The Member Engagement Show

Our guest on this episode of The Member Engagement Show is Amber Worthen, Founder and CEO of Email Maven. She’s an email strategist who’s spent years helping member organizations rethink how they connect with members through email. Most recently, she’s been exploring the effect of AI on email inboxes. Topics covered include: Resources Download the episode transcript. Explore Email Maven's resources. Check out Higher Logic's 2025-2026 Association Email Benchmark Report. Watch Higher Logic's recent webinar, Relevance Wins: What 2026 Benchmarks Reveal About High Performing Emails.

In this episode of The Member Engagement Show, our guest is Andrew Hohman, Senior Implementation Advisor at Higher Logic. about the best practices for launching and sustaining successful online communities. We talk about identifying and addressing project risks and helping associations make their new communities successful. Topics covered include: Some Helpful Links Member Engagement Show episode with Georgina Donahue Higher Logic Association Community Benchmark Report Higher Logic Association Email Benchmark Report

Our guest on this episode of The Member Engagement Show is Sarah Spinosa, Director of Product Marketing for Higher Logic. Sarah discusses value propositions for associations and how they can be activated, elevated, and improved. Topics covered include: Some helpful links: Higher Logic 2026 Association Trends and Predictions webinar MGI Membership Marketing Benchmark Report Higher Logic Association Member Experience Report

Our guest on this episode of The Member Engagement Show is Terry Nawrot, co-founder and CEO of VideoRequest, a video creation, editing, and sharing platform. Terry talks about the many ways associations can use video and make video creation do-able. Topics covered include: Learn how you can make video easy for your association: Record, collect, and polish videos from staff or members and share them directly in your community or emails with Higher Logic Thrive Video, powered by VideoRequest.

Our guest on this episode of The Member Engagement Show is Erin Fuller, Global Head of Association Solutions for MCI Group in Geneva, Switzerland and Chief Strategy Officer for MCI USA. As we head into 2026, Erin discusses learnings from the MCI Association Engagement Index, tipping us off to the forces shaping associations in the year ahead. Topics include: Helpful Links MCI Association Engagement Index (Updated Data & 10-Year Retrospective Coming Soon!) Higher Logic Association Member Experience Report

Our guest on this episode of The Member Engagement Show is Hillary Chambers, Manager of Global Meetings and Events for the Higher Education Users Group (HEUG), a leading global user community in higher education built on Higher Logic’s online community software. Hillary also leads planning and promotion for Higher Logic’s annual Super Forum conference. We talk about how to maximize engagement at every stage of the event lifecycle and how to apply some community strategies to successful event planning. Topics include: Helpful Links Christin Berry podcast episode on data Super Forum 2026

Our guest on this episode of The Member Engagement Show is Georgina Donahue, Higher Logic’s Director of Community Innovation and AI Strategy. With over 10 years in community leadership (having started out as a community manager) Georgina shares her wealth of expertise in community leadership, and user-focused community advocacy. Topics covered include: Helpful Links Peggy Hoffman episode on community volunteering Community Manager Toolkit

Today’s episode of The Member Engagement Show is a special presentation of a recent webinar covering the release of Higher Logic’s 2025 Association Community Benchmark Report: “From Data to Action.” Kelly and her guests Eileen Quinn and John Micah Yates, strategic advisors on the Higher Logic customer success team, walk through the results of the study and offer strategies to increase member participation and engagement. Topics include: Some Helpful Links: Webinar Recording 2025 Association Community Benchmark Report Podcast episode with Christin Berry of ASAE Podcast episode with Karen Saverino of Smithbucklin

Our guest this episode of The Member Engagement Show is Brian Scott, President and CISO of 501CISO, who talks about the increasing prevalence of cybercrime targeting nonprofits and associations. We discuss the industrialization of cybercrime, the unique vulnerabilities of smaller organizations, and the importance of cybersecurity education and training. Topics covered include: Some Helpful Links: Episode on AI use and data privacy with guest Amanda DeLuke. Explore more resources from Brian Scott & 501CISO: cleartoneconsulting.com/publications/

Our guest on this episode of The Member Engagement Show is Christen Berry CAE, VP Business Analytics and Data services at ASAE. Christen recently presented a session at ASAE’s annual conference on how to use data to gain meaningful insights that can help you ask better questions and make better decisions. This tied in nicely to Higher Logic’s own recently released 2025 Association Community Benchmark Report, so we thought this was the perfect time to help associations more effectively collect and leverage data. Topics covered include: Some Helpful Links ASAE Higher Logic's 2025 Association Community Benchmark Report

On this timely and informative episode of The Member Engagement Show, Dorothy Deng, Partner at Whiteford, Taylor & Preston discusses AI and copyright law, especially as it relates to association management. There are many legal considerations for associations using AI and this is an excellent primer on the copyright fundamentals to stay safe and within the law. Topics covered include: Some Helpful Links: The U.S. Copyright Office’s Report on AI

On this episode of Higher Logic’s “Member Engagement Show,” Higher Logic Strategic Advisor Bekah Weidner talks about ways to bring in non-dues revenue (NDR) in uncertain economic times or times of economic change. Looking for ways to boost revenue at your organization? Topics covered include: Helpful Links: For more revenue generation ideas... From Engagement to Non-Dues Revenue: Monetizing Your Online CommunityNon-Dues Revenue Success Kit

In this episode of The Member Engagement Show, we talk with Bettina Fowler, Senior VP of Customer Success at Higher Logic to get the very best of her popular session at Higher Logic's annual Super Forum conference, “45 Ideas in 45 Minutes.” Bettina has been involved in customer success at Higher Logic for 11 years and has tons of great insights from working with customers on implementation, member engagement, and marketing strategies. Kelly chats with her about quick and easy ways to level up the way in which associations and nonprofits serve their communities. Topics covered include: Helpful Links: Higher Logic customers can access the full Super Forum session recording in the Higher Logic User Group (HUG).

Our guest on this episode of The Member Engagement Show is Higher Logic’s own Senior Product Manager, Aaron Novelle. Aaron has been a leader in the development of AI enhancements to the Higher Logic Thrive platform. With those enhancements now in beta, we wanted to catch up with Aaron about how associations can leverage AI to continuously improve the member experience. Topics covered include: Some Helpful Links: Learn About Higher Logic's AI Search Assistant (and Turn it On in Your Community!) Higher Logic's AI Toolkit ASAE Webinar: Embracing AI Safely (with Higher Logic's Amanda DeLuke)

On this episode of Higher Logic’s award-winning “Member Engagement Show,” we talk with Karen Saverino, CMO at Smithbucklin. Karen has over 25 years of experience in marketing and communications, most with nonprofits and associations. She is one of the authors of Smithbucklin’s recent report on the Perceptions and Evolving Role of Associations. Listen to the episode for insights from that report and to hear ways associations can apply those insights to attract and retain members. Topics covered include: Helpful Links: Smithbucklin’s Perceptions and Evolving Role of Associations Report Learning management and trends podcast episode with Bluesky

Our guest this episode of the award-winning Member Engagement Show is Romeo Talento, Customer Success Advisor at Higher Logic and a career expert in SEO strategies, who talks about some of the ways associations and non-profits are approaching and should approach those SEO strategies. Prior to his role at HL, Romeo managed membership and marketing for associations like the American Bar Association and the Merchant Risk Council. Topics covered include: Helpful Links On-Demand webinar with Alec Cole, Founder of Salt Rock SEO, on AI’s Impact on SEO SEO Checklist: 41 Tips to Optimize Your Website Higher Logic Thrive

Our guest on this episode of The Member Engagement Show is Peggy Hoffman, Founder of Mariner Management. Mariner Management is an association management company providing full management services to small associations and counsel to global associations seeking to improve member communities and volunteer development. Peggy also works as a member community strategist, volunteer management consultant, national speaker and trainer for volunteers and staff. In this episode, we discuss the current state of association volunteer systems, with topics covered including: Peggy will be presenting a session at Higher Logic's Super Forum Conference, March 26-28 in Nashville, TN, on "Igniting Engagement: Empowering Members to Lead." Join this interactive session to learn how to shift your perspective and your strategy around volunteering to ignite engagement. Helpful Links & Resources Mentioned in the Episode: Article: Why Volunteering Needs a Transformation Article: Create Better Volunteer Experiences Through Feedback Report: A Holistic Approach to Association Volunteer Management Executive Summary: A Holistic Approach to Association Volunteer Management Report: Mutually Beneficial Volunteerism Guide: The Decision to Volunteer - Why People Give Their Time and How You Can Engage Them Simplified Engagement Loop from MCI's Engagement Index Report: Chapter Performance and Benchmarking Report

On this episode of Higher Logic Thrive’s The Member Engagement Show, our guests are Andrea Wieters, Director of Strategic and Future Focused Research for the ASAE Research Foundation, and Jennifer McNelly, CEO of the American Society of Safety Professionals. Both work on ASAE ForesightWorks, a program focused on major trend analysis and forecasting to equip associations and their volunteer leaders for effective environmental scanning and planning for change. Andrea, Jennifer, and Kelly discuss ForesightWorks' continuous strategic intelligence on drivers of change in the association industry and practical applications for the insights provided by this program. Topics covered include: Some Helpful Links ASAE ForesightWorks Why Associations Need Foresight The CDC’s Future of Work Higher Logic Thrive

On this special episode of The Member Engagement Show, we give you exclusive listener access to a recent webinar: “What Do Members Want? Tips and Trends from Higher Logic’s 2024 Association Member Experience Report.” Presenters Higher Logic Content Marketing Manager Kelly Whelan, Director of Product Marketing Sarah Spinosa, and Strategic Advisor Bekah Weidner reveal insights gleaned from the study and add their thoughts on how you can use these insights and best practices to improve your member engagement. Topics covered include: Helpful Links Watch the Webinar: What Do Members Want? Tips and Trends From the 2024 Association Member Experience Report 2024 Association Member Experience Report Association Community Benchmark Report Higher Logic Thrive Learn Higher Logic Post on Engagement Scoring Super Forum 2025 Registration

In this episode of The Member Engagement Show, we explore educational trends and best practices for associations, as well as Learning Management Systems (LMS) with two fantastic guests from Blue Sky eLearn: Chief Revenue Officer Mark L. Jones, CAE, and VP Association Solutions Liam O’Malley CAE, PMP. We cover all things related to empowering associations to create powerful learning opportunities for members, including topics such as: Higher Logic partnered with Blue Sky eLearn to launch our newest offering, Higher Logic Thrive Learn. Helpful Links: Higher Logic Thrive Learn. Blog post with Blue Sky on AI-powered learning. The 2024 Association Member Experience Report.