The Member Engagement Show

Our guest on this episode of The Member Engagement Show is Georgina Donahue, Higher Logic’s Director of Community Innovation and AI Strategy. With over 10 years in community leadership (having started out as a community manager) Georgina shares her wealth of expertise in community leadership, and user-focused community advocacy. Topics covered include: Helpful Links Peggy Hoffman episode on community volunteering Community Manager Toolkit

Today’s episode of The Member Engagement Show is a special presentation of a recent webinar covering the release of Higher Logic’s 2025 Association Community Benchmark Report: “From Data to Action.” Kelly and her guests Eileen Quinn and John Micah Yates, strategic advisors on the Higher Logic customer success team, walk through the results of the study and offer strategies to increase member participation and engagement. Topics include: Some Helpful Links: Webinar Recording 2025 Association Community Benchmark Report Podcast episode with Christin Berry of ASAE Podcast episode with Karen Saverino of Smithbucklin

Our guest this episode of The Member Engagement Show is Brian Scott, President and CISO of 501CISO, who talks about the increasing prevalence of cybercrime targeting nonprofits and associations. We discuss the industrialization of cybercrime, the unique vulnerabilities of smaller organizations, and the importance of cybersecurity education and training. Topics covered include: Some Helpful Links: Episode on AI use and data privacy with guest Amanda DeLuke. Explore more resources from Brian Scott & 501CISO: cleartoneconsulting.com/publications/

Our guest on this episode of The Member Engagement Show is Christen Berry CAE, VP Business Analytics and Data services at ASAE. Christen recently presented a session at ASAE’s annual conference on how to use data to gain meaningful insights that can help you ask better questions and make better decisions. This tied in nicely to Higher Logic’s own recently released 2025 Association Community Benchmark Report, so we thought this was the perfect time to help associations more effectively collect and leverage data. Topics covered include: Some Helpful Links ASAE Higher Logic's 2025 Association Community Benchmark Report

On this timely and informative episode of The Member Engagement Show, Dorothy Deng, Partner at Whiteford, Taylor & Preston discusses AI and copyright law, especially as it relates to association management. There are many legal considerations for associations using AI and this is an excellent primer on the copyright fundamentals to stay safe and within the law. Topics covered include: Some Helpful Links: The U.S. Copyright Office’s Report on AI

On this episode of Higher Logic’s “Member Engagement Show,” Higher Logic Strategic Advisor Bekah Weidner talks about ways to bring in non-dues revenue (NDR) in uncertain economic times or times of economic change. Looking for ways to boost revenue at your organization? Topics covered include: Helpful Links: For more revenue generation ideas... From Engagement to Non-Dues Revenue: Monetizing Your Online CommunityNon-Dues Revenue Success Kit

In this episode of The Member Engagement Show, we talk with Bettina Fowler, Senior VP of Customer Success at Higher Logic to get the very best of her popular session at Higher Logic's annual Super Forum conference, “45 Ideas in 45 Minutes.” Bettina has been involved in customer success at Higher Logic for 11 years and has tons of great insights from working with customers on implementation, member engagement, and marketing strategies. Kelly chats with her about quick and easy ways to level up the way in which associations and nonprofits serve their communities. Topics covered include: Helpful Links: Higher Logic customers can access the full Super Forum session recording in the Higher Logic User Group (HUG).

Our guest on this episode of The Member Engagement Show is Higher Logic’s own Senior Product Manager, Aaron Novelle. Aaron has been a leader in the development of AI enhancements to the Higher Logic Thrive platform. With those enhancements now in beta, we wanted to catch up with Aaron about how associations can leverage AI to continuously improve the member experience. Topics covered include: Some Helpful Links: Learn About Higher Logic's AI Search Assistant (and Turn it On in Your Community!) Higher Logic's AI Toolkit ASAE Webinar: Embracing AI Safely (with Higher Logic's Amanda DeLuke)

On this episode of Higher Logic’s award-winning “Member Engagement Show,” we talk with Karen Saverino, CMO at Smithbucklin. Karen has over 25 years of experience in marketing and communications, most with nonprofits and associations. She is one of the authors of Smithbucklin’s recent report on the Perceptions and Evolving Role of Associations. Listen to the episode for insights from that report and to hear ways associations can apply those insights to attract and retain members. Topics covered include: Helpful Links: Smithbucklin’s Perceptions and Evolving Role of Associations Report Learning management and trends podcast episode with Bluesky

Our guest this episode of the award-winning Member Engagement Show is Romeo Talento, Customer Success Advisor at Higher Logic and a career expert in SEO strategies, who talks about some of the ways associations and non-profits are approaching and should approach those SEO strategies. Prior to his role at HL, Romeo managed membership and marketing for associations like the American Bar Association and the Merchant Risk Council. Topics covered include: Helpful Links On-Demand webinar with Alec Cole, Founder of Salt Rock SEO, on AI’s Impact on SEO SEO Checklist: 41 Tips to Optimize Your Website Higher Logic Thrive

Our guest on this episode of The Member Engagement Show is Peggy Hoffman, Founder of Mariner Management. Mariner Management is an association management company providing full management services to small associations and counsel to global associations seeking to improve member communities and volunteer development. Peggy also works as a member community strategist, volunteer management consultant, national speaker and trainer for volunteers and staff. In this episode, we discuss the current state of association volunteer systems, with topics covered including: Peggy will be presenting a session at Higher Logic's Super Forum Conference, March 26-28 in Nashville, TN, on "Igniting Engagement: Empowering Members to Lead." Join this interactive session to learn how to shift your perspective and your strategy around volunteering to ignite engagement. Helpful Links & Resources Mentioned in the Episode: Article: Why Volunteering Needs a Transformation Article: Create Better Volunteer Experiences Through Feedback Report: A Holistic Approach to Association Volunteer Management Executive Summary: A Holistic Approach to Association Volunteer Management Report: Mutually Beneficial Volunteerism Guide: The Decision to Volunteer - Why People Give Their Time and How You Can Engage Them Simplified Engagement Loop from MCI's Engagement Index Report: Chapter Performance and Benchmarking Report

On this episode of Higher Logic Thrive’s The Member Engagement Show, our guests are Andrea Wieters, Director of Strategic and Future Focused Research for the ASAE Research Foundation, and Jennifer McNelly, CEO of the American Society of Safety Professionals. Both work on ASAE ForesightWorks, a program focused on major trend analysis and forecasting to equip associations and their volunteer leaders for effective environmental scanning and planning for change. Andrea, Jennifer, and Kelly discuss ForesightWorks' continuous strategic intelligence on drivers of change in the association industry and practical applications for the insights provided by this program. Topics covered include: Some Helpful Links ASAE ForesightWorks Why Associations Need Foresight The CDC’s Future of Work Higher Logic Thrive

On this special episode of The Member Engagement Show, we give you exclusive listener access to a recent webinar: “What Do Members Want? Tips and Trends from Higher Logic’s 2024 Association Member Experience Report.” Presenters Higher Logic Content Marketing Manager Kelly Whelan, Director of Product Marketing Sarah Spinosa, and Strategic Advisor Bekah Weidner reveal insights gleaned from the study and add their thoughts on how you can use these insights and best practices to improve your member engagement. Topics covered include: Helpful Links Watch the Webinar: What Do Members Want? Tips and Trends From the 2024 Association Member Experience Report 2024 Association Member Experience Report Association Community Benchmark Report Higher Logic Thrive Learn Higher Logic Post on Engagement Scoring Super Forum 2025 Registration

In this episode of The Member Engagement Show, we explore educational trends and best practices for associations, as well as Learning Management Systems (LMS) with two fantastic guests from Blue Sky eLearn: Chief Revenue Officer Mark L. Jones, CAE, and VP Association Solutions Liam O’Malley CAE, PMP. We cover all things related to empowering associations to create powerful learning opportunities for members, including topics such as: Higher Logic partnered with Blue Sky eLearn to launch our newest offering, Higher Logic Thrive Learn. Helpful Links: Higher Logic Thrive Learn. Blog post with Blue Sky on AI-powered learning. The 2024 Association Member Experience Report.

In this episode of The Member Engagement Show, we talk with Angela Costa, TD SYNNEX Marketing Strategist, and Kendrick Johnson, TD SYNNEX Digital Marketing Specialist about how to strategize and set up your community to attract sponsors and generate content and value for members. It’s a great listen for any association interested in monetization and non-dues revenue. Topics covered on this episode include: TD SYNNEX is a leader in IT solutions orchestration and global technology distribution. They connect the technology ecosystem and manage relationships with major technology partners for organizations. Helpful Links: Higher Logic's Community Content Calendar Template Higher Logic's Community Manager Toolkit The TD Synnex Level Up Community

In this episode of The Member Engagement Show, we speak with Higher Logic’s Senior Privacy Analyst Amanda DeLuke about much-talked-about concerns around AI, privacy, security, and data protection. Topics covered include: ISO Some Helpful Links: Podcast on AI with Conor Sibley, Higher Logic's CTO Higher Logic Blog Posts on AI (including tips for prompts, things associations should know, and Higher Logic's partnership with IBM to harness the power of community and AI) Messaging, Malware, and Mobile Antiabuse Working Group (M3AAWG) National Institute of Standards and Technology (NIST) International Association of Privacy Professionals (IAPP)

Our guest this episode is Michael Jones, VP of Mobile Technologies at Results Direct. Results Direct helps associations leverage mobile apps and engagement trends to enhance member communication, engagement, and retention and improve the member experience. Results Direct is a longtime partner of Higher Logic and partnered with us to create Higher Logic Thrive Mobile 365. During this episode, we explore: Helpful links: Higher Logic Thrive Mobile 365 Results Direct

In this episode of The Member Engagement Show, we cover Higher Logic's recently released 2024 Association Community Benchmark Report, which collects community performance and engagement data specifically for associations and non-profits. Not only do we discuss key metrics from the report, but expert community advisors Tiffany Moule and Kimmie Harrington share tips for improving your community performance and member engagement. Topics include: Helpful Links: Register and join us for our free upcoming webinar on the 2024 Association Community Benchmark Report, taking place September 25 at 2 PM ET. Download the 2024 Community Benchmark Report Explore the Community Manager Toolkit More Higher Logic podcast episodes and resources

Our guests on this week’s episode are Higher Logic Senior Advisor of Customer Success, Kristen Parody, and Higher Logic Customer Success Manager, Cate Sauer. Kristen and Cate are both regulars on the Higher Logic Users Group (HUG) and former association management professionals. Their work at Higher Logic revolves around helping associations succeed by sharing high-level strategies, best practices, and support. During the episode, we share tips for how associations can manage and engage groups, chapters, and events by using dedicated microsites. Helpful Links: Kristen Parody on LinkedIn Cate Sauer on LinkedIn FloridaMakes WebinarMicrosite ResourcesInfo on Higher Logic's Component Management Add-On Higher Logic Success Team Contacts: successteam@higherlogic.com realmagnetsuccessteam@higherlogic.com informzsuccessteam@higherlogic.com

Our guest this episode is Heather McNair, CEO of Cloud Generation. Heather has had a long career working on association communities and credentialing programs. Heather also shares how Higher Logic Thrive Credentialing can help associations administer their certification, certificate, and credential programs. In one example. Heather shares how an association more than doubled the number of new certificate participants in just one year, while cutting staff time spent on the program in half. Throughout the episode, we discuss: Helpful Links: Higher Logic Thrive Credentialing Heather McNair on LinkedIn higherlogic.com/podcasts