The Omnichallenge Podcast

Over the past 24 months, accelerated technology adoption has forced grocers, retailers, and other brand marketers to rethink their approach to personalization and sophistication when it comes to customer data and driving loyalty. Put those into the context of a first-party data era, and what do you have? A loyalty and marketing landscape that's more reliant than ever on understanding the individual customer and reaching the customer with the right message, at the right time and in the right context. In the latest episode of The Omnichallenge, special guest Bill Hanifin, CEO and Managing Editor of The Wise Marketer Group and The Wise Marketer.com, explores these challenges and what loyalty means to brands and consumers today. Tune in with podcast hosts Vanessa Horwell and Tim Mason, CEO of Eagle Eye and author of Omnichannel Retail: How to Build Winning Stores in a Digital World, as they weigh in on the state of loyalty and how better use of data and technology is helping brands uncover their "marketing in the moment" abilities.

A conversation with Matt Atkinson, former Chief Customer Officer of The Co-operative Group and former Tesco CMO Technology is reshaping how and where we shop. Retail marketers must develop and execute successful communications with their customers to remain competitive. Data-driven marketing and personalisation are critical tools for marketing in today's omnichannel world. And mastering' marketing in the moment' ensures that a brand's messaging connects with customers precisely at the right moment and place. Will brands set themselves up for success in 2022 by embracing these approaches? The latest episode of The Omnichallenge with special guest Matt Atkinson, former Chief Customer & Member Officer of The Co-operative Group, former CMO, Group Marketing and Chief Digital Officer of Tesco, discusses some of the forces that have changed how consumers buy and what's next for retail marketing. Tune in to hear Matt's conversation with hosts Vanessa Horwell and Tim Mason, CEO of Eagle Eye about the art and science of marketing and the intersection of customer data and technology to deliver true personalisation.

Consumer behaviors have changed over the past 20 months; that reality is impossible to ignore for anyone in the retail sector. Early in the pandemic, there was much discussion about the acceleration of some behaviors and the emergence of new ones. Now, nearly two years in and as another year looms, what's stuck, what's changed and how are brands and retailers responding? The latest episode of The Omnichallenge with special guest Michael LeBlanc, Senior Advisor to the Retail Council of Canada and host of The Voice of Retail podcast, explores Canada's changing retail and loyalty landscape and what lies ahead. Tune in to hear Michael's conversation with hosts Vanessa Horwell and Tim Mason, CEO of Eagle Eye and author of Omnichannel Retail: How to Build Winning Stores in a Digital World, about the shifting consumer behaviors and what it will take to earn their loyalty.

What constitutes a strong marketing strategy? And how do you leverage customer data to define that strategy in the first place? The latest episode of The Omnichallenge welcomes our first guest to discuss these challenges and more from the perspective of one of the world’s biggest retailers. Sir Terry Leahy served as the CEO of U.K. grocery giant Tesco for 13 years, spearheading green initiatives and growing the famous Tesco Clubcard program to a membership of more than 19 million shoppers. Tune in to hear Sir Leahy’s conversation with hosts Vanessa Horwell and Tim Mason, CEO of Eagle Eye and author of Omnichannel Retail: How to Build Winning Stores in a Digital World, about his legacy in retail and how the climate crisis is affecting retail and other industries.

Digital has completely transformed the business of media, music and maps – and it’s transforming retailers’ operations and their marketing, too. But many retailers are just starting their digital transformation journey, and it’s a long road ahead. Tune in to hear hosts Vanessa Horwell and Tim Mason, author of Omnichannel Retail, How to Build Winning Stores in a Digital World and CEO of Eagle Eye, discuss how digital has disrupted retailers’ traditional marketing and promotion models, some of the challenges they face and what investments are needed to win the digital marketing race.

The latest episode of The Omnichallenge explores the relevancy of traditional loyalty programs — are they still effective after 25 years, and what are the drivers of emotional vs. transactional loyalty? Tune in to hear hosts Vanessa Horwell and Tim Mason, author of Omnichannel Retail, How to Build Winning Stores in a Digital World and CEO of Eagle Eye, discuss the financial implications of loyalty programs and what it takes to create and sustain a truly effective one.

Do you remember the analog years when mobile phones were still novelties, people used VHS tapes to watch videos and CDs to play music, and retailers were just beginning to discover the value of plastic loyalty cards and the customer data they generated? While the tapes and CDs were relegated to charity shops and the analog museum long ago, the immense value and power of customer data lives on in ways that retailers never quite imagined. And perhaps that why some are still stuck in those analog years. The latest episode of The Omnichallenge takes us back to the days of the first grocery Clubcard program, and how it transformed the way grocers, retailers and consumer-facing businesses would think about customer marketing and creating digital customer connections in the decades since. Tune in to hear more about retailers’ Omnichallenge with hosts Vanessa Horwell and Tim Mason, author of Omnichannel Retail, How to Build Winning Stores in a Digital World and CEO of Eagle Eye. You can also enter our book competition to win your free copy by visiting www.eagleeye.com/bookcompetition.

Nearly 11 years after the term "omnichannel" was coined, retailers and consumer-facing businesses of all stripes still face the Omnichallenge, digitally connecting with customers wherever they are. Tune in to listen to the first episode of our podcast series, hosted by Tim Mason, former CMO and deputy CEO of Tesco, co-author of Omnichannel Retail and CEO of Eagle Eye and Vanessa Horwell, Chief Strategy Officer at Think Ink as they explore the ever-changing omnichannel landscape through the lens of marketers, retailers and brands. The podcast series is based on Tim's book Omnichannel Retail: How to build winning stores in a digital world which was selected as a finalist in the Business Book Awards 2020. Each episode uncovers the challenges they face operating brick-and-mortar and ecommerce stores, how they can create winning stores, and win their customers' hearts and minds.

Nearly 11 years after the term "omnichannel" was coined, retailers and consumer-facing businesses of all stripes still face the Omnichallenge, digitally connecting with customers wherever they are. Tune in to watch our video podcast series, hosted by Tim Mason, former CMO and deputy CEO of Tesco, co-author of Omnichannel Retail and CEO of Eagle Eye and Vanessa Horwell, Chief Strategy Officer at Think Ink as they explore the ever-changing omnichannel landscape through the lens of marketers, retailers and brands. The podcast series is based on Tim's book Omnichannel Retail: How to build winning stores in a digital world which was selected as a finalist in the Business Book Awards 2020. Each episode uncovers the challenges they face operating brick-and-mortar and ecommerce stores, how they can create winning stores, and win their customers' hearts and minds. Everyone registering for the webinar will automatically be entered into our competition to win a copy of Omnichannel Retail.