it, you must educate yourself and pay attention to your results. And acknowledge your feelings. Fixing your money beliefs help you jump to the next level fast. Resources: Frederic Lehrman - Prosperity Consciousness - Jerrold Mundis - How to Get Out of Debt and Stay Out of Debt - Robert Kyosaki - Rich Dad Poor Dad - MyNAMS Insiders Club $1 Trial


18: Breaking Through Barriers

Everyone has the next frontier, to paraphrase Star Trek. And each one is a new level to be conquered. It comes with uncertainty and fear. In the consulting world, we called these FUDs - Fear, Uncertainty, and Doubts. Every new step into the unknown starts with a FUD. But there are ways to eliminate them fast. Free Resource: Paid Resource:


17: Stress - Comes From Fear

We all live with some form of stress. When I was in the newspaper business, we dressed it up by calling it “creative tension” which meant we felt more stress as the daily deadline approached. We’d start the day slowly, but by the time the press deadline approached, we were running around the newsroom like chickens with our heads cut off. The price of that constant “creative tension” was early burnout. Stress results in real illness. But there are ways to reduce it. Meditation or just sitting quietly Music immersion Laughing Exercise Vacation (coffee with friends even) Reaching out to someone Talking about it Free Resource: Paid Resource:


16: FEAR - Friend or Foe

Fear is a good thing - in controlled doses... When our ancestors faced lions and tigers and bears on a regular basis, having a healthy fear was the appropriate response. It was an actual threat response. And it’s a fundamental survival mechanism. But when fear of change or the unknown keeps you from experiencing life or success, we need to learn to identify and cope with it. The first thing is to understand it. FEAR - Failure Expected And Received FEAR - Future Events Already Ruined FEAR - False Evidence Appearing Real FEAR - Finding Excuses And Reasons FEAR - Forget Everything And Run FEAR - Feeling Excited And Ready FEAR - Face Everything And Rise Free Resources:


15: Tracy Repchuk: How to Build Credibility and Authority

Tracy Repchuk is one of the most sought-after speakers, writers, and business coaches. She's led hundreds of clients to find the gaps in their business and rapidly increase their income. Focusing on the latest technologies to help her clients build better businesses fast, she focuses on building authority and credibility to drive higher-ticket clients. Tracy reveals her process for getting coaching clients the best results with her homegrown formulas. Free Resource: Get Tracy's Book - 31 Days to Millionaire Marketing Miracles Bio: Tracy is a 9 Time #1International Bestselling Author including 31 Days to Millionaire Marketing Miracles from Wiley Publishing and Featured expert in over 22 National and Local TV as a trusted resource for technology, internet, and social media including ABC, NBC, CBS, FOX. If you're interested in building your authority and brand, you want to follow everything Tracy does!


14: Ron Douglas: From Wall Street to Online Millionaire

Ron Douglas's path to online business success is like no other. Raised by a single mother in rough neighborhood in New York, a basketball scholarship led him to college. From there, he moved to Wall Street while indulging his cooking on the side. That hobby led to six New York Times Bestselling cook books. From there, he quickly figured out how to use webinars to drive millions of dollars in sales. An incredibly humble friend to many marketers, his is a real success story. Learn More About Ron: Bio: Ron Douglas is the president of Ron Douglas Publishing, an information marketing company established in 2001 which has generated over $30 million in sales. Ron is also the New York Times Best Selling Author of the “America's Most Wanted Recipes” cookbook series which has sold 1.5 million copies and been featured live on Good Morning America, Home Shopping Network, Fox and Friends, NBC News, and in People Magazine. Ron holds an MBA in Finance & Investments, is a Chartered Financial Analyst (CFA), and has worked on Wall Street for J.P. Morgan and Citibank. However, in 2007 he left a promising career and 6-figure job to work from home and spend more time with his kids. Today Ron enjoys helping students worldwide use the internet to earn more, work less, and have a greater impact.


13: Simple Ways To Drive Traffic To Your Blog

Have you ever written a blog post and assumed, "I've written it, they will come?" Don't worry. We've all done it. But that's no way to live. In order to get new leads or purchases from your blog content, you MUST drive traffic to it. There are some great tools and strategies to get people off their favorite social media platforms and over to your website. In this episode, we're going to talk about repurposing your blog content into short and sweet marketing pieces that will drive that traffic right to your site so you can get that new lead or make that sale! 5 Ways to Repurpose & Monetize Your Content (free) – Daily Content Profits Set – Tool: Vidnami Video Creation Tool – Tool: Piktochart Infographics, Presentations, and Reports Maker –


12: Blogging as a List Building and Monetization Tool

Does blogging really work as a list builder? It depends on whether you write just to write or you write with a purpose. When you write content with a purpose you can repurpose and that's what gives you a better ROI on your efforts. In this week's episode, we're talking about tips and tricks to monetize, repurpose, and of course, list build. FREE Resource: Course: OptinMonster –


11: Wayne Crowe: Data Collector and Cash Creator!

Wayne Crowe is a master list builder and online traffic guru and an avowed numbers guy. He's always testing traffic methods to get as much feedback as possible. Feedback helps him understand what works and what doesn't. Wayne and his team are testing hundreds of traffic sources to find the best little-known ways of driving traffic. Not just a traffic guy, he understands exactly how to understand cash flow to create a successful business. Join Wayne's Facebook Group - BIO: Wayne started online 15 years ago with no real business knowledge just a belief he could do it. He built up many successful businesses employing close to 70 staff but realized that this was not why he started an online business. After some realizations, he then moved away from normal brick and mortar business and to the cave at the end of his garden where he can truly follow his dreams and help others achieve their own.


10: Events - Why They Work For Listbuilding

Live events - whether virtual or physical - can be an excellent way of building your list. There are events for all experience levels and list sizes. And you can use these as a guest or a host to create a fast list building opportunity. David explains how he built his first list with this technique and no experience. Free Resource:


09: Never Has There Been a Better Time for Email Marketing! With Matt Bacak

Matt Bacak is one of the original online marketing geniuses and he has adapted with every change in the marketplace. Today, he details how the pandemic has created an incredible opportunity for online marketers today and reveals how to take advantage of the opportunities starting with finding products that people desperately want, creating a process to get it to them while collecting email addresses. Resource: Secret Email System - Matt Bacak on Facebook - BIO: After building email lists for the last 20+ years... After 8,000+ email split test rounds... After sending hundreds of millions of emails, and making millions upon millions in return, Matt Bacak, truly is one of the original email marketing specialists.


08: "D" is for Doing

Productivity is a tricky thing. Sometimes we think we're being really productive when in fact we're just busy. Busy isn't always good. Doing the right things that do one of these three things is always the key: Make money, Save money, or Save time. The first rule of productivity is that if a computer can do it, automate it. The second rule is that if it's a repeatable human process, outsource it. In this episode, we'll discuss how to guard your time and get more done. Resource: Eliminate These 4 Time Traps (free) -


07: "A" is for Affiliate Marketing

There are a ton of reasons you'll want to include affiliate marketing as a major part of your business plan, but you may discover the most important reason is not about the money. That's great too. But building solid partner relationships can not only build long-term revenue but is a real safety net for your business when you need it. Part of your affiliate marketing plan includes participating in launches for great tools at excellent prices and focusing on evergreen offers as well for tools that you love and use on a regular basis. Resources: Make Your First $1000 With Affiliate Marketing! (free) 5 Days to 12K: How We Took First Place Big-Name Launch Contest with a Smaller List!


06: "E" is for Email Marketing

The reason you build a list is to communicate with the people on your list and build a trust relationship. Even though it seems like an outbound marketing opportunity, email marketing can be your best relationship builder if it's done well while becoming your biggest revenue source as well. Email marketing is the 800-pound gorilla in online marketing. It's where most of your revenue lives. But there are a few techniques to be effective and authentic in your email marketing. And it starts by understanding your autoresponder and having the ability to segment people on your list automatically based on their behavior. Resource: The Perfect 4-Part Email Templates (free) - Blog Post: Asking What Your Community Needs (free) -