The Marketing Podcast

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are doing a review of the podcast. It’s been a full year of delivering weekly episodes so a recap of favourite moments and some lessons learned is in order. Thanks for Listening! To share your thoughts: Tweet us Join the conversation on Facebook To help out the show: Leave an honest review on iTunes or in the Google Play. Your ratings and reviews really help and I read each one.Subscribe on iTunes or Google...

Today on The Marketing Podcast, Heather Watson and Brendan Quigley talk about ways businesses increase sales by decreasing the amount of time it takes for buyers to pay for their goods and services. Links: Canadians Like Payment Tech Rickers Launches Mobile Payments Customers Value Transparency Subscription Ups and Downs Shell Launches In-Car Payments Thanks for Listening! To share your thoughts: Tweet us Join the conversation on Facebook To help out the show: Leave an...

Today on The Marketing Podcast, Heather Watson has just finished organizing a media event so she and Brendan Quigley are talking about that experience with tips and an outline on how to organize one. Thanks for Listening! To share your thoughts: Tweet us Join the conversation on Facebook To help out the show: Leave an honest review on iTunes or in the Google Play. Your ratings and reviews really help and I read each one.Subscribe on iTunes or Google Play. The Marketing Podcast...

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are in vacation mode. Hotels.com has invested heavily in TV advertising, Mariott and Airbnb are focussing on experienced based travel, Thomas Cook Travel opens up about what they do with the data they have and Amazon is partnering with big hotel chains. Links: Hotels.com TV Advertising Experienced Based Travel Thomas Cook Travel Data Amazon Partners with Hoteliers Thanks for Listening! Please don't forget to do...

Heather Watson is back on FM 90.5 with Jordan Mercier. They are talking about some of the juicy news out of the Facebook Developer Conference, rumours that Twitter will be launching secret messaging and the Ontario emergency alert system test. Thanks for Listening! To share your thoughts: Tweet us Join the conversation on Facebook To help out the show: Leave an honest review on iTunes or in the Google Play. Your ratings and reviews really help and I read each one.Subscribe on...

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are thinking ahead to the Christmas retail season. They’re exploring some of the latest trends in retail and looking at how small retailers can use the latest technology. Links: Microsoft Technology to Eliminate Checkout Counters New Google Features Walmart Experiments Etsy Seller Subscriptions Thanks for Listening! Please don't forget to do our listener survey. We value your opinions! Visit www.acorn30.com/podcast...

Heather Watson is back on FM 90.5 with Jordan Mercier. They are talking about the early days of the internet as well as how Volkswagon and Audi vehicles can be hacked and that Twitter is now caught up in the Cambridge Analytica mess. Thanks for Listening! To share your thoughts: Tweet us Join the conversation on Facebook To help out the show: Leave an honest review on iTunes or in the Google Play. Your ratings and reviews really help and I read each one.Subscribe on iTunes or...

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are once again talking about Facebook news. The platform is ever-changing so we’re devoting an entire episode to their most recent changes. Links: Facebook Advertisers Must Get Consent Facebook Tracks Mouse Movements No More Junk Products on Facebook New Privacy Safeguards Thanks for Listening! Please don't forget to do our listener survey. We value your opinions! Visit www.acorn30.com/podcast to share your...

Heather Watson is a guest on FM 90.5 talking about social media during times of crisis with Jordan Mercier. Is it a good thing or a bad thing and how do companies respond. Thanks for Listening! To share your thoughts: Tweet us Join the conversation on Facebook To help out the show: Leave an honest review on iTunes or in the Google Play. Your ratings and reviews really help and I read each one.Subscribe on iTunes or Google Play. The Marketing Podcast is brought to you by acorn30...

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are talking about the big four in social media: SnapChat, Instagram, Facebook and Twitter. They’re all rolling out new features and Heather and Brendan are diving in to discuss. Links: SnapChat Delete Chats Instagram’s Algorithm Explained Facebook Stats Twitter Shift Thanks for Listening! Please don't forget to do our listener survey. We value your opinions! Visit www.acorn30.com/podcast to share your...

Heather Watson was on The Regulars FM 90.5 talking about Eminem embracing Augmented Reality at Coachella as well as some 80s throwback to Top Gun and Dallas. Thanks for Listening! To share your thoughts: Tweet us Join the conversation on Facebook To help out the show: Leave an honest review on iTunes or in the Google Play. Your ratings and reviews really help and I read each one.Subscribe on iTunes or Google Play. The Marketing Podcast is brought to you by acorn30 and...

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are talking about when technology gets infused with marketing. Hyundai has announced a partnership that will see mobile payments coming to the onboard infotainment system. Brendan talks about what reducing friction between customers can do and how businesses can do this. Clorox bleach has some fun mobile video marketing that uses the fourth screen and vertical videos. Heather dives into the creativity and how the focus is...

Heather Watson joined FM 90.5 after April Fools Day to do a round up of some of the best pranks for 2018. Thanks for Listening! To share your thoughts: Tweet us Join the conversation on Facebook To help out the show: Leave an honest review on iTunes or in the Google Play. Your ratings and reviews really help and I read each one.Subscribe on iTunes or Google Play. The Marketing Podcast is brought to you by acorn30 and NeighbourhoodDomains.com

Today on The Marketing Podcast, like many Canadians, Heather Watson and Brendan Quigley are gearing up for the legalization of Cannabis. They are talking about new products, branding and branding rules as well as the fight to sell cannabis products. Hill Street, maker of alcohol free beer and wine, have formulated a new cannabis infused beverage. Heather and Brendan dive in to creating market share and how new legislation creates new opportunities. Fleurish Cannabis is a company...

Another special episode of Heather Watson on FM 90.5. Facebook is still topical and Heather shares her favourite Twitter and Instagram accounts to follow. As well, Google employees have signed a petition to stop Google from partnering with the Pentagon. Links: Heather’s Favourite Twitter StephenAtHomeWendysBrilliant_AdsChuck_FactsKatyPerry Heather’s Favourite Instagram Andrew KnappDaily DoseMiley CyrusLegoGuardian Thanks for Listening! To share your thoughts: Tweet us Join the...

Today on The Marketing Podcast, Heather Watson talks with Brendan Quigley about her recent shopping trip. They’re exploring how the face of retail stores is changing. First up, vintage clothier Fred Segal has launched a pop-up shop with shoppable windows. Other stores are doing this in malls and Heather and Brendan talk about how small retailers can deploy similar tactics. Retail giant JC Penney is dying a slow death. The retailer’s CEO just moved to Lowes and there are no customers in...

Brendan Quigley was invited to talk to a group of website developers about website security. This one is pretty nerdy but we wanted to share it with you because there’s some useful information in here. Thanks for Listening! To share your thoughts: Tweet us Join the conversation on Facebook To help out the show: Leave an honest review on iTunes or in the Google Play. Your ratings and reviews really help and I read each one.Subscribe on iTunes or Google Play. The Marketing Podcast...

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are talking about GDPR. Today is the day that GDPR comes into effect and it means more than just a full inbox about privacy changes. First, what is GDPR? Heather takes a step back and highlights what it is and what it means for citizens living in both the EU and around the globe. Even if you’re not living or doing business in the EU, GDPR can impact your business. Brendan and Heather do a run down on some of the things...

Heather Watson presented to a group about considerations for writing product descriptions for web. Thanks for Listening! To share your thoughts: Tweet us Join the conversation on Facebook To help out the show: Leave an honest review on iTunes or in the Google Play. Your ratings and reviews really help and I read each one.Subscribe on iTunes or Google Play. The Marketing Podcast is brought to you by acorn30 and NeighbourhoodDomains.com

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are looking at some cases where brands have jumped on the bandwagon. First, Heather gets excited about Eminem’s use of AR at Coachella. At a time when a number of performers have gone on the record that they are banning cell phone use at performances, Eminem in typical fashion, does the complete opposite. After close to a decade of using Arial font, Google is changing the font in their popular mail app GMail. Heather...