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Our Best Behavior

Business & Economics Podcasts

Behaviorally (formerly PRS) helps brands make better marketing decisions by defining and diagnosing the digital and physical behaviors that drive shopper growth with our unique behavioral framework, digital-first approach, and decades of experience.

Behaviorally (formerly PRS) helps brands make better marketing decisions by defining and diagnosing the digital and physical behaviors that drive shopper growth with our unique behavioral framework, digital-first approach, and decades of experience.

Location:

United States

Description:

Behaviorally (formerly PRS) helps brands make better marketing decisions by defining and diagnosing the digital and physical behaviors that drive shopper growth with our unique behavioral framework, digital-first approach, and decades of experience.

Twitter:

@prsinvivo

Language:

English


Episodes

Episode 09 - A BeSci Formula for Driving Omnichannel Growth

2/11/2021
Our OmniPath™ team, Ruben Nazario and Nicole Alfano, address the latest developments for diagnosing digital and physical factors that influence behavior along the increasingly omnichannel path-to-purchase. Podcast hosted by Matt Salem (Vice President, Client Development)

Duration:00:14:27

Episode 08 - Becoming Behaviorally: A Natural Next Step in a Digital World

1/28/2021
Welcome to the inaugural podcast episode of Behaviorally presents Our Best Behavior! Our CEO, Alex Hunt, breaks down the motivation and strategy behind PRS IN VIVO USA re-launching as Behaviorally and our new promise to drive our clients’ shopper growth in today’s omnichannel world. Podcast hosted by Matt Salem (Vice President, Client Development)

Duration:00:13:41

Episode 07 - Bringing Purpose to Life: How Nestlé Communicates with Consumers to Create Value

10/21/2020
Listen to our June 4th session of A Behavioral Conversation as Consumer & Market Insights Manager for Nestlé USA, Sandi Eyink, discusses how Nestlé applies their fundamental guiding principle, “Bringing Our Purpose to Life,” to their consumer research and brand strategies to create value not just for their business, but also society. Recorded session and podcast hosted by VP Client Development, Matt Salem.

Duration:00:22:40

Episode 06 - From On-Shelf to On-Camera: How Video How Tos are Bringing Private Label Brands to Life

9/24/2020
Listen the the latest episode of our podcast, recently voted the "MR Podcast of the Year" as Insights Analyst, Nick Licitra, discusses the dynamic omnichannel experiences private label brands are offering that drive consumer engagement, brand loyalty and increased sales. Podcast hosted by VP Client Development, Matt Salem.

Duration:00:20:46

Episode 021 - Matters of Mindset - Our Approach to Innovation in a Rapidly Changing Retail Landscape

8/13/2020
Listen to Chief Innovation Officer, Emilie Boutes, as she shares her thoughts on how we came to be ranked #4 in the Greenbook GRIT Top 50 Most Innovative Research Suppliers, the innovation process, and how our latest product launches are helping brands adapt faster and more effectively to our changing world. Podcast hosted by VP Client Development, Matt Salem.

Duration:00:21:38

Episode 05 - Safety & The Evolution of the Grocery Store Experience

7/21/2020
Listen to VP Innovation Product Lead, Ruben Nazario, as he discusses grocery store strategies that aim to both comfort the consumer while driving sales, and the factors that consumers will take into account when planning their experience and purchases. Hosted by VP Client Development, Matt Salem.

Duration:00:27:03

Episode 019 - Measuring Change through a Behavioral Lens After the Smoke Clears

6/10/2020
Listen as Matt Michaud (SVP, Head of Behavioral Qual) explains the various perspectives on change that will help brands succeed in these unique times, and how our newest iteration of LAB with online digital modules LivingLAB and ListenLAB, can provide valuable insights into today’s rapidly evolving consumer behavior. Podcast hosted by VP of Client Development, Matt Salem.

Duration:00:17:20

Episode 04 - COVID Connections: How Brands can Maximize Online Consumer Engagement

5/11/2020
Listen to VP, Innovation Product Lead Ruben Nazario as he discusses how paying attention to changing shopping trends, engaging with consumers, and fostering communication on social media platforms like Instagram and Tik Tok can help brands tell their story in new and unique ways to drive business growth, all rooted in behavioral science. Podcast hosted by VP Client Development, Matt Salem.

Duration:00:22:19

Episode 017 - Making “Agile” Research Accountable

4/1/2020
Listen as Director Innovation Accelerated BeSci, Max Zalewski, discusses the importance of keeping flexibility at the forefront of agile solutions and how our enhanced Accelerated FlashSuite leverages data and consultancy to help clients make informed decisions. Podcast hosted by VP Client Development, Matt Salem.

Duration:00:16:53

Episode 03 - Big Data vs. Thick Data: Adding Depth to the Path-to-Purchase

3/16/2020
Listen to Insights Analyst, Behavioral Qualitative Alim Barnes-Gaskins as he breaks down the characteristics of and benefits to combining “big” data and “thick” data, their individual and joint roles in Omni Channel research, and how they surprisingly relate to those last X-rays you got at the dentist… Podcast hosted by VP, Innovation Product Lead, Ruben Nazario.

Duration:00:12:12

Episode 015 - Qual On Its Best Behavior

2/24/2020
Listen as SVP and Head of Behavioral Qualitative, Matt Michaud, explains the role of qualitative research, the strength of using qual to motivate quant validation, and how our new innovative suite of qualitative consultancy tools, LAB, allow clients to Leverage Authentic Behavior holistically throughout the product life cycle in order for brands to realize success. Podcast hosted by VP, Client Development, Matt Salem.

Duration:00:17:10

Episode 014 - From Intentions to Actions: Influencing the ‘Elusive Green Consumer’

1/23/2020
Listen as Director, Behavioral Qualitative, Aurelie Lecarpentier, breaks down the issues brands face when it comes to communicating sustainability on pack, and behavioral insights that can give brands competitive advantage and make their products the easy choice for consumers. Podcast hosted by VP Client Development, Matt Salem.

Duration:00:18:58

Episode 013 - Expanding Our Expertise: Creating Happiness in Luxury Retail

12/20/2019
Listen as VP, Client Development Luxury Practice, Lauren Davitt, discusses the start of PRS IN VIVO Luxury and how they use Happiness Sciences to drive growth in Luxury brands. Podcast hosted by VP of Client Development, Matt Salem.

Duration:00:21:21

Episode 012 - Influencing Consumer Choice through Behavioral Design

11/22/2019
What is “Design Thinking” and how do we employ it properly? Listen to this special episode recorded live at our NYC Global OmniTour event focused on Decoding the Omni Channel Path-to-Purchase in which PRS IN VIVO CEO, Alex Hunt, and Chief Design Officer of Aon Corporation, Lyle Sandler, discuss the importance of thinking creatively as a business to form strong relationships with consumers, colleagues, and clients. Podcast hosted by VP of Client Development, Matt Salem.

Duration:00:23:52

Episode 011 - New Retail in China - A Battle of Brand Strategies

10/10/2019
Listen as Senior Director of Market Development, Melvin Ng, breaks down the strategies brands use to drive growth and some fascinating aspects of retail reality in China that may surprise you. Podcast hosted by VP of Client Development, Matt Salem.

Duration:00:11:10

Episode 02 - De-Coding the Omni Path-to-Purchase - Winning in the New World of Omni Channel Retail

9/9/2019
Listen as PRS IN VIVO Director - Product Lead, Ruben Nazario, reveals where the application of best-in-class technology and behavioral design can is helping marketers track the Path-to- identify optimal moments in the holistic Path-to-Purchase to influence consumer behavior and build brand growth.

Duration:00:14:06

Episode 009 - BeSci Infusion - Exploring Our Roots

8/14/2019
Listen as Senior Qualitative Business Director, Ted Utoft, reflects on the fascinating ways in which PRS IN VIVO has pioneered the use of BeSci in market research, based on three pillars: context & choice architecture, System 1 & System 2 communication, and The Drivers of Influence. Podcast hosted by VP of Client Development, Matt Salem.

Duration:00:27:38

Episode 008 - Making Our Mark in the 2019 GRIT Report

7/18/2019
Chief Innovation Officer, Emilie Boutes Eberly, examines the fascinating ways in which PRS IN VIVO has been innovating, particularly in the last few years, and the exciting developments happening now and in the near future - all of which, undoubtedly, helped us to achieve our ranking as #14 of the Top 50 Most Innovative Research Suppliers in the 2019 GRIT Report! Podcast hosted by Project Director, Jeff Parrotte

Duration:00:14:49

Episode 007 - The Art of Agility - Forming the Agile Lynx Unit

6/14/2019
Insights Director and Lynx Unit team member, Jennifer Wachtman, discusses the formation of the Unit and the specific strategies they employ to ensure clients receive the high caliber of behavioral rich insights expected of PRS IN VIVO.

Duration:00:06:35

Episode 01 - Responsive Agile Research: Going Beyond Speed

5/23/2019
Listen to Vice President of Client Development, Cliff Kane, as he discusses the development, benefits, and accessibility of PRS IN VIVO’s Agile Research Suite. Podcast hosted by PRS IN VIVO Project Director, Jeff Parrote.

Duration:00:09:54