The Marketing Rescue Podcast
Business & Economics Podcasts
The Marketing Rescue podcast is a weekly show that covers the most epic brand failures and comebacks throughout history. Join hosts Nico Coetzee and Chad Childress as they talk about how some of your favorite brands came back from the brink of disaster, as well as some of the more sinister brand business you may have heard of, but don’t really know. We are here every week with the entire stories—the successes, the failures, and why they happened. You haven’t heard the stories told like this anywhere else and you won’t want to miss out.
Location:
United States
Description:
The Marketing Rescue podcast is a weekly show that covers the most epic brand failures and comebacks throughout history. Join hosts Nico Coetzee and Chad Childress as they talk about how some of your favorite brands came back from the brink of disaster, as well as some of the more sinister brand business you may have heard of, but don’t really know. We are here every week with the entire stories—the successes, the failures, and why they happened. You haven’t heard the stories told like this anywhere else and you won’t want to miss out.
Language:
English
Episodes
EP46: The Kindest Brand
2/26/2021
In this episode, the guys chat about the incredible legacy of Fred Rogers and how every time people tried to use his likeness or intellectual property for branding purposes it never ended well. Nico plays a guessing game with Chad that goes way beyond winners of an EGOT. Burger King: Mister Rodney Here is Mister Rogers in the first episode of Mister Rogers’ Neighborhood: Here is ‘Mister Rodney’ in Burger King’s 1984 commercial for their flame-broiled burgers: Parodies aren’t uncommon in...
Duration:00:26:46
EP45: The Accepted Reality
2/14/2021
In this episode, the guys chat about how easy it is to go off target with data security and how people are so willing to give up their privacy for a good customer experience. Nico talks about why it's better to come out with problematic information quickly versus holding on to it until you have every detail down. Target got worse before they got better. While that may be unusual, what isn't unusual is that - like most brands, products, and people - no matter what order they did it in, Target...
Duration:00:25:25
EP44: The Government Agency Trying To Be Cool
2/7/2021
In this episode, the guys get back to their regularly scheduled programming. Nico takes us back to a time when typefaces were a symbol of nationalism, and Chad talks about why its a good idea not to run a scam related to the CIA. Credit: Central Intelligence Agency https://www.cia.gov/Typefaces aren’t just related to art and advertising, they also have a long history with politics. Think of Fraktur. Fraktur is a gothic font. It's also calligraphic meaning that rather than just being gothic...
Duration:00:39:29
EP43: 2020 Recap Part 3
1/31/2021
In this episode, the guys continue their look back at their favorite episodes of 2020 in the final episode of a 3 part mini-series with condensed highlights from the top episodes of the last year. The highlights covered are from EP21: The Brand Building It’s Legacy Brick By Brick, EP23: The Most Successful Rebranding Of All Time, and EP27: The Brand That Raced With Nostalgia. Enjoy the show! We speak about: [05:25]: The Brand Building It’s Legacy Brick By Brick[14:00]: The Most Successful...
Duration:00:40:55
EP42: 2020 Recap Part 2
1/23/2021
In this episode, the guys continue with their look back at their favorite episodes of 2020 in the second of a 3 part mini-series with condensed highlights from the top episodes of the last year. The highlights covered are from EP11: The Comeback Nobody Saw Coming, EP13: The Time History Caught Up With Greed, and EP15: The Tactic That Shouldn’t Be Used. Enjoy the show! We speak about: [1:20] The Comeback Nobody Saw Coming[14:20] The Time History Caught Up With Greed[27:10] The Tactic That...
Duration:00:41:46
EP41: 2020 Recap Part 1
1/15/2021
In this episode, the guys kickoff the new year with a look back at their favorite episodes of 2020 in the first of a 3 part mini-series with condensed highlights from the top episodes of the last year. The highlights covered are from EP1: The Man Who Flew Too Much, EP3: The Brand That Went Back For Their Future, and EP5: The Pledge That Changed Us. Enjoy the show! We speak about: [02:15] The Man Who Flew Too Much[12:35] The Brand That Went Back to Their Future[25:10] The Pledge That Changed...
Duration:00:38:54
EP40: The Conspiracy Dilemma
1/6/2021
In this episode, the guys talk about when fake news takes over your brand and where the line might be in getting involved with debunking conspiracy theories. Chad talks about why eCommerce sites can't let the algorithms run wild and Nico lays out all the latest conspiracies. There are a lot of conspiracy theories out there: plenty of people believe there’s more to the assassination of President John F. Kennedy and some think that the U.S. military experiments on aliens and their spacecrafts...
Duration:00:32:16
EP39: The Brand That Went Back to Its Bean
12/30/2020
In this episode, the guys talk about one of our favorite beverages and how one coffee brand started a grammy-winning music production company in the hopes of increasing coffee sales but almost destroyed the company. Chad talks about why leadership is so important and Nico talks about why your employees are your most important customers. Today’s episode isn't about how one of the worst became the best and it isn't a story about how one of the best became the worst. This is a story about how a...
Duration:00:25:11
EP38: The Untruth That Marketing Makes Us Believe
12/23/2020
In this episode, the guys talk about the multi-billion dollar supplement industry and the influence of a Nobel prize winner on spreading one of the largest pseudo-science campaigns in marketing history. Nico talks about his pre-flight travel routine, and Chad talks about the persistence of memes and the value of transparency. A common myth is that vitamin C will prevent you from getting sick - a wives’ tale that can be beneficial for dietary supplement companies. What “an apple a day keeps...
Duration:00:37:08
EP37: The Charity That Lost Its Cause
12/16/2020
In this episode, the guys talk about the balance between marketing and working dollars in charities and the importance of addressing things that might make you uncomfortable head-on. Chad talks about Jigsaw Puzzles and Nico talks about what it means when organizations go nuts with competitive litigation. Quick disclaimer: we are not going to have a point of view on this organization. We discuss some facts about how foundations (and this one specifically) think about marketing. We would like...
Duration:00:33:15
EP36: The Coke Of All Trades
12/9/2020
In this episode, the guys talk about Coke and how they managed to marketing their product a very challenging market. Nico thinks back of his time in the Middle East and Chad get the "Hey Chad" right twice in a row. Coca-Cola embodies the American dream so much that, according to Webster, during the Cold War, Coca-Cola became a symbol of capitalism and a fault line between capitalism and communism. Tom Standage, author of ‘A History of the World in Six Glasses’, explains that Coca-Cola wasn’t...
Duration:00:33:40
EP35: The Short-Lived Logo
12/2/2020
In this episode, the guys chat about the the time GAP rolled out the shortest lived logo in brand history and some of the problems that plague brandmark development. Nico Talks about how many logos children recognize by age 3 and Chad talks about the right and wrong ways to crowdsourced logos. 1988, Gap debuted its now-iconic blue square logo. In 2010, when Gap unveiled their new logo, the first redesign since the birth of the iconic blue square in the late 80s. Even if a new logo failed to...
Duration:00:34:41
EP34: The Spine-chilling Love Letters
11/25/2020
In this episode, the guys chat about the mystery and intrigue of an anonymous love letter and how it became a really big marketing problem. Nico talks about how perception is reality and where the line is between clever and creepy and Chad decides to buy more roses. Italian carmaker Fiat once famously developed an idea for a new marketing campaign. The idea was cute, fun, catered towards the “independent, modern working woman”, and was meant to market Fiat’s new Cinquecento, of course....
Duration:00:32:36
EP33: The Spooky Tactic Part 2
11/18/2020
In this episode, the guys continue the previous discussion about the evolution of digital analytics at a basic foundational level and the ethical considerations marketers should consider. Chad shares a personal story about being considerate of feelings of intrusive marketing practices and Nico advocates for more ethical leadership in the advertising industry. In the first part of this episode we cover: How ad tracking worksWhy ad tracking exists and how advertisers use itWhat companies like...
Duration:00:32:21
EP32: The Spooky Tactic Part 1
11/11/2020
In this episode, the guys chat about the evolution of digital analytics at a basic foundational level and how that has played into the Baader-Meinhof phenomenon, and how ads are targeted. Nico talks about why we accept privacy policies with little thought and Chad finds out what Nico's kids search for on Alexa. With the advent of ad tracking, marketers have been able to do something they’ve been trying to do for decades: Make sure the ads they create only show for the people they want to see...
Duration:00:29:03
EP31: The 22 Seconds of Greatness
11/4/2020
Nathan Apodaca, whose username is Doggface208, uploaded a video to TikTok on September 25th of himself skateboarding to Fleetwood Mac’s “Dreams” while drinking from a bottle of Ocean Spray Cranberry-Raspberry Juice. The video went viral and had over 61 million views as of October 20th. In today’s episode, we discuss what did Apodaca’s viral video does for him, “Dreams,” and Ocean Spray, and how do short form or viral videos impact marketing. Apodaca’s video got many responses, and most of...
Duration:00:38:04
EP30: The Beverage With A Shameful Past
10/28/2020
We are happy to share the 30th episode of The Marketing Rescue Podcast with you! In today's episode, we talk about an extremely well-known brand that has a very interesting, historical story. Now, what was once a concoction of scraps in the Third Reich, and then a fizzy brightly colored soda in Italy, is now a drink shared internationally by all types of people. We discuss the importance of social responsibility in both - traditional marketing and nostalgia branding. When is it valuable to...
Duration:00:38:37
EP29: The Promotion That Couldn’t Handle Its Liquor
10/21/2020
In this episode, the guys chat about the infamous 10 cent beer night and other examples of when ‘free becomes bad’ in marketing. Over the years, there have been some pretty bad promotions - Oprah Winfrey and KFC's Great Chicken Fiasco of 2009, McDonald's 1984 Olympic Scratch-Off Giveaway Campaign, and American Airlines’ Fly Free for Life are all risks that ended up causing companies to operate at a loss (we talked about them at our first and one of the most popular episodes). But nothing can...
Duration:00:36:22
EP28: The Brand That Became Cool Again
10/14/2020
This iconic brand once sat at the top of the heap. Champion meant quality, and people wanted it. Then, just as quickly it died out. But with the resurgence of all things 80’s, Champion has come back strong. And while Champion’s comeback may seem like the lucky product of a fickle market, it’s not just a coincidence… the savvy Champion marketing team carefully crafted their nostalgia-based comeback. History of the brandIn 1919 in Rochester New York, three brothers saw an opportunity. Modern...
Duration:00:36:17
EP27: The Brand That Raced With Nostalgia
10/7/2020
In today’s episode, we talk about one of the most iconic shoe brands of all time - Converse, its history, downfall, and an amazing rebirth. Marquis Mills Converse was a factory manager for a footwear manufacturing company. In 1908 opened the Converse Rubber Shoe factory in Malden, Massachusetts. Originally Converse made winterized rubber footwear for men, women, and children. In 1915 Converse branched out, recognizing a need for durable basketball shoes for the growing sport, and started...
Duration:00:31:08