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The PR Maven Podcast

Business & Economics Podcasts

The PR Maven® Podcast uses a combination of traditional networking techniques and the power of social media to help you build your personal and professional brand. The podcast features interviews with industry leaders, top executives, media personalities and online influencers about public relations and their personal brand. Each week, Nancy Marshall, The PR Maven®, connects with a special guest to talk about their career, and business or organization, as well as the latest news and events that will give listeners a unique perspective on the world of public relations, marketing and personal branding, including actionable takeaways.

The PR Maven® Podcast uses a combination of traditional networking techniques and the power of social media to help you build your personal and professional brand. The podcast features interviews with industry leaders, top executives, media personalities and online influencers about public relations and their personal brand. Each week, Nancy Marshall, The PR Maven®, connects with a special guest to talk about their career, and business or organization, as well as the latest news and events that will give listeners a unique perspective on the world of public relations, marketing and personal branding, including actionable takeaways.

Location:

United States

Description:

The PR Maven® Podcast uses a combination of traditional networking techniques and the power of social media to help you build your personal and professional brand. The podcast features interviews with industry leaders, top executives, media personalities and online influencers about public relations and their personal brand. Each week, Nancy Marshall, The PR Maven®, connects with a special guest to talk about their career, and business or organization, as well as the latest news and events that will give listeners a unique perspective on the world of public relations, marketing and personal branding, including actionable takeaways.

Language:

English

Contact:

207-623-4177


Episodes

Episode 185: Time To Get Everyone Singing From the Same Song Sheet With a Message Map

5/17/2022
In today’s world, brands are constantly competing to spread their respective messages to millions of global consumers. Any brand hopes to distinguish itself from competitors, breaking through the noise and reaching those consumers with a message that resonates. The ultimate goal, of course, is to persuade the customer to buy, buy, buy. And today’s consumers aren’t always the easiest to persuade. According to the 2019 “Edelman Trust Barometer Special Report,” barely one-third of customers...

Duration:00:09:36

Episode 184: Lessons of Intention From a Tiny Kitchen, With Annie Mahle, Maine Chef and Author

5/10/2022
Do you have a tiny kitchen? Find out in this episode as Annie Mahle defines what a tiny kitchen is and how working in a tiny kitchen inspired her to write a cookbook to help others with tiny kitchens. Annie also talks about how she has built her personal brand around intention, from using all the food in the fridge, to what she brings into her home, to her morning routine. In addition to discussing the benefits of PR, Annie shares how she puts together her social media calendar. 3:05 –...

Duration:00:35:41

Episode 183: How To Boost Your Reputation With Today's Buyers

5/3/2022
I’m writing this on what would have been my father’s 92nd birthday (he passed away in 2006). It’s one day that I’ll never forget. It brings up all kinds of bittersweet memories. Oddly enough, it also reminds me of just how much shopping has changed. When I was growing up, my frugal father would spend at least a month looking for a new car, driving to every Ford or Chevrolet dealership in the state, talking to dozens of salespeople and deciding whether he liked and trusted them — all in...

Duration:00:09:13

Episode 182: Why Connectivity Is Important for Maine’s Future, With Andrew Butcher, President of the Maine Connectivity Authority

4/26/2022
In this podcast episode, Andrew Butcher talks about his work in broadband in Maine and the development of the new Maine Connectivity Authority. Andrew shares some helpful tips to bring broadband to small communities and emphasizes the importance of connectivity for work, health and education. Nancy and Andrew connect about their love of post offices and the postal service, relating the movement of mail to broadband. 3:33 – Andrew explains how he got his start in broadband. 5:40 – Andrew...

Duration:00:50:12

Episode 181: Compassion and Empathy: How Covid-19 Changed Communication Forever

4/19/2022
Over the last two years, our entire system of communications changed. (Yes, it’s been two years since the onset of the pandemic.) In-person, face-to-face interaction seems to have largely become a relic of the past—personally and in business. Zoom calls, emails and phone calls have taken over. Even when we do see others in person, face masks present a literal barrier between people, making it difficult to read facial expressions and gauge how others are feeling. As human beings, we were...

Duration:00:09:27

Episode 180: How to Promote Experiences Using PR, With Rachel Sagiroglu, Owner and Chief Experience Officer at Experience Maine

4/12/2022
In 2018, Rachel Sagiroglu moved back to Maine to share the experiences she loved having grown up in Maine. Rachel founded Experience Maine and recently opened the Maker’s Galley, a restaurant and marketplace in Portland. In this episode, Rachel explains how she uses public relations and experiential marketing to share what she loves about Maine. Rachel also talks about scaling your business, something she had to work hard at during the early days of the COVID-19 pandemic. 3:37 – Rachel...

Duration:00:30:18

Episode 179: How Content Creation Can Position You as a Thought Leader

4/5/2022
If you specialize in any field, the goal is to become a thought leader. You don’t want to just be good or even great — you’re striving for mastery. That’s how people will remember you. And that’s how they will know, like and trust you, so they want to do business with you. Being a thought leader is a path to success. Whether you run a PR agency or you’re a leading astrophysicist, thought leadership can make you stand out from the crowd. Ideally, clients and customers will feel a sense of...

Duration:00:09:25

Episode 178: Mean It When You Ask Someone ‘How Are You?’

3/29/2022
I recently dislocated my shoulder while skiing. If you’ve had this happen to you before, you know that it’s about as painful as any injury can be. Not only is the injury itself painful, but it also brought my own ski season to a halt, which isn’t that long for starters. As a Mainer, skiing has always been one of my favorite activities, so any obstacle barring me from the slopes is a major bummer. Plus, you can’t ride the Peloton or attend Pure Barre classes with a dislocated shoulder. But...

Duration:00:09:34

Episode 177: The Pandemic Has Made PR and Marketing More Important Than Ever

3/22/2022
The COVID-19 pandemic changed the world as we know it. The world of marketing was no different: Our new normal was a challenging one for marketers to navigate. According to one survey from the World Federation of Advertisers, more than 80% of large advertisers deferred their advertising campaigns. And nearly 60% of survey respondents had decreased their budgets “somewhat” or “greatly.” From Airbnb to Coca-Cola and Visa, some of America’s most recognizable brands showed that even they...

Duration:00:08:19

Episode 176: What To Include in a Great Pitch, With Sarah Stebbins, Editor of Maine Homes by Down East Magazine

3/15/2022
Before sending a pitch to Maine Homes by Down East magazine, listen to the podcast episode. Editor Sarah Stebbins lists what makes a good pitch and a great story for the magazine. Sarah talks about her career from InStyle to Martha Stewart Living and many others, the story behind Maine Homes magazine and where she hopes to see the magazine go in the future. Sarah shares some of the most memorable stories that have been featured in the magazine. 3:35 – Sarah describes how she always wanted...

Duration:00:34:35

Episode 175: From Your iPhone (Or Tesla) To Work, Keep Your Batteries Charged

3/8/2022
When you combine the digital revolution with a pandemic, you’re left with the most virtual world in human history. Technology is everywhere — from iPhones and Oculus headsets to Starbucks app orders and Tesla charging stations across the street. But technology is nothing without batteries. Over the years, I have become slightly obsessed with keeping my batteries fully charged. All of my electronics need to be full, whether it’s a phone, laptop or watch. When my batteries are running low, I...

Duration:00:08:32

Episode 174: Marketing Maine Maple Products, With Scott Dunn, President of the Maine Maple Producers Association

3/1/2022
In this episode, Scott Dunn, president of the Maine Maple Producers Association, joins Nancy to talk all things Maine maple. From how he got started in the business to promoting Maine maple products and Maine Maple Sunday, Scott explains what makes Maine maple products unique when compared to other regions. Scott also offers tips for cooking with maple and some resources to learn how to produce maple syrup or connect with producers. 2:50 – Scott shared how he got involved with syrup making...

Duration:00:16:47

Episode 173: The Real Difference Between Sales and Marketing, and How One Sets the Stage for the Other

2/22/2022
Soon, millions of college graduates will be looking for jobs. In today’s job market, most will succeed. And many will end up in either sales or marketing. But what is the difference between sales and marketing? The two words are often used interchangeably, even though they fulfill two extremely different needs. Marketing is the culmination of all activities that set the stage for sales (e.g., the transaction itself) to take place. It is the marketer who establishes a brand and maintains...

Duration:00:08:41

Episode 172: People Over Price, With Tim Winkeler, President and CEO of VIP Tires & Service

2/15/2022
In this episode, Nancy talks with Tim Winkeler, president and CEO of VIP Tires & Service about PR, marketing and sponsorships. Tim describes his career and how VIP Tires & Service has grown since he started working there in 2010, with a focus on people rather than price. Nancy and Tim also discuss how they met after Nancy left a bad review about her experience at VIP. Nancy and Tim also talk about their work with the Trek Across Maine as VIP Tires & Service is this year’s presenting sponsor...

Duration:00:40:19

Episode 171: Curiosity: The Key to Surviving and Thriving During a Pandemic

2/8/2022
As the Covid-19 pandemic drags on, Americans are feeling the burden of the new normal. According to this survey, most U.S. adults (53%) claim that the stress and worry associated with the pandemic have negatively affected their mental health. This burden is only compounded by the return to school, with many Americans still disagreeing about the best approach to education during a pandemic. At a time when bad news is everywhere, we need to keep our heads held high. Of course, most...

Duration:00:09:22

Episode 170: Don’t Forget the No. 1 Rule in Business: Look People in the Eye and Say Their Name

2/1/2022
During the holiday season, I’ve spent many days reflecting on the lessons learned from my father. In a personal and professional sense, he taught me how to behave in public and set me up for success today. The lessons from my father resonated because they were simple and straightforward. He often told me to remember the simplest rule when meeting new people: Look people in the eye and say their name. In truth, it’s the No. 1 rule in business: Treat people like people, and humanize your...

Duration:00:08:35

Episode 169: From Typewriters to Tablets: The Evolution of PR

1/25/2022
Consider how much business has changed in the last two years. Before the Covid-19 pandemic, the “Zoom call” was not particularly well known. Within weeks, the U.S. economy shifted from the traditional workplace to remote everything, with social contact limited and virtual moneymaking the norm. Now, consider how much business has changed in the last four decades. I often think about the evolution of corporate America, specifically in terms of public relations — one of the most rapidly...

Duration:00:08:30

Episode 168: How Marketing Can Help Overcome Challenges in Higher Education, With Cheryl Broom, CEO at Graduate Communications

1/18/2022
After beginning her career as a journalist, Cheryl Broom got her start in public relations as a public information officer. Her career led her to higher education, which has been her focus ever since. In this episode, Cheryl describes the types of clients she works with, the challenges they face and what role marketing can play to overcome those challenges. Cheryl also talks about the changes marketing has seen since the beginning of her career, including her work with diversity, equity and...

Duration:00:36:12

Episode 167: 10 Tips for Using PR To Improve Your Google SEO

1/11/2022
Let us know what you think about The PR Maven® Podcast and how we can make it better! Fill out this survey. If you complete the survey by January 15, 2022, you can enter a drawing to win a $250 Visa Cash Card. https://survey.alchemer.com/s3/6641116/f2c7643c1aea In today’s digital world, Google Search is pretty much everything. Google processes an average of over 3.5 billion searches per day and 1.2 trillion searches annually. That comes out to more than 40,000 queries every second. And...

Duration:00:09:21

Episode 166: Peloton Rides and Lego Outfits: The Importance of 21st-Century Content Marketing

1/4/2022
Let us know what you think about The PR Maven® Podcast and how we can make it better! Fill out this survey. If you complete the survey by January 15, 2022, you can enter a drawing to win a $250 Visa Cash Card. https://survey.alchemer.com/s3/6641116/f2c7643c1aea I recently returned from the largest content marketing conference in the world — fittingly named Content Marketing World — and it got me thinking: How do you generate brand buzz? How do you “go viral”? How do you draw a direct line...

Duration:00:08:02