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The Modern Consultant

Business & Economics Podcasts

Content changes lives. The Modern Consultant is for high-level consultants like YOU who are creating content that transforms people's lives… and changes the world. Join me (Marc Aarons) every week as I interview impact-driven founders, consultants, and coaches committed to making a difference through the power of their content. After conducting 1,600+ coaching sessions, I’m grateful to say that I’ve helped 800+ creators successfully launch their online courses… and I feel like I’m just getting started! This show is my way to expand my own impact through my content, and share what I learn along the way with people just like you.


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Content changes lives. The Modern Consultant is for high-level consultants like YOU who are creating content that transforms people's lives… and changes the world. Join me (Marc Aarons) every week as I interview impact-driven founders, consultants, and coaches committed to making a difference through the power of their content. After conducting 1,600+ coaching sessions, I’m grateful to say that I’ve helped 800+ creators successfully launch their online courses… and I feel like I’m just getting started! This show is my way to expand my own impact through my content, and share what I learn along the way with people just like you.




#45. The Circle Of Choice: Use It To Coach Yourself And Clients

Last week, I spoke about two clients. In January, both did $100K. Client A did it in 3 weeks and Client B did it 3 days. The fascinating part? Client B, did less work - no webinars or sales calls, and it took less time. That said, I went on to share how Client B did $50K the week after they did $100K. However, that $50K came from doing more work. Like, A LOT more - 2 live webinar/workshops, more emails, and more follow-up. Naturally, that was a bummer, because by doing more, they hoped to make more. As a result, they thought about saying no to doing webinars ever again in the future. And that's when I spoke about The Circle of Choice - a tool for making better executive decisions. If you're curious about why I spoke him out of NEVER doing live webinars again in the future and how I did it with the Circle of Choice, then this episode is for you. And if you're a nerd about personal growth, then you'll especially love this one. Key Points: 1. Architecting Growth: Marc introduces the concept of the ""circle of choice,"" a powerful executive decision-making tool aimed at steering your business towards success. 2. Decision-Making Dynamics: The discussion offers valuable insights into how our thoughts, feelings, and actions influence the outcomes we experience. 3. Goal Oriented Strategies: Real-world examples and scenarios are explored, illustrating how deliberate decision-making aligns with specific goals and can pave the way for increased success, profitability, and impact. 4. Self-Leadership and Empowerment: The concept of the ""circle of choice"" extends beyond decision-making, encompassing self-leadership and visionary behavior change, empowering individuals to leverage their abilities and create tangible impact.


#44. $100K in 3 days without sales calls or a webinar w/ Marc Aarons

Back in October, one of my clients did $100K in a week. In this episode, I talk about the upgrades to the campaign that brought in $100K in 3 days. The biggest difference? No sales calls. No webinars. $100K in 3 days from emails, sales page, and text messages. There's a lot more to it like changes to the offer, including price points, and product improvements but one of the best parts was this: Multiple sales for the $10,000 price tier without having to hop on a call or webinar. This makes it way more scalable. Lots to cover.


#43. From 20-year Navy veteran to Hollywood Screenwriting w/ Nicole Schwegman

Imagine... - You joined the Navy...but you didn't know how to swim? - Your Mom told you to "find a man" you went to the grocery store and picked up your husband. - You wanted to get better at you decided to learn from a Presidential chef. All of this is true, and then some, of Nicole Schwegmann, 20-year Navy Veteran, who, has done it all from driving warships to being the lead media correspondent for the entire U.S. Navy. This, is a podcast unlike any other. We talk about it all: overcoming fears, taking bold actions, her career switch, sacrifice for nation, and much, much more. She will retire from active duty service in March 2024 and next, she'll be entering the world of entertainment - a lifelong dream. If you've ever wondered about how to turn adversity into the adventure of a lifetime, then, you're in for quite the ride today. Here's what we cover: 1. Overcoming Challenges: Nicole's journey from the Navy to Hollywood was shaped by overcoming personal fears and cultural influences. Her resilience and determination serve as valuable lessons for navigating through life's obstacles and pursuing one's goals. 2. Defining Success: Nicole emphasizes the importance of personal fulfillment and enjoyment in one's career, rather than simply achieving conventional success. Her perspective highlights the value of aligning one's professional pursuits with their true passions and values. 3. Taking Tangible Steps: Nicole's advice on taking concrete actions, such as enrolling in classes, writing scripts, and networking, demonstrates the significance of commitment and preparation in pursuing one's ambitions. 4. Self-Discovery and Personal Growth: Nicole's journey of continuous learning and self-improvement, from culinary school to screenwriting, underscores the importance of investing in personal development and seizing opportunities for growth. 5. Transitioning Into Civilian Life: As a veteran, Nicole shares insights into the challenges of transitioning from military culture to civilian life, emphasizing the importance of seeking guidance and mental preparation for life beyond military service.


#42. Top 10% Globally Ranked Podcast in 1 Year: Behind-the-scene w/ Marc Aarons

To recap 2023, let me take you behind the scene of the Modern Consultant Podcast: - 3160 listeners. - 38,829 downloads. - 41 Episodes. That's quantitative perspective. From qualitative perspective: - Reconnected with my collegues, friends, past clients and got them to share bunch of secrets. - Had an honor of talking to modern consultants behind $100k to $100B contracts. - Explored almost every topic ranging from marketing, sales, business growth, sleep, AI, and much more. Key Points Covered in this episode: 1. Revenue Contribution: The podcast significantly contributed to a 5 figure contract in 2023, with potential for a 6 figure contract in 2024. Listeners turned into clients after engaging with long-form episodes, demonstrating the podcast's role in generating revenue. 2. Audience Engagement: The podcast garnered around 38,829 downloads from 3160 listeners in 2023. Despite relatively small numbers, Marc emphasizes the meaningful connections and the opportunity to reconnect with business contacts and friends, highlighting the importance of a loyal and engaged audience. 3. Integrating the Podcast into Sales: Marc delves into how the podcast fits into the sales process, particularly in the middle and bottom of the funnel. Long-form conversations allow potential clients to align with the host's values, understand his strategic problem-solving approach, and gauge his expertise, all of which can influence their decision to engage in a service contract. 4. Strategic Partnerships and Intimacy: The podcast has been instrumental in creating deep connections with potential strategic and referral partners. Marc emphasizes that podcasting is a powerful tool for building intimacy and trust within the business community.


#41. Ethics & Leadership In the Time Of Artificial Intelligence w/ Bhushan Sethi

Have you ever wondered what it takes to be recognized as a leading voice in leadership? That's something that Bhushan Sethi, our guest on today’s Modern Consultant podcast knows quite a bit about. That's because he's ranked #81 on the '2023 Power List of the top 200 biggest voices in Leadership'. As a partner at PwC he has led high performance teams at Fortune 500s to even greater levels of success. One of my favorite quotes? "Transformation isn’t just about change; it’s about evolving the core of your business". And that's just a taste of so much more. Topics We Cover: 1. The importance of responsible AI, emphasizing the need for diverse datasets and diverse developers for ethical and impactful AI applications. 2. Addressing societal issues such as racism and classism while navigating the challenges posed by the pandemic and geopolitical tensions. 3. Business leadership, ethics, and the intersection of AI with ESG (Environmental, Social, and Governance) considerations. 4. Insights into the significance of understanding clients, reinventing business models, and aligning profit-making with positive environmental and societal impact. 5. Relatable personal anecdotes, including Bhushan's experience as an immigrant and his approach to teaching leadership to his children. References and Links:


#40 Economist shares how to clarify your business positioning w/ Sean Ericson

Marketing is the communication of value. If you want to communicate value clearly, then behavioral economics can help. That's because behavioral economics combines the study of economics (this includes the study of how groups of people make purchase decisions) and psychology (how individuals make decisions). That said, we have a very special episode of The Modern Consultant here today, because I have the pleasure of hosting Dr. Sean Ericson - an economist specializing in innovation and climate change. While his current work is focused on electric utilities and meeting their decarbonization goals as we adapt to a changing climate we talk about much more: We talked about: 1. Sunk cost and its impact on decision making, emphasizing the importance of focusing on future prospects. 2. The link between behavioral economics and evolutionary biology. Drawing from psychology to understand decision-making processes. 3. Individual and group decision-making, exploring the balance between individual costs and collective benefits, with climate change as an example. 4. Game theory implications on personal relationships and the influence of one's actions on the choices of others. 5. The complex interplay between relationships and transactions, highlighting the positive externalities of relationships in economics. 6. The concept of trust in collaborations, the impact on decision-making and values, and the psychology of self-sabotaging behavior.


#39. Oprah Winfrey at her doorstep. Learn the visibility framework w/ Lisa Fabrega

How does Oprah show up at your doorstep? For starters, you might be an actress turned leadership coach to 6, 7, and 9-figure entrepreneurs. This is the story of Lisa Fabrega - my guest today on The Modern Consultant. For more than ten years, she has helped entrepreneurs, corporate executives, Academy Award nominees, and Nobel Prize organization candidates break through boundaries that have been holding them back from their next level. Her signature approach enables clients to reach their highest levels of success and impact. Topics We Cover: 1. Transitioning from a career in acting to becoming a successful business coach for high-powered executives. 2. Overhauling branding and marketing strategies to attract attention from influencers like Oprah and Gayle King. 3. The impact of having the right inner circle for success and protection. 4. The significance of capacity over strategy in business, especially for leaders facing rapid growth. 5. Achieving authentic visibility and its impact on business growth and leadership. 6. The energy exchange in pricing and sales methodology, and the importance of being compensated for intellectual property.


#38. Analyzing 500,000+ YouTube Videos and More SEO & Product Research w/ Tory Gray

As we gear up for 2024, I've been thinking to myself, who are all the experts that are on the frontlines of being able to help expertise-driven businesses grow faster online? Who's doing it with data? If I could find a "superexpert" for every single one of the 9 steps I used to help my clients win, who'd I wanna have a conversation with? That's when I thought of this week's guest - Tory Gray. Longtime friend and CEO of Gray.Company, an SEO, Data & Digital Market Intelligence consultancy. In this episode, we dive deep on her extensive experience in SEO and growth strategy, owning both product and marketing roles for in-house startups and reputable agencies. Topics We Cover: 1. AI Tools Beyond Content Creation 2. The Importance of Human Curation with AI-generated content 3. SEO as an investment and determining your target market, emphasizing the need to understand audience awareness levels, competitiveness, and conducting competitor research. 4. The Future of Data Accessibility References and Links: Tory's Website: Her LinkedIn:


#37. $100 Billion Dollar Negotiations w/ Christine McKay

After our Jay Abraham episode, I kept thinking to myself, who'd be a great follow-up to buying, growing, and selling businesses? Then, a Modern Consultant listener recommended I chat with this week's guest. Why? Well, she's a master of negotiation - $1M+ deals, $1B deals, and $100B deals. So, no matter what level of business you're playing at, there's something everyone can learn from here. Meet Christine McKay, CEO of Venn Consulting, a master business negotiator with extensive experience in M&A (mergers and acquisitions), divestitures, and integration. She is also the author of the book, Why Not Ask? A Conversation about Getting More and contributing author for several compilation books. Topics We Cover: How The Hardest Negotiation Starts Within The Four Primary Styles of Negotiation The Champion Style of Negotiation Evaluating the Success of a Deal Benefactor, Maverick, and Ambassador Styles of Negotiation Negotiation as a Way of Life Understanding Negotiation Styles in Relationships and Business References and Links: Book:


#36. Should She Scale Her Group Coaching Program? w/ Leslie Chen

For years, she's tested, refined, and perfected her small group coaching program. She's done it so well, that she boasts an incredible 95% success rate. And with those kind of results, her next natural question is... "How do I help more people?" But then, the next thought is... "Will it make it worse for those who are already inside my program?" That, right there, is the conundrum many skilled coaches and consultants face. Effectively, do we stay small and help a few people really well? Or do we scale, and help more people, but not as well? This week on The Modern Consultant, I have the pleasure of saying to our guest Leslie Chen... "What if you could have both?" Then, in this week's special "coaching podcast" episode, you'll hear me walk her begin to architect how to do it. More about Leslie: She is running an executive weight loss coaching program focusing on helping a community of high-impact women remove a toxic relationship with food while experiencing automated, inevitable weight loss. Topics We Cover: Lead generation and scaling Leslie Chen's business Refining messaging and value proposition Scaling coaching program without compromising quality Surveying and data collection for decision-making Pricing and revenue considerations Lessons learned and future goals References and Links:


#35. Doubled His 6-Fig Business In 8 Months Working <20 hrs/week with Zack Arnold

This week on the Modern Consultant, I have the honor of hosting Zack Arnold. Zack is an award-winning Hollywood film and television editor (Cobra Kai, Burn Notice, Empire, Shooter, Glee), a member of the American Cinema Editors, a documentary director (GO FAR: The Christopher Rush Story, narrated by Mark Hamill), an American Ninja Warrior, and the creator of the Optimize Yourself program and podcast. With his group coaching programs, he helps ambitious creative professionals and entrepreneurs design a unique path towards a more balanced, more productive, and more fulfilling career they deserve. Zack's website:


#34. She grows Kajabi's 19,000+ paid member community w/ Maruxa Murphy, Community & ROI Strategist

Imagine this - you're the head of Kajabi, a platform for creating and selling online courses. In 2023, with 19,000 customers, you hit $60M in revenue, and you're valued at $2 billion. Who do you call to help grow your community from 19,000 to 100,000? Maruxa Murphy - The Heartful Community Architect & Revenue Strategist I'm proud to call a friend, client, and this week's guest on the Modern Consultant. She’s been featured in Forbes, Reader's Digest, Fox News, The Huffington Post, NBC, and The Austin-American Statesman for her work in creating profitable enterprises that do good in the world. Maruxa believes in empowering all individuals to live their fullest lives, and her work has been instrumental in bringing people together to create positive change. To learn more about Maruxa, visit:


#33. 7-Figure Digital Operations for Social Media Marketing Agencies (SMMA) w/ Jhana Li

This week on the Modern Consultant, I have the honor of hosting Jhana Li. Jhana first stumbled into Operations 5 years ago, while traveling full-time in a converted van through North & South America. Since then, she's been COO at 2 successful startups, directly consulted over thirty 7- & 8- figure businesses, and coached hundreds more. She helps founders scale their businesses & scale themselves out of the day-to-day by training their Operator to become the Second-In-Command. Her mission lies in transforming purpose-based businesses into vehicles for growth & good.


#32. Lessons from 1.5 Billion Advertisements w/ Brian Kurtz

This week on the Modern Consultant, I have the honor of hosting Brian Kurtz. Brian Kurtz has been a serial direct marketer for over 40 years. He had two careers. The first spanned 34 years as a force behind Boardroom Inc., an iconic publisher and direct marketer. His second career, which he is seven years into as the Founder of Titans Marketing, is a direct marketing educational and coaching company where he has also continued working with the best-of-the-best including past guests on The Modern Consultant (Jay "$50B man" Abraham & Kevin "" Rogers)


#31. Inside Look: Converting 600,000+ Email Subscribers w/ Marc Aarons

A few weeks ago, we had about 350,000 email subscribers and now it's about 600,000+ subscribers which changes our focus from getting more subscribers to "how do we convert?" This week, I take you behind the scenes of how I'm doing that for an active client project. For confidentiality reasons, I can't share everything but here's what I do cover: -Average email open rate (as of Sept 2023 from a database of 200M emails) -How I’m getting 150%-250% higher email open rates -Why 2,210 people asked us to sell them something -2 kinds of emails I send in every campaign -3 subject line templates you can use right now


#30. Product-Driven Marketing: How To Scale 1-on-1 Marketing, Sales, & Delivery w/ Daniel Ferrari

This week on the Modern Consultant, I have the honor of hosting Daniel Ferrari. Daniel Ferrari is a marketing strategist who specializes in helping D2C brands. While his background is predominantly in copywriting, he has developed expertise in, bringing in other copywriters to execute his big ideas. Daniel's expertise lies in helping businesses with offers/product creation, product-driven marketing strategies, and more. Years ago, when I met Dan for the first time, he was working for The Motley Fool, a 9-figure direct-response driven company. Dan was responsible for around 60% of their front-end acquisition. That was over 5 years ago. Just wait till you hear what he's up to now.


#29. Step 3: We added 372,424 emails in 1 day w/ Marc Aarons (Solo Episode)

I'm back with another solo episode. If you missed the last two episodes, watch them for full context. The first few seconds of this episode are a recap clip from my episode with Jay Abraham, the $50B man (that's how much he's generated for his private clients in profit). Then, the following episode, I introduce the 9-step roadmap I'm using to drive all client results through the end of 2024. Finally, in this episode, I share: - Problems you run into at each step - How to solve them - Results my clients are having at various steps Highlights: - Step 3: We added 372,424 email subscribers in 1 day (client update) - Step 9: Building a sales system that can handle a $1M per month without sales calls. Find out more about what I'm up to here:


#28. The First 3 Steps To Grow Your Expertise-Based Business

Audience is who you serve. Offers are what you serve. Sales are how you tell them about the offers. In this episode, I'll reveal our 9-step process for improving all three, based on our past client work and what we'll be executing on for clients through 2024.


#27. Buy, grow, and sell businesses w/ Jay Abraham

Jay Abraham: “Marc, do I have your permission to use vulgarity?” Had you told me the man who’s made $50 billion in profits for his private clients would’ve been asking me for permission to curse on my podcast, then I’d be Dwayne “The Rock” Johnsoning my eyebrow at you. That said, I told him “Absolutely”. Never imagined I’d have this much fun talking about how to buy, grow, and sell businesses. But, if you know Jay, then hey, it’s to be expected because: His advice helped the Icy Hot brand you see at CVS and everywhere else go from $20,000 to millions in under a year. He’s also helped a candy company in China sell 49% to Hershey’s for half a billion dollars using his methods. And so long as it doesn’t distract from the deeper mission of maximizing profit for a positive impact, he never misses an opportunity to sneak in a joke or three.


#26. A.I.M. To Get More Referrals: Accessibility, Influence, and Memory w/ Michael Roderick

Michael Roderick helps thoughtful givers become thought leaders. To do it, he uses two frameworks. The first is the Thought Leadership Triple Threat - which is combination of becoming a scientist, celebrity, and magician in your niche. The other framework, drastically increases your referability for both more leads and new business. That's the A.I.M. framework, which stands for accessibility, influence, and memorability. If you're lacking any of the 3, then your referability drops. Why Listen: Michael went from high school teacher to Broadway Producer in 2 years. To do it, he had to master the business of creativity, and then developed frameworks to make it repeatable for himself as well as his clients.