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The Marketing Show

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Ever wondered how the world of marketing is able to make people buy stuff? Or why our album art has a typo in the word Mar(c)keting? Well, we are two marketing guys who both go by the name Marc and The Marketing Show is your all access pass to uncovering every piece of the marketing puzzle. We study the principles that make brands and businesses succeed. Each week we'll cover concepts and case studies, such as consumer psychology, finance, sales, strategy and design!

Ever wondered how the world of marketing is able to make people buy stuff? Or why our album art has a typo in the word Mar(c)keting? Well, we are two marketing guys who both go by the name Marc and The Marketing Show is your all access pass to uncovering every piece of the marketing puzzle. We study the principles that make brands and businesses succeed. Each week we'll cover concepts and case studies, such as consumer psychology, finance, sales, strategy and design!
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Location:

Australia

Description:

Ever wondered how the world of marketing is able to make people buy stuff? Or why our album art has a typo in the word Mar(c)keting? Well, we are two marketing guys who both go by the name Marc and The Marketing Show is your all access pass to uncovering every piece of the marketing puzzle. We study the principles that make brands and businesses succeed. Each week we'll cover concepts and case studies, such as consumer psychology, finance, sales, strategy and design!

Language:

English


Episodes

Repost: Popping Bottles of the Second Cheapest Wine! An Alcohol Marketing Analysis

12/8/2019
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With the festive season well and truly upon us, we have dug up our analysis of the alcoholic beverages sector from the vault. On this episode we tap the keg of Alcohol Marketing to understand the principles that make brands succeed in this space. We'll learn about understanding usage occasions, latest trends like craftsmanship, faux-heritage and owning occasions, as well as dive into killer Aperol Spritz and Jack Daniels case studies. If you liked the show, please write us a review and...

Duration:00:53:28

Afra Abdeen, Founder of 'Oh That Be Good' Talks Building Brand Identity, Consistent Design Cues and Sustainability in Business.

12/1/2019
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On this episode of The Marketing Show we have the pleasure of interviewing Afra Abdeen. Afra is the founder of 'Oh That Be Good' which is a bespoke cake design business that also runs workshops on cake design. In this interview we cover many topics relevant to startups and new businesses such as building a brand identity using clear and consistent design and ensuring that your brand is an extension of the people within it. Afra is the epitome of the brand CEO with 'Oh That Be Good' being...

Duration:01:16:17

Film Industry Marketing - Built in Audiences, Building Hype and Big Budget Management

11/24/2019
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On this episode of the marketing show we take a trip to Hollywood to study the business of making movies. What is apparent early on is that the film industry is extremely risky and fraught with challenges. We explore the principles of how building a film with a built-in audience genre can help sure-up revenue, while selecting key assets like actors and directors that have cross-market popularity can supplement domestic income streams. Furthermore, we dive into the art of building hype for...

Duration:00:30:48

Private Label - Consumer Centric Products, The Value Proposition & Brilliant Marketing?!

11/17/2019
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On this episode of The Marketing Show we explore the rise of Private Label goods. On the surface, Private Label doesn't feel like they represent "real marketing", however when you look beneath the surface, there is a lot we can learn from such offerings. Key to Private Label positioning is putting consumers at the heart of product design as there is not usually brand equity to fill in the gaps. Beyond this we explore what value means to a consumer and how Private Label offerings are...

Duration:00:23:20

Programmatic Marketing - How It Works, Real-Time Auctions and Asteroid Pizza Investigations??!

11/10/2019
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On this episode we break down the confusing nature of programmatic marketing to gain an understanding of how programmatic marketing is enhancing the effectiveness of our media campaigns. More specifically, we look at how this digital auction platform drives efficiency in the media buying process and increases the sophistication of our targeting. To go deeper, we also have a case study from IHG, who were able to increase the number of direct bookings are made without the use of third party...

Duration:00:25:42

Health Industry Marketing - Credentials, Amplification Tactics and Golf Days?!

11/3/2019
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On this episode of The Marketing Show we put on our lab coats and enter the world of Health Marketing. We breakdown the industry and its segments, like Pharmaceuticals, Wellness and Mental Health to dissect the rule book of regulations and credentials that surround this space. We then expand into the principles that can be manipulated to market health products and services, suggesting a "Credentials - Amplification" model to optimise marketing effectiveness. To finish up, we use a case...

Duration:00:44:46

Bodhi & Ride Founder Michaela Fellner on Disrupting the Fitness Marketplace and Being a Method Entrepreneur!

10/27/2019
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On this episode we have the pleasure of interviewing a truly inspiring fitness entrepreneur, Michaela Fellner. Michaela is the founder and CEO of Melbourne boutique cycle studio chain, Bodhi & Ride, born out of the idea that spin classes don't have to be boring and that there is an opportunity to deliver a higher quality product experience. Michaela is a Method Entrepreneur who lives and breathes her business philosophy with a lifestyle that has a heavy focus on health and fitness. She is...

Duration:01:11:09

Cubery Founder Phil Toppi On Tech-Driven Insights And Automation In Market Research!

10/20/2019
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On this episode of The Marketing Show we interview Phil Toppi, the Founder and Managing Director of Cubery. Cubery is a tech-driven research and insights agency, offering end to end expert-led solutions for testing the effectiveness of advertising, new product innovation and packaging. We talk to Phil about the basics of market research including the right questions to ask, removing bias and managing internal politics that could sway the interpretation of results. From there, we progress...

Duration:01:18:41

Emotive Founder and CEO Simon Joyce Talks Audience First, Creative Environments and Leadership Lessons!

10/13/2019
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On this episode of The Marketing Show we have the privilege to interview Simon Joyce, the Founder and CEO of Emotive, one of Australia's leading integrated creative agencies. With a client list that includes Google, Audible, SportsBet, Optus, Hello Fresh and the Australian Turf Club, Simon and his team have been busy turning out memorable pieces of creative that are entertainment led and audience first. We dive into the core ideas that underpin Emotive's value proposition, Simon's personal...

Duration:01:04:50

Data Driven Marketing - Predictive Consumer Journeys, Artificial Intelligence and Binge-Watching House of Cards!

10/7/2019
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On this episode of The Marketing Show we get deep into the Big Data analytics and insights that power business decision making and marketing campaigns. We first do a whistle-stop tour of what you need to know about data collection, interpretation, insight and action before moving into a discussion about how businesses are then using Big Data in a powerful way. We have two case studies to help us put the theory into practice, from GreenPal (like Uber for lawn care), who are optimising their...

Duration:00:53:28

Repost: Restaurant Marketing Strategies. Avocado Toast, Ice Cream and Profitability!?

9/29/2019
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On this episode we explore the world of restaurant and food marketing! We'll learn how to make avocado toast profitable, why location is everything and discuss how fast food and fine dining strategies can help your business grow! As always, we are excited to have you along for our learning journey here on The Marketing Show. If you like this episode, please leave a 5 star rating and review on Apple Podcasts.

Duration:00:38:23

Media Campaign Optimisation - Understanding The Metrics That Matter And How To Optimise On The Fly For Better Results!

9/22/2019
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On this episode of The Marketing Show we explore media campaign optimisation with a focus on the key metrics to measure and how you can make decisions on the go to get the most out of your media investment dollars. These metrics include basics such as Reach, Frequency, Awareness and Penetration, as well as some more technical metrics like Audience Retention, Sentiment Scores and Brand Associations. We also have a killer case study from Ikea in Belgium to give us a live example of how one of...

Duration:00:58:31

Jingles - Mnemonic Devices, Improving Ad Recall and Wheaties Breakfast Cereal!?

9/15/2019
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On this episode of The Marketing Show we dive deep into the fascinating world of jingles. We take a look at the history of Jingles, even having a listen to the first jingle ever, as well as break down the psychology behind jingles to uncover why they work so well and stick in our minds for years after we first hear them. As well as the key principles of jingles, we have a phenomenal local case study from a very well known brand, Aeroplane Jelly. A business that was built on a jingle. As...

Duration:00:59:23

Financial Services Marketing - Reimagining the Branch Experience, Chat Bots and Banking Advice from Rappers!

9/8/2019
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On this episode of The Marketing Show we take a look into the retail and commercial banking sector to uncover the key principles that marketers must consider to drive brand and business growth. These principles include the importance of the physical bank branch, driving customer satisfaction, direct marketing, the prevalence of chat bots and the use of influencers to educate consumers. We also dissect a case study from Bankwest to uncover how they managed to thrive as a challenger brand to...

Duration:00:56:19

Audience Segmentation - Data Collection, Generational Understanding and Target's Pregnancy Scare!

9/5/2019
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On this episode of The Marketing Show, we get granular with audience segmentation and targeting, with a deep focus on the differences between generations, behavioural data points and digital targeting. Some of the targeting methodologies we analyse include re-targeting, lookalike audiences, direct messaging using 1st party data and sequential targeting. We have two case studies to give insight into how these practices can be utilised from Sonos and Target, which not only display how...

Duration:01:10:05

Social Media Marketing - Consumer Tribes, Mobile Optimisation and Nike Breaking The 2-Hour Marathon Record!

9/2/2019
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On this episode of The Marketing Show, we dive head first into the world of social media marketing, breaking down principles such as consumer tribes, organic vs. paid posting, content calendars and the metrics that matter. To exemplify the learnings in this episode, we have 2 case studies from Nike and a Rickshaw Aggregator business out of India. Thank you for listening to The Marketing Show. We hope you enjoy the content. Please leave us a 5 star rating and a review if you like the...

Duration:01:10:56

Market Research - A/B Testing, Lean Methodologies and McDonalds Zoo Goo?!

8/26/2019
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Join us this week on The Marketing Show as we dive deep into the world of Market Research. On this episode we will take a look at why market research is an important insurance policy to help improve the odds of business success. Furthermore, we will go into the detail of the research methodologies available to you, how to define action standards and developing an open minded approach to research results. We have two detailed case studies from McDonalds Australia and Groupon to help...

Duration:01:10:47

Sports and Fitness Marketing - Grassroots Sport, Self-Actualisation and the Phenomenon of Leg Day!

8/18/2019
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On this episode of The Marketing Show, we break a sweat as we dive deep into sports and fitness marketing, exploring principles such as the role of fitness in the life of consumers, the importance of grassroots sport and it's role in the long-term growth of the entire code, as well as a guide on how to approach a sponsorship in this industry. As usual, we have some killer case studies, this week from the AFL and Gym Shark, exemplifying the principles of Sports and Fitness marketing. Thanks...

Duration:01:10:19

Fashion Marketing. Supply Chain Complexity, Sales Forecasting and Norm-Core Aesthetics!

8/13/2019
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On this episode of The Marketing Show, we dive deep into the world of fashion to explore principles such as speed to market, getting granular with sales data, forecasting and how fashion trends start. We also have some killer-case studies to showcase how fashion brands have successfully embraced these principles to gain a competitive edge. As usual, we are excited to have you along on our learning journey!

Duration:01:02:56

SEO and SEM Strategies - Ice Cold Norrlands Guld, Internet Spiders and Mattresses?!

8/4/2019
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On this episode of The Marketing Show we learn about search marketing and how we can improve our understanding of search engine optimisation (SEO) and search engine marketing (SEM) to build a successful digital eco-system for businesses. We also have some killer case studies to reinforce the learnings from this episode with real life success stories. As always, we are very excited to have you along on our learning journey!

Duration:01:01:23