The PR Maven Podcast

Alright! Nancy Marshall here, and buckle up because this is it, the grand finale! It's hard to believe, but this is the very last episode of the PR Maven Podcast. Six years! Six glorious years of spilling the tea, cracking open some good PR wisdom, and sharing a laugh or two along the way. You have always seen Nancy on the front but this all would have not been possible without my producer the fabulous Emma Quinlan. We've had some real rockstar guests on this show. From industry titans to rising stars, each one brought their unique perspective and valuable insights. So, what's next? Well, this might be the end of the PR Maven Podcast, but it's certainly not the end of the road for yours truly. I've got a few exciting things brewing. In the meantime, all the past episodes are still up for your listening pleasure on marshallpr.com and all the usual podcast haunts. And do keep in touch on the Facebook group! This isn't goodbye, it's just see you later! With a heart full of gratitude, this is Nancy Marshall, signing off. 00:00 Introduction to the PR Maven Podcast 01:04 Final Episode Announcement 01:42 Reflecting on Six Years of Podcasting 03:09 Highlighting Popular Episodes and Guests 04:20 Awards and Recognitions 05:01 Gratitude to Loyal Fans and Listeners 05:34 Future Plans and Farewell 06:15 Final Thank You and Closing Remarks

What are your strengths and how can you use them to grow your personal brand? In this episode, Chris Tieri explains how to leverage your strengths to develop your personal brand. As a Gallup Certified Strengths Coach, Chris talks about how she discovered her passion for coaching, how to use your strengths finder results and how to build your personal brand around your strengths. Listen for Chris’s definition of a brand and what research can do to help. 03:06 – A Career in Advertising 05:58 – Transitioning From Agency Owner to Strengths Coach 07:52 – Nancy and Chris’s Strengths 10:15 – Chris’s Passion Project 13:32 – How Chris Uses Strengths Finder for Her Clients 18:03 – Effective Leadership Lessons 22:44 – Definition of a Brand 29:02 – How To Strengthen Your Personal Brand 33:27 – How Research Can Help With Branding 36:08 – Helpful Resources Related Episodes Growing Your Brand Through Public Speaking and Social Media ft. April Chavez – Episode 280 How To Start Your Personal Brand, With Kit Huffman – Episode 190 Episode 198: How To Combine PR and Personal Branding To Create Success for Your Business, With Amber Lambke About Chris Christine Tieri is a business and leadership brand strategist, national speaker and Gallup-Certified Strengths Coach. Focusing on her own strengths of vision, ideation and strategy, Chris works with her clients to discover their unique strengths, make a meaningful impact on those they lead, and set up strategies to accomplish their wildest goals for success. A former ad agency owner for nearly 25 years, Chris knows a thing or two about brand building, strategic messaging and three-martini lunches.

In this episode of The PR Maven® Podcast, host Nancy Marshall explores the power of storytelling in PR and branding with Tangia Renee Al-awaji Estrada. Tangia, a PR and brand strategist and co-founder of BIPOC Podcast Creators, shares her journey from political science and community organizing to founding her own PR agency. The conversation covers the importance of personal branding, effective media relations, and the unique challenges of PR efforts within multicultural communities. Tangia emphasizes the need for genuine relationship-building and understanding the nuances of different communities. The episode also features insights on maintaining authentic connections and highlights the impact of the pandemic on Tangia's career trajectory. Additionally, the podcast episode includes a segment about Pitchcraft, a platform for improving media pitching. 00:00 Introduction to The PR Maven® Podcast 01:05 The Importance of Personal Branding 02:08 Meet Our Guest: Tangia Renee Al-awaji Estrada 03:57 Tangia's Journey into PR and Branding 06:38 Impact of the Pandemic on Tangia's Career 09:00 Building Relationships with Media Professionals 11:41 Challenges in PR with Multicultural Communities 14:54 Best Practices for Authentic Relationships 18:11 Pitchcraft: Enhancing Media Pitching Skills 20:27 Empowering Underrepresented Communities 25:00 The Power of Storytelling in Branding 29:47 Tangia's Recommended Resources and Contact Information 31:31 Conclusion and Farewell Related Episodes Episode 140: Supporting Maine’s newcomers and diversity in business, with Alyne Cistone, founder and CEO of Global Tides Consulting LLC Episode 125: Embracing humanity from building relationships to diversity and inclusion, with Fabiana Meléndez, senior publicist at Zilker Media How Marketing Can Help Overcome Challenges in Higher Education With Cheryl Broom – Episode 168 About Tangia Tangia Renee Al-awaji Estrada is a dynamic PR and brand strategist, and international public speaker with a passion for storytelling and community building. As the Co-Founder of BIPOC Podcast Creators, Tangia is committed to elevating diverse voices and sharing stories that matter. Her work has been recognized by top publications such as USA Today, Bustle, NPR and more. She regularly shares both her public relations and podcasting expertise with national and global audiences. With a background in community organizing, media relations, public policy and campaigning, Tangia brings a unique perspective to her work as a PR professional. She understands the power of storytelling to shape perceptions, build brand awareness, and create meaningful connections with audiences. Her strategic insights and expertise in media relations have helped countless clients and community initiatives achieve their business goals and secure high-profile media coverage. Tangia is a natural leader and mentor; her passion for empowering others is evident in everything she does. She has a talent for building relationships and creating collaborative partnerships, and she is committed to creating opportunities for underrepresented communities in the media and PR industries. She holds a degree in political science from Metropolitan State University and a master’s degree in Organizational Leadership and Nonprofit Management from Regis University. Tangia is also the creator of That’s What She Did Podcast, a show that amplifies the voices of brilliant women. The podcast was named by USA Today as a top show to listen to for Women’s History Month.

Your personal brand isn’t about being someone else, so why would you be anyone besides your authentic self when building your personal brand? In this PR Maven® Podcast episode, Lee Goldberg, an anchor for the Morning Report at NEWS CENTER Maine, shares how he has built his personal brand on social media. Instead of developing a different professional persona, Lee explains how he posts about his life on social media and how that has attracted a larger audience than only posting about his job. Lee also talks about his career and all the hard work that went into achieving his dream job as well as how things have changed since he started his career. 00:00 Introducing Guest: Lee Goldberg 02:05 Introduction to the PR Maven® Podcast 05:45 Social Media for Building a Personal Brand 09:48 Using Facebook Live 15:23 Measuring Social Media Success 16:01 Building an Organization Brand Over Your Personal Brand 19:48 Changes in Social Media and Technology 32:31 Growing a Network Organically 36:23 Helpful Resources About Lee Lee Goldberg is an anchor for the Morning Report at NEWS CENTER Maine. Before joining NEWS CENTER Maine in 1993 as sports director, Lee was sports director at WBOY-TV in Clarksburg, West Virginia. Since becoming a part of the NEWS CENTER Maine team, Lee has covered historical events in New England sports, including seven Super Bowls and three World Series. Lee has been recognized by the New England Emmy’s, Maine Association of Broadcasters and the Associated Press. Lee won the Readers’ Choice Best Local TV Sports Anchor award for DownEast Magazine from 2012 to 2016. Lee volunteers with the Maine Children's Cancer Program, Sweetser, KIDS First, The Cromwell Center, The IRIS Network and others when he is not spending time with his wife, six sons, one daughter, four dogs and five cats.

In this episode, Nancy hosts performance coach April Chavez. They discuss April's journey from being a police officer and living with lupus to becoming a performance coach and public speaker. April emphasizes the importance of spiritual, intellectual, and physical wellness, and shares insights on how her experiences and challenges have shaped her advocacy. The episode also highlights April's approach to wellness through relaxation techniques, meditation, and her Wellness Driven Life Show. Additionally, they touch upon the significance of personal branding and how having a clear, authentic brand can enhance one's professional and personal life. The episode is powered by Pitchcraft, a community that aids PR professionals in pitching stories to journalists. 00:00 Introduction to the PR Maven Podcast 01:05 Meet Nancy Marshall: The PR Maven 01:54 Guest Introduction: April Chavez 02:50 April's Journey: From Law Enforcement to Wellness Advocate 06:58 The Impact of Environment on Wellness 10:00 Lupus and Personal Resilience 13:20 The Power of Relaxation and Meditation 19:04 Pitchcraft: Enhancing PR Strategies 21:35 April's Wellness Principles and Public Speaking 24:44 Growing Your Brand Through Public Speaking and Social Media 28:36 Connecting with April Chavez 30:29 Conclusion and Farewell Episode is sponsored by Pitchcraft

How are these Maine newspapers adapting to the digital age? CEO and Publisher of the Maine Trust for Local News, publishing Central Maine News, Portland Press Herald and Sun Journal publications, Lisa DeSisto explains in this episode. Lisa shares how she was initially hired at MaineToday Media in 2012 because of her digital expertise, helping balance the existing print publications with all the digital possibilities. Using social media and email as well as industry tools to focus on trending topics and headlines that perform the best, these publications have been able to reach readers where they are and build relationships that result in subscriptions. This episode is also filled with fun Maine stories from lobster roll-snatching seagulls to a whoopie pie theft. 00:00 Introduction to the PR Maven® Podcast 01:03 Introducing Guest: Lisa DeSisto 02:05 Lisa’s Career From Boston to Maine 04:14 Balancing Print and Digital 07:02 How Social Media Is Used To Spread Journalism 10:26 Using Email To Acquire Customers 11:25 How Stephen King Helped the Portland Press Herald Gain Subscribers 14:10 Former President Trump’s Opinions of the Media 19:27 Important Forms of Measurement for Publications 24:28 Using Social Media To Build Your Network 31:11 Helpful Resources 33:07 How Special Events Connect the Community Related Episodes How This Magazine Is Growing In The Digital Age: Owner of Journey Magazine, Carolyn Delaney – Episode 277 Episode 265: How To Help Journalists and Create Quality Content, With Deirdre Stires, Former Portland Press Herald Outdoor Reporter Episode 106: Telling the Stories of Maine, With Erin Ovalle, Host of Maine Life About Lisa Lisa DeSisto oversees the publishing of five daily newspapers in Maine – the Portland Press Herald/Maine Sunday Telegram, Morning Sentinel, Kennebec Journal, Sun Journal and Times Record – and their websites. The network also includes 17 weekly newspapers and a commercial printing operation in South Portland. Lisa serves on the board of the Associated Press and the board of the Portland Regional Chamber. She hosts a live event series, “Like a Boss,” in which she interviews other Maine CEOs on their leadership principles. Before joining the Maine Trust for Local News (then MaineToday Media) in November 2012, Lisa spent 17 years at the Boston Globe, where she served as chief advertising officer and vice president/general manager for Boston.com. A native of Stoneham, Massachusetts, she is a 1985 graduate of the University of Massachusetts at Amherst. Lisa lives with her family and a herd of alpacas in North Yarmouth.

This podcast episode is sponsored by Pitchcraft. In this episode of The PR Maven® Podcast, host Nancy Marshall sits down with Michelle Glogovac, THE Podcast Matchmaker™, award-winning publicist and founder of the MLG Collective. They discuss the importance of traditional and digital networking techniques for brand growth. Michelle shares her circuitous career path from corporate aviation to podcasting, her influence in helping entrepreneurs and authors tell their stories, and practical tips on how to effectively pitch oneself as a podcast guest. She emphasizes the significance of authentic storytelling, creating engaging marketing content from podcast interviews and repurposing such content for maximum reach. 00:00 Introduction to The PR Maven® Podcast 01:56 Introducing Michelle Glogovac 03:59 Michelle's Career Journey 07:28 The Power of Podcasting 10:49 How To Become a Podcast Guest 18:09 Promoting Your Podcast Appearance 21:21 Pitchcraft Sponsorship Highlight 23:57 Preparing for a Podcast Guest Appearance 32:58 Final Thoughts and Farewell Related Episodes Episode 73: How to be a great podcast guest Episode 113: How to share your message through podcasting, with Peter Koch, safety management consultant and manager of digital technology at MEMIC Episode 90: Why repurposing content should be part of your marketing plan, with Jaclyn Schiff, founder and CEO of PodReacher About Michelle Michelle Glogovac is THE Podcast Matchmaker™, an award-winning publicist, host of the “My Simplified Life” podcast and author of “How To Get On Podcasts.” Michelle is working with clients who make an impact by defining their stories and matching them with the perfect podcasts. She has helped entrepreneurs, authors, nonprofits and advocates hone their storytelling abilities, grow their businesses, and elevate themselves as thought leaders on over 1,000 podcasts. Michelle is a sought-after speaker in this niche and has presented to thousands of publicists and groups on how to not only perfectly pitch a podcast, but to create marketing content from every interview. She has coached 14,000 authors through the process of creating and launching a podcast book tour through the Nonfiction Writers Association. Michelle is a wife, mom of two, stepmom of two, and a fur mom. She has her B.A. and M.S. in law, and is the founder and CEO of The MLG Collective®. Michelle resides in the San Francisco Bay Area and is a sushi lover.

How do you build a personal brand? Find out in this episode as Kit Huffman explains how to start a personal brand, sharing her tips and the steps she uses with her clients. Kit explains what personal branding is, how to identify a goal for building a personal brand and talks about how networking will give your brand a boost, sharing tips on how to network. In addition, Kit shares how she built her own personal brand, and how that fits into an overall marketing strategy. 00:00 Introduction to the PR Maven ® Podcast 01:33 Introducing Guest: Kit Huffman 02:59 Why Kit Went to Business School 09:00 Definition of Personal Brand 11:24 Identifying Your Personal Branding Goal 17:18 Why You Need a LinkedIn About Section 19:33 The Importance of Networking to Personal Branding 26:09 Personal Branding Steps 30:25 How Kit Built Her Own Personal Brand 32:28 Personal Branding in an Overall Marketing Strategy 36:38 Helpful Resources Related Episodes Episode 88: The evolution and essentials of personal branding, with William Arruda, Personal Branding Guru Episode 141: How to use your strengths to develop your personal brand, with Christine Tieri, Gallup Certified Strengths Coach at Chris Tieri Corporation Episode 198: How To Combine PR and Personal Branding To Create Success for Your Business, With Amber Lambke About Kit As a seasoned executive ghostwriter and communications consultant, Kit Huffman leverages years of experience ranging from writing with Fortune 500 c-suite executives, billion-dollar brands and prominent startups. As a result, clients have turned to her to help navigate joining culturally sensitive conversations, celebrating venture capital funding rounds, announcing company layoffs and sharing deeply personal stories. After years of working as a personal branding strategist, Kit founded SENECA, an executive branding agency, that focuses on amplifying the voices of innovative business leaders. SENECA’s team of strategists and ghostwriters foster close relationships with clients to craft attention-grabbing content that strategically shares their personal stories, lessons and expertise to cultivate engaged online communities, become thought leaders within their industries, and build identities separate from their work titles. This episode is sponsored by: Pitchcraft - joinpitchcraft.com

In this episode of The PR Maven® Podcast, host Nancy Marshall, introduces her guest, Sam Morse, a professional ski racer with the U.S. Ski Team. Sam discusses his journey from learning to ski at a young age at Sugarloaf, to achieving impressive results on the international stage including a top 10 finish in the World Cup. The conversation delves into his background, the influence of his upbringing in a faith-driven family, his education in mechanical engineering at Dartmouth College, and his efforts to build a personal brand. Sam also highlights his advocacy for promoting ski racing, his interaction with the media, and his unique celebration gesture, the 'Moose Antlers.' The episode is sponsored by Pitchcraft and includes insights on how PR professionals can benefit from their platform. 00:00 Introduction to The PR Maven® Podcast 01:03 Meet Nancy Marshall: The PR Maven® 01:47 Special Guest: Sam Morse, Professional Ski Racer 02:36 Sam Morse's Skiing Journey 08:14 Public Speaking and Media Relations 15:10 Training and Racing Year-Round 22:59 Social Media and Personal Branding 28:32 Sam Morse Fast Camp and Holistic Athlete Development 33:43 Conclusion and Contact Information About Sam Sam Morse began skiing at the tender age of 23 months at Sugarloaf Mountain in Maine. From playful days on the slopes as a toddler to becoming the number one downhiller in his age group in the FIS race circuit — Sam's journey is indeed incredible. He quickly progressed from local races to global competitions, including the Olympic track in Sochi and the World Cup Finals in Aspen. Sam is also a mechanical engineering student at Dartmouth College.

As a public relations veteran, Jody Fisher brings his vast knowledge to this episode of The PR Maven® Podcast. Jody shares some of his secrets to success, in particular, always trying to be helpful to the reporter rather than just trying to get a result for your client. He explains how he trains his clients for media interviews by making sure they are confident in the messages they want to get across. Jody also explains why the press release is not dead and emphasized the use of video to get results. 00:00 Introduction to the PR Maven ® Podcast 01:33 Introducing Guest: Jody Fisher 03:45 A Career Shift From Radio to PR 08:00 How To Think Like a Reporter 16:48 Preparing for Media Interviews 23:39 Why the Press Release Is Not Dead 27:16 How Press Releases Can Be Repurposed for Content Marketing 30:22 The Importance of Video 34:18 Helpful Resources Nancy’s Episode on The PR Podcast: https://podcasts.apple.com/us/podcast/93-nancy-marshall-the-pr-maven-on-building-a-personal-brand/id1528904589?i=1000575350537 Related Episodes Episode 16: Molly McPherson, Leading-Edge PR Practitioner, Speaker and Executive Coach How To Build Your Own PR Business With Delaney Vetter – Episode 276 Episode 275: Public Relations Reimagined with Pitchcraft: A Deep Dive with Founders Kelsey and Derrick Ogletree About Jody Jody Fisher started his career as a radio reporter in the world’s biggest media market, New York City. Working in newsrooms and on the air, he came to understand why stories get coverage and why others don’t. In his 25-year career as a PR leader, he has worked with New York-based clients that include the Intrepid Sea, Air & Space Museum, Silverstein Properties at the World Trade Center, Friends of the High Line, the New York Post and Wall Street Journal and many more. He has told stories for clients on a local, national and global scale. He is also the host of The PR Podcast, a weekly show that spotlights guests with expertise in public relations and the news business.

In this episode of The PR Maven® Podcast, Nancy hosts Carolyn Delaney, founder and CEO of Journey Enterprises. Carolyn shares her transformative journey from leading IT departments to founding a media company dedicated to making recovery from addiction visible and reducing stigma through inspiring stories, resources, and community events. Journey Enterprises, primarily through its print magazine and various engagements, seeks to offer hope and practical insights into the multiplicity of recovery paths beyond traditional programs like AA. Carolyn discusses her deep-rooted mission to spread awareness and accessibility of recovery options, her vision for a world that celebrates recovery, and how personal branding and strategic PR have been instrumental in amplifying her message and building a supportive community around Journey's mission. 00:00 Introduction to The PR Maven® Podcast 00:43 Special Guest: Carolyn Delaney's Journey and Mission 01:57 Carolyn's Career Shift and the Birth of Journey Enterprises 05:39 The Impact of Personal Branding and The PR Maven's Influence 10:20 Utilizing Public Relations for Social Impact 13:55 Building a Community Around Recovery 23:09 The Power of Print in a Digital Age 28:05 How to Connect with Journey Magazine 29:18 Closing Thoughts and Contact Information About Carolyn Delaney: Carolyn Delaney is the visionary founder and CEO of Journey Enterprises, a pioneering media company dedicated to making recovery from addiction visible and accessible in everyday places. With a remarkable career transition from leading IT departments to championing recovery stories, Carolyn brings a wealth of experience and a deep personal connection to the mission. Her leadership at Journey Enterprises encompasses producing a celebrated print magazine, organizing community events, and engaging in vital speaking engagements to promote a message of hope and diminish the stigma around addiction. Having witnessed the transformative power of sharing recovery stories and resources, Carolyn aims to create a world where recovery paths are well-known and celebrated, inspiring others with her optimistic, mission-driven approach. Get $200 off your first month of Pitchcraft using the code PRMAVEN. https://pitchcraft.media/checkout/default Free download about the top ways to build relationships with journalists. https://youtu.be/_TjcEBpNuIU This episode is sponsored by: Pitchcraft - joinpitchcraft.com

After beginning her career as a journalist, Cheryl Broom got her start in public relations as a public information officer. Her career led her to higher education, which has been her focus ever since. In this episode, Cheryl describes the types of clients she works with, the challenges they face and what role marketing can play to overcome those challenges. Cheryl also talks about the changes marketing has seen since the beginning of her career, including her work with diversity, equity and inclusion. 00:00 Introduction to the PR Maven Podcast 01:32 Introducing Guest: Cheryl Broom 03:12 Transitioning From Journalism to Public Relations 07:11 Public Relations for Community Colleges 10:31 The Role Marketing Plays in Bringing Students Back to College 13:54 What Has and Has Not Changed in Marketing Over 20 Years 19:36 Including Diversity, Equity and Inclusion in PR 25:14 Why Cheryl Focuses on Marketing Higher Education 29:26 The Biggest Challenges Clients Face 30:41 Helpful Resources Related Episodes Episode 146: Public Relations and Marketing in the Arts With Raffi DerSimonian Episode 11: Stephen Woessner, CEO of Predictive ROI Episode 264: Conversion Rate Optimization Explained, With Marty Greif, President of SiteTuners About Cheryl Cheryl Broom is a national community college leader with a passion for student success and a deep commitment to serving her clients with integrity and passion. For 20 years, Cheryl has worked for and served community colleges across the nation on projects ranging from bond passages to complex marketing campaigns. A former television news reporter, Cheryl brings her knack for storytelling to everyday projects as well as to her presentations. An accomplished speaker, Cheryl has keynoted higher education conferences across the nation. You’ll also catch her teaching Communications 101 (the dreaded public speaking class) at community colleges across San Diego. In her free time, you'll find her lifting weights, spending time with her family and golfing.

In this episode of The PR Maven® Podcast, host Nancy Marshall welcomes guest Delaney Vetter, an independent PR strategist and copywriter specializing in the food and beverage and consumer packaged goods (CPG) sector. Delaney shares her journey from a food-obsessed kid to a PR expert, her experience interning at a marketing agency in Portland, Oregon, and her unexpected transition to freelance work due to the pandemic's impact on the job market. With a focus on helping brands connect with their community and media through strategic, creative actions, Delaney discusses her passion for working with food brands, the importance of understanding a brand’s voice, and her personal enjoyment of exploring her Brooklyn neighborhood's culinary scene. The conversation also covers essential PR strategies, the significance of building relationships with journalists and clients, and leveraging personal branding in the PR field. Delaney’s approach to securing media coverage and her tips for PR professionals on effective pitching are highlighted, alongside a discussion on the power of word-of-mouth marketing and the invaluable role of research before pitching to journalists. 00:00 Welcome to The PR Maven® Podcast With Delaney Vetter 00:30 Meet Delaney Vetter: PR Strategist and Food Lover 01:44 Delaney's Journey into PR and Freelancing 06:56 The Art of Branding and Storytelling in PR 13:07 Building Relationships in the PR World 25:33 Effective Pitching Strategies for PR Success 32:54 Delaney's Inspirations and How To Connect About Delaney Delaney Vetter is a beacon of innovation and strategic communication in the PR and copywriting sphere, particularly within the food and beverage and CPG industries. As an independent consultant, Delaney excels in elevating brands through her expert navigation of media relations, event curation and brand voice development. With a lifelong passion for the culinary world, she brings a unique blend of experience and enthusiasm to the table, making her the go-to specialist for food brands aiming to connect with new audiences. Delaney’s journey from a college intern at an integrated marketing agency, through the tumult of entering the job market during a global pandemic, to establishing herself as a sought-after freelance professional, highlights her adaptability, creativity and unwavering dedication to her craft. Whether she's hunting for the perfect croissant in Brooklyn or helping a client become a household name, Delaney's passion for her work shines through, making her a distinguished voice in the world of PR and brand storytelling. This episode is sponsored by: Pitchcraft - pitchcraft.media Get $200 off your first month of Pitchcraft using the code PRMAVEN. https://pitchcraft.media/checkout/default

Innovative products are not always immediately accepted by customers. This was the case for Allagash Brewing Company owner Rob Tod who explains his journey to success in this episode. After shifting customer tastes, Allagash was hit with another challenge – COVID-19. With seventy percent of their business coming from bars and restaurants, Allagash started to focus on employee wellness while riding out the COVID-19 storm. Rob also explains how supporting local grain farmers improved sustainability. Innovation, sustainability and focusing on employees comes together to build the brand and makes for great stories to share with the media. 00:00 Introduction to the PR Maven Podcast 01:21 Introducing Guest: Rob Tod 04:52 The Role Breweries Play in the Maine Brand 08:11 Breaking Into the Beer Industry 15:33 How Allagash Focused on Employee Wellness During COVID 24:31 The Process of Becoming a B Corp Business 38:42 The Role of Public Relations for Sharing Allagash’s Stories 40:45 Allagash Brewing’s Awards and Where to Buy 46:11 Helpful Resources Related Episodes Episode 133: Mental Health During COVID-19, With Lindy Graham, LCSW, Founder and Director of WellSpace Maine Episode 222: Will You Really Make Money by Doing What You Love? With Michael Katz, Chief Penguin at Blue Penguin Episode 134: Why Maine is Not Just Vacationland, With Katie Shorey, Director of Engagement at Live + Work in Maine About Rob After graduating from Middlebury College with a major in geology, Rob headed west. Following a couple of years in Colorado, he suspected his track would eventually lead him either back to geology or woodworking. Before heading down one of those paths, he took a detour to Vermont where he washed kegs at Otter Creek Brewery. While at Otter Creek, he happened upon the beers of Belgium. In these inventive and surprising brews, Rob saw an opportunity to give American beer drinkers an experience they’d never had before. He left steady pay and founded Allagash Brewing Company in 1995. The brewery has since grown from a one-man operation into one of the top 50 craft breweries in the United States (by sales volume) and has earned a spot on Maine’s Best Places to Work list for seven years running. Rob is the past chair of the Brewers Association trade group and received the James Beard Award for Outstanding Wine, Beer or Spirits Producer in 2019. This episode is sponsored by: Pitchcraft - pitchcraft.media

In this episode of The PR Maven® Podcast, host Nancy Marshall welcome Kelsey and Derrick Ogletree, founders of Pitchcraft, a people-focused PR platform that aims to restore integrity and accountability in the media industry. Founded in 2021 and based in Florence, Alabama, Pitchcraft distinguishes itself by integrating a journalist's perspective into PR strategies, emphasizing relationship building among PR professionals, writers and editors. The platform offers membership to PR professionals, providing resources, content and community support to foster better connections and earned media placements. The founders discuss their journey from conceiving Pitchcraft during the pandemic to moving from Chicago to rural Alabama and the challenges they faced. They also highlight Pitchcraft's unique approach to PR, including focusing on lifestyle sectors, offering flexible payments and fostering a supportive community. Additionally, they share useful tips for crafting effective pitches and stress the importance of developing genuine relationships with media professionals. The episode concludes with a special offer for PR Maven podcast listeners and insights into the future of PR and media relations. 00:00 Introduction to The PR Maven® Podcast 02:07 Meet the Founders of Pitchcraft: Kelsey and Derrick Ogletree 03:30 The Origins and Mission of Pitchcraft 04:50 Pitchcraft's Unique Approach to PR and Media 09:04 The Evolution of Pitchcraft: From Pandemic Idea to PR Platform 12:43 The Future of PR 15:50 Building Relationships in PR 24:25 Crafting the Perfect Pitch: Tips and Strategies (continued at 34:15) 29:10 What Defines Newsworthiness 31:03 Walking The Line Between Being Helpful and Annoying With Journalists 37:00 Closing Thoughts and How to Connect with Pitchcraft Get $200 off your first month of Pitchcraft using the code PRMAVEN. Free download about the top ways to build relationships with journalists. https://youtu.be/_TjcEBpNuIU Related Episodes Episode 135: How To Borrow Credibility and Build Relationships, With Beth Nydick, Publicity Strategist at Beth Nydick Media Episode 230: How To Infuse Storytelling Into Your Brand, With Mads Hanna, Founder of Curated Compass Episode 130: How Small Businesses Can Earn Media Coverage, With Sabina Hitchen, Founder of Press for Success About Kelsey and Derrick Pitchcraft was co-founded in 2021 by husband-and-wife team Derrick and Kelsey Ogletree, who live in Florence, Alabama, with their 1-year-old son Asher. Having grown up in small towns and with strong family values, they’re passionate about bringing people together in meaningful, authentic ways. Through Pitchcraft, they aim to help restore integrity and accountability to the media industry through putting people first. Kelsey, CEO of Pitchcraft, is a Medill-trained independent journalist whose work has appeared in many print and digital outlets including The Wall Street Journal, Travel + Leisure, AARP The Magazine and others. Derrick, COO of Pitchcraft, is a graduate of the University of Alabama who previously spent over a decade in corporate finance. This episode is sponsored by: Pitchcraft - pitchcraft.media

In this podcast episode, host Nancy interviews Lisa Steele, the founder of Fresh Eggs Daily and a fifth-generation chicken keeper, about her journey from a career on Wall Street to becoming an authority on backyard chicken keeping and her recent pivot to the culinary world. Lisa shares insights into her childhood, her initial hesitance towards chickens, and how she turned her passion into a successful brand with a massive following, multiple best-selling books, and a television show. The conversation also delves into Lisa's strategic approach to personal branding, the importance of building a solid foundation beyond social media, her tips on avoiding burnout, and exploring new projects like a second cookbook and another season of her TV show. Additionally, Lisa talks about the significance of directly connecting with her audience through an email list and provides advice on building and maintaining a strong brand. 00:00 Welcome to the Podcast: A Chat with Lisa Steele 01:36 The Journey from Chicken Keeping to Cookbook Author 03:31 Diving into the Culinary World: From Chickens to Cookbooks 05:34 Personal Branding and the Power of Connection 07:52 Navigating Business Success and the Importance of Pivoting 08:35 Exploring Future Dreams and Expanding Horizons 11:18 The Strategic Approach to Blogging and Social Media 12:42 The Value of an Email List in Direct Marketing 16:25 The Art of Avoiding Burnout and Embracing Change 21:53 Considering the Future: Potential Sale and Brand Evolution 26:20 Final Thoughts and How to Connect with Lisa Steele About Lisa Lisa Steele is a fifth-generation chicken keeper, author, and founder of Fresh Eggs Daily. With nearly a million followers worldwide, Lisa has been dubbed the queen of the coop and is known for her expertise in raising backyard chickens. She has written several top-selling books on raising backyard poultry and recently released her debut cookbook, the Fresh Eggs Daily Cookbook. Lisa's career transitioned from chicken keeping to the culinary world through her passion for natural preventives and herbs, and she continues to focus on product development and brand marketing.

This PR Maven Podcast® episode features Nancy's conversation with Kaylin (Kay) Kerina, the Maine Career Exploration program manager in Portland, Maine. Kay shares her journey from a varied career background to youth workforce development, emphasizing the importance of helping young Mainers find meaningful employment opportunities. She discusses her work in social justice, youth advocacy and community outreach, aiming to implement systemic change and support communities through a trust-based approach. The Maine Career Exploration program, part of the Department of Economic and Community Development, aims to connect 6,000 young people to work experiences in various industries, fostering passion and providing mentors. Kay also touches on her personal joy in gardening and how Maine employers and young people can get involved with the career exploration program. 00:00 Welcome to the PR Maven Podcast with Kaylin (Kay) Kerina 00:34 Kay Kerina's Journey: From Social Work to Career Exploration 04:25 The Mission of Maine Career Exploration 06:39 Personal Stories of Career Guidance 09:12 Engaging Young People in Maine's Workforce 11:30 The Importance of Passion in Career Choices 19:35 A Gardening Detour: Kay's Personal Passions 22:15 How Employers and Young People Can Get Involved 25:00 Back to Business: Expanding Career Opportunities in Maine 27:24 Tools for Productivity and Contact Information Related Episodes Episode 134: Why Maine is not just Vacationland, with Katie Shorey, director of engagement at Live + Work in Maine Episode 91: Why living and working in Maine will be valued more after COVID-19, with Edward McKersie, founder and president of ProSearch, Inc. and founder of Live and Work in Maine Episode 86: How your network can help during hard times, with Martin Grohman, executive director of E2Tech and host of the GrowMaine Show About Kay Kaylin (Kay) Kerina is the Maine Career Exploration Program Manager, with a background in social work, human services and alternative education. With over seven years of experience, Kay is dedicated to serving students with barriers to employment and advocating for youth in the community. Her work in Youth Workforce Development focuses on supporting youth to find meaningful work opportunities and implementing systemic change for the communities she supports.

In this episode, Michelle Hood, executive vice president and chief operating officer of the American Hospital Association and former CEO of Northern Light Health, talks about her career in academic, national faith-based and rural healthcare integrated systems. In addition to talking about her career, Michelle gives career advice on risk-taking, establishing a pattern of lifelong learning and having enthusiasm for your work. Michelle and Nancy also talk about marketing and PR including the doors that can open through social media, the importance of a brand promise and measuring success. 04:35 Developing Leadership Skills 08:39 Risk-Taking Advice for Young People 9:42 Doors That Can Open Through Social Media 15:05 Why Politics Can Be an Obstacle to Success 24:14 How Digital Activity, Surveys and Patient Satisfaction Can Measure Success 26:47 The Importance of a Brand Promise. 34:12 Helpful Resources 36:42 Establishing a Pattern of Lifelong Learning and an Enthusiasm for the Work 37:38 A Parting Thought About the Privilege of Living in Maine Related Episodes Episode 71: Top 10 PR Maven® Podcasts of 2019 Episode 223: Building a Strong Brand Community, With Gale Auclair, Senior Development Director for the Trek Across Maine Episode 99: How AI is changing the world of health care, with Piali De, CEO of Senscio Systems About Michelle Michelle Hood is executive vice president and chief operating officer of the American Hospital Association. During the recording of this episode, Michelle was the president and CEO at Northern Light Health in Brewer, Maine. At Northern Light Health, she focused on healthcare policy and design models at the state and national levels, positioning the system to be successful in a rapidly changing healthcare environment. Michelle is the past chair of the Maine Hospital Association Board, the University of Maine System Board of Trustees, Vizient New England Board and Health Insights. Michelle received a Bachelor of Science from Purdue University and a Master of Health Care Administration from Georgia State University.

In this episode, Annie Mahle shares some of the lessons of intention she learned from working in a tiny kitchen on her windjammer and how those lessons can spread to your life overall. Annie defines what a tiny kitchen is and how working in a tiny kitchen inspired her to write a cookbook, “The Tiny Kitchen Cookbook: Strategies and Recipes for Creating Amazing Meals in Small Spaces,” to help others with tiny kitchens. Annie also talks about how she has built her personal brand around intention, from using all the food in the fridge, to what she brings into her home, to her morning routine. In addition to discussing the benefits of PR, Annie shares how she puts together her social media calendar. 00:00 Introduction to the PR Maven Podcast 01:47 Introducing Guest: Annie Mahle 03:05 Getting Into Cooking Through Windjamming 06:41 Cooking in Small Kitchens 11:00 Annie’s Favorite Way To Cook 13:29 A Personal Brand Focused on Intention 19:59 PR Lending an Outside Perspective 22:16 The Benefits of PR When Compared to Advertising 25:48 Creating a Social Media Calendar 27:35 Helpful Resources Related Episodes Episode 219: Growing Your Passion Into a Brand, With Cherie Scott, Founder and Owner of Mumbai to MAINE Episode 198: How To Combine PR and Personal Branding To Create Success for Your Business, With Amber Lambke Episode 212: The Difference Between PR And Advertising, And Where the Lines Are Fading About Annie Annie Mahle has been cooking professionally for over 30 years in her own kitchens and other people's kitchens. Annie trained at The Culinary Institute of America and owned and ran the Schooner J. & E. Riggin, a Maine Windjammer, with her husband. In that tiny galley, she prepared three meals a day for guests all summer long. Her cooking, recipes and cookbooks have been highlighted on TODAY and Throwdown! with Bobby Flay. Her food and the Riggin have been featured in the Food Network, Family Circle, Woman’s Day, the Boston Globe and more. Her award-winning cookbook, “The Tiny Kitchen Cookbook: Strategies and Recipes for Creating Amazing Meals in Small Spaces,” has been well received in the tiny space community, but also in larger kitchens where home cooks are looking for healthy, smart recipes for two.

In this episode, Nancy’s mentor, Chip Carey, shares his top tips from his 40+ year career in marketing and public relations. Find out why it is important to treat your hometown paper well, how to build relationships with reporters and journalists, and the benefits of telling a visual story and making it easy for the media to share those visuals. The most impactful tip for your career: don’t be afraid of change. Stay on top of changing technologies. Don’t be afraid to change how your brand is perceived. The ability to adapt and change will help you stay in touch with your audience. Speaking of audience, make sure you know who your customer is, so you don’t waste time and money targeting the wrong people. All this and so much more as Nancy and Chip reminisce and share special stories from their work together. 00:00 Introducing Guest: Chip Carey 01:52 Introduction to the PR Maven Podcast 02:53 How a Love of Photography Led Chip to PR 07:32 How To Build Strong Relationships With Reporters and Journalists 14:15 A Lesson of Making a Story Visual 16:31 Why Social Media Shouldn’t Fall Under PR 21:34 Chip’s Time at Sugarloaf and Jackson Hole 29:17 The Battles Between Sugarloaf and Sunday River 39:32 The Legend of Paul Schipper 50:27 The Importance of Events in Attracting Media Attention 55:31 Being a Student of the Game Related Episodes Episode 104: How To Grow an Already Established Brand With Karl Strand Episode 10: Bill Green, Reporter, Anchor and Executive Producer at NEWS CENTER Maine Episode 164: How To Adapt to Changing Customer Preferences, With Dana Bullen About Chip With 46 years of experience in the ski industry, Chip Carey has held positions at many ski resorts across the country. Carey worked at Sugarloaf for 26 years, filling roles in sales, marketing and public relations. He also took on a position at The Canyons resort in Utah, where he was responsible for the NBC Today Show live coverage for 14 days of the Salt Lake Olympics in 2002. For four years, Carey worked across a network of eight resorts as senior VP of marketing for the American Skiing Company using his wide range of skills to build brands and revenues. From his experience building Sugarloaf as a skiing destination, despite the mountain’s remote location, to the launching of new brands, Carey has been involved in many aspects of ski resort operation.