The No Bull$h!# Marketing Podcast-logo

The No Bull$h!# Marketing Podcast

Business & Economics Podcasts

No Bull$h!# Marketing with Dave Mastovich brings bold, no BS solutions to help you tell your story and grow exponentially. Learn brand strategy and marketing best practices to reach, connect, and engage your target audiences.

No Bull$h!# Marketing with Dave Mastovich brings bold, no BS solutions to help you tell your story and grow exponentially. Learn brand strategy and marketing best practices to reach, connect, and engage your target audiences.

Location:

United States

Description:

No Bull$h!# Marketing with Dave Mastovich brings bold, no BS solutions to help you tell your story and grow exponentially. Learn brand strategy and marketing best practices to reach, connect, and engage your target audiences.

Language:

English

Contact:

412.201.2401


Episodes

466: 6 Things Leaders Need to Do When They are the "Them" in an Us vs. Them Situation

6/21/2022
A client told me "I heard that employees were talking about Us and Them. I realized I was the Them. I'm NOT the Them. How do I get them to understand that?" It's a problem leaders will encounter at some point when driving change and growth. This episode focuses on 6 Steps to Reach, Connect and Engage with employees to drive positive change through Business to Employee (B2E) Marketing.

Duration:00:12:43

465: What I Learned From Speaking To High School Students That Can Help Your Storytelling

6/16/2022
Dave spoke to groups of high school students and they actually taught him something important about storytelling. This episode focuses on what that is and how you can make sure your story sticks with your target audience.

Duration:00:08:47

464: How Healthcare Marketers Can Take Social Proof to the Next Level

6/9/2022
Social Proof is a principle of influence around how people want validation that they are making the right choice or proper decision. When they notice the actions of others, it provides compelling guidance and supports their decision making. Social Proof does not exclusively mean social media proof. In fact, the principle was around long before there ever was such a thing as social media. Think of how when you walk past a bar or restaurant and how you are more likely to want to go into the...

Duration:00:15:28

463: How to Use Storytelling in Healthcare Marketing to Change Behaviors and Mindsets

6/3/2022
This episode focuses on making the most out of your healthcare marketing by beginning with the end in mind. Storytelling doesn’t come first in healthcare marketing. Your marketing strategy does. Start with outlining specific goals you want to achieve based on clearly defined target audiences. Build your marketing roadmap around what actions you want those target audiences to take. What behaviors and mindsets do you want to change? Then build your storytelling by, for and about those...

Duration:00:09:26

462: The Art & Science of Medical Marketing

5/26/2022
This episode covers: *Key insights from Nielsen's 2022 Annual Marketing Report and what this means to you and your Medical Marketing. *How you can leverage both the Art and Science of Storytelling to increase awareness , referrals and patient volume. *Specific ways to build trust, credibility and social proof with your healthcare storytelling and medical marketing.

Duration:00:16:22

461: Is your social media strategy CRAP? Top tactics to increase credibility now!

5/19/2022
People seek and share information about healthcare through a variety of sources. A 2021 study by the National Academy of Medicine found that social media is a widely used source of medical information by the public but does it pass the CRAP test? No bullshit, the CRAP test is real! It was created by librarian Molly Beestrum to verify the credibility of website content and is applied to social media as well…it stands for: Currency Reliability Authority Purpose/Point of View Hear how...

Duration:00:10:07

460: 9 Steps to Increase Engagement with Current and Prospective Employees

5/11/2022
According to surveys from ADP Research Institute conducted BEFORE the pandemic, only 18% of respondents were fully engaged at work. That stat probably got worse since the pandemic. When engagement is at an all-time low, increasing wages and offering flexible work schedules won’t be enough to improve the makeup and performance of your team. You’ll need a Business to Employee (B2E) Focus which includes 9 Steps to Increase Engagement with Current and Prospective Employees outlined in this...

Duration:00:05:38

459: Inaccurate Onboarding Impacts Employee Performance and Retention. Hear Why It Happens and How You Can Fix It.

5/5/2022
Dave walks through the response he's received while back on the road speaking to groups of leaders and storytellers about Help Wanted: How to Leverage B2E Storytelling to Improve Recruiting, Retention and Results. He breaks down Inaccurate Onboarding, the impact it makes on employee performance and retention, and how you can fix it.

Duration:00:10:19

458: 6 Steps to Storytelling Success in Job Interviews

4/28/2022
The Great Resignation, The Talent War and college graduation season combine to create an intense job interviewing time. This episode focuses on the 6 Steps to Storytelling Success to help anyone tell their best story when interviewing.

Duration:00:11:22

457: 7 Steps to Create Stories to Reach, Connect and Engage with Customers and Employees

4/21/2022
Dave talks about how Structure + Discipline = Creative Freedom. This formula is built around 7 Steps to Create Stories to Reach, Connect and Engage Customers and Employees: Email dave@massolutions.biz to talk about your storytelling today.

Duration:00:03:41

456: Bone Broth, Marketing Insights and being vulnerable. What We Can Learn from the founders of Kettle and Fire

4/13/2022
Dave shows how Justin and Nick Mares built a company because they were unable to easily find and buy bone broth. But what happened next is a lesson in leadership and learning. You’ll love the immediate takeaways you gain from hearing their story.

Duration:00:06:07

455: What Elaine, Mr. Peterman and Morty Seinfeld Can Teach Us About Storytelling with Our Multigenerational Workforce

4/7/2022
Dave breaks down his Seinfeld Storytelling Approach and how applying it can help us leverage Age Diversity in the workplace.

Duration:00:07:05

454: What Horrible Customer Service from Bloomberg BusinessWeek Taught Me About Improving the Customer Experience

3/30/2022
Dave’s awful customer experience as a decades long subscriber to Bloomberg BusinessWeek inspired this episode tied to Customer Service Guru Shep Hyken’s 3 Reasons Customers Leave.

Duration:00:06:44

453: Zoom Use Declining? Holograms for Business Meetings? Either Way, You Still Need to Follow These Two Internal Communication Rules

3/23/2022
Zoom Use Declining? Holograms for Business Meetings? Either Way, You Still Need to Follow These Two Internal Communication Rules.

Duration:00:06:32

452: 3 Ways to Communicate Better When You Need to Lead and Influence Others

3/16/2022
Dave breaks down 3 ways to maximize our communication with others when we need to lead, connect, engage and influence them.

Duration:00:06:20

449: Improvement is Not About Perfection. It’s About Progress

2/24/2022
This episode was inspired by a quote from Mimi Ikonn, YouTube influencer, author, fashion mogul, and mom. She talks about how Improvement is not about perfection, it’s about progress. Dave brings his take to her mantra and talks about some other phrases we can all use and work to remember on an ongoing basis to grow personally and professionally.

Duration:00:04:57

448: How Understanding the 4 Levels of Producers Helps Your Team Achieve Its Goals

2/17/2022
In this episode, Dave walks through how every team and every discipline has what he calls 4 levels of producers. You’ll gain insights on how you and your team can benefit from understanding each level.

Duration:00:08:58

447: BS Buzzwords—Proactive

2/9/2022
This episode features a BS Buzzword, Proactive. Dave walks through how it’s misused and misperceived and how you can be proactive for real.

Duration:00:03:05

451: Growth Doesn’t Mean Getting Bigger, It Means Getting Better

2/9/2022
In this episode, Dave discusses how CVS Pharmacy plans to close 900 stores. Karen Lynch, CVS’s CEO, used the phrase growth doesn’t mean getting bigger, it means getting better. Lynch also emphasizes how it’s important to focus on your core offerings rather than trying to get better at everything. Dave loves the approach and adds how we can do the same in our personal and professional lives.

Duration:00:05:47

450: Celebrating Episode 450 with Dave’s Son Carter Talking Chipotle, Basketball and More

2/2/2022
Dave and Carter go back in time to when a pre-teenage Carter was first on the show. They also talk about how Dave uses Carter’s love for Chipotle to make the point about the Two Why Questions and Your Big Idea. Then they dig deep into how Chipotle turned things around after their 2018 issues.

Duration:00:27:01