The NO BULL$H!# Marketing Podcast

In this episode of The No Bullsh!t Marketing Show, Dave Mastovich breaks down one of the biggest growth opportunities for small and mid-sized businesses: separating—but strategically aligning—marketing and sales. Too often, companies treat them as one function, leading to confusion, complexity for buyers, and stalled revenue growth. Dave challenges the outdated notion of a "VP of Sales and Marketing" and lays out a clear, actionable framework for aligning these two critical disciplines. From defining your six right-fit target markets to using voice of the customer research to inform strategy, this episode is packed with practical steps to transform your sales and marketing results. In This Episode: Why “sales and marketing” isn’t one job—and never should be The difference between effectiveness (marketing) and efficiency (sales) What misalignment looks like (and how to fix it) The six right-fit target markets every business should define How to use voice of the customer insights to fuel growth Real-world examples of companies that got it wrong—and then got it rightConnect with Dave: 🌐 MassSolutions.biz 💼 LinkedIn New Book: No Bullsh!t Marketing: 17 Contrarian Ways to Increase Referrals for Healthcare Services If you like what you heard, subscribe to the podcast ⬇️ Apple: https://apple.co/3dMVyPR Google: https://bit.ly/37dCIPs Podchaser: https://bit.ly/37ojHtG Spotify: https://spoti.fi/3f4biOQ TuneIn: https://bit.ly/3dWws1b Stitcher: https://bit.ly/2MPIZYc For more resources and to learn more about MASSolutions, head over to https://massolutions.biz

This is Dave Mastovich, and you're listening to the No Bullsh!t Marketing Show. Leaders say they want growth, but when it comes time to invest in marketing, they freeze. Why? Because they don’t really understand marketing—and worse, they’re afraid of it. In this episode, Dave breaks down where that fear comes from, what it’s costing your company, and how to fix it. Most leaders are wired for efficiency. They come up through sales, operations, or finance—roles where ROI is tangible and results are easy to measure. But marketing is an effectiveness function. It’s different. And different creates discomfort, which leads to fear. That fear shows up in all kinds of ways: hiring someone fresh out of college and expecting them to "handle marketing," thinking marketing is just about making things look pretty, getting burned by vendors who oversell and underdeliver, treating marketing as a cost rather than a strategic investment, or micromanaging based on gut feelings instead of data and strategy. Dave shares a powerful real-world story about a $15M company whose CEO made those exact mistakes. After breaking down what real marketing requires—strategy, creative direction, SEM, SEO, content development, internal storytelling, lead generation, and more—the CEO responded with a line Dave’s heard many times before: “That’s the best explanation of marketing I’ve ever seen.” Real marketing is measurable. It’s strategic. It drives both brand and demand. But only if you stop viewing it as fluff or an afterthought. Dave challenges you to treat marketing like any other core function in your business. Build a smart mix of internal and external resources. Invest in strategy and creative direction. And most importantly—stop letting fear run your marketing mindset. If you're ready to rethink how marketing works and finally make it work for your company, reach out. MASSolutions is here to help. Connect with Dave: 🌐 MassSolutions.biz 💼 LinkedIn New Book: No Bullsh!t Marketing: 17 Contrarian Ways to Increase Referrals for Healthcare Services If you like what you heard, subscribe to the podcast ⬇️ Apple: https://apple.co/3dMVyPR Google: https://bit.ly/37dCIPs Podchaser: https://bit.ly/37ojHtG Spotify: https://spoti.fi/3f4biOQ TuneIn: https://bit.ly/3dWws1b Stitcher: https://bit.ly/2MPIZYc For more resources and to learn more about MASSolutions, head over to https://massolutions.biz

Most businesses think marketing is just about getting the word out. But the truth? That’s just noise. In this episode of No Bullsh!t Marketing, Dave Mastovich breaks down the biggest marketing mistake companies make and introduces the No Bullsh!t Marketing Playbook. Learn why listening, adapting, and delivering should come before promotion—and how skipping those steps leads to wasted money and lost opportunities. What You’ll Learn in This Episode: ✅ Why marketing is more than advertising, social media, and promotions ✅ The biggest mistake businesses make when selling to customers ✅ How companies lose touch with their audience as they scale ✅ The six right-fit target markets every business must understand ✅ How to use segmentation strategies (demographics, psychographics, and more) ✅ The five-step process to real, no bullsh!t marketing Key Quote: "Marketing isn’t just about telling. It’s about understanding, developing, delivering, and then telling. If you skip the first steps, you're just contributing to the noise—and that’s bullsh!t." Connect with Dave: 🌐 MassSolutions.biz 💼 LinkedIn New Book: No Bullsh!t Marketing: 17 Contrarian Ways to Increase Referrals for Healthcare Services If you like what you heard, subscribe to the podcast ⬇️ Apple: https://apple.co/3dMVyPR Google: https://bit.ly/37dCIPs Podchaser: https://bit.ly/37ojHtG Spotify: https://spoti.fi/3f4biOQ TuneIn: https://bit.ly/3dWws1b Stitcher: https://bit.ly/2MPIZYc For more resources and to learn more about MASSolutions, head over to https://massolutions.biz

In this episode of the No Bullshit Marketing Show, host Dave Mastovich challenges the traditional marketing models of B2B (Business to Business) and B2C (Business to Consumer). Instead, he introduces a game-changing concept: B2E—Business to Everyone. Most companies focus heavily on customers and prospects, but what about employees, referral sources, and recruitment? Dave breaks down the six essential target markets that every business must engage with intentional marketing efforts. Ignoring even one of these audiences can lead to missed revenue, talent loss, and weakened business growth. Key Takeaways: My New Book: No Bullsh!t Marketing: 17 Contrarian Ways to Increase Referrals for Healthcare Services If you like what you heard, subscribe to our podcast ⬇️ Apple: https://apple.co/3dMVyPR Google: https://bit.ly/37dCIPs Podchaser: https://bit.ly/37ojHtG Spotify: https://spoti.fi/3f4biOQ TuneIn: https://bit.ly/3dWws1b Stitcher: https://bit.ly/2MPIZYc For more resources and to learn more about MASSolutions, head over to https://massolutions.biz

In this episode of The No Bullshit Marketing Show, Dave Mastovich reflects on a monumental 2024 and shares his forward-looking strategies for 2025. Here's what you'll hear: 2024 Highlights: Celebrating the 20th anniversary of Mass Solutions, including a unique celebration event. - The release of Dave's second book, No Bullshit Marketing, achieving #1 Amazon bestseller status with over 65 five-star reviews. - Operational growth at Mass Solutions, including process improvements, leveraging intellectual property, and transforming clients’ marketing strategies in just 16 weeks. -Personal recognition as one of Pittsburgh’s Smart Business Leaders. Looking Ahead to 2025: - Leveraging AI: How AI can enhance creativity and productivity by enabling you to focus on what only you can do. - B2E Marketing: The importance of viewing employees as key stakeholders and infusing cultural messaging to improve recruitment and retention. - Social Media Discipline: Maintaining focus and productivity in a distraction-filled world. - Generational Wisdom: Harnessing the strengths of multigenerational teams for better collaboration. - Referral Source Marketing: A systematic approach to building and maintaining strong referral networks. My New Book: No Bullsh!t Marketing: 17 Contrarian Ways to Increase Referrals for Healthcare Services https://www.amazon.com/Bullsh-Marketing-Contrarian-Referrals-Healthcare-ebook/dp/B0D9C5PHMS/ref=pd_ci_mcx_mh_mcx_views_0_title?pd_rd_w=AuX2O&content-id=amzn1.sym.bb21fc54-1dd8-448e-92bb-2ddce187f4ac%3Aamzn1.symc.40e6a10e-cbc4-4fa5-81e3-4435ff64d03b&pf_rd_p=bb21fc54-1dd8-448e-92bb-2ddce187f4ac&pf_rd_r=WJ6M44J6SQ2WV4EEH20Z&pd_rd_wg=NngdY&pd_rd_r=24020b06-40e3-4752-a7a0-bd27cba9efd0&pd_rd_i=B0D9C5PHMS If you like what you heard, subscribe to our podcast ⬇️ Apple: https://apple.co/3dMVyPR Google: https://bit.ly/37dCIPs Podchaser: https://bit.ly/37ojHtG Spotify: https://spoti.fi/3f4biOQ TuneIn: https://bit.ly/3dWws1b Stitcher: https://bit.ly/2MPIZYc For more resources and to learn more about MASSolutions, head over to https://massolutions.biz

Cut through the BS to define what marketing really is and why it’s the key to creating sustainable growth. Learn about the six target markets that matter most and discover actionable strategies to leverage the power of marketing for real impact. Whether you’re building a brand, scaling a business, or just want a no-nonsense approach to marketing, this episode is packed with insights you can put to work today. My New Book: No Bullsh!t Marketing: 17 Contrarian Ways to Increase Referrals for Healthcare Services If you like what you heard, subscribe to our podcast ⬇️ Apple: https://apple.co/3dMVyPR Google: https://bit.ly/37dCIPs Podchaser: https://bit.ly/37ojHtG Spotify: https://spoti.fi/3f4biOQ TuneIn: https://bit.ly/3dWws1b Stitcher: https://bit.ly/2MPIZYc For more resources and to learn more about MASSolutions, head over to https://massolutions.biz

Explore the dynamic world of marketing in streaming services and cable. It's all about understanding The Zap Factor—what makes audiences stay or switch. We’ll dive into why listening to your consumers is crucial. Whether you're in marketing, media, or just curious about how top brands keep their consumers engaged, this is a strategy all markets must keep in mind. My New Book: No Bullsh!t Marketing: 17 Contrarian Ways to Increase Referrals for Healthcare Services If you like what you heard, subscribe to our podcast ⬇️ Apple: https://apple.co/3dMVyPR Google: https://bit.ly/37dCIPs Podchaser: https://bit.ly/37ojHtG Spotify: https://spoti.fi/3f4biOQ TuneIn: https://bit.ly/3dWws1b Stitcher: https://bit.ly/2MPIZYc For more resources and to learn more about MASSolutions, head over to https://massolutions.biz