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The Marketing PodCAST

Business & Economics Podcasts

Hello! Welcome to The Marketing Pod’s marketing podcast. In case you were wondering, this is the place to find discussion on a wide range of marketing topics. Our focus is B2B, but everyone’s welcome.

Hello! Welcome to The Marketing Pod’s marketing podcast. In case you were wondering, this is the place to find discussion on a wide range of marketing topics. Our focus is B2B, but everyone’s welcome.

Location:

United Kingdom

Description:

Hello! Welcome to The Marketing Pod’s marketing podcast. In case you were wondering, this is the place to find discussion on a wide range of marketing topics. Our focus is B2B, but everyone’s welcome.

Language:

English


Episodes

The rise and rise of the CMO: why the years up to 2030 will see the role of CMO gain in influence and significance within B2B businesses

11/3/2020
The Marketing Pod recently collaborated with B2B Marketing on research into the changing role of the CMO in B2B organisations. In this podcast episode, hear B2B Marketing’s Editor-in-chief Joel Harrison and The Pod’s founders Jodie Williams and Jen Hughes discuss some of the key findings of their research Hear about the key drivers behind major changes in business attitudes, including the impact of COVID-19 on B2B customer behaviour and how this has created an increased need for an...

Duration:00:22:25

How B2B logistics company GEFCO have adapted marketing strategies during Covid-19

7/27/2020
Every B2B business has had a different experience of Covid-19. As a global logistics business, GEFCO’s services have remained very much in-demand - but in recent months their primary focus has necessarily been keeping their people safe. It’s meant some significant operational changes, all of which have been made a little easier by meaningful support from HR and marketing. GEFCO has been extremely proactive in their use of marketing during the recent crisis, acting quickly to address the...

Duration:00:11:02

B2B marketing - making plans when the future is unknown

6/17/2020
The coronavirus pandemic has had a deep impact on the professional lives of B2B marketers (and inevitably their personal lives too). In this episode, The Marketing Pod’s co-founders share their experiences and thoughts on what marketing teams can be doing to keep communication flowing with audiences and each other. Their tips will help B2B marketers prepare and plan for the future, even while uncertainty remains. Jodie and Jen take a look at which opportunities are missing right now and...

Duration:00:17:29