The Marketing Show
Business & Economics Podcasts
Want to understand how businesses leverage marketing to grow brands and sell product? Or how learning marketing best practices can help your business thrive? The Marketing Show Podcast is your all access pass to uncovering every piece of the marketing puzzle We are two marketing guys who both go by the name Marc, and we are here to help. Join us each week as we study the principles that make brands and businesses succeed We cover marketing concepts and case studies, such as consumer psychology, finance, sales, strategy and design!
Location:
Australia
Description:
Want to understand how businesses leverage marketing to grow brands and sell product? Or how learning marketing best practices can help your business thrive? The Marketing Show Podcast is your all access pass to uncovering every piece of the marketing puzzle We are two marketing guys who both go by the name Marc, and we are here to help. Join us each week as we study the principles that make brands and businesses succeed We cover marketing concepts and case studies, such as consumer psychology, finance, sales, strategy and design!
Language:
English
Episodes
Canva's David Burson On Where Product, Growth & Marketing Intersect, Understanding Customer Behaviour & Building A Career
11/8/2020
Modern marketing is more intricate and nuanced than ever. While the traditional 4 P are still relevant, some new areas of expertise have emerged from the tech start-up world, such as Product and Growth marketing.
Today we bring in an expert, David Burson, to talk all things Product and Growth. David heads up growth for Canva Pro and also has a wealth of experience other tech companies such as Hotels Combined.
We hope you enjoy the episode. If you do, don't forget to subscribe and leave us...
Duration:00:54:39
Gerardo's Start Up Journey Final Episode - Reflections On The Antler Journey & What's Next For The Remote Social Team!
10/25/2020
It's our final episode of the Gerardo's start-up journey mini-series! In this series, we have been checking in with Gerardo regularly to discuss key events and focuses of the moment while taking onboard learnings along the way.
This week, we are again joined by G's co-founders Jessica Baird Walsh and Michael Fitzbaxter. We hear the update from their recent Investor Committee pitch and whether the team secured funding from Antler for their business. We also spend some time reflecting on the...
Duration:00:47:20
Gerardo's Start Up Journey Week 6 - Special Guests; Co-Founders Jess & Mike, VC Feedback & Friday Walks!
8/31/2020
It's episode 6 of Gerardo's start-up journey as he makes his way through the Antler accelerator program in an attempt to start a fledgling business. In this series, we are checking in with Gerardo regularly to discuss key events and focuses of the moment while taking onboard learnings along the way.
This week, we have special guests on the show as we meet G's co-founders Jessica Baird Walsh and Michael Fitzbaxter. We get to know Jess and Mike as we dive into their diverse backgrounds and...
Duration:00:42:50
Gerardo's Start Up Journey Week 5 - New Team, Riding The WFH Wave & Growth Marketing
8/18/2020
It's episode 5 of Gerardo's start-up journey as he makes his way through the Antler accelerator program in an attempt to start a fledgling business. In this series, we are checking in with Gerardo regularly to discuss key events and focuses of the moment while taking onboard learnings along the way.
This week, we pick up where we left off last week and learn about G's new team and project, Remote Social. G tells us about the decision making process to ultimately join this new team as well...
Duration:00:27:07
Gerardo's Start Up Journey Week 4 - Project Changes, Tough Conversations & Trusting Your Gut!
8/9/2020
It's episode 4 of Gerardo's start-up journey as he makes his way through the Antler accelerator program in an attempt to start a fledgling business. In this series, we are checking in with Gerardo regularly to discuss key events and focuses of the moment while taking onboard learnings along the way.
This week, we catch up with G and find out that he has disbanded from his virtual reality project, deciding to move in a different direction on the program. This is big news! We hear all...
Duration:00:36:15
Gerardo's Start Up Journey Week 3 - Tracking Out, Resilience & Virtual Reality!
7/26/2020
It's episode 3 of Gerardo's start-up journey as he makes his way through the Antler accelerator program in an attempt to start a fledgling business. In this series, we are checking in with Gerardo regularly to discuss key events and focuses of the moment while taking onboard learnings along the way.
This week, we catch up with G and hear the exciting news that he has found a cofounder and is officially "tracking out". We also learn about G's new cofounder Jane, who will be embarking on this...
Duration:00:36:52
Gerardo's Start Up Journey Week 2 - Potential Co-Founders, Early Idea Pivots & The Importance Of Marketers In Start-Ups!
7/14/2020
Over the coming weeks, we are following Gerardo as he makes his way through the Antler accelerator program in his attempt to start a fledgling business. Each week, we are checking in with Gerardo to discuss key events and focuses of the week, taking onboard the learnings along the way.
This week, we catch up with G and get the latest news on potential co-founders he has met, an update on his own idea and whether it is still viable as well as some new ideas in the world of VR.
We hope you...
Duration:00:34:59
Gerardo's Start Up Journey Week 1 - Introducing Gerardo & Program Expectations
6/29/2020
The start-up mini-series is back baby! The Marketing Show is returning to Antler HQ to follow the journey of our new friend of the show, Gerardo.
Over the coming weeks, we will be following Gerardo as he makes his way through the Antler accelerator program in his attempt to start a fledgling business. Each week we will check in with Gerardo to discuss key events and focuses of the week, taking onboard the learnings along the way.
This week, we get to know Gerardo as a person to understand...
Duration:00:38:14
Cookies - Retargeting, Spam & Chocolate Chips!
6/21/2020
On this episode of The Marketing Show, we look at Cookies and there use in data driven marketing.
But before we even do that, we first break down what a cookie actually is, as it tends to be one of those terms that people use but don't actually understand.
Following on from that, we discuss the different ways cookies can be used by marketers before contemplating the future of the humble cookie as 3rd party cookies look to be almost completely phased out by 2022.
If you like the episode,...
Duration:00:21:10
Influencer Marketing - Should You Do It? How To Do It & A Marketing Show Gucci Sponsorship?!
6/15/2020
On this episode of The Marketing Show, we explore the world of influencers and their role in a businesses communication strategy.
Influencers have been a buzz word in marketing circles in the last couple of years, so on today's episode we have a look at why you should or shouldn't use influencers and then how you can go about it to ensure you get the most out of your influencer campaign.
If you like the episode, please hit subscribe and leave us a 5 star review on Apple Podcasts!
Duration:00:32:04
Brand Distinctive Assets - Logos, Typeface & Pub Trivia?!
6/8/2020
On this episode of The Marketing Show, we pull back the curtain on brand distinctive assets, or what are sometimes known as brand codes.
A brand's distinctive assets are those parts of the brand that are so recognisable, you wouldn't even need to know the brands name to pick which brand it is from. Think the McDonalds golden arches, the Google "oooo's" or the Pizza Hut phone number jingle that you still remember from back when you were a kid!
Once understood, distinctive assets can be an...
Duration:00:16:10
Small Business Marketing - Budget Tracking, SEO & Spilled Coffee?!
5/25/2020
On this episode of The Marketing Show, we enter the world of small business, and it isn't as small as you would think!
As a small business, you need to be hyper-aware of your marketing investment, ensuring that every dollar is giving you the maximum return that it can. With that in mind, we explore some tactics that can be used before ever spending a dollar before we move into how you can optimise any money you are investing in paid advertising.
If you like the episode, please hit...
Duration:00:26:16
Nathan's Start Up Journey Final Week (It's Here!) - Funding Verdict, Reflections & The Future For RightPaw!
5/18/2020
It is the 11th and final week of Nathan's start up journey through the wild world of the Antler accelerator program, and the question on our lips is; are we celebrating or commiserating?
On this week's episode, we get a first hand recount of how the pitch went and what the outcome was for Nathan's business RightPaw.
We also reflect on the mammoth journey that Nathan has been on to date and remind ourselves of some of the key learnings that we have picked up along the way.
We also talk...
Duration:00:37:45
Building Marketing Strategies - SWOTs, Financials & Competitor Mapping!
5/10/2020
On this episode of The Marketing Show, we breakdown how you can start to build a marketing plan or strategy for your business.
We dive into the basic elements that we think should be included in any marketing plan, including consumer understanding, consumer journeys, competitor analysis and financials that back up your plans.
If you like the episode, please hit subscribe and leave us a 5 star review on Apple Podcasts!
Duration:00:19:23
The Marketing Communications Funnel - See It, Like It, Want It, Have It!
5/3/2020
On this episode of The Marketing Show, we explore the the marketing communications funnel, sometimes known as the comms funnel or sales funnel for short.
The communication funnel is a framework that is over 100 years hold, yet still stacks up today. The tactics may have changed, but the theory holds true!
We dive into what the funnel is and how each section relates to each other, as well as how marketers can engineer plans that maximise the opportunity at each stage. We also take a look at...
Duration:00:18:12
Careers In Marketing - Client vs. Agency Side, Role Breakdowns & Optimal Uni Subjects
4/26/2020
On this episode of The Marketing Show, we explore the different career paths that you can have as a marketer.
Whether you are thinking about your next step, or haven't even left University yet, having a strategy when it comes to your career goals is crucial. But before you start on that journey, it helps to have a clear understanding of the different roles that exist within marketing.
We dive into the key roles that exist and explain what the key activities are in those roles so you can...
Duration:00:24:25
The Marketing Mix - 4 P's, 6 P's & 8 P's!?
4/13/2020
On this episode of The Marketing Show, we go back to basics and brush up on the fundamental framework that underpins everything we do as marketers, the marketing mix and the 4 P's of marketing.
The marketing mix has been defined as the set of marketing tools that the firm uses to pursue its marketing objectives in the target market. And the 4 P's is a framework for understanding how to manipulate the marketing mix to achieve success for your product or service. Those P's refer to Product,...
Duration:00:21:04
Nathan's Start Up Journey Week 10 - Equity Splits & Employee Motivation
4/6/2020
It's week 10 of our start-up series where we follow Nathan Olivieri on his journey through the wild world of the Antler accelerator program.
On this week's episode, we launch into the topic of equity within a start up. We discuss how you should think about splitting equity between founders. Should it be split evenly? Or are there some cases where an uneven split is called for?
We also talk about how to use equity as a tool to motivate your first employees as the business starts to...
Duration:00:42:32
Nathan’s Start Up Journey Week 9 - Introducing A New Co Founder & Talking Pitch Craft!
4/1/2020
It's week 9 of our start-up series where we follow Nathan Olivieri on his journey through the wild world of the Antler accelerator program.
On this week's episode, we are very lucky to have Nathan’s co-founder and CTO join us, Adelaine Ho. We spend some time learning about her journey before discussing what makes a great pitch.
We hope you enjoy the episode. Don't forget to hit subscribe wherever you get your podcasts and leave us a 5 star rating and review while you're there!
Duration:00:47:32
Nathan’s Start Up Journey Week 8 - Building A Winning Team & Setting A Motivating Vision
3/23/2020
It's week 8 of our start-up series where we follow Nathan Olivieri on his journey through the wild world of the Antler accelerator program!
On this week's episode, we learn about the importance of teamwork in a start up and how it is crucial to set an inspiring vision. The team is often considered the most important part of a start up, with many investors putting a disproportionate focus on it. Once you have a winning team in place, you need to set a vision for the team to work towards. We...
Duration:00:36:19